Mediaboss Marketing

Jun 16, 2017 - (Newswire)

Orlando internet marketing company authenticWEB recently launched a new site for local restaurant blu on the avenue. The team at authenticWEB developed a site that is easy to navigate and make reservations while staying true to their established brand.

The main goals of the redesign was to create a site that is easy to navigate and highlight their sushi and craft cocktail menus. The design team at authenticWEB made sure to include sections on the homepage highlighting both their sushi menu and craft cocktails. The redesigned homepage also makes it easy for users to call or make a reservation with a call to action just below the header on each page. This ensures that a user can easily navigate to the reservation page no matter where they are on the site.

The design team made sure the new site was responsive for easy viewing on all screen sizes. Other calls to action on the homepage showcase private event reservations and a loyalty program. The entire site was made to be responsive for proper viewing on all platforms. The redesigned site can be found at http://bluontheavenue.com/

About blu on the avenue: blu on the avenue brings modern West and East coast cuisines together with a twist. Featuring fresh seafood, the Best clam chowder, salads, sandwiches, steaks and more. Inspired by locals and Orlando visitors; the blu concept in the heart of Winter Park has proved a great addition to the already thriving restaurants and shopping on Park Ave.

About authenticWEB: authenticWEB was started by Ian Garlic and Jessica Curry fueled by the idea that businesses could evolve and grow through the web. They realized that every small business has a unique story, and unique value to its clients. They also saw that most marketing professionals often treat businesses like products. In doing so, these marketing professionals lose opportunities, and find themselves unable to convey the business's message.

Original Source: https://www.newswire.com/news/orlando-internet-marketing-agency-authenticweb-launches-new-site-for-19617889

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Orlando Internet Marketing Agency authenticWEB Launches New Site for Local Restaurant Blu on the Avenue - WireUpdate

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What GAO Found

GAO's market review during a 2-month period found most examples of memory supplement marketing on the Internet. About 96 percent of marketing identified appeared on the Internet, and a total of 490 memory supplement products were identified by the market review. GAO found 28 examples of advertisements that linked supplement use to treatment or prevention of memory-related diseases, which is generally prohibited by federal law. Food and Drug Administration (FDA) officials subsequently determined that 27 of these examples appeared to violate federal requirements. Officials reported that they had issued two advisory letters to two firms and would continue monitoring all of the examples that were identified.

Oversight of memory supplements falls under FDA's general authority to regulate dietary supplements and their labeling, and the Federal Trade Commission's (FTC) general authority to enforce the prohibitions against deceptive advertising. Between 2006 and 2015, FDA and FTC have taken similar types of enforcement actions for memory supplements as for other dietary supplementswith most FDA actions being warning letters and FTC actions being a mix of administrative and federal court actions. Nineteen of 551enforcement actions involved memory supplements. The agencies coordinate enforcement actions in the same way for all dietary supplements. FDA and FTC have done some outreach to industry and consumers on dietary supplement use by older adults as well as some specific outreach related to memory supplement enforcement actions. In prioritizing enforcement and outreach efforts, the agencies focus on safety, egregiousness of deception, and impact of marketing.

FDA faces challenges related to limited information about the dietary supplement market, including memory supplements, to inform its oversight efforts. FDA officials said the agency is exploring ways to obtain additional market information to improve its oversight. FTC officials believe their existing tools and information are sufficient to inform its oversight efforts. While Internet marketing of dietary supplements was a concern for agencies, consumers, and industry groups, GAO found that consumer groups were unclear about FDA's and FTC's roles for overseeing supplement marketing found on the Internet. FDA and FTC share oversight of marketing on the Internet, with FTC exercising primary jurisdiction over advertising on the Internet and FDA exercising primary jurisdiction over aspects considered to fall under labeling, including information provided at the point of sale. However, few documents explicitly delineate their differing roles and coordination in oversight, or communicate the roles to industry and consumers. Federal internal control standards state that agencies should communicate quality information with external parties to achieve objectives, and GAO has also previously reported that delineating roles and responsibilities are issues agencies should consider when collaborating. Absent clarification of FDA and FTC roles, consumers may not understand which agency to report concerns to involving Internet marketing, and there is a risk that agencies may not receive consumer complaints directly, which may delay agencies taking action to address a problem. Consumer complaints are an important tool for both agencies to learn about potential dietary supplement issues, according to agency officials.

Memory supplementsdietary supplements claiming to improve memoryare a growing market, with sales estimated at $643 million in 2015, almost double 2006 sales. FDA and FTC share oversight of memory supplement marketinglabeling and advertising claimsbut generally do not approve claims before products are marketed.

GAO was asked to review memory supplement marketing and oversight. This report examines (1) how memory supplements are marketed and the extent marketing targets older adults and may violate federal requirements; (2) related enforcement and outreach actions taken by FDA and FTC; and (3) challenges to agency oversight.

