Mediaboss Marketing

HONG KONG, CHINA--(Marketwired - Jun 21, 2017) - A new study has found that Singapore businesses are three times more likely to be switched on to Internet Marketing than their rivals in Hong Kong. The research, carried out by WL Media HK, shows that Hong Kong firms are being left in the digital dust by Singapore Exchange listed companies, who seem to be more digital savvy and better able to promote their firms online.

Despite its reputation for digital prowess, a greater number of Hong Kong businesses fell short on even the most basic of marketing activities, according to the study. Those based in Hong Kong were less likely to have claimed their free Google My Business listing for example, which is essential for Google local search visibility. More than 7% of listed Hong Kong companies do not even have a phone number registered with Google, meaning that click-to-dial functions on mobile phones won't work. This compares with only 1.2% of Singapore firms missing this essential datum.

"Companies who neglect to claim their listing from Google Business are not taking advantage of one of the most basic ways to promote their business and improve their interaction with their online customers and stakeholders," said Raymond Lowe, from WL Media HK who led the study.

While internet marketing has boomed in Hong Kong over the last ten years, it seems that Singapore continues to have the upper hand and is making bigger inroads into the digital marketplace, despite its smaller stature. "I think the higher level of English skills in Singapore contributes to their advantage," said Winnie Tsoi, Digital Marketing Consultant at http://www.wlmedia.com. "Even with internationalisation much of the technical documentation for Internet Marketing standards currently only exist in English."

Despite Google's dominance of search traffic, some businesses in the study were found to prefer other tools such as social media and directory sites. The Google Business Directory listing applies in Hong Kong and Singapore but has little or no relevance in the rest of China where Google is banned. With Facebook also off-limits behind the Chinese Firewall, a number of Hong Kong companies appear to be more interested in optimising their Baidu listing. This is a problem for those firms wanting to do business internationally, with Baidu used rarely by a Google-first Europe and American marketplace.

Josh Steimle, CEO of MWI said, "Hong Kong companies are missing out on a lot of revenue by ignoring the opportunity offered by Google My Business listings. It is one of the hidden treasures of online marketing in Hong Kong right now, and the local businesses that move first to optimize their listings are going to have a significant advantage over their slower moving competitors."

For more information about the WL Media HK study researching the use of internet marketing by Hong Kong and Singapore Listed companies, read the report at: https://www.wlmedia.hk/hong-kong-an-internet-marketing-leader-not/

About WL Media HK

Based in Hong Kong, WL Media HK helps Hong Kong businesses to make the most of their online presence. It offers a range of services from websites to social media, in addition to consulting, training and optimisation.

Originally posted here:
New Study Shows Singapore Companies Outpace Hong Kong Rivals in Internet Marketing - Benzinga

Grab your popcorn. Theres a new movie that looks back on the history of SEO from the mid-1990s to today.

Wait. A movie about SEO?

Yep. It may seem odd at first glance, but as anyone whos been around the industry for the past 20 or so years could tell you, there are definitely some interesting stories to tell.

So thats what John Lincoln, CEO of Ignite Visibility, set out to do. He began working on SEO: The Movie last October, interviewing a half-dozen industry veterans (including Search Engine Lands Danny Sullivan and Barry Schwartz) about topics like

Lincoln also narrates the movie, which covers topics up to and including recent developments like Googles Panda and Penguin algorithm updates.

A couple of stories really stood out to me: Rae Hoffman (aka Sugarrae) talking about how her first affiliate marketing commission check was worth more than what her then-husband was making in an entire year, and Rand Fishkin of Moz talking about the companys early financial troubles and how attending two conferences set a course toward profitability. Theres also a section that very appropriately discusses the huge impact that former Googler Matt Cutts had across the SEO industry, from his days as GoogleGuy at WebmasterWorld and other forums up until his recent switch to a career at the US Digital Service.

Im the farthest thing from a movie critic, but others who want to pick apart the film will rightly point out that its US-centric and that a lot of industry pioneers werent interviewed. (Link building pioneer Eric Ward even supplied Lincoln with a tongue-in-cheek rant about not being interviewed; its included during the end credits.)

The bottom line is that its impossible to tell the entire history of SEO in about 40 minutes. As Lincoln told me via email, his movie purposely focuses just on some of the key events from the early days of SEO up to recent times.

Still, I think industry veterans and newcomers will enjoy it. I did, and it left me hoping to someday see a longer version with more SEO luminaries young and old telling stories about how the industry began and evolved.

If you want to check out SEO: The Movie, the full-length movie is embedded below.

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'SEO: The Movie' aims to trace the rise of internet marketing - Search Engine Land

Ad-serving companies should be quaking with fear at the launch this week of Alibaba's new Uni Marketing system, which aims to help brands build loyalty and sell products directly to Chinese netizens.

