Archive for the ‘Internet Marketing’ Category

Anuva Technologies Pune, India Completes 11 Successful Years in Serving Exemplary SEO Internet Marketing Services – Satellite PR News (press release)

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Sacramento, CA (1888PressRelease) February 14, 2017 Anuva Tech was mere a start-up for its founder and CEO, Mr. Hemal Desai in the year 2006 and soon with his experience, passion to back-up the idea and drive it forward, the company started seeing success. From its first year itself, the growth of Anuva Tech, Pune has been thriving.

Anuva Tech, Pune works on the mantra of you grow, we grow. This mantra of theirs, have resulted in the growth of the company as well as of its many clients. According to many of their clients, the credit of their businesss success goes to the hard working team of Anuva who have provided a dedicated set of internet marketing to them.

According to Mr. Hemal Desai, the CEO, and founder of the company, The team of Anuva Technologies is proud of its eleven-year track record of growth and delivering client satisfaction while sustaining profitability. Simultaneously, we are focused on add substantial additional value to our existing clients and build up new clienteles in the upcoming year.

Anuva Tech is a leading internet marketing company in India, providing professional digital marketing services such as search engine optimization (SEO), search engine marketing (pay per click marketing / Google Adwords), social media optimization and marketing (SMO and SMM), e-commerce promotion, website design and development, application design and development, and internet branding. They have vast experience of successfully handling internet marketing campaigns for many industrial verticals.

Exclusively tailored campaigns and proven internet marketing techniques developed by the experts of Anuva Technologies guarantees ROI-based results. Their internet marketing strategies and techniques have been developed and modified along with the changes occurring in the algorithms of major search engines since more than a decade to ensure their clients success.

Anuva Technologies is listed in the 20 MOST PROMISING MOBILE APP COMPANIES by Silicon India Magazines. It is also listed in the TOP 50 SEO Companies by the Website Magazine. The company also actively participates in national and international events related to internet marketing such as SMX East and Pubcon.

Anuva Tech continues to grow more than ever with its entry in its twelfth year. They still continue to accept clients from a myriad of industries and still prefer to go for a client-to-client interaction technique. Started with merely a bunch of passionate employees, Anuva Technologies has grown its team to having more than a hundred employees who share their knowledge and passion for creating, deciphering, maneuvering, growing and managing brands.

For further information on Anuva Technologies please visit http://www.anuvatech.com or http://www.anuvasoft.com

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Anuva Technologies Pune, India Completes 11 Successful Years in Serving Exemplary SEO Internet Marketing Services - Satellite PR News (press release)

Zen Design Firm – Marketing Company Scranton, PA | Zen …

Based in the Wilkes-Barre/Scranton area of Pennsylvania, Zen Design Firm is a full-service website design, web development, web hosting, and branding & marketing company with the intuitive insight to captivate and enlighten your companys consumer group.

Our website division develops metrics-oriented websites that Attract, Engage and Convert. The types of websites we design and develop are modern, intuitive, and attractive, with a focus on usability and accessibility. We design our websites to be fast-loading, mobile responsive and search engine friendly. Our traffic generating skills can help catapult you above your competitors search engine ranking.

Our professional web designers will research your competitors sites, see what makes them tick, and develop a plan to give your company a competitive advantage on the web. Couple that with some of the best web designs from our graphic artists and youve got a winning website! Our professional web design team is composed of web and graphic designers, market researchers, search engine experts, and content creators. Every project we take is a collaborative effort, as we fuse all of our expertise and skills to dynamically develop your web presence.

Our web and graphic design division focuses on producing a visually appetizing look for your website, while promoting a smooth user experience.

Our branding and marketing division can help bring your ideas to life and build equity in your brand. We focus our efforts on the development of content marketing strategies, delivering your companys brand and message across multiple digital and traditional media channels.