GAO reviewed five types of media (Internet, television, among others) to identify examples of memory supplement marketing practices and potential violations of federal requirements. GAO selected these channels using demographic and survey data relevant to older adults. GAO analyzed FDA and FTC data on enforcement actions for fiscal years 2006 through 2015the most recent data available. GAO also reviewed relevant agency oversight policies, interviewed agency officials, and interviewed selected consumer and industry groups.

GAO recommends that FDA and FTC provide additional guidance to consumers clarifying the agencies' differing roles in their shared oversight of memory supplement and other dietary supplement marketing on the Internet. The two agencies concurred with GAO's recommendation.

For more information, contact Seto Bagdoyan at (202) 512-6722 or bagdoyans@gao.gov.

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Clarifying FDA and FTC Roles Could Strengthen Oversight and Enhance Consumer Awareness - Government Accountability Office

Does your online marketing strategy have the following?

If you have all three youre probably nodding along and smiling at how youve checked all the boxes. But what if I told you that wasnt enough to get your business found online today?

Its time to go beyond the basics with your online marketing strategy and should you have to be everywhere to do so?

I recently read an eBook, The Everywhere Brand: Embracing the Universe Beyond Your Website (and App), by best-selling authors Jay Baer and Jeffrey K. Rohrs.

The eBook details the basic online marketing strategy and how it has changed.

These savvy authors say its time to think differently about how you engage customers online. And I agree.

Here are just a few of the ways online marketing has pivoted:

Jay and Jeffery define an Everywhere Brand as:

The Everywhere Brand is a brand whose digital knowledge the factual assets about a company that capture consumer attention exists consistently and accurately in a great many online locations, not just on a corporate website and app. This universal approach ensures that The Everywhere Brand serves customers on the digital planets they frequent, translates into a better brand experience, and drives more business opportunity.

The biggest point they underscore is that most website visits are 10-seconds or shorter in duration, and they are often referred by search engines.

7 Key Traits Of Brands Being Everywhere

Our authors also insist that if you want to be a be everywhere brand you must have the following seven traits.

1) You must be customer-centric. In other words, do you really know how your customers see you? How do they search for your brand online? How do they use search, maps, digital directories (think search engines and AI, like Siri or Alexa? Voice search now matters!

2) Be Active. Are you actively updating all of the information thats available online and through digital media to reflect your brands most current information? Because there are hundreds of digital areas that provide information on your company (maps, directories, search engines, social networks, GPS, etc.) this is no easy task.

Webcast, June 21st: 5 Keys to Operational Excellence

3) Organization. (DUH!) Outdated data and the cure to being everywhere means you have to put the three things to work:

4) Thinks in real-time. With 71% of all online searches happening in real-time through mobile devices, your be everywhere brand must also happen in real-time. When weather, illness, or other emergencies take place, are you prepared? Is your data instantly updated?

5) Is granular with their data. Taking a page from SEO, you know how important it is to stand out and be different. Meaning you have to get down to the nitty-gritty with your data and be AS SPECIFIC AS POSSIBLE when putting information about your brand on the world wide web.

6) Is always responsive. Do actively solicit reviews for your company? Do you always respond to those reviews, even if theyre negative? You should! Feedback can be hard to swallow but responsive, be everywhere brands look at feedback as a way to improve.

7) Strives to be innovative. Granted, this is easier said than done. Resting on what you have done wont get you anywhere. Youve got to be a risk taker, make plays, run tests, and constantly be looking for whats next in your industry.

If your online marketing strategy is to BE EVERYWHERE thats totally fine (and doable). But you have to own it.

You can do that in three simple steps by:

As Jay and Jeffrey point out in their eBook,

This goes far beyond each locations name, address, phone number, and hours of operation.

If and ONLY IF you are able to make that commitment, go ahead and be a be everywhere brand.

If not, you may want to start taking baby steps to get yourself going in the everywhere direction.

How do you feel about the be everywhere business mentality? Do you agree or disagree, and why?

Like many of you, I've seen a fundamental shift in business due to social media & digital marketing. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media & marketing experience helps B Squared Media answer these questions for companies seeking Viewfullprofile

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Is the Be Everywhere Approach a Smart Online Marketing Strategy? - Business 2 Community

Want your brand to stand out? Stop writing boring 500-word posts on your blog that receives 100 visitors a month. Other than giving your site a tiny shot of SEO juice, you really arent doing anything positive for your brand. What you really need to do is put yourself out there and make some noise.

The ease and simplicity of the internet is a double-edged sword. On the one hand, its allowed for unparalleled innovation. Its also enabled people to become successful without needing access to some of the heavily guarded resources and technologies that only large corporations had in the past. The internet has essentially leveled the playing field by enabling anyone and everyone to reach the masses.

On the other hand, the internet has removed many of the barriers to entry that previously existed in the business world. No longer do you have to do all the legwork that goes into building a business from the ground up. There are drag and drop website builders, cheap freelance labor, and social media networks with hundreds of millions of users.

The issue is that both sides of this sword are now cutting at the same time. When you study the digital marketing industry, in particular, its clear that everything is oversaturated. Because the barriers to entry have been removed, the number of people, marketers, and brands creating content for the hungry masses has dramatically increased.

