Mediaboss Marketing

A thing of wonder. Credit: Warner Bros. Pictures via YouTube

In the weeks leading up to the premiere of Warner Bros./DC Entertainment's "Wonder Woman," the internet was peevishly aflutter with think pieces and armchair analyses of the studio's alleged mishandling of the movie's marketing. People who didn't have vast reserves of experience in launching multimillion-dollar media campaigns charged Warner Bros. with intentionally trying to tank "Wonder Woman" by failing to promote it, a paranoid web of assertions that didn't take into account certain quotidian factors such as the film's release date and production budget. In the history of cinema, no one has ever purposely botched the launch of a $150 million franchise.

Like most internet controversies, the premature nattering about the promotion of "Wonder Woman" turned out to be a whole lot of nothing. After a robust pre-launch campaign that incorporated everything from on-site promotions at South by Southwest and WonderCon to a Nascar integration to a TV-heavy paid-media plan, "Wonder Woman" opened last weekend to an impressive $103.3 million in domestic box office receipts. That marked the all-time most lucrative opening for a movie directed by a woman -- Patty Jenkins also wrote and lensed the 2003 Charlize Theron drama "Monster" -- and put "Wonder Woman" on a pace to rake in as much as $300 million in stateside sales.

As is generally the case with blockbusters, TV did a lot of the heavy lifting. According to iSpot.tv estimates, the studio thus far has invested $24.8 million in national TV inventory, which is within shooting range of the initial outlay for Warner/DC's 2016 release, "Batman vs Superman: Dawn of Justice." The comparable TV spend for that film, which introduced Gal Gadot in the Wonder Woman role, was $29 million.

Much of the "Wonder Woman" dollars have landed at the Big Four broadcast networks, with the movie's TV campaign beginning in earnest during CBS' coverage of the 2017 Div. I Men's Basketball Tournament. Along with the standard trailers and 30-second cutdowns, Warner Bros. also sprung for a custom spot featuring "Supergirl" star Melissa Benoist and Lynda Carter, who wielded the golden lasso in the 1975-79 ABC/CBS live-action "Wonder Woman" show. That particular execution aired on the CW during the May 22 season finale of "Supergirl."

To date, a dozen variations of the "Wonder Woman" creative have aired on national TV.

"Wonder Woman" spots also have popped up during ESPN and TNT's coverage of the NBA playoffs and in various programs on the Viacom networks MTV, Comedy Central and VH1. According to iSpot, the completion rates for the "Wonder Woman" promos is outstanding, with some 92% of all viewers electing to view the spots in their entirety.

While a certain cohort of knuckle-dragging dudes took to Twitter to quail at the injustice of the boutique theater chain Alamo Drafthouse's decision to host a number of women-only "Wonder Woman" screenings, the gender breakdown of people who have viewed the TV spots is more or less split right down the middle. Per iSpot, 49.8% of those who have watched the promos are female, while the other 50.2% are male.

One-third of those who have seen a "Wonder Woman" spot are in the 18-34 demo.

Among the non-TV marketing stunts designed to get fannies in theater seats are a special "Wonder Woman"-themed ice cream flavor from Cold Stone Creamery, an outdoor initiative that includes a massive building wrap in Times Square, a line of Mattel action figures and accessories and a controversial sweepstakes backed by the diet/fitness snack brand Think Thin.

Since it opened on June 2, "Wonder Woman" has grossed $138.7 million, making it the year's ninth-biggest domestic earner. To date, the film boasts a worldwide gross of $263.7 million.

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Everyone's a Critic: 'Wonder Woman' Marketing Scheme Has Worked Out Just Fine, Thanks - AdAge.com

Our Culture

We are an elite team of creative, self-disciplined, self-motivated, and data-driven professionals with a passion for inspiring each other, our clients, and everyone we encounter. We believe in mental and physical wellness because we know a healthy team is a happy and motivated team. IMI values drive our every thought and action. We take time and care in recruiting the best possible talent we can find, only those that fit our culture and believe in our values.

We demand teamwork, innovation, creativity, resourcefulness, and attention to detail. We dont tolerate immaturity, childishness, or those that dont put others before themselves. We believe in a diligent and consistent pursuit of perfection. Thats how we define excellence. We never stop improving ourselves. We are a team of world renowned marketers, athletes, military combat veterans, and entrepreneurs. We have team members of all ages and backgrounds, and giving 100% the first time, every time, is our bare minimum. We are our own biggest critics.

We exist to support one another, our clients goals, and help change the world around us. We partner with companies that share similar goals, values, and cultural beliefs. Come be a part of our team!

We create opportunity and inspire passion in the lives of our team members, clients, shareholders, and community while adding a distinct measurable value through results-driven digital marketing strategies.

