Mediaboss Marketing

The internet is quickly becoming one of the primary sources for people to receive media, attract customers, and gather business. The web can be used as a powerful marketing tool in a number of ways to promote businesses and reach people across the globe. There are many types of internet marketing used, many of which are easy and effective. Here is a list of some notable online marketing techniques:

Search engine Optimization

Search Engine Optimization or SEO is establishing an online presence for websites. Optimizing a website to be more easily found by prospective clients is an essential part of inbound marketing to attract business. Statistics show that 60% of all organic clicks go to the top three results in a web search. The use of SEO makes it possible for popular search engines to index a website and boost it up to the top of the results page. Search engine optimization makes use of website elements such as titles, menus, images, and keywords to increase search engine exposure.

Social Media Marketing

Social Networking is taking over the internet by storm, and its only getting bigger. The use of social media services to garner attention and website traffic is gaining just as much popularity as the networks themselves. The great thing about social media marketing is its low cost, because making company profiles on websites such as Facebook or LinkedIn is free. Having your business on social networks is an easy way for people to communicate and share their experiences with their friends.

Pay Per Click Advertising

Pay per Click or PPC for short, is an advertising system in which a business only pays for the advertisement when a potential customer clicks on it. Websites that use PPC will display ads based on advertisers keyword list to show relevant content to the user. One benefit to using Pay per Click is the quick measurement of success, because ads can be displayed within days that begin to collect website data. Pay per click advertising creates a highly targeted audience to attract visitors who are looking for a specific service.

Public relations

Press coverage is still vital to marketing and the promotion of a business. Getting news releases to be picked up by internet publications will gather tons of traffic toward company pages. However, before a publication will write about a company, that business needs to make a newsworthy event happen. Events such as fundraisers, contests, and giveaways are all great ideas to promote a business in a positive manner with the public.

E-mail Marketing

E-Mail marketing is primarily a way to enhance the relationship that customers share with a company. To start this process, customers must sign up for an E-mail publication so that they can be repeatedly reminded about their product or service in order to attract repeat business. These publications encourage customer loyalty, and can come with benefits such as a discount or special offer opportunity for those whom choose to be a subscriber.

Networking

Business Networking is usually performed by like-minded business owners whom recognize, create, and act upon business opportunities and then share these with others. Most business networks are a collaboration of business owners that wish to gather leads and referrals from one another in order to produce more activity within their marketplace. Networking can be conducted at a wide variety of levels. These range from small groups, such as local communities, all the way to expansive networks on the internet that span across the globe. Business networking is a great way to meet up with other business owners and help expand each others business reach in the marketplace. The internet is a great tool to help connect people and create your own business network.

Paid advertising

Most of the internet marketing types described so far have been examples of inbound marketing. The difference between these examples and paid advertising is that inbound marketing techniques attract customers that are already looking for a business such as yours. The tricky part? Attracting customers whom arent necessarily looking for that business at the time. This is where paid advertising comes in- creating a recognizable name for businesses on websites that people use every day in order to get wider exposure and break into the minds of people that have never heard your name before. The most popular examples of paid advertising on the internet are banner ads. These graphics hope to entice the eyes of web users while they are surfing around their favorite commercial sites. Many other types of paid advertising are out there on the web, but it is up to the business to decide which method will be most effective for them.

There are many other types of marketing on the internet that are not mentioned here, all of which can be used to effectively attract users to your website and your business. However, this list should give you a good idea about how many options you have to market your business on the internet. Depending on your company and the industry you are in, you will definitely choose different kinds of marketing that will produce the best results for you. No matter which method you want to use for your company, Design & Promote can help you research and implement a marketing campaign that will win more consumers attention and get your website to the top of the results page.

Contact us today to explore even more ways that Design & Promote can help grow your business.

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Types of Internet Marketing - Design And Promote

What is the difference between digital marketing and internet marketing, what is the latest trend in the industry and how do big companies allocate their digital marketing budgets?

Digital marketing is a broad term that describes a set of marketing processes that encapsulatesall available digital channels to promote a product or service or build a digital brand.

Digital marketing has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns.

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The channels that make up digital marketing include: Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.

Internet marketing is a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing.

We will see below how digital marketing budgets are spent and their relationship with Internet marketing.

The major channels of Internet Marketing are:

Web site Either a personal website or a corporate website or even a personal blog hosted on a shared platform (like WordPress or Tumblr).

For many campaigns a website is the starting point and the destination i.e. you run a digital marketing campaign to promote a website (starting point) with the purpose of getting more visitors (destination).

Search Marketing (SEM) Search Marketing is the basis of Internet Marketing and consists of two important activities, SEO and PSA. There is a lot of confusion about these terms thats why I wrote separate posts explaining the difference:

Search Engine Optimization (SEO) VS Search Engine Marketing (SEM)

SEO VS Pay Per Click (PPC)?

In a nutshell:

SEO has to do with optimization techniques for the purpose of achieving higher rankings in Search engines. It has two major components: On Page SEO and Off Page SEO.

Paid Search Advertising (PSA) is about getting visitors by placing ads on search engines. The most popular approach is the Pay Per Click (PPC) and the most well-known tool is Google Adwords which lets you advertise on the Google and partner network.

So, search marketing has to do with promotion methods related to Search Engines.

