Mediaboss Marketing

Grab your popcorn. Theres a new movie that looks back on the history of SEO from the mid-1990s to today.

Wait. A movie about SEO?

Yep. It may seem odd at first glance, but as anyone whos been around the industry for the past 20 or so years could tell you, there are definitely some interesting stories to tell.

So thats what John Lincoln, CEO of Ignite Visibility, set out to do. He began working on SEO: The Movie last October, interviewing a half-dozen industry veterans (including Search Engine Lands Danny Sullivan and Barry Schwartz) about topics like

Lincoln also narrates the movie, which covers topics up to and including recent developments like Googles Panda and Penguin algorithm updates.

A couple of stories really stood out to me: Rae Hoffman (aka Sugarrae) talking about how her first affiliate marketing commission check was worth more than what her then-husband was making in an entire year, and Rand Fishkin of Moz talking about the companys early financial troubles and how attending two conferences set a course toward profitability. Theres also a section that very appropriately discusses the huge impact that former Googler Matt Cutts had across the SEO industry, from his days as GoogleGuy at WebmasterWorld and other forums up until his recent switch to a career at the US Digital Service.

Im the farthest thing from a movie critic, but others who want to pick apart the film will rightly point out that its US-centric and that a lot of industry pioneers werent interviewed. (Link building pioneer Eric Ward even supplied Lincoln with a tongue-in-cheek rant about not being interviewed; its included during the end credits.)

The bottom line is that its impossible to tell the entire history of SEO in about 40 minutes. As Lincoln told me via email, his movie purposely focuses just on some of the key events from the early days of SEO up to recent times.

Still, I think industry veterans and newcomers will enjoy it. I did, and it left me hoping to someday see a longer version with more SEO luminaries young and old telling stories about how the industry began and evolved.

If you want to check out SEO: The Movie, the full-length movie is embedded below.

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'SEO: The Movie' aims to trace the rise of internet marketing - Search Engine Land

Ad-serving companies should be quaking with fear at the launch this week of Alibaba's new Uni Marketing system, which aims to help brands build loyalty and sell products directly to Chinese netizens.

Alibaba's Uni Marketing framework captures and analyzes live data from across its vast ecosystem, and transfer it into structures that enable brands to explore the behavioral patterns of Chinese consumers. In turn, brands can use this data to power new, more targeted and effective brand building activities based on real-time data.

Alibaba boasts over 450 million annual active buyers and consumers on its Chinese e-commerce marketplace, and companies can turn consumer data into actionable insights by aggregating the information, analyzing it and making it accessible to brands. Marketers can also segment consumers across a myriad of touchpoints and through various channels to provide a complete picture of consumer behavior.

The Uni Marketing framework includes a media planning and ad-serving tool which takes information from across leading online Chinese media and feeds it back into the databank, allowing media agencies to support brands and improve marketing capabilities.

The company has not released details on the pricing of this new service.

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Alibaba Unveils New China Internet Marketing Tools - ChinaTechNews.com

SEO is the search engine optimisation operation that makes it easy for one to have their pages indexed and surface on search engine result pages when internet users do searches online using some keywords related to their activity. Search engine optimisation is the ultimate source of providing the most interesting return on investment over the longest period of time, as compared to other traffic sources like affiliate and ads programs. When it comes to online marketing and SEO makes sure that your website doesn't just offer some great content to internet users, but also something that is as easy to understand and is as eye-catching as possible.

SEO incorporates both the technical and creative elements that are required to improve rankings, driving traffic and increasing awareness on a particular product or piece in search engines.

SEO marketing

SEO marketing, on the other hand, is an internet marketing strategy that usually involves the promotion of websites by helping them have their visibility increased in search engines results pages. This is primarily done through paid advertising. Search Engine Marketing (SEM) may incorporate some websites which then adjusts and rewrites website content and the site's architecture. This goes a long way in ensuring a higher ranking in different search engines' search result pages, thereby enhancing the pay-per-click listings.

