Mediaboss Marketing

Microsoft Corp. on Monday announced a reorganization of its sales and marketing operations in a bid to woo more customers in areas such as artificial intelligence and the cloud by providing sales staff with greater technical and industry-specific expertise.

The company unveiled the steps in an email to staff Monday that was obtained by Bloomberg. Commercial sales will be split into two segments, one focused on the biggest customers and one for small and medium clients. Employees will be aligned around six industries: manufacturing, financial services, retail, health, education and government. They'll focus on selling software in four categories: modern workplace, business applications, apps and infrastructure and data and artificial intelligence.

Microsoft is in a pitched battle with Amazon.com Inc. and Alphabet Inc. for customers who want to move workplace applications and data to the cloud, as well as take advantage of advances in artificial intelligence.

The company, which has not overhauled its sales force in years, wants to tailor those teams better for selling cloud software rather than desktop and server solutions.

"There is an enormous $4.5 trillion market opportunity across our Commercial and Consumer businesses," according to the email, which was sent by Worldwide Commercial Business chief Judson Althoff, global sales and marketing group leader Jean-Philippe Courtois and Chris Capossela, the company's chief marketing officer.

The memo didn't mention any job cuts. People familiar with the plan said last week that the changes will result in some job losses.

In the consumer and device sales area, the Redmond, Wash.-based company is creating six regions selling products such as Windows software and Surface hardware, Office 365 cloud software for consumers and the Xbox game console. The group will also focus on new areas such as the Internet of Things -- a term used to describe Internet connections to home appliances and devices such as thermostats and burglar alarms -- voice, mixed reality and artificial intelligence.

Microsoft will track metrics including large companies deploying Windows 10, sales of Windows 10 Pro devices and competition against Alphabet's Chromebooks and Apple Inc.'s iPads.

Microsoft aims to expand its consumer business by creating "desire for the same creativity tools" that people have at work through Surface, Windows devices and Office 365, according to the memo.

"In addition, gaming is growing rapidly across all device types and is evolving to new scenarios like eSports, game broadcasting, and mixed reality content and we will drive growth in this category as well," according to the memo.

Business on 07/04/2017

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Microsoft to redo sales, marketing - Arkansas Online

As a leader in healthcare Internet marketing, MedNet Technologies has worked with thousands of healthcare practices, in all 50 states and over 12 countries. Adopting a uniquely results-focused approach, our team of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM) experts work closely with each and every client to increase online visibility and most importantly, win new patients. Working exclusively with medical, dental and veterinary practices, MedNet has the experience, knowledge and foresight to market your practice not only effectively, but cost-effectively as well.

A Comprehensive MedNet Internet Marketing Campaign will:

Working to enhance your visibility in search engines and drive new patients to your website, MedNet is proud to offer a wide selection of SEO packages. As an "exclusively healthcare" company, our SEO experts have a unique understanding of today's healthcare market and how your patients are using search engines.

Ensuring that your message reaches the right set of eyes, MedNet offers a selection of competitive Search Engine Marketing packages. With years of experience in keyword research, ad creation, geotargeting and bid management, our team of SEM experts work to optimize your marketing budget and deliver a consistently high ROI.

Your clients are reaching out through social media. Reach back! MedNet's experienced team of social media experts work closely with clients to generate buzz and engagement on today's top social media sites: Facebook, Twitter and Google+. With plans starting as low as $100/month, MedNet offers social media solutions for practices of all sizes.

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Summer Felix has been in internet marketing since internet happened. Her unique ability to connect with anyone and take on his or her voice led her to co-found The Draw Shop, a whiteboard animation studio whose goal is to make jaws drop and mouths say Whoa! With The Draw Shop, Felixhelps her clients hone their core messages and translates those messages into whiteboard animation videos that have proven to increase sales and marketing success.

The success of The Draw Shop was immediate. Felixand her co-founder Erik Kerr sold four videos before they even incorporated. But, The Draw Shop is just one of the many successes of Felix. Prior, she had owned and sold numerous online businesses and had made a big name for herself in the copywriting and ghostwriting worlds. Felixs success in writing continues today with her novels The Right Oneand Lost and Profound.

