Archive for the ‘Internet Marketing’ Category

10 Ways to Increase Your Chances of Entrepreneurial Success – Small Business Trends

Being a successful entrepreneur takes more than just a great business plan. You have to build great habits, stay inspired and use the best strategies for your business idea. For more on how you can increase your chances of small business success, take a look at these tips from members of the online small business community.

If you want to be successful, you need to build the right habits and routines. And it can help to consider the routines of others who have found success. This post by Dipti Parmar of E2M Solutions features an interview with Small Business Trends CEO Anita Campbell, including some of her work habits and routines.

Every entrepreneur at some point could use an extra dose of inspiration. And sometimes, that inspiration can come from unlikely sources, including Olympic athletes. This CorpNet post by Marc Prosser includes some quotes from Olympians that can also apply to small businesses and entrepreneurs.

Your content marketing isnt likely to help your business succeed if people find it boring. But if you check out this post by Andrew Warner on Jeffbullas.com, you can learn some tell-tale signs to help you identify boring content. You can also see conversation surrounding the post over on BizSugar.

Being successful in business is often about taking the opportunities that come your way. And the same can be said for SEO. In this Search Engine Journal post, Loren Baker outlines some ways you can make the most of missed SEO opportunities.

Businesses that are able to increase productivity are often those that find success quickly. And project management tools like Asana and Trello can help you manage your team and productivity. You can see a comparison of some of the features of each in this post by Ramon Ray of Smallbiztechnology.com.

With an increasingly mobile base of consumers, its more important than ever for businesses to keep an eye on mobile conversion rates. This Marketing Land post by Ben Jacobson includes some new numbers on the importance of mobile optimization and how to make the most of it for your business.

There are certain qualities that tend to make great entrepreneurs. And Jonathan Dyer of Dyer News lists some of them in this post. Read on as BizSugar members also discuss the post further.

Sometimes, youll need to try new things in your marketing or branding strategy to find what works. But consistency is also important, especially when it comes to your actual brand. Learn more about the importance of brand consistency in this Noobpreneur post by Ivan Widjaya.

If youre going to use a blog as part of your marketing strategy, its important that you start whatever type of blog is going to be most beneficial. That could mean starting a business blog or a personal blog. Neil Patel discusses the pros and cons of both in this post.

When developing your internet marketing strategy, its important to consider the cost. Even if you cant dedicate a lot of resources to your online marketing, you still have options. Pamela Swift shares some low cost strategies in this post on Getentrepreneurial.com.

If youd like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: [emailprotected]

Entrepreneurial success image via Shutterstock

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10 Ways to Increase Your Chances of Entrepreneurial Success - Small Business Trends

Businesses Taking Importance Of Internet Marketing with ShootScope – Digital Journal (press release)

Liverpool, UK - With nearly half the worlds population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, and sector after sector. Hence, regardless of the size, the majority of businesses nowadays are practicing internet marketing. More importantly, it is the most inexpensive way for businesses to reach millions of target market. In result, internet marketers are constantly cheerleading their offers to help their products and services reach visibility and penetrate the masses. Thus, the increasing digital platforms and Search Engine Optimization (SEO) services have been one of the major catalysts in helping these businesses stay afloat in the highly competitive marketing industry. ShootScope, with the primary focus on providing clients with quality and top of the line services, offers a full spectrum of SEO services, social media, and digital marketing.

We offer our clients a wide range of products and services. However, creating, developing, and implementing successful SEO campaigns and practices for our clients websites is,by far,one of our most sought after services that we provide, says James Cosgrove, SEO Consultant and Business Lead Generator. Whatever industry you specialize in, quality content is king and will help you reach, attract, and maintain a dedicated base of customers. Rest assured, our highly skilled writers are able to provide compelling content on a diverse range of subjects, he adds.

Unlike placing an ad in the local paper that comes with a fixed price and hope for the best that people will be able to acquire knowledge of the business, exposing a service or product through the internet has more significant traffic and market visibility. A pay-per-click (PPC) method is a cost-effective strategy wherein the ads placed online will be directed only at users who searched a specific product or service that is only contained in the same category of the business. Hence, business owners would only have to pay when people actually click on the ad and visited the website. By doing so, through internet marketing and SEO, like ShootScope, businesses eliminate the cost of advertising to people who have no interest.

ShootScope has a wide range of packages that can provide a customized level of support, depending on individual requirements. Whether its just a basic package, a full web-hosting, or e-commerce store, ShootScope will deliver a top quality service every time.

Their website, http://www.shootscope.com, is available for businesses that want to consider internet marketing with ShootScope. Interested personnel may contact them by phone at 0151 601 2011 or by email at james@shootscope.com. They are located at 47 Stonefield Road, Liverpool, L14 0NX.

