Mediaboss Marketing

To put it plainly, if you have an online business, you need to run online marketing campaigns. In fact, even if you have an offline business, you still most likely need to run an online campaign. However, it is important to know the techniques that you have at your disposal before getting started. Choosing the right marketing method is the first step, while the second step is to implement it successfully. In that light, take a look at these top online marketing techniques that will help you generate the kind of traffic that your business needs.

This is one of the oldest marketing techniques in the book, which is basically the digital equivalent of direct-mail marketing. In spite of being old, everyone from top businesses to new startups still use email marketing to its full extent because of the simple fact that well devised email marketing strategies still get the results. As it is also one of the cheapest marketing techniques around, using emails to promote your business is a no-brainer. Prepare specific email lists, catering to the specific needs of your target group. It is never a bad idea to add a bit of personal touch to the emails so that the recipient feels like the message was addressed straight to him/her.

Blogs on their own can be a great source of income, but they can also do your marketing for you. Popular blogs and bloggers who have a large number of followers can be used as influencers to get you brand recognition. You just need to identify the blogs which have your target crowd as their follower base. Additionally, your business should maintain an updated blog of its own as well for SEO and promotional purposes.

This has now become an inseparable part of any internet marketing strategy and you just have to incorporate it into your plans. As Facebook, Instagram, Twitter, Tumblr and other forms of social media can all work towards figuring out and generating very specific, target traffic for a business, it is imperative that you first figure out which social media sites you want to work with first. Check out the services that each of the social networks is offering to their business partners, along with the usefulness of the available marketing tools. Then compare your options, their relevance to your business and the budget you have to create your first social media campaign.

Affiliate marketing has its advantages and disadvantages, but it is a sure-shot way to bring a large volume of traffic to your business. Additionally, this is also how you build relationships with relevant affiliate sites. The term relevant is something to remember, because you dont want to waste your precious budget on an affiliate campaign with sites that have nothing in common with what you are selling. You need to make sure that the site which will advertise your business is the kind that will attract potential customers. For example, if you are selling software solutions, a dedicated tech site is what you should ideally go for.

Initially, you may need the help of a professional marketing coach or expert to get you started. Alternatively, you can take a few risks on your own to learn as much as you can first hand. It is advised that if you are a beginner, start off with a low budget and cheap online marketing tools like email marketing and selective social media marketing to get a feel of the situation first.

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4 Online Marketing Techniques That Will Get You the Results You Need - TG Daily (blog)

Content marketers need to pay attention to their video campaigns to maximize their online marketing efforts.

A picture can tell a thousand words, and a video essentially consists of many pictures strung together. How many words is a video worth? It is enough to make video the most popular expression through which we share and view things online. We watch 6 billion hours of video per month on YouTube, upload an additional 300 hours per minute, and that does not even touch on the growing popularity of more video-orientated social media websites like Snapchat.

But if you are interested in content marketing, you probably already know that video is important, and may be familiar with some tips on how to produce a marketing video that has a better chance of going viral. But the internet is constantly evolving, and that means that content marketers have to think about how video marketing will evolve going forward.

Here are some things to note about the importance of videos and trends to spot going forward.

Content marketers often dream of creating viral videos that spread across the internet in a flash by being humorous or creating some bizarre internet meme. But what makes videos so much better than pictures or words is that videos can pack in much more information in a short amount of time. Instead of trying to create a funny video, businesses are leaning on videos as a means to educate their customers.

Of course, using videos for educational purposes is not a new concept. McDonalds used a two-minute video back in 2014 to educate customers about how its chicken nuggets are made and attack rumors about the health quality of its food. But the greater sophistication of internet marketing in its own right has spurred greater consumer distrust of funny videos promoted by businesses.

We live in an age where people do not easily trust others, especially corporations. This means that corporations need to be seen as giving something to the people to gain trust. Information in a video can accomplish that and is free.

Corporations should look to create videos that help and educate customers as opposed to zany videos that look more like a stereotypical advertisement. This shows that the corporation cares about the consumer and keeps it in the consumers mind.

Any self-respecting business should have a social media account, even though the specific social media website may vary from business to business. But while a business may have a social media account, it may still view YouTube or other video-sharing sites as the primary place to upload videos.

