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A local plumbing contractor trying to get his business found online.

A recent college grad who just accepted a marketing position in a manufacturing company and is in charge of increasing the brands social media reach.

A digital marketing agency content manager who is tasked with creating a content strategy for her clients but has no background in search engine optimization.

What do all of these people have in common?

They all need to learn the skills that it takes to be successful in digital marketing.

A recent article by HubSpot, 5 Essential Skills Marketers Need to Succeed This Year, included an infographic from TEKsystems listing the skills that are in demand by marketing leaders. Organizations investing in their marketing strategy are seeking knowledge and experience in key areas of digital marketing.

It was an eye-opening look at the vast array of skills needed to pull together a complete digital marketing strategy. The marketing subsets of digital advertising, social media, content development, web design and mobile marketing top the list of the most prized skills. Like many of the readers who commented on the article, I was left wondering, so where do we go from here? We now know what organizations want but where do we get those skills?

According to TEKsystems research, here is a list of the skills that marketers need to succeed.

Youll notice that some skills are important in more than one subcategory of digital marketing, for example, analytics, project management, and content creation and strategy. If you are working for a small agency or local business, you may have responsibilities in several areas of your firms marketing department and will need a broad range of skills.

Many of us come into digital marketing from other areas of business. And individuals with a traditional marketing background may transition into the world of online marketing with no experience in it. So, where do we turn to fill the skills gap?

Fortunately, you dont need to go back to college to learn digital marketing. The good news is that learning about marketing on the internet can be done on the internet, for free, in your spare time. There are many online sources from which to learn web design, social media marketing, content marketing, SEO and inbound marketing. Some of them are structured courses and certificate programs. Others are tutorials that can be found on the websites of digital marketing tools. If youre like me, youve been thrown into this crazy, exciting industry and youll learn it on the job!

Moz.com is the bomb dot com if you want to learn the essentials of SEO. Their free online training guides you through the basics of SEO and link building. They also offer low-cost bootcamps and seminars if you want to take a deeper dive into search engine marketing.

Googles Analytics Academy provides free training and resources to learn Analytics and data analysis tools. If youre brand new to utilizing Google Analytics to monitor your websites reach, the beginner course will walk you through setting up a dashboard, navigating the reports, setting up goals and tracking campaigns. The Advanced Google Analytics course will instruct you on setting up reports and metrics for your business.

The Analytics Academy also prepares you for AdWords certification. Visit Google Partners for more information on joining the Partner program and taking the free certification exam.

Another option for learning web analytics is Alisons Diploma in E-Business. It covers how to develop and implement an online marketing strategy, including using Google Analytics, AdWords, Adsense and Webmaster to help you attract customers online.

HubSpot provides exceptional video courses in several areas of inbound marketing. Their free certificate courses in Inbound Marketing, Email Marketing, Sales, and Content Marketing are like taking mini college classes. They are very thorough and provide an in-depth look at the inbound methodology and its application to the way consumers use the internet today. Visit the HubSpot Academy for more information.

Hootsuite, one of the leading social media management platforms, offers free social media training courses covering every aspect of social media from optimizing your social media profiles to developing a social media strategy to social media advertising. Should you want the credentials, for a fee you can take a certification exam based on the training.

Constant Contacts free Social Media Quickstarter program offers 101 courses covering all social media outlets. There are separate training modules for each platform, including Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube and Snapchat. Youll learn to set up your profile, use the platform to increase exposure and sales, analyze your reach, and advertise.

Content marketing is more than just writing blog copy. Its is an integral part of digital marketing and is intertwined with SEO, inbound marketing and social media promotion. So its no surprise that several online digital marketing or inbound marketing courses include content marketing in their mix. As mentioned before, HubSpots certification training offerings include content marketing. Their in-depth course covers every aspect of content marketing and will give you a strong foundation on which to build and carry out your content strategy. Moz also offers a beginners guide to content marketing.

Copybloggers Internet Marketing for Smart People (love the title!) is founded on the principle that Internet marketing builds authority using content to inform and build trust with prospects and customers. This free online course is delivered to your inbox via 16 eBooks and 20 emails. One section of the course is devoted to Content Marketing.

