Mediaboss Marketing

2016 has seen a significant growth in online marketing strategies. The trends have continued to expand and new ways are being realised from time to time. Some marketers have trailed behind, unable to catch up with these new trends. For a marketer to dominate in this field there is the need to plan and foresight, anticipate changes, and grab new trends before they are realised by competitors. In 2017, there are exciting new ways that internet marketers would need to try and see a significant growth in their business revenues.

1. Augmented reality

The introduction of Pokemon Go has caught many online marketers unawares with its success. Few people would have anticipated its radial takeoff, with a daily peak income of $10 million. Although its enthusiasm has considerably gone down, the app has had a great contribution to the realisation of online marketers. First, it has revealed that users are ready and willing to embrace augmented reality (AR) experiences, and it has shown marketers the earning potential available in AR. This trend will definitely lead to the establishment of various brands that introduce AR games, ads, and attempts to use the already available apps to their advantage.

2. Rise in data visualization tools

Data is one of the core elements in marketing. The ability to tell what your clients are buying, who is buying, when and why plays a great role in determining the kind of direction that you need your business to take. The data collected from customer behaviour plays a great role in changing your business and tailoring your services and products to fit the needs of your customers. Analysing raw data has been a challenge especially to the small businesses. Although data collection may not be a challenging task, the act of interpreting the data can only be done by specialised personnel who are currently in high demand. In 2017, data visualization tools are expected to trade high in the market. Data analysis will be made easier and small and developing business will be in a position to acquire some of these tools that will help them connect them with their clients even more.

3. Full takeoff of live video streaming

The use of live video in various online platforms has slowly gone up in demand. Over the past few years, many people have anticipated the use of live streaming to get an in-the-moment content regardless of their demographics or location. This behaviour could largely be attributed to the establishment of fast internet connection and the ubiquity of mobile devices that can be used to stream live events. The trend of live video streaming is expected to take a full course in 2017 as various brands seek to connect with their customers, in-the-moment trend while launching new products or making changes to their products and services.

4. Popularity in native advertising

Native advertising is one of the oldest trends that have been used by marketers over the past years. This trend has been greatly used by brands who seek to get natural-looking visibility and have their presence felt across the globe. In 2017, we can expect to see more publishers who offer tailored services to help business and brands reach a greater number of audiences. The availability of advertisers who work for the publishers is also likely to go up in 2017 as many people have mastered the art of advertising that can help businesses reach many people at a considerable low fee.

Marketers who have no idea of where to look for the 2017 online trends may opt to follow closely the marketing strategies being used by the major brands. CMC Markets is one of the companies that marketers may try to monitor and emulate their online marketing trends. This will not only reduce the cost of trying irrelevant trends but they will be able to implement the working trends before the realisation by their competitors. Since time of implementation is of essence, marketers need to clean up the old and ineffective online marketing methods and try the various new trends in 2017 until they find out the best working strategy for their business that will see a growth in their clientele base, and consequently, the revenue generated by their services and products.

The rest is here:
Exciting New Ways of Internet Marketing to Try in 2017 - Bdaily

Singapore Internet marketing is much savvier than Hong Kong. This, according to research by WL Media HK, which helps Hong Kong businesses to maximize their online presence.

Hong Kong firms are being left in the digital dust by Singapore Exchange listed companies, who seem to be more digital savvy and better able to promote their firms online, according to a report titled Hong Kong an Internet Marketing Leader?.

For example, the firm noted that a simple and free tool like Google My Business (which the report highlighted as one of the most basic of marketing activities) remains underutilized in the territory.

The research showed that more than 7% of listed Hong Kong companies do not even have a phone number registered with Google. This means potential customers cannot use click-to-dial function on mobile phones to connect. In Singapore, only 1.2% of Singapore firms face the same issue.

"Companies who neglect to claim their listing from Google Business are not taking advantage of one of the most basic ways to promote their business and improve their interaction with their online customers and stakeholders," said Raymond Lowe, from WL Media HK who led the study.

However, the same study found that Hong Kong companies are looking to other means of Internet marketing rather than maximizing their presence on Google, despite Googles dominance of the search traffic.

One reason is that Googles products, like the Google Business Directory, has little or no relevance to China as the search giants services fail behind the Great Firewall of China.

However, this approach reduces Hong Kong companys international presence and brand equity. In Europe and the US where Google has a dominating presence, Hong Kong companies fall behind both local companies and Singapores.

"Hong Kong companies are missing out on a lot of revenue by ignoring the opportunity offered by Google My Business listings. It is one of the hidden treasures of online marketing in Hong Kong right now, and the local businesses that move first to optimize their listings are going to have a significant advantage over their slower moving competitors," said Josh Steimle, CEO of digital marketing agency MWI.

Further reading:

MobAir to offer mobile app marketing in China

Googles free online tool helps SMEs test the performance of their websites

Google launches new image-based ad format in Singapore

Read the original here:
Hong Kong lagging Singapore in Internet marketing | CMO ... - Enterprise Innovation

Sorry '90s fashion, the '80s are now back in a major way, all thanks to everyone's beloved British online store.

