Mediaboss Marketing

Bowling and comic cons typically dont go together.

Fans of one are typically not fans of the other; but for one weekend the two worlds will collide in Livonia, thanks to some people who had a vision and founded the first Bowl-A-Con.

Show owners Paul Heilman and his wife, Susan Maynard, of Dearborn Heights came up with the idea for the mash-up show, and Downriver resident Mark Maxwell signed on to promote and help run it.

Between them they have spent nearly seven months bringing people on board with the idea.

Its going to be a blast, Maxwell said. Its a combination that hasnt been tried around here before.

The show will come to Woodland Lanes, 33775 Plymouth Road, in Livonia, on July 14, 16 and 16. The show is open from 10 a.m. to 5 p.m. all three days.

Admission is $10 for ages 13 and older and $4 for ages 12 and younger. Admission includes free open bowling, and access to the comic con. Shoe rental is included in the door price.

Heilman also is known as Paul Steven Sin in the entertainment industry. He is well known for his Freddy Krueger cosplay and for performing at area haunted attractions.

I get these ideas that just pop into my brain, he said.

Heilman said being able to work with Gary and Tom Winkle, co-owners of the bowling center, was key to planning the first Bowl-A-Con.

Ive known Tom since I was 7 years old, he said. I had to sell him on the idea, but once he was on board we hit the ground running.

Maxwell said Heilman is a marketing machine when it comes to being on the street, as he goes out in costume nearly every weekend and talks to people, passes out fliers and generally just dazzles people.

He does what many people cant do, Maxwell said. He goes around and meets people. He is the dream street team from the 80s.

Maxwell, on the other hand, deals with the online marketing.

My side is the new school, he said. Facebook, Instagram, Snapchat. Thats how we work well together.

Crowds are hard to estimate for a first show, but Heilman said that online over 7,000 people have indicated they may come out, plus others who hear about it from events and advertising.

Were hoping to get 300 people or more each day, he said, but we can handle a lot more. Were hoping to get a couple thousand.

Vendors for the show include comic book and toy dealers, custom crafters, jewelry makers and much more.

The Podbros Podcasting Network will have at least one live show as Media Litter Sandwich records the convention. They also might record other live shows over the weekend.

There also will be a cosplay contest with prizes for children and adults, bowling with bigfoot as Maxwell dons his Billy Bigfoot costume and more.

This will be the first comic con run by Heilman and Maynard, but Maxwell has been helping to run shows for years.

All three have time in the entertainment industry, though. Maxwell is the creator and star of Crazy Mark TV, an internet and local access show that focuses on a little bit of everything from cosplay to the truly macabre, while Heilman and his wife have spent years making movies, music and more.

Heilman has seven gold albums to his credit, multiple movie roles and is in the process of publishing his first comic book.

He started in the entertainment business when he was 12. Heilman also has been a model in several print campaigns and in fashion shows.

Woodland Lanes has been owned by the Winkles since 1974 when their father bought the business. Al Winkle, 90, still works at the alley two days a week.

For more information on the show, visit Bowlacon.com.

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Bowl-A-Con offers unique experience for comic fans, bowlers alike - Dearborn Press and Guide

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Darko Dodig fled Sarajevo with his family to escape the chaos of the Bosnian War. When they arrived in Canada in 1996, he was in fifth grade.

Fast forward to 2017. Dodig is the proud owner of Wisevu, a thriving web-design, developmentand internet-consulting agency based in Mississauga, Ontario. The company'songoing dedication to gaining exposure for the Canadian business landscape has been monumental for many small companies.

The entrepreneurial spirit already was strong in Dodig's family before they set foot in North America. His father owned a restaurant in Medugorje, and his grandparents operated a vineyard.

I think if parents want their kids to become entrepreneurs, they must show them that entrepreneurial spirit by leading by example, Dodig says. When we arrived in Canada, the government provided us with financial aid until my parents found work. Originally, my father found a job in a factory but later went to school to become a certified financial planner. My mother worked part-time while she studied English, then opened her own business called Prestige Dcor.

Related: The Immigrant Entrepreneurs Behind Major American Companies

"In Bosnia, word of mouth was the main form of advertising. In Canada, online marketing has become the standard of business growth."

"My mothers business wasnt doing very well at first. She was primarily advertising with fliers, newspaper adsand magazines. After a few years, her friend built a basic website using Microsoft FrontPage and showed me and my brother how to manage it. This project is what made us fall in love with online marketing. We went on to study computer engineering and business marketing at Humber College. Upon completing our program at Humber, we went on to York University to study business marketing for another three years. Throughout our studies, we were heavily involved in web development and SEO."

"Shortly after we finished school. We were taking a few online classes and reading countless articles on digital marketing to learn everything we could. Within a year of implementing our mothers website, her business was booming. This is when we realized that we would start Wisevu.com, offering the same services that helped our mother's business succeed, to other local businesses who were in trouble."

"Our favorite project has been our mothers business: Prestige Dcor.

"We were able to take her struggling company and give it exposure it deserves. Now, its become one of the most successful window treatment stores in the greater Toronto areas. We did all this while we were in York University Business Marketing program. We used Prestige Dcor on every school project we could in order to come up with strategies to make our mothers business a success. This allowed us to get input from our experienced professors and develop a system that would allow us to not only help our motherbut launch our own business, WisevuInc."

