Archive for the ‘Internet Marketing’ Category

Naper Settlement welcomes new director of marketing – Positively Naperville

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Above / On June 8, 2017, during the first Naperville Municipal Band Summer Concert of the season in Central Park, Naper Settlement Director of Marketing Ben Nau took the stage on behalf of the citys outdoor history museum, the raffle sponsor of the evening.Nau is pictured with theyoung team of raffle moderators and NMB member RichardPugliese.

Benjamin Nau

Naper Settlement, an outdoor history museum, is pleased to announce that Benjamin Nau, an experienced professional in marketing and graphic design, has been named the museums new Director of Marketing. With more than 15 years of experience, Nau has worked with numerous clients to create and implement traditional and digital marketing strategies, and most recently served as Director of Ecommerce for Killerspin, a luxury table tennis brand.

In his new role, Nau will be responsible for developing and executing a marketing and communications strategy. He will help build, manage and integrate the organizations brand in all aspects of marketing communications, including digital, print, social media and will raise the overall awareness of the organization.

Benjamin encompasses the skills and expertise that we feel are important in moving our capital campaign forward and improving the museums digital presence, said Naper Settlements President and CEO, Macarena Tamayo-Calabrese. Were excited to have him join the team, and look forward to his contributions in advancing our institution.

Nau began working for Killerspin in 2015 where he developed and executed all aspects of the sales process. Nau previously worked for project44, a Chicago-based startup that provides all-encompassing software packages that help track shipments for the transportation industry. Nau assisted the company in creating its branding, messaging and marketing strategy. Nau received his MBA in marketing and internet marketing from Benedictine University, and has a bachelor of fine arts in graphic design and a minor in marketing from Illinois Wesleyan University.

I am excited to help increase the digital footprint of Naper Settlement and take advantage of technology to help create new experiences, said Nau. My aim is to support the museum in its goal to serve the community by creating excellent marketing that increases awareness.

Nau has two sons, ages 6 and 9, with his wife, Jennifer. In his free-time, Nau enjoys gardening, coaching his sons baseball teams and competing in triathlons, where hes an Ironman finisher.

Story submitted byEmma Vodick for Naper Settlement.

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Naper Settlement welcomes new director of marketing - Positively Naperville

Morristown Women in Business & Artist Baker Host July 11 Networking Luncheon – Morristown Green

Join Morristown Women in Business on July 11 for lunch at the Artist Baker, located at 16 Cattano in Morristown. Tickets are $35 in advance and $40 at the door. The event runs from noon-2pm.

Thespeaker this will be Pam Ann Aungst, M.B.A., President of Pam Ann Marketing, LLC, who is widely recognized as an expert in search engine optimization (SEO) and digital advertising analytics. A self-proclaimed geek, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a Twitter Success Story, she harnessed the power of social media to launch her own agency in 2011. Pam has been interviewed by publications such as Internet Retailer magazine and CBS Small Business Pulse. She has published articles in top internet marketing news sources, and guest lectures at prestigious universities such as NYU. Pam was recently honored with several awards for her small business leadership and non-profit advocacy work, including being named one of Jerseys Best Marcom Professionals Under 40.

Pam holds an M.B.A. in Marketing from Regis University, where she learned the cornerstones of traditional marketing strategy. She now combines that with her more than 10 years of experience in search engine optimization, pay-per-click advertising, and digital advertising analytics to help brands bridge the gap between big-picture marketing strategy and solid data-driven technical execution.

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Morristown Women in Business & Artist Baker Host July 11 Networking Luncheon - Morristown Green

10 Small Business Internet Marketing Tips – Spork Marketing

Looking for some basic Internet marketing tips for your small business? While there are hundreds of suggestions we can make, heres a list of 10 tips that we think 90% of small business owners will find useful.

1. In the words of Ron Simon, What the hell are you trying to do? What is the goal of your website? Ultimately, it should be to drive more business, but how exactly will it do that? Start with one goal such as increasing the number of phone calls and branch out from there. Its important to set goals, but its just as important to come up with a system for measuring those goals.

2. Evaluate your websites content Content is King. What does your website say? Is the content unique and useful? Will people learn anything when they visit your site? When was the last time you added new content? Does your website have content worth reading? Does your content match your business goals?