Alibaba's Uni Marketing framework captures and analyzes live data from across its vast ecosystem, and transfer it into structures that enable brands to explore the behavioral patterns of Chinese consumers. In turn, brands can use this data to power new, more targeted and effective brand building activities based on real-time data.

Alibaba boasts over 450 million annual active buyers and consumers on its Chinese e-commerce marketplace, and companies can turn consumer data into actionable insights by aggregating the information, analyzing it and making it accessible to brands. Marketers can also segment consumers across a myriad of touchpoints and through various channels to provide a complete picture of consumer behavior.

The Uni Marketing framework includes a media planning and ad-serving tool which takes information from across leading online Chinese media and feeds it back into the databank, allowing media agencies to support brands and improve marketing capabilities.

The company has not released details on the pricing of this new service.

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Alibaba Unveils New China Internet Marketing Tools - ChinaTechNews.com

SEO is the search engine optimisation operation that makes it easy for one to have their pages indexed and surface on search engine result pages when internet users do searches online using some keywords related to their activity. Search engine optimisation is the ultimate source of providing the most interesting return on investment over the longest period of time, as compared to other traffic sources like affiliate and ads programs. When it comes to online marketing and SEO makes sure that your website doesn't just offer some great content to internet users, but also something that is as easy to understand and is as eye-catching as possible.

SEO incorporates both the technical and creative elements that are required to improve rankings, driving traffic and increasing awareness on a particular product or piece in search engines.

SEO marketing

SEO marketing, on the other hand, is an internet marketing strategy that usually involves the promotion of websites by helping them have their visibility increased in search engines results pages. This is primarily done through paid advertising. Search Engine Marketing (SEM) may incorporate some websites which then adjusts and rewrites website content and the site's architecture. This goes a long way in ensuring a higher ranking in different search engines' search result pages, thereby enhancing the pay-per-click listings.

Online marketing is one essential part of driving traffic and potential clients to your online business. Having your business or online market kept on top requires vital online marketing strategies and should also include search engine optimisation, pay-per-click and social media advertising. Pay-per-click advertising is a type of inbound marketing that is used to promote businesses through adverts that are displayed alongside organic search results on search engines' results pages, for example, Google. Each of the ads is triggered by the search for a particular keyword that is related to what the advert is promoting. The advertiser only pays when a user clicks on the ad and visits the clients' websites. This gives birth to the "pay-per-click" name.

Search engine optimisation

The search engine optimisation, on the other hand, aims at increasing traffic's visibility to a particular website by realising higher rankings in search engine results. The process of optimisation aims at improving your website and making it as attractive and eye-catching as possible. The more search engine-friendly a website is, the more likely it is for it to appear higher in the organic search results when one searches for related keywords.

SEM, in full, search engine marketing, is the general term that is used to describe search engine optimisation and pay-per-click as a single marketing approach. Most companies go for both strategies to get immediate results and a long-term method. This is ultimately considered as a complete search marketing campaign that will ensure any business booms if the best steps are followed.

Different regions have different search engines focusing on them, with each of them having different signals. Having a local firm advertising on would be the best way to understand the specificities of each search engine. For instance, to enter the Chinese market, it is important to understand how Google Hong Kong and Baidu work to make the websites compliant to these particular search engines. Different companies can help you to get higher rankings such as Get Clicks which provides services such SEO and online marketing in Hong Kong.

By making sure that you are using the different channels to communicate with you targets as well as using the right search engines to reach them will ensure you better online performances.

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SEO/online marketing - Bizcommunity.com

Video Marketing is very cheap as compared to other forms of advertisement. It can also be said that one video can be equal to many other forms of promoting. This marketing technique can also be very cost effective and useful in driving more and more customers. And with the way video marketing is exploding, the day is not far when it will become the most powerful way of online marketing. You may not believe it but majority of the clients prefer to watch a video about the company rather than reading about the same company. Video marketing is becoming a large online marketing system. Several businesses nowdays are using video to reach out to their customers or clients. It is the mostought after thing in internet marketing today and websites like YouTube and Google videos are providing the options for uploading your video so that it can be viewed by a large number of people over the internet.

But creating a video not only will not make sure that your job is done as videos will not help you increase your page rank on Google as it's a viral and relays majorly on community submission and social tags. Only a video commercial will not help in increasing your search rank. But it can certainly increase your clientele as many people prefer watching then reading. In a recent survey it was found out that people prefer entertainment while learning and that is what videos do they entertain people while they get to know about your business. Sites like YouTube can provide a great marketing campaign and at present you can gain effectively from these marketing campaigns online.

A Majority of the people are still not using video marketing and are not comfortable with this marketing technique. It's a wide open area to be taken to boost your business through video marketing. In the future, it certainly will be the mostly used marketing tool, so why not get you ahead of time and get maximum benefits from video marketing technique today. Companies that want to reach masses would prefer this technique sooner or later as video marketing is effective and efficient.

Source by Daisy Rockwell

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Basics of Video Marketing on the Internet - JOSIC - Digital Intelligence