You have marketing executives from Fortune 500 firms who have spent 25 years studying business competing with millennials with nothing more than laptops and internet connections in their urban lofts.

Some would argue this is good and it is, to an extent but the problem is that the vast majority of people in the industry dont have a foundational understanding of how marketing actually works. Therefore, instead of being creators, these so-called marketers are mimes. They have the tools to be successful but lack a real understanding of how to effectively use these tools. As a result, the majority of those in the industry end up copying what the few are doing.

Theres nothing malicious in the copying. Its just a natural instinct. On a micro level, it may even seem to be effective. You get a few clicks here and a couple of conversions there. But when you zoom out, suddenly it becomes apparent that were operating in an internet-sized bubble where everyone is doing the same things. The result of this lack of differentiation is an inability for brands like yours to make your marketing stand out.

Do you see the problem? In an oversaturated market, its the little guys that get squeezed out. The bigger brands have enough of a reputation to survive. When everyone is just blending in, brand equity will catapult these brands to the top. This leaves you scrounging around for the leftovers.

Its time to stop scrounging and start excelling. Create a game plan for how you can make your marketing messages stand out in an internet landscape thats heavily oversaturated. Youre going to have to think for yourself, but weve got a few big-picture concepts to get you started.

Have you noticed recently that some of the social channels youve been using seem to be delivering lesser returns? (This may not be the case for you, but its a common problem for many.) Facebook, Twitter, and other traditional social media platforms are experiencing serious content fatigue and this is a good time for you to temporarily (or even permanently), seek out some newer channels.

For entrepreneurs and startups, it pays to be on the leading edge of social media and other marketing mediums. The early adopters are nearly always the most successful participants in these marketing avenues, intellectual property attorney Robert Klinck explains. Sure, you will probably invest some time in some avenues that dont end up going anywhere, but one big hit will be enough to make up for multiple failures.

While not technically in the early adoption stage any more, platforms like Snapchat and Periscope offer much better avenues for visibility. They also encourage greater creativity in order to be successful. You cant just create a clickbait blog post and call it a day. You actually have to dig in and get creative, which will force you to become a better marketer.

Traditional content is dead. In other words, you cant just write a clever headline, develop an opening, slap three or four paragraphs in the body, and then tie everything together with a nice, neat conclusion. The average human attention span is now down to 8.25 seconds. Considering that it takes roughly five minutes to read an average 500- or 600-word blog post, this means we, as marketers, face a distinct disadvantage when it comes to engaging readers.

You must learn how to reach through the screen and grab your audiences attention from the very moment theyre exposed to a piece of content. For a blog post, this means spending just as much time coming up with the headline as it takes you to write the post.

For a video, it means nailing the opening frame and giving the viewer a reason to stick around past the 10-second mark. For an infographic, it probably means selecting a compelling color scheme that stands out from afar.

Itll require more time and energy on your part to create content that stands out, but theres value to be harvested from such an investment. Quality is far better than quantity in todays internet marketing landscape.

The irony of the current marketing industry is that brands have more access to customers than theyve ever had in the past. Yet, despite this, customers are less interested than ever in directly dealing with these brands (at least in a marketing sense). Millennials, in particular, are largely distrustful of brand messaging and would prefer to tap into their own networks for social proof and advice.

When explaining why consumers trust recommendations from a third party more than from the brand itself, marketer Kristen Matthews does a good job of making the issue relatable.

You dont usually trust a person at a cocktail party who comes up to you and brags about himself or herself and spouts fun facts about his or her personality to convince you to be a friend, Matthews says. But you often believe your mutual friend who vouches for that person. An influencer is the mutual friend connecting your brand with your target consumers.

The thing about influencers is they dont always fit the mold you might expect. They tend to be average people with gregarious personalities and large personal networks who are interested in talking about a subject that interests them. By connecting with these folks, you gain direct access to their followers who just so happen to be your customers.

It can take a while to build relationships with the right social influencers, but make some time in your daily schedule to create movement in this area. Its not something that will happen over a single email or interaction. Months of hard work usually go into forging these relationships.

At a conference where he was speaking, marketer John Jantsch was recently asked to explain the secret to success in the industry. Despite being blindsided by the question, Jantsch knew he had the answer.

My answer wasnt a secret so much as a truth the secret to success is to be willing to do the things that others arent and be prepared to do them for a really long time, Jantsch explained.

While that isnt the sexy answer and probably not the one the conference attendee was hoping for its the truth. You cant just copy what everyone else is doing and then wonder why people arent being receptive to what youre throwing at them. In reality, your actions say that youre just hoping to blend in.

Want to make your marketingstand out in a way that resonates with people and gets your brand noticed? Do what others arent willing to do. Seek out unique avenues. Learn how to align yourself with the right people. Create stellar content that youre proud to attach your name to. These things may not be easy, but they work. Thats what it all comes down to. If you want to stand out, youve got to know when to blaze your own trail.

Megaphone Photo via Shutterstock

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