Email marketing remains one of the most effective ways to connect with your prospective buyers and continue the relationship post-sale. There are a lot of moving parts in email marketing. Taking an online course that covers the basics will serve you well. HubSpot offers an email marketing certification course that includes list segmentation, writing engaging email copy, lead nurturing and analytics.

While not an online course, Constant Contacts blog provides a wealth of information on email marketing and automation. There are many email marketing platforms available. Whichever one you choose should provide ongoing training and support. For example, MailChimp sends weekly tips on effective email marketing and has a training and support portal on their site.

Not every marketer needs to know HTML and CSS, but some basic knowledge of web design will help you understand the mechanics of your website and allow you to fix little issues yourself without calling your developer. Codeacademy comes highly recommended and is teaching the world to code interactively, for free. Give it a try and release your inner computer geek!

Coursera is an online education platform that offers courses in many professional disciplines, including marketing. They partner with universities to offer flexible learning opportunities to busy professionals. From single courses to multiple course series to online degrees, they offer it all. They have a huge library of courses available at various price points. Their Content Strategy for Professionals is a 5-course program developed by Northwestern University and culminates in a capstone project and certificate exam.

Online Marketing Institute (OMI) has a strong reputation in the industry and is perfect for busy small business owners who want to select from a broad range of courses. OMI has courses in everything digital marketing, including email marketing, web analytics, search engine marketing and mobile marketing. You can select a group of courses based on your skill level and your marketing channel or hand-select individual courses. The basic membership is $27 per month which includes unlimited access to their video course catalog.

One thing is certain, advances in technology and the way we promote our businesses online will continue to evolve. Staying up-to-speed on effective ways to market your business will help you be successful and set you apart from others in your industry. Whether you are new to digital marketing or want to expand your marketing skill set, there is sure to be a free course available online.

Have you taken any online digital marketing courses? What do you recommend? Wed love to hear your suggestions.

As Sr. Content Strategist for Shelley Media Arts, Rhonda helps our clients grow their audience through content marketing. A self-professed grammar geek and word nerd, Rhonda enjoys writing about social media, productivity, and remote work. Working from her home office in Queens, NY, she is an enthusiastic evangelist for the Viewfullprofile

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Where to Find Free Online Digital Marketing Training - Business 2 Community

Clients Report Excellent Results with Fast Service and a Reasonable Price

GIT Expert is an SEO reseller offering guest posting, press release, article writing, and link building services to clients primarily in Toronto, Canada and the United States. They offer a number of link building and SEO packages to allow each business to get the services that are right for their company right now.

The venues for reaching customers have increased dramatically over the past couple of decades. An increasing number of people are using their mobile devices to search for the products and services they want. There are also many social media sites where businesses need to have a presence in order to reach their fair share of the potential customers for what they have to sell. One factor that remains consistent for all types of businesses across all of these venues is the need for good quality SEO.

SEO: Not a Do-It-Yourself Project

SEO has grown more complex as it has become even more essential amid todays global economy. Good quality SEO requires technologically advanced tools, in-depth current knowledge of SEO trends and changes, and the ability to create an SEO approach that is right for the business.

Businesses that take a do-it-yourself approach to SEO may think that doing a little is better than doing nothing at all. The problem with this way of thinking is that it could result in their failing to connect with the majority of customers who might actually prefer them to another service if they were aware. Without the right SEO services, most customers will never find their way to a businesss website, much less take the next step and contact them for their services.

GIT Expert Group closes the gap between expensive SEO services that only large businesses can afford and those needed to increase the customer base for small businesses. They offer professional services that get fast results at an affordable cost that makes them right for all types of businesses at every level. Business owners can learn more about the variety of services and service packages by visiting GIT Expert SEO resellers on their website or on Skype.

About GIT Expert Group

GIT Expert Group is a leading SEO reseller offering search engine optimization and internet marketing services to businesses that rely on internet awareness to keep them competitive and make them successful. Company founder and owner, Yahia Kahn, has built a loyal list of clients that have achieved great success through the efforts of his company. GIT Expert continues to grow, taking many of his clients to a higher level of success at the same time.