It may be time to start viewing those other social media websites as the primary place to put videos up instead, as they can boast certain advantages compared to YouTube. Twitter users can retweet a video and thus get it out to consumers who may not have noticed it otherwise. Facebook is sitting on a mountain of datathat increases the chances of hitting the right consumers. Snapchat hits the teenage demographic, which is a key target for many businesses.

Most importantly of all, by branching out to other social media websites, your business can hit a wider field than you could by just staying on YouTube. You should look to push your businesss footprint on social media websites in general, and video is a key avenue to accomplish that.

Ever since the television was invented, we have been accustomed to watching things with a horizontal frame. But one ongoing debatein the marketing world is whether marketers should embrace the growing popularity of vertical videos.

The lack of excitement toward vertical videos is understandable. Since they first popped up on websites like Instagram, vertical videos have been mocked as low-budget videos that are difficult to watch, as two black sidebars take up most of the screen. But while vertical videos may be awkward to watch on a computer, they are better to watch on mobile. And the tech story of the past few years has been how mobile devices are supplanting computers.

This format change will affect how businesses create videos. The narrower vertical format means that businesses cannot place as many people or things within a frame and have to pay more attention to the top and bottom of the frame. And because the vertical format is more popular on mobile and Snapchat, it promotes a more in-your-face style.

All of this means that a business needs to know when to use vertical and horizontal formats, and adjust its video production department accordingly. Longer, educational videos like the kind mentioned above should stay in a horizontal format. But shorter videos that are more like ads could move to a mobile format to attract mobile users, and businesses should consider emphasizing one format depending on their marketing strategies.

Image from GongTo/Shutterstock

Jeremiah Owyang

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How Video Is Changing the Game for Content Marketers - Business.com

What kind of social media and traditional and online marketing make sense for your business? How can small businesses thrive in local, state, and global markets? A free workshop on marketing, social media and branding for small businesses will be held on Thursday, March 9 from 9:30 to 11 a.m. at the Lincoln County Regional Planning Commission office, 297 Bath Road in Wiscasset.

The workshop will feature DreamLocal Digital founder Shannon Kinney, Kris Folsom, marketing and communications director for Coastal Maine Botanical Gardens, Bill Card, economic development specialist for the Maine Small Business Administration, and Jaimie Logan, governor's account executive with the Maine Department of Economic and Community Development.

Kinney is founder and client success officer at Dream Local Digital. She has over 20 years of experience in the development of successful Internet products, online sales and marketing strategies. She has worked on the teams developing successful Internet brands such ascars.com, careerbuilder.com, and over 60 online media properties for newspapers in the U.S. and Canada. Prior to that, she spent over 10 years in media sales and sales management in Maine. Kinney has served more than 40,000 small businesses in online marketing workshops. She been recognized as a Woman to Watch by Maine Biz, and as a Local Digital Innovator by the Local Media Association.

Folsom has a passion for branding, strategic planning, and marketing metrics. Since arriving at the Gardens in 2011, annual visitation has increased from 87,000 to 188,000 guests and Facebook followers have climbed from 5,000 to 30,000. Kris attributes this to having a fantastic product but also to utilizing her marketing efforts to harness the power of word of mouth advertising to achieve organizational goals.

This session is free of charge and is presented in conjunction with the Small Business Development Center and the Lincoln County Regional Planning Commission. The snow date is Friday, March 10.

To register, please go to http://www.lcrpc.org or call 882-5983.

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Small businesses and social media: finding the right marketing strategies - Wiscasset Newspaper

Online marketing is hot as ever and everybody wants a piece of it.

Whether you are small business owner or a student wanting to make a buck through consulting, knowing how and where to look for reliable and actionable information is important.

This post will provide you with some idea on where to look for the knowledge on this realm which will eventually lead you to discover other great internet marketers as you go.

Whatever you do, dont go to universities to learn online marketing. Thats the last place you should consider going. Most of the things taught are out of date or more based on traditional marketing like TV ads and billboards.

The fundamental principles such as the 4Ps of marketing by Kotler will be taught to you but most books used in colleges are not based on practical in-field knowledge.

Online marketing is ever evolving, so the tools of the trade will always change and get updated.

The best way to go about this is to learn from: 1) Blogs 2) Ask others in the space 3) Podcasts

Sites such as Backlinko, Moz, QuickSprout and NeilPatel provide a lot of practicable tips to get you started on online marketing. There are usually beginner guides on these sites.