We go beyond where the average web designer stops. We believe that great design isnt just the typography you use or the color paletteits satisfying the needs of your clients; its about painting a cohesive image for your business; its about constructing a marketing machine that will yield results.

It doesnt matter how large or how small your business is, we are dedicated to delivering results. Whether you are a small one-man business startup requiring a simple logo and small static informational website, or a large Fortune 500 corporate operation requiring a database-driven website and full-blown national advertising campaign, we are the team you need. Our team has the experience working with a very diverse client base and we are confident we can help give your company a competitive edge.

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Zen Design Firm - Marketing Company Scranton, PA | Zen ...

Digital marketing goes to school – Seacoastonline.com

By Paul Briand business@seacoastonline.com

PORTSMOUTH A cooperative nonprofit venture among local business entrepreneurs and Great Bay Community College will offer training in digital marketing.

Behind the creation of the Digital Marketing Center are the New England Innovation Center (NE-IC) and the two founders of Sharper Selling, an online marketing company, along with the continuing education department at Great Bay.

Jonathan Day and Robert Rustici, principals of Sharper Selling, are the technical expertise behind DMC. Day is executive director of the new nonprofit venture, while Rustici is the curriculum director.

The innovation center is the entrepreneurial arm of the venture, while Great Bay Community College is offering the training site.

Day and Rustici run Sharper Selling, an Internet marketing company, out of the Cooperative Venture Workspaces co-working facilities at 36 Maplewood Ave. in downtown Portsmouth. NE-IC is in the Martingale Wharf building on Bow Street in Portsmouth, while GBCC has its campus at Pease International Tradeport in Portsmouth.

The digital center, firing up now on the Seacoast, will be known locally as DMC-Seacoast. Its principals have plans to expand into other areas including Nashua and Boston.DMC-Seacoast will offer three non-credit courses at the community college in February, April and the summer.

The February program 10 weeks part-time beginning Feb. 27 covers inbound (pull) marketing. The April program 10 weeks part-time beginning April 4 covers outbound (push) marketing. The cost of each of those programs is $4,000.

The summer program is a two-week, full-time boot camp on user interface design for websites across all electronic devices. Cost for the boot camp is $2,000.

The training will be held at the community college and Google certification will be given upon the completion of each session.

The first is injecting the market with digital marketing experts who will have command of the rapidly changing channels at their disposal, the second is helping local businesses grow by providing free advertising services, Day said.

Mark Galvin, the innovation centers managing director, said companies that arent mastering AdWords, YouTube, Google Merchant Center, content networks and other online tools are missing opportunities.

The DMC-Seacoast will train your marketing resource or other employee how to make these tools sing, Galvin said. If you don't have an employee to participate, the DMC-Seacoast is training local residents to become your employee or to consult to get these systems working for you.

A series of breakfast sessions introduced local business people to the concept of digital marketing as a way to help launch DMC. Such a session was held earlier this month at the Workspace on Maplewood Avenue for about 20 people.

Digital marketing has become a redundant term; its just marketing now, Day told participants, noting 70 percent of marketing budgets these days are spent on digital channels.

Day and Rustici will keep running Sharper Selling, which offers client support in paid search advertising, search engine optimization (SEO) and social media.

Its part of the business model, Day said. Its important that we keep our skills sharp for our students.

He pointed out that the No. 1 search engine is Google and No. 2 is YouTube, which is owned by Google.

They have realized they are a marketing firm, he said, noting studies have shown 80 percent of people can recall a video 30 days after watching it.

Day also predicted the ultimate demise of Facebook because of its appeal to an older demographic. Facebook will eventually die a show death, he said. No kid wants to be on the same thing their parents are on.

Day went through various aspects of inbound and outbound marketing both to speak about their power as online tools and to promote the kind of learning experience available through the DMC-Seacoast. The training will serve as a way of solving the complexities of navigating sometimes confusing digital marketing channels.

DMC-Seacoast invites not only companies to send someone for training, but to send along vexing online marketing issues and needs they might be having. Those issues will serve as case studies for students to work through.