Related:How This Idea Went From the Founder's Kitchen to a $20-Million Company?

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This Serial Internet Entrepreneur Explains How to Find Your Core Message - Entrepreneur

If you believed every advertisement in your Facebook news feed selling the entrepreneurial dream, you would think that everyone and their brother is creating million-dollar online businesses while traveling the world or floating in their pool.

Now, Im not saying every one of these courses is pure BS. There might be some solid actionable advice to be found, but instead of paying $97, $197 or $297 (you know those are the magic numbers) to some self-proclaimed internet gazillionaire, Im going to walk you through the steps that are required to build a successful online business, in several articles here on Entrepreneur.com, starting with this one.

A few years ago, I had the opportunity to secure an attractive domain hack: LAWYE.RS. Its the only one-word lawyers domain hack available, and while I wasnt sure what I was going to do with it at the time, I knew it had potential to be turned into something very special.

The time has come to do something with this domain, and I have determined the strategy I will use to build this website out and monetize it.

Will I be successful? The potential to turn it into a multi-million-dollar business exists, but I could alsofall flat on my face.

Heres how I laid out the concept and monetization strategy for this new project. The same strategy can be used to help you develop any online business -- its universal.

I decided I was going to turn this domain into a law firm directory, and two factors played a role in this decision. First, there will always be a need for lawyers and plenty of law firms for consumers to pick from. There will never be a shortage of website visitors or law firms to monetize as customers.

Second, online marketing and online branding is on a consistent growth pathwith no sign of slowing down, so another platform for law firms to use for marketing and brand building will be welcomed.

When you create an online business in a niche that will never see a decline, you are drastically increasing the chances of building something that will generate revenue for a long time. I see too many people trying to start online businesses with only the short-game in mind. Instead, focus on building something with long-term sustainability.

Related:5 Habits of the Wealthy That Helped Them Get Rich

Building an online law firm directory resource isnt going to win any innovation awards, but it can still be different than other available options. My main focus with this project is creating an online community and content platform -- giving lawyers a platform to publish content on, which will be seen by industry peers and potential clients. The personal branding benefit and ability to be seen as a thought leader is the unique angle here.

When you create an online business, you dont have to reinvent the wheel, but you do need a unique selling proposition and a way to provide some level of value that isnt currently available.

There are several ways to generate money with an online business. You can sell your own products or services, re-sell products or services, sell information or courses, promote affiliate offers or sell advertisement space, for example.

For my law firm directory, user experience is a priority. The last thing I want to do is annoy visitors with banner ads and pop-up offers. They need to be able to land on our website and quickly find the information they need. So, the revenue model will be based around an annual premium listing upgrade that law firms can claim.

We will be building out the directory with every law firm in the U.S. Every basic listing will contain the firms name and address. For an annual fee, law firms will be able to claim their listing and upgrade to a premium listing, which allows for full contact information, a complete listing of all lawyers on staff, images, video, social media profile links and a link to their website. Also, they get unlimited inbound form-submit leads and each lawyer on staff will receive a contributor account, allowing them to publish content on the directorys blog.

This monetization strategy allows us to keep the website free of advertisement banners and affiliate offers, keeping our user experience pleasant. It also provides several attractive benefits for our target customer, which is important if we want to convert a large enough percentage to turn this into a multi-million-dollar online business.

A lot of people get hung up on the monetization component, and while its an important piece of the puzzle, you need to remember that you can always pivot.

Related:Habits of the World's Wealthiest People (Infographic)

Your online business is unlikely to take off without a solid marketing and advertising plan in place. Whether you are using simple public relationsstrategiessuch as HARO for securing press mentionsor launching a six-figure campaign on Facebook, you need a detailed plan.

Our plan for the directory is a combination of email marketing and highly targeted digital ad buys. Automation is key here, allowing for more teamwork on the back end. A team of customer support reps, developers and editors will maintain the directory and continue to add new premium listings and blog content.