Webcast, March 1st: Marketing Debt - What It Is and How to Keep It from Killing Your Company

As you read along, always ask yourself as you read the headline and skim through the headers if it is actionable and detailed. There is just too much fluff out there to waste 30 minutes of your time going through a 2500 word post only to realize it wouldnt help you at all.

Once you have found and the read the actionable post, implement it immediately on your website. If you dont have one, register a domain using sites like GoDaddy and find hosting using sites like HostGator.

If you are too lazy and yet too excited to get started, go to WordPress and pay $35.88 for a years worth of hosting and registration (its the Personal plan and it has its limitations.) If you are strapped for cash, just register a xxxxx.wordpress.com domain.

A simple template will do. You dont need to code anything. Just choose the theme of your choice and activate. Just get started it. Remember: Learning isnt collecting knowledge. Learning is behaviour change.

The quicker you implement, the faster you get it over with and the faster you see results.

Finding a mentor is the most effective way to shorten your learning curve by more than half. You dont need an in-person mentor per se. The key here is to have immediate feedback. If you cant find one, at least ask for a bit advice here and there.

A simple email would do the trick (but please dont ask stupid questions.)

If you plan to e-mail the marketing experts who write for the big blogs, you should take the time to digest all the material he or she has written on the subject and only ask the questions they have not addressed.

If they already wrote 10 posts about Facebook Ads, and you e-mail them saying:

How can I market my product using Facebook? You will look like someone who isnt taking this seriously (and they will probably be annoyed too.) Remember: Their time is valuable, so respect it.

Listen to podcasts such as Marketing School with Neil Patel and Growth Everywhere with Eric Siu. Listen to it during your commute walking, driving, waiting for the train or bus (any instance where your eyes are not required to look at the screen.)

Dont fret so much if you are not absorbing every single word of the podcast as you do this. You can always listen to it again and again.

Listening to it on repeat primes your brain and makes you get familiar to the concepts subconsciously.

(Be sure to take time out to really listen to it, of course.)

And there you have it, these are just of the 3 things you can do to get your feet wet for online marketing.

Ben is an online marketer, blogger & life enthusiast. He enjoys the luxury of less and practicing stoicism. He currently works for iPrice group. Viewfullprofile

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Where to Learn Online Marketing - Business 2 Community

E-DREAMZ, INC February 28, 2017 | Views:

Overview: E-dreamz is looking for a creative thinker and strategist to join our Digital Marketing team. This person would be responsible for thought leadership and vision creation while executing unique digital marketing campaigns. Must also possess and develop the tactical skills necessary to launch and manage Internet Marketing campaigns. Creative writing and content creation experience/ability would be ideal.

The candidate is expected to have 2-5 years of hands-on experience in a creative advertising or digital marketing agency environment. Must be able to develop innovative, market-leading ideas and present them to clients with enthusiasm. Experience with Internet Marketing services such as PPC Management, Search Engine Optimization, Social Media Marketing and Email Marketing. The candidate is also expected to have some understanding of Web Development, Design and eCommerce.

Job duties: Setup and launch Digital Marketing campaigns for PPC, SEO, Social and Email. Analyze campaign performance based on key metrics. Present concepts to clients. Create content and content strategies based on client(s) specific industries or needs. Create and execute unique promotions, giveaways, etc. Recommend and execute campaign adjustments and enhancements. Work with Internet Marketing and Production teams to ensure client goals are met. Assist clients in understanding value of Internet Marketing. Research opportunities in relation to new technology that will aid the team. Contribute to team efforts to maintain in-depth knowledge of industry current events and trends. Client performance reporting with monthly face to face meetings.

Have experience with: PPC & SEO Management. Social Networking/Social Media Marketing. Email Marketing & Banner Advertising. Web Analytics tools such as Google Analytics. Website Usability Analysis. Web & Mobile Lead Generation and eCommerce knowledge.

Required professional skills: Excellent verbal, written and presentation skills. Passion for internet marketing. Self-motivated to work with minimum supervision. Able to work on multiple accounts. Strong organizational skills and attention to detail. Eager to learn new techniques.

To apply:Interested candidates can email their resume to info@edreamz.com.

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Digital Marketing Strategist - Charlotte Agenda - Charlotte Agenda