3. The tag. Visit your website. Look at the very top of your browser window. What do you see? Does it describe the page youre looking at? Is it a unique description? Does it contain the keywords you want people to associate with that page of your website? If youre a local business, does it contain your key local search keywords? If you cant answer yes to all these questions, check out this article all about title tags. </p> <p> 4. Call tracking and analytics. You cant improve upon what you cant measure. Analytics provide a tremendous amount of incredibly useful data, such as where your website visitors come from, how long they stay, and what they do on your site. Google analytics is free and pretty darn good, and we recommend it. We also recommend you make sure you can track every lead thats generated by your website. </p> <p> If you dont have a dedicated phone number for the website that you can track calls on, visit HostedNumbers.com. Theyll issue you a unique tracking phone number and then forward every call you get to your main number while tracking the number of calls you receive, who called, how long the call lastedetc. Its surprisingly inexpensive. </p> <p> 5. Take advantage of free local business directories. There are a few great local business directories that are completely free. Visit GetListed.org, enter your business information, then take a moment to submit your business info to each of the directories shown. </p> <p> Additionally, we do not typically recommend paying for directory placementswe suggest starting with the free listings and then seeing how it goes. </p> <p> 6. Check out your competition. Visit your competitors websites. Do searches for keywords related to your business. Find out what others in your vertical are doing and saying. This is a great way to get ideas and take stock of your own companys online marketing efforts. </p> <p> Does this dog look ugly to you? </p> <p> 7. Repeat after me I have an ugly baby. A lot of business owners love their websites, but the first step to improving your website is to admit that it has some deficiencies. No website is perfect, and every website can use improvement. If you have a website, you have an ugly baby [sorry]. Just how ugly your website is, however, is open to discussion. </p> <p> 8. Start blogging. Every business, and we mean every business, has something to gain by blogging regularly. The list of benefits is long, but heres a short list of reasons small businesses should blog. </p> <p> 9. Post online video. Video is still a little cutting-edge for some, but the benefits cant be understated. Online video is the wave of the future, and every business needs to have something on YouTube, Metacafe, etc. If youre concerned about expense here, keep in mind there are some low-budget options that wont damage your brand while still providing concrete benefits. </p> <p> 10. Read as much as you can. There are hundreds of resources online rife with excellent marketing advice. Some of our favorites include: </p> <p> Good luck! </p> <p><!-- Auto Generated --></p> <p>Go here to read the rest:<br /> <a target="_blank" href="http://sporkmarketing.com/10-small-business-internet-marketing-tips/" title="10 Small Business Internet Marketing Tips - Spork Marketing">10 Small Business Internet Marketing Tips - Spork Marketing</a></p> </div> <div class="postmetadata"> <div class="category">July 4th, 2017 <!-- by Simon Richardson --></div> <div class="comments"><span class="comments-link">Comments off</span></div> </div> </div> <div class="post" id="post-260300"> <h2><a href="https://www.mediaboss.net/internet-marketing/microsoft-to-redo-sales-marketing-arkansas-online.php" rel="bookmark" title="Permanent Link to Microsoft to redo sales, marketing – Arkansas Online">Microsoft to redo sales, marketing – Arkansas Online</a></h2> <div class="entry"> <p><p> Microsoft Corp. on Monday announced a reorganization of its sales and marketing operations in a bid to woo more customers in areas such as artificial intelligence and the cloud by providing sales staff with greater technical and industry-specific expertise. </p> <p> The company unveiled the steps in an email to staff Monday that was obtained by Bloomberg. Commercial sales will be split into two segments, one focused on the biggest customers and one for small and medium clients. Employees will be aligned around six industries: manufacturing, financial services, retail, health, education and government. They'll focus on selling software in four categories: modern workplace, business applications, apps and infrastructure and data and artificial intelligence. </p> <p> Microsoft is in a pitched battle with Amazon.com Inc. and Alphabet Inc. for customers who want to move workplace applications and data to the cloud, as well as take advantage of advances in artificial intelligence. </p> <p> The company, which has not overhauled its sales force in years, wants to tailor those teams better for selling cloud software rather than desktop and server solutions. </p> <p> "There is an enormous $4.5 trillion market opportunity across our Commercial and Consumer businesses," according to the email, which was sent by Worldwide Commercial Business chief Judson Althoff, global sales and marketing group leader Jean-Philippe Courtois and Chris Capossela, the company's chief marketing officer. </p> <p> The memo didn't mention any job cuts. People familiar with the plan said last week that the changes will result in some job losses. </p> <p> In the consumer and device sales area, the Redmond, Wash.