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Experience Advertising, Inc.'s Founder and CEO Evan Weber has passed the 20k connections on LinkedIn mark.

Fort Lauderdale, FL (PRWEB) July 24, 2017

Evan Weber, CEO and Founder of Internet advertising agency Experience Advertising, Inc., has exceeded 20,000 professional connections on LinkedIn. LinkedIn is the world's largest business-oriented social network. Weber's agency, Experience Advertising, is a digital marketing agency that implements and manages online marketing, digital advertising, and social media strategies for companies of all sizes. Evan Weber has been in the Internet marketing industry since 1997 when he founded a free auction website, and began personally using LinkedIn shortly after its launch in 2003.

Founded in 2003, LinkedIn.com connects the world's professionals and business people to make them more productive and successful. With more than 500 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional social network on the Internet. The company has a diversified business model with revenue coming from: Talent Solutions, Marketing Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.

Weber stated, "I consider reaching 20,000 connections on LinkedIn a major milestone in my professional career. The majority of my connections are in the digital marketing industry, so I consider myself very well connected in my industry and LinkedIn has been instrumental in helping me attain my position in my industry. I began using LinkedIn right after it was launched because I saw the potential it held to build a vast portfolio of connections. I have been adding connections for years by sending invites proactively and accepting invites sent to me. LinkedIn has wonderful tools for building connections and they should be used as frequently as possible in my opinion to grow your connections over time. Once you connect with someone, you can open a dialogue with them about working together in some capacity. LinkedIn acts as my online Rolodex', as well as a great way for people to find my profile that may be looking for my type of digital marketing agency. Someone with my work history may be needed for a project, so they are able to find me easily on LinkedIn. LinkedIn is also a powerful platform to post articles on, since they have great Google rankings. You truly get out of it what you put into it with LinkedIn, and you never know what you will get out of it. So when you get something unexpected from LinkedIn it's exciting!"

Over the last 10+ years, Weber's digital marketing agency Experience Advertising has become one of top Internet marketing agencies in the e-commerce space and lead generation industry. Experience Advertising provides an array of essential digital marketing strategies and digital advertising management for companies of all sizes including the following marketing channels:

If you would like to connect with Evan on LinkedIn, you can visit his LinkedIn Profile here: http://www.linkedin.com/in/evanweber1/. For more information about his digital marketing agency Experience Advertising, visit: http://www.experienceadvertising.com. Evan Weber has a series of digital marketing courses as well.

For the original version on PRWeb visit: http://www.prweb.com/releases/LinkedInConnections/Milestone/prweb14534074.htm

Read more:
Digital Marketing Expert Evan Weber Has Reached the 20000 LinkedIn Connections Milestone - Benzinga

Posted By Brad Shorr on Jul 24, 2017 |

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Source https://www.pinterest.com/pin/205476801724784738/

A lead generation campaign is an engine that drives your business to continued success. Like any other type of engine, a lead generation campaign is an extremely complicated kind of machine that must be assembled with care.

Every component, no matter how small or seemingly insignificant, needs to be in its proper place or else the machine wont function well.

For example, people visit websites for a variety of reasons, and lead generation websites need to be built with all of those reasons in mind. A visitor who comes to a website to research a particular product or service may be swayed by customer testimonials or case studies.

However, a well-crafted social media post shared by friends may grab the attention of someone who wasnt even thinking about needing that particular product or service, and drive that person to visit the website.

Other types of visitors become aware of useful products or services through referrals from blogs or news sites. These elements plus many others must be present in a lead generation campaign to ensure that none of those potential customers are left behind.

Here at Internet marketing company Straight North, weve spent a lot of time examining successful lead generation campaigns and taking them apart to understand how they work. In doing so, weve identified the most common essential elements that all lead generation campaigns must have to be successful and organized them into the infographic below.

By using this flowchart as a blueprint of sorts, Internet marketers have a tool that can help them visualize how a successful lead generation campaign is assembled. This helps ensure that when they put their campaigns together, nothing is excluded, and they will have a campaign that addresses every possible type of visitor their websites will encounter.

For instance, the lead validation element toward the bottom of the chart is a critical component that far too many online marketers ignore or forget when putting their campaigns together. Without it, however, they are missing crucial data that provides them with better reporting that feeds into their conversion optimization efforts. If they didnt have this infographic to use as a blueprint, theres a good chance that the lead validation element might not make it into the finished website product.

Whether youre building a lead generation campaign from the ground up or optimizing an existing one, take a moment to examine this illustration of the lead generation ecosystem. Make sure that the engine driving your business success is firing on all cylinders.

Brad Shorr is Director of Content Strategy for Straight North, which provides SEO and PPC services, and is a leader among Internet marketing companies. Shorr has more than 25 years of marketing, sales and management experience, and has been featured on reputable sites including Forbes and Entrepreneur.

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Author: Brad Shorr

Brad Shorr is Director of Content Strategy for Straight North which provides SEO and PPC services, and is a leader among Internet marketing companies. Shorr has more than 25 years of marketing, sales and management experience, and has been featured on reputable sites including Forbes and Entrepreneur.