Online marketing is one essential part of driving traffic and potential clients to your online business. Having your business or online market kept on top requires vital online marketing strategies and should also include search engine optimisation, pay-per-click and social media advertising. Pay-per-click advertising is a type of inbound marketing that is used to promote businesses through adverts that are displayed alongside organic search results on search engines' results pages, for example, Google. Each of the ads is triggered by the search for a particular keyword that is related to what the advert is promoting. The advertiser only pays when a user clicks on the ad and visits the clients' websites. This gives birth to the "pay-per-click" name.

Search engine optimisation

The search engine optimisation, on the other hand, aims at increasing traffic's visibility to a particular website by realising higher rankings in search engine results. The process of optimisation aims at improving your website and making it as attractive and eye-catching as possible. The more search engine-friendly a website is, the more likely it is for it to appear higher in the organic search results when one searches for related keywords.

SEM, in full, search engine marketing, is the general term that is used to describe search engine optimisation and pay-per-click as a single marketing approach. Most companies go for both strategies to get immediate results and a long-term method. This is ultimately considered as a complete search marketing campaign that will ensure any business booms if the best steps are followed.

Different regions have different search engines focusing on them, with each of them having different signals. Having a local firm advertising on would be the best way to understand the specificities of each search engine. For instance, to enter the Chinese market, it is important to understand how Google Hong Kong and Baidu work to make the websites compliant to these particular search engines. Different companies can help you to get higher rankings such as Get Clicks which provides services such SEO and online marketing in Hong Kong.

By making sure that you are using the different channels to communicate with you targets as well as using the right search engines to reach them will ensure you better online performances.

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SEO/online marketing - Bizcommunity.com

Video Marketing is very cheap as compared to other forms of advertisement. It can also be said that one video can be equal to many other forms of promoting. This marketing technique can also be very cost effective and useful in driving more and more customers. And with the way video marketing is exploding, the day is not far when it will become the most powerful way of online marketing. You may not believe it but majority of the clients prefer to watch a video about the company rather than reading about the same company. Video marketing is becoming a large online marketing system. Several businesses nowdays are using video to reach out to their customers or clients. It is the mostought after thing in internet marketing today and websites like YouTube and Google videos are providing the options for uploading your video so that it can be viewed by a large number of people over the internet.

But creating a video not only will not make sure that your job is done as videos will not help you increase your page rank on Google as it's a viral and relays majorly on community submission and social tags. Only a video commercial will not help in increasing your search rank. But it can certainly increase your clientele as many people prefer watching then reading. In a recent survey it was found out that people prefer entertainment while learning and that is what videos do they entertain people while they get to know about your business. Sites like YouTube can provide a great marketing campaign and at present you can gain effectively from these marketing campaigns online.

A Majority of the people are still not using video marketing and are not comfortable with this marketing technique. It's a wide open area to be taken to boost your business through video marketing. In the future, it certainly will be the mostly used marketing tool, so why not get you ahead of time and get maximum benefits from video marketing technique today. Companies that want to reach masses would prefer this technique sooner or later as video marketing is effective and efficient.

Source by Daisy Rockwell

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Basics of Video Marketing on the Internet - JOSIC - Digital Intelligence

Online marketing goes way beyond having a fancy website for your company. In todays internet-driven society, it has become necessary for businesses, both big and small, to create an online presence that attracts consumers. Why? To continuously reach wider audiences and boost sales.

The internet has opened doors to a whole new digital economy which many consumers prefer over the traditional brick-and-mortar outlets. According to sales forecasts generated by eMarketer, retail eCommerce sales are expected to reach $4.058 trillion by 2020 worldwide. This figure reflects the increasing trend of online shoppers.

Image Credit: Cordis Technology

(Image: Image Credit: Cordis Technology)

Unfortunately, a lot of businesses are unaware of the importance of online marketing, few do not have a budget and many simply cannot dedicate enough time towards making a digital marketing strategy. Business success is all about giving customers exactly what they want with ease. Leading firms across the globe are ahead of the competition for a reason; they know how to tap into evolving eCommerce markets led by internet-savvy consumers.