While the email marketing and digital ad buys will drive awareness, we also know that the content platform will help get the word out. As more lawyers sign up to contribute content and then share it across their networks through social channels like LinkedIn and Twitter, they will introduce our directory to their industry peers.

We will also be doing our own content marketing outreachwith an emphasis on infographics and interactive mediafor maximum social shares and exposure within the legal community.

Launching an online business without any feedback from your target customer base is foolish. You might have a great idea, but a gut feeling or intuition alone doesnt mean its a viable business model. Taking the time to gather feedback and constructive criticism can help you avoid launching a dud and coming to market with a better product.

I spoke to countless attorneys and law firms before moving forward with this project. Taking their feedback and feature requests, I was able to create an offering that is highly desirable at a price-point that makes it affordable for any size law firm.

I sent emails and even picked up the phone and called random firms. You have to be willing to put yourself out there and listen to the feedback, both positive and negative. This step helped to polish the finished offering.

Related:8 Reasons a Powerful Personal Brand Will Make You Successful

Building a successful online business capable of generating millions of dollars in revenue requires a great ideaand, more importantly, flawless execution. Everyone has ideas, but very few can execute them.

We are currently finishing the design and development of this project, which I will expand on in a future article, along with launch and growth strategies. To follow this project more closely, add me on Snapchat. My goal with sharing this project is to provide you with actionable advice that you can apply to help build your own online business.

Jonathan Long is the founder ofMarket Domination Media,a performance-based online marketing agency, blerrp, an influencer marketing agencyand co-founder of consumer productSexy Smile Kit&trade...

Original post:
5 Steps to Creating and Monetizing a Million-Dollar Online Business - Entrepreneur

The reorganization memo released Monday didnt mention any workforce reductions. But the changes will mean thousands of job cuts in areas such as field sales, said a person familiar with the restructuring.

Microsoft reorganized its sales and marketing operations in a bid to woo more customers in areas like artificial intelligence and the cloud by providing sales staff with greater technical and industry-specific expertise.

The company unveiled the steps in an email to staff Monday that was obtained by Bloomberg.

The memo didnt mention any workforce reductions. But the changes will mean thousands of job cuts in areas such as field sales, said a person familiar with the restructuring who asked not to be named because the workforce reductions arent public. The company had 121,567 employees as of March 31.

Commercial sales will be split into two segments one focused on the biggest customers and one for small and medium clients, according to the memo. Employees will be aligned around six industries manufacturing, financial services, retail, health, education and government. Theyll focus on selling software in four categories: modern workplace, business applications, apps and infrastructure, and data and AI.

Microsoft is in a pitched battle with companies like Amazon.com and Alphabet for customers who want to move workplace applications and data to the cloud, as well as take advantage of advances in artificial intelligence. The company, which has not dramatically overhauled its sales force in years, wants to tailor those teams better for selling cloud software rather than desktop and server solutions.

There is an enormous $4.5 trillion market opportunity across our Commercial and Consumer businesses, according to the email, which was sent by Worldwide Commercial Business chief Judson Althoff, Global Sales and Marketing group leader Jean-Philippe Courtois and Chris Capossela, the companys chief marketing officer.

In the consumer and device sales area, Microsoft is creating six regions selling products like Windows software and Surface hardware, Office 365 cloud software for consumers and the Xbox game console. The group will also focus on new areas such as the internet of Things, voice, mixed reality and AI.

Microsoft will track metrics including large companies deploying Windows 10, sales of Windows 10 Pro devices and competition against Alphabets Chromebooks and Apples iPads.

Microsoft aims to expand its consumer business by creating desire for the same creativity tools that people have at work through Surface, Windows devices and Office 365, according to the memo.

In addition, gaming is growing rapidly across all device types and is evolving to new scenarios like eSports, game broadcasting, and mixed reality content and we will drive growth in this category as well, according to the memo.

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Microsoft announces global sales-force, marketing reorganization - Seattle Times