-based company is creating six regions selling products such as Windows software and Surface hardware, Office 365 cloud software for consumers and the Xbox game console. The group will also focus on new areas such as the Internet of Things -- a term used to describe Internet connections to home appliances and devices such as thermostats and burglar alarms -- voice, mixed reality and artificial intelligence. </p> <p> Microsoft will track metrics including large companies deploying Windows 10, sales of Windows 10 Pro devices and competition against Alphabet's Chromebooks and Apple Inc.'s iPads. </p> <p> Microsoft aims to expand its consumer business by creating "desire for the same creativity tools" that people have at work through Surface, Windows devices and Office 365, according to the memo. </p> <p> "In addition, gaming is growing rapidly across all device types and is evolving to new scenarios like eSports, game broadcasting, and mixed reality content and we will drive growth in this category as well," according to the memo. </p> <p> Business on 07/04/2017 </p> <p><!-- Auto Generated --></p> <p>See the original post here:<br /> <a target="_blank" href="http://www.arkansasonline.com/news/2017/jul/04/microsoft-to-redo-sales-marketing-20170/?f=business" title="Microsoft to redo sales, marketing - Arkansas Online">Microsoft to redo sales, marketing - Arkansas Online</a></p> </div> <div class="postmetadata"> <div class="category">July 4th, 2017 <!-- by AnnFan --></div> <div class="comments"><span class="comments-link">Comments off</span></div> </div> </div> <div class="post" id="post-260156"> <h2><a href="https://www.mediaboss.net/internet-marketing/medical-marketing-medical-internet-marketing-medical.php" rel="bookmark" title="Permanent Link to Medical Marketing | Medical Internet Marketing | Medical …">Medical Marketing | Medical Internet Marketing | Medical …</a></h2> <div class="entry"> <p><p> As a leader in healthcare Internet marketing, MedNet Technologies has worked with thousands of healthcare practices, in all 50 states and over 12 countries. Adopting a uniquely results-focused approach, our team of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM) experts work closely with each and every client to increase online visibility and most importantly, win new patients. Working exclusively with medical, dental and veterinary practices, MedNet has the experience, knowledge and foresight to market your practice not only effectively, but cost-effectively as well. </p> <p> A Comprehensive MedNet Internet Marketing Campaign will: </p> <p> Working to enhance your visibility in search engines and drive new patients to your website, MedNet is proud to offer a wide selection of SEO packages. As an "exclusively healthcare" company, our SEO experts have a unique understanding of today's healthcare market and how your patients are using search engines. </p> </p> <p> Ensuring that your message reaches the right set of eyes, MedNet offers a selection of competitive Search Engine Marketing packages. With years of experience in keyword research, ad creation, geotargeting and bid management, our team of SEM experts work to optimize your marketing budget and deliver a consistently high ROI. </p> </p> <p> Your clients are reaching out through social media. Reach back! MedNet's experienced team of social media experts work closely with clients to generate buzz and engagement on today's top social media sites: Facebook, Twitter and Google+. With plans starting as low as $100/month, MedNet offers social media solutions for practices of all sizes. </p> </p> <p><!-- Auto Generated --></p> <p>Read more from the original source:<br /> <a target="_blank" href="http://www.mednet-tech.com/services/internet-marketing" title="Medical Marketing | Medical Internet Marketing | Medical ...">Medical Marketing | Medical Internet Marketing | Medical ...</a></p> </div> <div class="postmetadata"> <div class="category">July 3rd, 2017 <!-- by tommy --></div> <div class="comments"><span class="comments-link">Comments off</span></div> </div> </div> <div class="navigation"> <div class="alignleft"><a href="https://www.mediaboss.net/category/internet-marketing/page/290" >« Older Entries</a></div> <div class="alignright"><a href="https://www.mediaboss.net/category/internet-marketing/page/288" >Newer Entries »</a></div> </div> <br><br> <center> <div class='wp-pagenavi' role='navigation'> <span class='pages'>Page 289 of 1,363</span><a class="first" 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