Day said the training is a perfect fit for Great Bay because of the community college mission of real-world training. Its skills training; its experiential learning, he said.

Kathleen Totten, director of community education at GBCC, told the Workspace participants that DMC-Seacoast was a good partnership for the college. We have the space and we will co-market this, she said.

Students interested in applying can visit dmcseacoast.org/apply and businesses seeking free advertising services can request them at dmcseacoast.org/request. Requests for additional information can be emailed to Day at Day@dmcseacoast.org.

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Digital marketing goes to school - Seacoastonline.com

Matt Internet Marketing

SEO is not that difficult to learn if youre willing to get online to teach yourself about what it is about. Thats what youre going to get some advice on here. To start making traffic come to your websites, this is the way to go.

Youre going to want to make sure that when you work with tutorials of any kind, that you find some that are up to date. Many times youre going to see that there are problems in the older tutorials because they may have information that works with older versions of search engine algorithms. These things change over time, so methods that worked a little over a year ago may not still. The more up to date the tutorials are that you can find, the better off youre going to be when you see the results you get.

SEO Training can be done through videos, and if they are newer youll have a great chance of learning a lot. The good thing about using a video sharing website to learn about SEO is that you can generally ask questions in the comments and then that way you can have them answered either by the video maker or other people that are in the know. You may even be able to tell the video creator youd like for them to come up with something for a new video for you and give them a few ideas on what would work for a new one.

Dont buy into a system that tells you that your traffic will go super high if you just pay them to learn more. Thats not going to work most of the time. You need to make sure first that you read reviews on this kind of thing before you trust that anyone is going to be able to help you with learning this kind of thing. Many of the people that want you to pay to learn a get rich quick system are not going to be able to deliver on that promise and that is a waste of money.

Once you know how to learn SEO you can use it to your advantage. There are plenty of great tutorials and other ways to learn like through videos. The more time you put into this the more you should be able to use it to your benefit.

If youve been using the same old SEO tactics as you did last year, it`s about time you changed your strategies. Here are four key things that you should focus on in 2016 if you want to rank well on the search engines and beat competition:

The concept of keyword is largely used so that we can find words and phrases that our potential consumers are using to find our products.

There are various ways to do so. First is by studying your competitors` top-ranking pages to know the keywords they are using. The other means is through search engines like Searchmetrics Keyword analysis tool, Ubersuggest, Googles Keyword Planner and SEMrush.

For example, by analyzing your competitors SEMRush data you might find out that they are targeting St Louis SEO. Also focusing on long-tail keywords at the same time natural language becoming more pervasive and popular is very effective. You can also research on the analytics of your websites to know the keywords being sought for and build a dynamic website based on these sought after keywords.

A new trend is emerging that Google is no longer concerned about keywords but more concerned about high-quality content, social media shares and schema markup.

However, using keywords is still a safe bet if you want your website to rank on the first page of google.

Searchmetrics 2015 Ranking Factors report provides detailed insight on how to be able to utilize the on-page SEO to get a higher ranking when it comes to search rankings. It gives some vital information on the number of words (word count). Google has a history of favoring content that is larger. A study shows that the average word count ranges from 1,285 to 1,40 words. They advise on making your content comprehensive instead of smaller content that only gives a tip of the iceberg.

They also emphasize on the use of header and meta-tags. A study shows 99% of the top 10 ranked SEOs had used a meta-description, 80% of them using an H1 tag. Make sure that your H1 tags are significant, unique and hit the nail on the head as to what your SEO is offering. You should also optimally use the page info and internal structure so that the user is thoroughly taken through your content rather than adding too many internal links.

Back links or inbound links are still important SEO tools in 2016. A backlink is essentially a link that is directed towards your website. They build naturally over time. The more back links a website has the better because it shows how popular and important it is. Search engines such as Google considers a website with many quality backlinks as more relevant than those with less and gives it more credit. Backlinks also attract visitors to your site.