The Vision of Internet Marketing Inc. is to be the leading provider of integrated online marketing solutions for global brands and to continually develop results driven strategies designed to meet specific client needs. We will fulfill this Vision by having:

Our Core Values bleed into every aspect of the business and provide a foundation for behavior, attitude, and decision making. These values define our culture and express the mentality and behaviors necessary for Internet Marketing Inc. to exist and achieve our goals.

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About Us - Internet Marketing Company

The road ahead can be both challenging and exciting. Attracting new customers, as well as cultivating repeat business is essential to any thriving business. Implementing on-going and innovative marketing techniques, is paramount and essential if you want to be around for years to come. At West Coast Internet Marketing, we have a team of seasoned marketing experts, who will get your website positioned on the first page of major search engines such as Google, Yahoo, and Bing.

With offices in Orange and San Diego Counties, and established in 1979, West Coast Internet Marketing has helped hundreds of businesses create, establish and maintain a positive public image. Our expertise includes all forms of advertising including television, radio, print, public speaking, public events, yellow page advertising, and direct mail. Now, of course, we have succeeded in adding digital, email and social media marketing.

At West Coast Internet Marketing, we are well-versed in digital marketing including website design and search engine optimization (SEO). We use strategic SEO techniques. And we strictly adhere to Google White-Hat policies. We believe businesses succeed using a well-rounded approach to marketing. So in addition to making your website the best that it can be, we will more than likely recommend a social media marketing campaign as well. Also, we like to utilize email marketing. We will take your existing client email list, as well as acquire new prospects if you desire. And finally, if you have had success with print, and want to continue with that, we have many suitable solutions to choose from. We will meet with you either in-person (if you are local) or remotely if you are not. Together we will analyze your current marketing programs, at no initial cost. And after carefully listening to your marketing concerns, we will come up with personalized marketing strategies that will work; all while staying within your requested budget.

Dont let fear of the unknown hold you back. We keep on-track and up-to-date with the latest marketing trends, so you dont have to. After all, youre not in marketing, we are; leaving you to focus on the day-to-day operations and future growth plans of your business. CALL 760-585-5869 today to find out why West Coast Marketing, in business since 1979, is a well-respected marketing firm, with client results and testimonials to prove it!

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Internet Marketing Experts Will Rank You On 1st Page of Google

A group of internet marketing specialist from a marketing company was assembled to provide one-to-one advise for internet marketers who need advise on how to improve or conduct their internet marketing activities at an affordable monthly cost. The mode of communication is via forum and monthly tele-seminar.

Each of these internet marketing specialists has their own specialties in areas such as search engine optimization, copywriting, email marketing, web design, product development, pay-per-click advertising, traffic generation and affiliate programs. These areas encompass the complete spectrum of internet marketing.

Why is there a need to seek advice from these specialists where knowledge can be gained from books, courses or newsletters? This is because, internet changes at lightning speed. While books have their merits, sometimes it is impossible to include all the details and changes in the book. At times, when the book goes to the press, the information may be a bit outdated. However, it is still alright if outdated strategies are implemented as a result of reading the book, but in the worst case, the outdated information may have a serious impact on the implementation. Below are two important examples illustrating why employing outdated information is crucial.

Email service providers make changes almost daily to the rules they use to decide which emails get delivered and which do not. This is because, they are fighting spam for their customers. As a result, it is easy for legitimate business emails to get accidently caught in their "spam traps". Therefore, to avoid this pitfall, marketers must know immediately what are the latest requirements required by the service providers. Failure to follow the policy may affect the email marketing campaign. Just imagine, if a policy is implemented today, it will not be possible to be captured in any books, courses or newsletter immediately. Those misinformed marketers will suffer as a result.

In another example, search engines like Google, Yahoo, and MSN changes every single day in deciding how they rank websites. They do it to prevent their search results from being manipulated by scammers who are always looking for new loopholes in the way search engines sort and rank websites. Marketers' website could have been dropped from the search results and lose all the free traffic if they continue to use the methods that are no longer acceptable by search engines when optimizing their site. Or in the worse case, their website could be permanently banned. Again, the new policy from the search engine company can not be captured in books, courses and newsletter immediately.

The above are just two examples showing why it is important to be in the fore front of marketing information. Marketers need to go in line with the changes in order to stay competitive and relevant. This is the very reason why it is so important to have direct contact and advice from specialists where their primary job is to research on the latest method and strategies.

While marketers can do all the research by themselves, by doing that, they will be spending too much time doing research than doing the actual marketing. For example, if the marketer wants to stay on top of search engine optimization, he would need to follow all the latest news released by the search engine companies every day. After which, he will need to do all the testing by himself.