Related: 3 Tips for Choosing the Right SEO Agency

"We have noticed the local online market in Canada --which Wisevu.com specializes in -- is much more competitive than comparable U.S.markets. Additionally, Canadian websites are much more up-to-date than our American counterparts. It seems that Canadians have embraced the online market and have started investing heavily into online marketing due to the fact that Canadas per capita internet usage is fourth in the world, while the U.S.A. is 13th. Although this provides us with an incentive to sell to the U.S., Wisevus specialization is on the local Canadian market. This has given us a competitive advantage over other web agencies.

"Due to the drastic decline of the Canadian dollar, Wisevus costs have increased in 2016 and 2017 by about 25 percent when compared to 2015. Since around 80 percentof Canadian exports are to the U.S.A., we are very dependent on the U.S. dollar. We have been forced to cut down on outsourcing work to the United States as well as other countries. Also, we try to keep the dollar within Canada as much as possible, even if it means paying higher wages to Canadian workers. At Wisevu, we use PayPal to pay for many transactions. Just recently, the Canadian dollar was $0.70 compared to the U.S. dollar on PayPal. To put this more into perspective, for a $7,000 USD transaction we would pay $10,000 CAD. This makes a big difference to our bottom line!

"Despite these market uncertainties, Wisevu is happy to say our clients have remained satisfied and loyal. Our company is steadily growing each year. This is thanks to our focus on the Canadian market and working with local business owners to implement the most effective, local online-marketing strategies available."

Related: 10 Ways for Small Businesses to Dominate Local Markets

Sheila Eugenio is the founder and CEO of Media Mentions, a leading PR and digital marketing agency.Before founding Media Mentions, Eugenio has consulted with several mediums to large businesses onhow to position their brand and...

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How This Immigrant Created a Successful Marketing Agency - Entrepreneur

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Above / On June 8, 2017, during the first Naperville Municipal Band Summer Concert of the season in Central Park, Naper Settlement Director of Marketing Ben Nau took the stage on behalf of the citys outdoor history museum, the raffle sponsor of the evening.Nau is pictured with theyoung team of raffle moderators and NMB member RichardPugliese.

Benjamin Nau

Naper Settlement, an outdoor history museum, is pleased to announce that Benjamin Nau, an experienced professional in marketing and graphic design, has been named the museums new Director of Marketing. With more than 15 years of experience, Nau has worked with numerous clients to create and implement traditional and digital marketing strategies, and most recently served as Director of Ecommerce for Killerspin, a luxury table tennis brand.

In his new role, Nau will be responsible for developing and executing a marketing and communications strategy. He will help build, manage and integrate the organizations brand in all aspects of marketing communications, including digital, print, social media and will raise the overall awareness of the organization.

Benjamin encompasses the skills and expertise that we feel are important in moving our capital campaign forward and improving the museums digital presence, said Naper Settlements President and CEO, Macarena Tamayo-Calabrese. Were excited to have him join the team, and look forward to his contributions in advancing our institution.

Nau began working for Killerspin in 2015 where he developed and executed all aspects of the sales process. Nau previously worked for project44, a Chicago-based startup that provides all-encompassing software packages that help track shipments for the transportation industry. Nau assisted the company in creating its branding, messaging and marketing strategy. Nau received his MBA in marketing and internet marketing from Benedictine University, and has a bachelor of fine arts in graphic design and a minor in marketing from Illinois Wesleyan University.

I am excited to help increase the digital footprint of Naper Settlement and take advantage of technology to help create new experiences, said Nau. My aim is to support the museum in its goal to serve the community by creating excellent marketing that increases awareness.

Nau has two sons, ages 6 and 9, with his wife, Jennifer. In his free-time, Nau enjoys gardening, coaching his sons baseball teams and competing in triathlons, where hes an Ironman finisher.

Story submitted byEmma Vodick for Naper Settlement.

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Naper Settlement welcomes new director of marketing - Positively Naperville

Join Morristown Women in Business on July 11 for lunch at the Artist Baker, located at 16 Cattano in Morristown. Tickets are $35 in advance and $40 at the door. The event runs from noon-2pm.

Thespeaker this will be Pam Ann Aungst, M.B.A., President of Pam Ann Marketing, LLC, who is widely recognized as an expert in search engine optimization (SEO) and digital advertising analytics. A self-proclaimed geek, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a Twitter Success Story, she harnessed the power of social media to launch her own agency in 2011. Pam has been interviewed by publications such as Internet Retailer magazine and CBS Small Business Pulse. She has published articles in top internet marketing news sources, and guest lectures at prestigious universities such as NYU. Pam was recently honored with several awards for her small business leadership and non-profit advocacy work, including being named one of Jerseys Best Marcom Professionals Under 40.

Pam holds an M.B.A. in Marketing from Regis University, where she learned the cornerstones of traditional marketing strategy. She now combines that with her more than 10 years of experience in search engine optimization, pay-per-click advertising, and digital advertising analytics to help brands bridge the gap between big-picture marketing strategy and solid data-driven technical execution.

Read more:
Morristown Women in Business & Artist Baker Host July 11 Networking Luncheon - Morristown Green

Looking for some basic Internet marketing tips for your small business? While there are hundreds of suggestions we can make, heres a list of 10 tips that we think 90% of small business owners will find useful.

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