Searchmetrics nicely puts a shift from link building by saying that links formed the basis for search engine rankings, for the analysis of ranking factors and for the SEO for many years. This trend is what caused the highly tactical manipulations that plagued this sector for a long time and that these times are now in the past. They suggest that rather than building links, businesspersons should focus on earning links through publishing high-quality content.

The content that is most likely to capture many links, according to a study done by Moz and Buzzsumo are opinion forming journalism, why posts, list posts, research-backed content and long-form content that contains approximately 1000 words.

Many people are leaving their jobs to pursue the riskier but more rewarding life of an entrepreneur. Entrepreneurs do not have the job security and the stable incomes that the people who work as employees are going to have. However, few people become wealthy as employees instead of entrepreneurs. There is nothing quite like being ones own boss as well, and that is what people are going to be able to get when theyre working as entrepreneurs.

There is no doubt about the fact that being an entrepreneur is difficult. People are taking a risk when they try to start their own business. They might not be able to get enough clients to actually sustain any sort of a business. They might not also be able to motivate themselves to do the work that is necessary to get a business off of the ground independently in the first place. Many people underestimate just how much work goes into being an entrepreneur in the first place, especially because the people who own their own businesses never really get days off again. The way to get around this problem involves generating some kind of a passive income stream.

Passive income streams continue to generate money without the people in question doing any work directly. Someone who has a website that makes ad revenue regularly regardless of whether or not he or she posts anything has a passive income stream. Someone who has a store that sells something online and who manages to make sales with minimal direct customer interaction has a passive income stream. A lot of modern ebook writers have turned their writing into passive income streams as their books manage to sell consistently in a way that does not require a lot of extra effort on their part.

Someone with a passive income stream may be making money off of something he or she did years ago. A book that was written a decade earlier could continue to sell as part of a passive income stream. A website that is no longer even updated could continue to generate ad revenue as part of a passive income stream. A store that has no new products could still make sales on some of the old ones.

Establishing a passive income stream in the first place is the hard part. People usually need to do a lot of initial marketing or people arent even going to be able to hear about their products or their websites. Obscure websites, books, stores, and products arent going to be effective income streams. Passive income streams also can go dormant if the owner doesnt do any marketing at all. However, entrepreneurs who have passive income streams arent going to need to do that much work in order to maintain them, especially compared to other entrepreneurs. Once passive income streams are established, entrepreneurs can start to live their dreams of four-hour work weeks and money that more or less earns itself.

When you engage a potential client to make a sale, whether its over lunch, on the phone or even by email, there are particular elements involved that might derail the process. In some cases, it may not be your fault, but chances are you couldve focused your effort in a way that would have improved your odds.

Here are 3 sales strategies that might make you unable to close the deal if youre guilty of them, and how to correct your odds.

At the root of sales, youre selling the solution to a problem that the buyer may not know they have. However, its easy to forget that through the entire process, you have to continue demonstrating reasons why your product or service is a need for the consumer or business towards which you are marketing it.

Too many times, salespeople get caught up in a long, impersonal presentation or simply run down a list of product features. These strategies can work if the consumer makes the connection themselves but this isnt something on which you should count. To raise the effectiveness of your sales strategies, remember throughout your pitch to keep your target thinking about the ways that you can help them by providing your product or service.

Most salespeople understand that getting to know the person to whom you are selling can lead to the establishment of common ground and a relationship that fosters a more comfortable selling environment for both parties.

While that is a major key to doing business of any type, were going a little deeper and talking about important signs and details about the buyer that you may be missing. For example, is this particular contact the key decision-maker in buying decisions for their firm? What factors or individuals influences the buyers decision most? Many buyers will name price as their top priority, but in most cases there are other considerations with major effects on their willingness to buy.