Media Contact Company Name: ShootScope Contact Person: James Cosgrove Email: james@shootscope.com Phone: 0151 601 2011 Address:47 Stonefield Road City: Liverpool Country: United Kingdom Website: http://www.shootscope.com/

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Businesses Taking Importance Of Internet Marketing with ShootScope - Digital Journal (press release)

How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing – MediaPost Communications

Amazon recently announced its third annual Prime Day to take place on July 11, 2017. What began as a promotional holiday to celebrate the 20th anniversary of the e-commerce giant has grown bigger and more successful each year. Last years Prime Day was Amazons largest sales day in the history of the company; this year it will expand into a total of 13 countries and last an unprecedented 30 hours.

Competition with Amazon aside, data shows that other e-commerce brands were able to capitalize on the hype and leverage the affiliate channel to drive sales increases around Prime Day last year. Advertisers across all categories saw a slight revenue increase on Prime Day.

With July 11 quickly approaching, here are a few ways that affiliate marketers at brands of all sizes can leverage consumer excitement around Prime Day to drive shoppers to their shopping cart this summer.

1) Run heavy promos after Prime Day: Last year advertisers saw jumps in sales and traffic in the two days leading up to Amazon Prime Day. While you could try your luck at competing with other pre-Prime Day offers, I suggest running heavy promos after Prime Day to seize shoppers who are lingering.

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2) Big brands might try to directly compete: Last year Walmart directly competed with Amazon Prime Day by lowering Prices and offering a free 30-day trial on ShippingPass, their version of Prime. Walmart also launched a month-long "Rollbacks" promotion on July 1, and announced free shipping on all online orders through July 15. If you think your brand has what it takes to run with the big guns, shoppers may be willing to diversify their spend if the offers are compelling.

3) Adapt successful offers to the summer season: If your brand had successful holiday offers or promos from other times of the year, use them again, but cater them to summer seasonal merchandise.

4) Play up shipping deals: Online shoppers expect shorter delivery windows at no extra cost. With Prime offering one-, two-, and sometimes same-day shipping, this is a promotional area that must not be overlooked.

5) Leverage what you have that Amazon doesnt such as in-store offers. Since Amazon doesnt have brick and mortar stores at scale, and your brand does, use it to your advantage. Leverage performance marketing to drive in-store offers that give shoppers similar satisfaction of same-day delivery.

If you have unique products that Amazon does not offer, use it to your benefit. Showcase those and combine them with margin-neutral promotions. Offer cash back and incentives.Collaborate with your loyalty partners to increase cash back or incentive levels. These offers can be more valuable to shoppers than a good bargain.

From whatever angle it is that you approach this opportunity, all signs point to a Prime Day 2017 that will be even more successful than last year. Be ready to capitalize on the frenzy Amazon created to drive shoppers to your shopping cart.

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How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing - MediaPost Communications

Marketing For The Future Joins NPMA – PCT Magazine

The Internet marketing and advertising firm announced its membership in the National Pest Management Association.

TUCSON, Ariz. Internet marketing and advertising firm Marketing For The Future announced its membership in the National Pest Management Association.

Marketing For The Future has worked with more than 50 pest control companies throughout the U.S. Membership in the NPMA will help us to better understand our clients marketing needs, said Caleb Tennenbaum, owner of Marketing For The Future. Internet marketing is the most powerful tool since the advent of television. Our goal is to help our clients grow in this ever changing environment and simultaneously support the pest management industry.

Marketing For The Future works with pest control, termite control, and lawn care companies ranging from one person operations to companies in PCTs Top 100. The firm specializes in Social Media Marketing, Search Engine Optimization, Email Marketing, Application and Web Development, and Pay Per Click Services for Google, Yahoo, Bing, and Facebook. Marketing For the Future is also a Google Certified Partner.

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Marketing For The Future Joins NPMA - PCT Magazine

Realtors caution against placing too much trust in online home buying sites – Community Impact Newspaper

Technology has made home buying simpler in some ways and more difficult in others, Round Rock Realtor Lisa Salinas-Gruver of Texas Open Door Realty said.

[Some websites] just take general figures of homes but do not consider homes that have been renovated or updated, or the opposite, homes that are taken care of, Salinas-Gruver said, adding sites often give consumers a false sense of confidence or scam consumers.

On the other hand, Romeo Manzanilla, Northwest Austin and Round Rock market manager for Realty Austin, said buyers are much more informed because of the Internet as far as sales history and the demographics of a neighborhood. He agreed that many online marketing companies often oversimplify the homebuying process.

The process of not only finding a home but negotiating for repairs, arranging for financing and avoiding possible legal entanglements are things that cannot be automated, Manzanilla said.

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Realtors caution against placing too much trust in online home buying sites - Community Impact Newspaper