The company offers a variety of services that helps other companies increase traffic to their websites and increase leads at a price that even small and start-up businesses can afford.

Media Contact Company Name: G.I.T. Expert Contact Person: Yahia Khan Email: Send Email Phone: 0177-414-7570 City: Boston State: MA Country: United States Website: https://www.gitexpertgroup.com/

Press Release Distributed by ABNewswire.com To view the original version on ABNewswire visit: GIT Expert Offering Award-Winning SEO and Internet Marketing Services as a Leading SEO Reseller

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GIT Expert Offering Award-Winning SEO and Internet Marketing Ser ... - SNJ Today

Clients Report Excellent Results with Fast Service and a Reasonable Price

GIT Expert is an SEO reseller offering guest posting, press release, article writing, and link building services to clients primarily in Toronto, Canada and the United States. They offer a number of link building and SEO packages to allow each business to get the services that are right for their company right now.

The venues for reaching customers have increased dramatically over the past couple of decades. An increasing number of people are using their mobile devices to search for the products and services they want. There are also many social media sites where businesses need to have a presence in order to reach their fair share of the potential customers for what they have to sell. One factor that remains consistent for all types of businesses across all of these venues is the need for good quality SEO.

SEO: Not a Do-It-Yourself Project

SEO has grown more complex as it has become even more essential amid todays global economy. Good quality SEO requires technologically advanced tools, in-depth current knowledge of SEO trends and changes, and the ability to create an SEO approach that is right for the business.

Businesses that take a do-it-yourself approach to SEO may think that doing a little is better than doing nothing at all. The problem with this way of thinking is that it could result in their failing to connect with the majority of customers who might actually prefer them to another service if they were aware. Without the right SEO services, most customers will never find their way to a businesss website, much less take the next step and contact them for their services.

GIT Expert Group closes the gap between expensive SEO services that only large businesses can afford and those needed to increase the customer base for small businesses. They offer professional services that get fast results at an affordable cost that makes them right for all types of businesses at every level. Business owners can learn more about the variety of services and service packages by visiting GIT Expert SEO resellers on their website or on Skype.

About GIT Expert Group

GIT Expert Group is a leading SEO reseller offering search engine optimization and internet marketing services to businesses that rely on internet awareness to keep them competitive and make them successful. Company founder and owner, Yahia Kahn, has built a loyal list of clients that have achieved great success through the efforts of his company. GIT Expert continues to grow, taking many of his clients to a higher level of success at the same time.

The company offers a variety of services that helps other companies increase traffic to their websites and increase leads at a price that even small and start-up businesses can afford.

Media Contact Company Name: G.I.T. Expert Contact Person: Yahia Khan Email: Sales@gitexpertgroup.com Phone: 0177-414-7570 City: Boston State: MA Country: United States Website: https://www.gitexpertgroup.com/

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GIT Expert Offering Award-Winning SEO and Internet Marketing Services as a Leading SEO Reseller - MilTech

Here are some key highlights of the experience from among the over 40 distinguished speakers and legends in digital marketing:

In addition, Audi spoke about their autonomous vehicle. And Ketel One Vodka showed an informative brand video on their history and background. During the conference, speakers also reported on several IMA initiatives, including the Women Leadership Group and IMA.EDU education effort.

"Positioning the Cayman business community around tech and innovation is a primary focus for Cayman Enterprise City," said CEO Charles Kirkconnell."Thanks in part to IMA and their global tech partners, we continue to achieve our desired outcome."

The impressive roster of IMPACT17 Cayman speakers also included:

The Startup Battlefield is also one of the most anticipated events at an IMA IMPACT event. And this year's competition more than lived up to expectations. Selected to make their pitches were Feello, a new paradigm in real estate for matching buyers, sellers and agents; SALT Technology Group, a technology innovation and implementation firm; Scripsense, a platform facilitating philanthropy through everyday shopping; and TakeNote Global, a developer of a solution that allows students to notate and mark up books that they have rented.