Apart from the testing, in order to have a real competitive advantage, marketers need to have the ability to forecast emerging trends, changes, and challenges and act on them before anyone. Otherwise, someone will go ahead of them. Marketers can not do all these by themselves, unless they take all these tasks as their full time job. But this is not what a marketer should do. Therefore, by seeking advice from specialists, marketers can get all their answers and advises, and quickly implement it on their marketing effort.

Internet marketing is a very competitive area and coupled with the lightning changes in policies every day, marketers must stay on top of the situation to be successful. This can only be achieved by having first hand and accurate information. Relaying on specialists is one of the surest ways to achieve this. With a group of internet marketing specialists available now, marketers will be able to tap into their research and findings to improve and grow their online business. Marketers will not need to spend countless hours doing research themselves, but can use the time more productive to do marketing and profit from it. For more information, please visit Work From Home [http://www.internetbizcenter.com/work-from-home/index.htm] website now.

Source by John Peace

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Changes in Internet Marketing Policies Can Now Be Obtained Immediately From a Group of Specialists - JOSIC - Digital Intelligence

Whilst it is fair to say that Internet marketing has certainly had an effect on offline trading figures, the comparisons are not directly proportionate for the simple reason that the Internet has opened up huge new markets which were not feasible before this information superhighway was born. The interactive nature of Internet marketing, and the low costs involved in distributing information and media to a global audience, makes a very attractive platform for any business model, regardless of size. Latest figures from credit card companies report a 15 billion dollar turnover from Internet sales in the last year, and rising rapidly. So it is not surprising that budgets for Internet marketing are taking a bigger slice of the advertising cake and the numbers of individuals earning their living directly from Internet marketing are ballooning off the scale.

Internet marketing draws together all the creative and technical aspects of the Internet, which include design, development, advertising and sales, and the techniques used in Internet marketing include search engine marketing, email marketing, affiliate marketing, online advertising and more recently, social media marketing methods as employed in blog marketing, and viral marketing.

Internet marketing is the process of building, growing and promoting a business individual or organization through any online activity including websites, blog sites, article marketing, press releases, online market research, email marketing, and online advertising. In order to fully comprehend the huge benefits offered by the Internet marketing process, it is difficult not to draw comparisons with offline marketing methods, but it has to be remembered that one is not a replacement for the other. Internet marketing and offline marketing will both have an important part to play in the future of any business, assuming it is not purely Internet based. Let us now look at the benefits that Internet marketing has to offer..

Low Cost

Since the Internet can be regarded as a free for all activity center where information is shared freely with all interested parties, the cost involved in the overall Internet marketing strategy is relatively low. Apart from the obvious expenditure incurred in operating a web site, a large proportion of the budgets set aside for Internet marketing will typically be swallowed up by services and resources offering expertise in the various marketing techniques that fall under the Internet marketing umbrella. For example, Search Engine Optimization plays an important role in the positioning of a web site in search engine rankings and the larger organizations will often employ the services of a search engine optimization company to carry out this duty. Equally there are Internet Advertising Agencies available to handle all aspects of online advertising. Smaller companies or sole traders may carry out their own search engine optimization and advertising campaigns and would need only a few hundred dollars budget for marketing software tools. Either way, the overall cost of Internet marketing is much lower than the cost of a similar offline campaign.

Work From Any Location

All activities that fall under the Internet marketing banner can easily be organized from a laptop computer. Most communications are made using online contact forms, email or instant messenger, and payments for items such as web site hosting, internet marketing software tools and resource fees can all be paid online using a credit card. Web site design and management is also another area of Internet marketing easily managed from a laptop computer. The versatility of the laptop means that these duties can be carried out from any location and therefore those involved in the Internet marketing fraternity can easily work from a simple home office, or even when away from home. Commuting is totally unnecessary.

The Level Playing Field

Unlike offline commerce, the use of Internet marketing techniques now make it possible for an individual or sole trader to compete with the larger organizations in his online business. Its true that a larger company whose name was on everyones lips would have a head start in the marketing of their web site, and a larger presence in the search engine pages, beyond that the doors are opened and its quite common to see a smaller commercial outfit riding higher than their much larger competition in search engine results. Yes the online advertising budgets would be much bigger for the national companies, but there are many Internet marketing techniques and resources available to the solo marketers that would help them to stay in touch. There are literally hundreds of new Internet millionaires developed on a daily basis.

There are also many niche areas with good benefits derived from Internet marketing, but generally the process is attractive all round as a method of promoting any business, recreational or personal projects across the Internet. Internet Marketing is where the future lies for businesses large and small. The Internet has arrived and no-one can deny it!

Trevor Taylor

Source by Trevor Taylor

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The Benefits Of Internet Marketing - JOSIC - Digital Intelligence