Social Media Marketing Social media marketing is another component of Internet marketing and one that is gaining a lot of attention the last couple of years.

Millions of users spend a considerable amount of their on-line time on Facebook, Twitter, Google+, Instagram, Pinterest, YouTube, LinkedIn and on other SM platforms. This fact alerted digital marketers to take SM seriously and make it a part of the digital marketing campaigns.

Content Marketing In the past when we talked about SEO we essentially meant link building but this trend has changed since 2011 and content marketing has become the new SEO.

This simply means that good content has become again the foundation of SEO and it is through content that you will build a better Internet presence and not through cheap link building techniques.

Email Marketing Email is not dead but on the contrary it is one of the most important tools in every digital marketing campaign. Despite the influence of social media, email is still the most efficient way to convert visitors or readers into customers.

In terms of marketing, email marketing is the process of gathering email addresses from people interested in your products or services for the purpose of sending them newsletters or offers.

Mobile Marketing More and more users use their mobile phones to search the web, engage on social media, or find products or services to buy.

In fact it is estimated that 30% of the traffic coming to a website is from mobile (this holds true for my websites as well, check your Google analytics reports and you will be surprised).

Mobile marketing is about creating content or ads that is viewable and suitable for a mobile device. For example: websites should have mobile friendly versions and an advertisement shown on a mobile device may take into account the location of the device and show the nearest shops that sell the particular product.

Banner Advertising You can find banners in almost all web properties i.e. websites, mobile websites, mobile apps, search engines, newsletters, Facebook, Twitter, YouTube etc.

Digital marketers try to promote their products or services through different types of banners (static, text, animated, images, videos, clever banners) in different platforms.

Perhaps the best way to understand what is the latest trend in the digital marketing industry is to find out how big companies allocate their marketing budgets.

This is exactly what Gartner did in a latest report with title Digital Marketing Spending Report, 2016-17.

The findings of this report are very interesting and they show without a doubt that the majority of digital marketing budgets is spend on Internet marketing components.

In particular the most important findings are:

It is important to understand that Internet Marketing is a subset of digital marketing and not something different. When we talk about digital marketing in essence we mean Internet marketing plus SMS, WebTV and digital advertising.

It is clear that companies are starting to appreciate the importance of social media as a marketing tool and there is also a clear turn to content and mobile marketing.

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Digital Marketing VS Internet Marketing What is the ...

TRIBECA, N.Y., March 10, 2017 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, shares four ways for infrared testing companies to market themselves using social media.

Electrical inspection testing is vital maintenance for both business and homeowners to protect buildings, homes, and most importantly, people. However, many people are unaware of the importance of infrared testing to ensure electrical safety. Social media is a powerful force in message distribution, and a great way for electrical inspection testing companies to inform the public of their services and the need for them. These 4 tips can help infrared testing companies make the most out of their social media presence.

fishbat is a full-service digital marketing firmand social media agency dedicated to connecting all types of businesses, includingelectrical inspection testingcompanies, with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

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Internet Marketing Agency, fishbat, Lists 4 Ways for Infrared Testing Companies to Market Themselves Through Social ... - Yahoo Finance

Digital marketing is a broad category of services used to describe any campaign in a variety of mediums that are published or broadcasted through digital platforms such as the internet, television, social media and more.

There are so many digital marketing professionals offering services online that it can be tough for a business to find the right fit. Here are a few things to consider when making your decision.

Online marketing services are quickly becoming a necessity for businesses who want to stay competitive and grow. Whether you have a brick and mortar location or you only do business via an eCommerce site, you are most certainly in need of quality help.

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Finding the right help can be easy when you know what to look for.

Always make sure that your partner in digital marketing is offering you proof that your investment is paying off. For instance, with SEO (Search Engine Optimization) there are many key performance indicators that should be discussed and presented to you on a regular basis. Things like who is coming to your site and how they are getting there should be topics of discussion. You need to see and understand the data that is driving your sales.

Youll also want a team of professionals advising you on how to improve your current efforts so that your existing clients are happy while you grow your business. Staying current and evolving with Social Media and Email Marketing is important, and youll need to see proof of ROI there too.

An experienced digital agency for small and medium companies will be able to not only fulfill your marketing needs theyll be able to direct you to the best course of actions according to your budget and specific goals.

The marketing professionals you choose should be more than happy to provide you with reports and suggestions regarding your efforts at all times, while making sure you understand things in plain English!

If you do choose to manage some or all of your marketing through an agency, choose one who is a proven success in the business to ensure your dollars are well spent and aligned for the highest return. The road to success online requires a steady hand and committed approach. Were ready when you are, contact us to talk more.

Steve Hamm is a Digital Marketing Solutions Pro, a published authorand Owner of MaaS Pros. He is a digital marketing strategy expert who is passionate about solving online problems for businesses and organizations. So whether youre just starting to build your companys online presence or need to give it a Viewfullprofile

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Choosing Online Marketing Services - Business 2 Community

Forbes

Is This The Future Of Real Estate Marketing? Forbes While traditional forms of marketing real estate fizzle out, a new era of digital marketing has dawned. Thanks to the global connectivity of the internet, people no longer have to turn to traditional media to market a home or condo or any other form of ...

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Is This The Future Of Real Estate Marketing? - Forbes