Judges for the Startup Battlefield were Faquiry Diaz, Chairman, mxHero; Aaron Hillegass, CEO, Big Nerd Ranch; and Brian Wong, CEO, Kiip. The winners were Feello in the Professional category and TakeNote Global in the Student category.

Host sponsor for IMPACT17 Cayman was Cayman Enterprise City. The event was presented by Adobe, Cayman Media Park, the Internet Marketing Association, KCOMM, Kiip and Skylight Global. Partners included Arch Automotive, Berman Fisher, Big Nerd Ranch, Britcay, Cayman Islands Department of Tourism, Cayman National, Cision, CML, Ernst & Young, Evite, Island Air, Isofruit, Jet, Ketel One Vodka, Lainston, LinkedIn, Logic, MarketLinc, Mercer, Microsoft, mxHero, nContext, Pinnacle Media, Saffron, Trident Properties, TV Liquidator, VDS and Yello.

The next major Internet Marketing Association event on the horizon is the annual IMPACT conference in Las Vegas set for Sept. 28-30, 2017. For information on that event and the association, visit http://www.imanetwork.org.

About the Internet Marketing AssociationThe IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members' value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. http://www.imanetwork.org

Media ContactRachel Reenders Head of Public Relations, IMA rachel@imanetwork.org

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/impact17-attendees-soak-up-internet-marketing-and-innovation-intel-under-the-bright-cayman-sun-300455086.html

SOURCE Internet Marketing Association

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IMPACT17 Attendees Soak Up Internet Marketing and Innovation ... - PR Newswire (press release)

Learn about the education and preparation needed to become an Internet marketing manager. Get a quick view of the requirements as well as details about degree programs, job duties and necessary skills to find out if this is the career for you.

Internet marketing managers require at least a bachelor's degree in a related field. They must possess knowledge of marketing, internet marketing, and social media. They need skills in communication, customer relationships and management.

Internet marketing managers specialize in contemporary business applications for computers, technology and the web. A four-year degree in business, marketing or communication is the standard requirement for this career.

Source: *U.S. Bureau of Labor Statistics

Internet marketing managers are responsible for creating and implementing online marketing strategies to increase sales and revenue for a company. They maximize the technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand. Aspects of launching a campaign include design, development, advertising and transactions.

Internet marketing managers specifically deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients. They must develop an online marketing plan, conduct research and utilize the most current strategies in order to position the brand in the marketplace. Other tasks include supervising search engine marketing campaigns, tracking results, analyzing statistics and working with clients. It's important to keep an eye out for new online marketing opportunities.

Having at least a Bachelor of Science or Bachelor of Arts is typically necessary to gain an Internet marketing manager position. Choice majors are marketing, communications or business. Additional studies in computer science or information technology may be useful. These 4-year programs can be completed entirely online.

The program generally covers trends and techniques of marketing and advertising such as the utilization of blogs, podcasts and mobile apps. Courses cover search engine marketing, pay-per-click advertising, budget management and strategy evaluation. Sample courses may include e-commerce, website development and the future of the Internet.

According to BusinessWeek, schools of business are increasingly adding social media marketing courses to Bachelor of Business Administration curricula. Students learn about public relations, intellectual property and business ethics in addition to studying the ways that strategy, technology and design can impact marketing on the Web. Other topics include how to convey a message and engage with an audience or affiliates. In particular, they may study the growth and applications of successful forums such as Twitter and Facebook.

Although the U.S. Bureau of Labor Statistics (BLS) doesn't publish statistics for Internet marketing managers in particular, it does offer information about marketing managers in general. In 2015, an average annual salary of $140,660 was revealed for these managers. At that same time, computer systems design and related services companies, as well as consulting businesses, were among the top employers of these managers. In 2014, the BLS predicted average job growth of 9% for marketing managers, through 2024.

Internet marketing managers direct programs to increase sales through web-based marketing and advertising. These professionals have an average annual salary of around $141,000 per year. The job outlook is for faster growth than average.

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Internet Marketing Manager: Job Description and Education ...