Excerpt from:
Understanding internet marketing lead generation [Infographic] - Social Barrel (blog)

WebMD Health Corp., operators of the popular WebMD website, is being acquired by Internet Brands, a portfolio company of KKR, for about $2.8 billion.

A subsidiary of Internet Brands will float a tender offer in the next 10 business days to acquire all of the issued and outstanding shares of WebMD common stock for $66.50 per share, to be paid in cash when the transactions a done deal.

The valuation represents a premium of about 30 percent to WebMD's share price on February 15 of this year -- the day before WebMD announced that it was starting to explore and evaluate potential strategic alternatives -- as well as a premium of around 20 percent over WebMD's closing share price on July 21.

The financing for the transaction is fully committed, and the WebMD Board of Directors has approved the merger agreement. The acquisition is expected to close during the fourth quarter of this year, subject to the all of the customary closing conditions.

Martin J. Wygod, Chairman of WebMD, said the transaction provides our stockholders with immediate and significant cash value and a substantial premium. He said WebMD and its financial advisors reached out to more than 100 strategic and financial partners, garnering confidence that stockholders value would be maximized by the move.

Bob Brisco, CEO of Internet Brands, called WebMD a trusted source for health information with unparalleled reach to consumers and healthcare professionals.

Internet Brands' health vertical serves millions of consumers and more than 50,000 healthcare practices utilizing a multi-brand, multi-product approach. The company is the leading SaaS/web hosting player in the health space, serving a wide variety of practice areas, including dental, chiropractic, veterinary, vision care, and mental/physical therapy. Its health SaaS businesses provide web presence, online marketing and practice management solutions to practices across the country. These businesses include Demandforce, Officite, Sesame Communications and Baystone Media.

The company's consumer-focused health brands provide content and online communities for consumers in search of health-related information. These include DentalPlans.com, eHealthForum.com, HealthBoards.com, FitDay.com and VeinDirectory.org.

Equity financing for the transaction is being provided primarily by KKR's private equity funds.

The news comes during a busy period for WebMD. The company posted an 8 percent increase in revenue for the fourth quarter of 2016 as well as improved bio-pharma advertising, and a bump in their health and information services. Medscape continues to be the companys powerhouse, with 60 percent of the advertising revenue and 8.3 million physician sessions per month. The number of consumer visitors to the WebMD health network was also up on both desktop and mobile, with 64 million users during the quarter.

And as of March, people who use the Amazon Alexa voice-assistant service can launch the WebMD skill on any Alexa-enabled device -- such as the Echo, Echo Dot and Amazon Fire TV -- and ask a question about a range of health-related topics including conditions, medication, tests and treatments. Alexa will respond with WebMD-sourced answers in easy-to-understand language.

Rumors that WebMD was shopping around for a buyer have sprung up for years. In January 2016 the company denied rumors that it was in conversations with Walgreens and UnitedHealthcare. At that time, we dove into the company's history and the ways in which it has navigated the emergence of digital health as a category.

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WebMD acquired by Internet Brands, a portfolio company of KKR, for $2.8 billion - MobiHealthNews

Kelly Campbell, a longtime Google marketing executive, has joined Hulu as the companys chief marketing officer.

Campbell reports to CEO Mike Hopkins and will start at Hulu later this summer. She assumes the CMO spot after the departure of Jenny Wall, who left Hulu in May.

Hulu is getting a new leader at the marketing helm at a critical juncture: The company just two months ago launched its $40 monthly live-TV subscription service, entering the burgeoning and competitive market for internet-delivered pay TV. Another priority for Hulu is to drive momentum behind its original series after The Handmaids Tale popped earlier this year and licensed content as it faces the Netflix juggernaut and other rivals.

Kelly is a respected, data-driven marketing expert who has consistently proven her ability to develop effective strategies and build strong, high-performing teams, Hopkins said in announcing her hire. With her deep background in performance marketing and in building strong connections between brands and their consumers, shes going to be an invaluable addition to Hulu as we enter the next chapter of our business.

As Hulus CMO, Campbell will oversee brand marketing, performance marketing, media, content marketing, creative, entertainment publicity and consumer research teams.Shes also responsible for developing the strategic vision and voice for Hulus consumer marketing campaigns, the company said.

At Google, where she worked since 2005, Campbell most recently was managing director of global growth marketing for Google Cloud, where she led a global rebranding effort for G Suite, which includes Gmail, Google Docs and Google Drive. Before that, she held multiple senior marketing roles within the company, after leading Googles dedicated client services team for North America and spending a year in Tokyo building out its online sales and operations team there. Prior to joining Google, Campbell worked as an investment banking analyst for JPMorgan Chase and FleetBoston Financial.

Campbell has an MBA from Harvard Business School and a bachelor of science degree from Vanderbilt University. She live in Manhattan Beach, Calif., with her husband and two sons.

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Hulu Hires Google Exec Kelly Campbell as Chief Marketing Officer - Variety

Victoria Advocate

UHV SBDC brings back online media advertising workshop series ... Victoria Advocate When it comes to effectively marketing a company, many small business owners have trouble knowing where to start, much less choosing tools from traditional ... and more »

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UHV SBDC brings back online media advertising workshop series ... - Victoria Advocate