Often in closing the deal, salespeople breeze past the most important part: actually asking for the sale and letting the decision-maker know their intentions. Simply repeating your intention to have your product in the homes or offices of the buyers throughout your sales pitch will give them a bigger picture of the outcome of the pitch. Additionally, as a consumer its much easier to be noncommittal about the prospects of buying a good or service when you arent asked directly to buy.

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Matt Internet Marketing

How to Build the Best Marketing Strategy You Can Using Only Free Tools – Entrepreneur

As an entrepreneur, it is more important than ever for you to create an efficient marketing strategy. Because startups often have low budgets, finding the right marketing stack that covers the variety of different sectors within a marketing strategy is crucial. Today, it is possible for you to access these tools without spending a dime.

Below, Ive put together a list of the top free digital marketing resources that will help you maximize your marketing efforts to achieve success.

SEO: Ubersuggest, SEMrush, Adwords, and Yoast

Wincherallows you to track how your website is performing. From there, you can run these through SEMrush or Google Adwords Keyword Planner for a more thorough analysis of your chosen keywords. Both offer free digital marketing resources such as keyword search volumes, relating keywords, competitor analysis for chosen keywords, and projected costs for any future Pay-Per-Click (PPC) campaigns. However, unlike SEMrush, the Keyword Planner allows you to search for a group of keywords at a time, and gives accurate suggestions for alternative keywords that may perform better for startups.

Googles Analytical Tools

Tracking traffic and analyzing visitor behaviour on your site is crucial to understanding what attracts your target audience and what needs improving. Google Analytics gives you a monstrous amount of information on users that visit your website. With these tools you can track where your traffic is coming from, how long visitors are staying on your page, and even see who is on your page in real-time.

Internet entrepreneur and digital strategist, Abhilash Patel, says that, Google Analytics is more than just a free tool, it is an essential part of your marketing strategy. If you arent using it to track your web traffic, you are missing out on some of the most important insights into your campaign.

Other free analytics tools include Google Search Console and Google Trends, who offer slightly different features. All of these are based on analyzing different aspects of the traffic that reaches your website, where its coming from, and how deep its going into your page.

Content Marketing: Grammarly, Hemingway, and Co Schedule Headline Analyser

Human editors and spell checkers are still required, but are not enough from a marketing point of view. Grammarly automatically spell checks anything you write or publish in an internet browser. The application can be downloaded as an extension on your web browser and be used everywhere apart from Google Docs.

Social Media Marketing: Buffer, Hootsuite, and TweetDeck

Staying live on social media to keep your audience engaged is key. But, as this is a full time job in itself, Buffer allows you to batch the social media marketing process by allowing you to do all your composing in one go, and schedule it for a later date. Users can also create campaigns and analyze their success.

Hootsuite and TweetDeck also offer free social media management plans, with slightly different options to Buffer.

Email Marketing: GetResponce

Email marketing offers a more personalized interaction with your audience. This form of marketing gives you more control over moving your customers through the sales funnel naturally. The free GetResponce plan is one of the most prominent email marketing tools allowing you to try for one monthfree, scheduling them according to your past performance. You can then build tailored campaigns to help turn prospects to leads, and eventually, leads to sales.

CRM: Zoho

CRM tools make it easy to grow and track your sales funnel. The software automatically manages your sales pipeline, documents all points of contact with your prospects and current clients, logs sales, and allows you to see everything about each lead in one place. This tells your sales team at what point of the buyers journey your leads are at, which in turn enables them to focus their efforts appropriately.

From developing a website or blog, to managing your leads, and connecting your entire team, there are a number of free digital marketing resources that make every aspect of creating an efficient strategy easier. By making the most of these free tools, you will be able to catapult your startup to success.

Murray Newlands is an entrepreneur, investor, business advisor and speaker. Newlands is the author of Online Marketing: A Users Manual published by John Wiley & Sons. You can find him online at his blogMurrayN...

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How to Build the Best Marketing Strategy You Can Using Only Free Tools - Entrepreneur