So, the real question isnt about having an online platform for your business, but rather, how to effectively use that platform to bring in sales. So, lets discuss a few reasons why your business should consider online marketing:

Online consumers are reshaping shopping trends and creating more opportunities for businesses worldwide. According to PwC Total Retail Survey 2016, 54 per cent of consumers buy products online on a weekly or monthly basis. This figure is expected to grow by 2020, reflecting the increasing time spent by customers online. So as a business, would it be a wise decision to let go of ever-increasing online sales opportunities? No matter what industry your business operates in, it is crucial to create an online image that appeals to customers. At the end of the day, you want to bring in sales both through online and on-store mediums. So why not capitalise on your online presence?

In such as fiercely competitive environment, foregoing the idea of online marketing is not even an option. A simple competitor analysis will show you how many of your rivals are opting for online marketing channels. The real trick is to do it better than them, way better. Digital marketing tools offer plenty of options to experiment with online branding and marketing. Your job is to make an online marketing plan that fits your business ideology, attracts customers and doesnt exceed your budget.

Long gone are the days when one-size-fits-all marketing approach seemed the best. Todays era demands a more customised and precision marketing strategy. For every product or service, there is a consumer somewhere out there. How do you find these customers and pitch your product offerings? Online marketing is the answer! With so many online channels and social media platforms, you can target specific markets anywhere across the globe. For Instance, Facebook, Twitter and Instagram let you search for specific consumer groups based on demographics, interests, geographical regions and more. This means you can advertise your products to the right consumers and improve your sales potential.

Not all businesses have big budgets for marketing. Smaller businesses seem to struggle the most when it comes to allocating funds for marketing purposes, which makes competition seem unfair. But online marketing has levelled out the playing for everyone. The world of the internet offers equal opportunities to all businesses no matter the size, budget or location. All you need to do is find the right online tools and services such as local listing management, content marketing, Search Engine Optimisation and Social Media Marketing to position your business online. Traditional advertising mediums such as billboards, Television or Radio can cost you a fortune and may not be impactful. However, digital marketing is not only cost-friendly, but offers more reachability across the globe.

Consumer demands are continuously shifting and to stay at the top, you must meet these ever-changing consumer preferences. This means you must be constantly updated and aware of what your consumers are looking for, what they want, what they like and what they dislike. This information is essential for marketing purposes and paving way for future product offerings. Traditional marketing methods are typically one-sided, where information whether in the form of images or text is placed on mediums for consumers to view, offering almost zero-interaction. On the other hand, digital marketing offers plenty of consumer interaction and engagement opportunities. Through commonly used social media platforms, you can interact with your consumers, gain insight on their preferences and build a better digital marketing plan.

Branding necessary for long term business success. Consumers may or may not remember a product or service, but are most likely to associate brands with their shopping experience. One tiny mistake can give your business a bad name in the market and in the minds of your consumers. Put it this way, a brand is a perception of a business which exists in the minds of your customers. It can take several years to build a positive brand image. However, online marketing is helping new and small business quickly position themselves in the market and move towards strong brand building. Through online channels, you can advertise and create memorable user-experiences which add to brand building. Remember, branding isnt just selling a product or service, it is a combination of consumer engagement, pre and post-sales services, value-for-money and more.

Business growth is a must. If your business isnt growing, you are bound to fail sooner or later. And to grow, you need to promote your business and widen your customer base, continuously! You cant rely on outdated marketing tools to give you that global reach. Online marketing can give you a head start and let you expand your business. Especially for small or medium sized businesses, digital marketing offers greater opportunities to build a brand and reach out to potential customers.

Now we can conclude that online marketing offers far more benefits that traditional marketing. For business which are still new to the digital world, help is always around the corner. If you think you dont have the right experience or resources, you can join hands with a professional digital marketing team and have everything sorted out for you. There are multiple digital marketing companies which offer services to help guide and navigate businesses online. Advancing technology is another reason why its time to move on and explore the potential of online marketing. So, whats holding you back? Take lead and gear your business towards to success.

Myra Bari, content writer and editor, Cordis Technology Image Credit: SFIO CRACHO / Shutterstock

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Seven reasons why your business needs online marketing - ITProPortal