ASOS and MTV, which launched in 1981, announced a brand-new amazing collaboration this week and it's bringing all the nostalgia. The limited-edition capsule collection, which launched Friday (June 23) on ASOS's website , consists of 20 items made for both men and women with designs, styles, and colors influenced by the '80s. Think lots of neon colors, animal print, distressed denim, and of course MTV logos splashed all over.

Pieces range in price from around $6 to $70 a steal, if you ask us and include items like a multicolored windbreaker , a pink leopard-print sweater with black and lime green sleeves, and even a lace-up one-piece swimsuit with the iconic MTV logo covering the front.

"It felt like a natural fit, especially as we are so excited about the '80s streetwear trend," ASOS's Head of Design Sian Ryan told WWD . "Because MTV began in the '80s, this was a great era to draw from, taking inspiration from this time of incredible change in both music and pop culture. It was exciting to be able to create a credible fashion range that wasn't just your typical T-shirt collaboration. The collection includes so many statement pieces and the '80s decade provided so much great inspiration for graphics, print and color."

MTV must be pretty pumped to partner up with ASOS considering it was just last week when the Internet marketing firm SEMrush revealed that the British fashion retailer's website is the most visited online store in the world, due largely in part to its broad social media presence. The researchers told WWD that "social media channels can be useful for [fashion apparel] retailers. In fashion marketing, using different channels allows brands to connect with niche audiences and diverse demographics."

Needless to say, if you're a lover of all things '80s-themed, we highly recommend getting your hands on this collection while it lasts.

Related: This ASOS Made in Kenya Collection Is DEFINITELY Going to Sell Out

See original here:
ASOS and MTV Team Up for '80s-Inspired Collection - TeenVogue.com

Barron's

Edward Jones Tops Internet Search Ranking Barron's Edward Jones spends nearly half of its media investment on digital marketing, Olsen tells the publication. Most of that is geared to the local digital space. Each advisor and branch has a custom micrositea separate site outside the main company homepage.

See more here:
Edward Jones Tops Internet Search Ranking - Barron's

Video marketing is only as expensive as the budget youre working with.

Online marketing is a dynamic business but not always unpredictable. For years now weve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the internet and now more than ever those videos influence their purchasing habits.

To help those on the fence with regards to their own video marketing weve put together a list of answers to commonly asked questions.

Video marketing is only as expensive as the budget youre working with. There are lots of ways to create effective videos that dont cost you anything other than your time. You wont be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.

When it comes to making your videos focus on the value of the content over the presentation. Getting too creative can be a bad thing if it limits your ability to convey your message.

A study by Mist showed that having a video on your landing page increased your chances of being found on page 1 for your targeted key phrases by 53%.

Having a page 1 SERP listing is a challenge and if youre in a highly competitive industry where a conversion is highly valuable then it becomes a constant struggle against your competitors.

Increasing your page 1 rank chances by 53% makes a strong case for including video in your online marketing.

You spend a lot of time on your blog posts and the content can have just as much value as a landing page. Why not include the info as a video and increase the chances of that information reaching more people?

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When you create blog content that users love they link to it in their own content marketing. Anyone marketing online knows the value of a strong link from a reputable website. SEO authority moz.com found that by providing a video along with the blogs text and images you expand your reach by 3X and that means 3X the user and 3X the link earning.

Generally no but it should be made a part of it. While online videos represent69% of all global consumer online trafficin 2017 and 69% is obviously not a number you can ignore thats not to say your industry is necessarily on the high end of the trend towards video.

Its likely still trending that way but dont let it override your established efforts. Users expectations and habits vary per industry and niche within so add it to what youre doing rather than switching over altogether.

Try some A/B testing between pages and posts and see how your engagement is with your users. You likely wont affect your rank too much with just 1 video so check your Google Analytics to evaluate the performance.

Additionally, for further insight, you can also utilize the analytics from social platforms you share the content through. Twitter, Facebook, Pinterest, and YouTube all have their own stats you can review to see how well your content did once you added a video.

You can even reuse old content by adding a video and sharing it again. Then look at the first round of marketings stats vs. the stats after you added your video.

SEE ALSO As online retail giants gain ground, how long can Wal-Mart stay top dog?

Marketing to women? A recent study byadeliestudios.com found 83% of Moms turn to the Internet when they need answers.

It makes sense that if the answer to any question a busy mom may ask is on your website then you should have an answer thats easy to receive. And that means including a video with your content.

Someone in a rush who wants an easy answer could really be assisted by having that answer in a quick, user-friendly format.

Adding a video that covers the answer you have in your content could easily mean the difference between a click back and a new lead so makes sure you have a video option if you are in a position to answer something a Mom might need a quick answer to.

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company Ive mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

The rest is here:
Why video marketing is a hot topic for all entrepreneurs - Born2Invest