Mediaboss Marketing

Tuesday, March 7, 2017 6:59 AM UTC

Public relations have always been an integral part of marketing. Companies running an integrated marketing campaign often use press releases and the involvement of media to generate exposure and credibility. News brought by third-party publishers is always seen as being more valuable than advertisements and paid placements.

Today, with the increasing use of internet marketing instruments, public relations professionals are doing more than just connecting with the media. The presence of social media and the ability to connect directly to the audience mean PR specialists must also formulate strategies to handle a wider range of situations. Is online PR the future of internet marketing?

More Than Ads

There is no doubt that public relations specialists are playing more roles in the internet marketing landscape, especially for larger businesses and corporations. The strategies behind social media activities, guidelines on how to maintain a positive social footprint and online reputation management are just a few examples of the increasingly important tasks handled by the PR department.

The same sentiment can also be seen at different online public relations degree programs from universities such as George Washington University. The online SPR program at GWU includes online activities - and skills required to master them.

Despite these changes, PR is still so much more than ads and placements. PR has always been about building and maintaining relationships, managing reputation and getting positive exposure from third-party sources. All of these elements are still the core of online PR, which is why it is now an important part of internet marketing in general.

Online PR for Smaller Businesses

To some extent, even the smallest business can do public relations. In fact, a lot of business owners are going back to school and taking online public relations programs for the purpose of mastering the basics. Reputation management, for instance, is a key skill to have if you want to have the ability to establish and maintain a strong online presence for your business.

Even simple tasks such as complaint handling can be done more effectively when there are guidelines set up for public relations purposes. Instead of viewing it as customer support, complaints are great opportunities to show customers and a wider audience the true values of your business and the brand.

Smaller businesses can also choose to handle some of the PR tasks themselves, whether with the help of an internal team or by hiring agencies and freelance PR professionals. The benefits brought by PR campaigns are too good to miss.

It Is Here to Stay

Similar to other internet marketing instruments, online PR is not something that businesses can use on its own. For PR activities to be effective, other campaigns such as SEO and social media must also be in place.

However, there is no doubt that online PR is becoming increasingly popular; it is here to stay. Online businesses and brands are now more focused on formulating an integrated online marketing campaigns with PR as one of the key instruments used along the way.

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Online Public Relations: The Future of Internet Marketing - EconoTimes

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The Canadian Internet Marketing Conference is returning to beautiful Squamish from Wednesday, April 5th, 2017 Thursday, April 6th.

Once again, the venue of choice is the West Coast Railway Heritage Park. Last year, a magnificent show was put on that featured some of the biggest industry leaders.

The conference begins at 8:30 a.m. each day and concludes at 6:00 p.m. promptly.

RELATED:9 Vancouver Concerts to Check Out In March

All things considered, being western Canadas biggest marketing and PR conference, guests will learn, network, and party in beautiful surroundings.

By the same token, it is your chance to interact with over 900 business owners, marketing professionals, and industry leaders.

If you are facing difficulties taking your business to the next level, this is your opportunity to finally get one-on-one advice from some of the best in the business.

Guests can expect to see some big names such as:

Tickets for the conference range from $250 $900.

All things considered, CIMC 2017 is just a short drive from downtown Vancouver. Moreover, this is your chance to take your business brand to new heights.

When: Wednesday, April 5th, 2017 Thursday, April 6th

Where:West Coast Railway Heritage Park, 39645 Government Rd., Squamish

Time:8:30 a.m. 6:00 p.m.

Tickets:$250 $900 (see full prices online)

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Here is the original post:
2017 Canadian Internet Marketing Conference Returns This April - 604 Now (blog)

FORT LAUDERDALE, Fla., March 6, 2017 /PRNewswire/ -- Experience Advertising, Inc., a leading affiliate program management and affiliate recruitment agency, has been named the #1 ranked affiliate marketing company for March 2017 on TopSEOs.com's list of the best affiliate marketing companies in the affiliate marketing industry. TopSEOs.com uses several objective criteria when evaluating the top affiliate agencies in the affiliate marketing and digital marketing arenas.

Experience Advertising, Inc., founded by renowned e-commerce veteran Evan Weber, has been refining their ability to both recruit new affiliates and web publishers, as well as increase production with current affiliates and referral partners for the past 10+ years. Prior to launching Experience Advertising, Mr. Weber was the Director of Marketing for a very successful B-to-C dental plan portal where he orchestrated all of their Internet marketing and affiliate program growth. Since launching Experience Advertising in 2007, Weber has put the focus on helping affiliate marketers become more effective online marketers so they can increase their commissions. Weber stated, "I put everything I have learned, and continue to learn in my 20+ year career in digital marketing, into the helpful content I compose for our affiliate marketers. Our mission is to help every affiliate marketer, regardless of size or experience, to become more effective and adept at online marketing and social media marketing. Every day, I have phone calls with affiliate marketers, publishers, and bloggers of all types, about how to improve their websites, drive more traffic, and better monetize their online projects. I do this free of charge to the affiliates and web publishers in the affiliate program we manage. This is a major differentiating factor between our agency and other agencies in the space. Each affiliate is being personally mentored and coached by myself, if they choose to." Experience Advertising provides affiliate recruiting campaigns for their clients, as well as completely managing the entire affiliate program to grow the company's affiliate channel.

About Experience Advertising, Inc.: Experience Advertising was founded in 2007 to help companies grow and manage their affiliate marketing programs on affiliate networks like CJ, Linkshare, Shareasale, and in-house programs. They transformed into a full-service digital marketing agency to help e-commerce companies manage all of their online advertising platforms more effectively. Weber continued, "I decided to make the transition because our clients needed additional digital agency services that we are able to deliver more effectively than they can handle internally or through other agencies. I utilize my e-commerce background and my experience working with more than 200 e-commerce merchants into managing effective, ROI-focused online marketing and social media campaigns for our clients."

Weber states that he is able to implement several website-based strategies to boost the overall conversion rate of the merchant's website, so all of their traffic will convert at a better rate, which has a tremendously positive impact on their affiliate marketing channel. Weber stated, "When the advertiser's website converts traffic at a higher rate their affiliates can really prosper and grow like they should. Few companies place enough emphasis on boosting their website's conversion rate and therefore aren't able to grow their affiliate marketing channel like they would like to. When you have a well converting website, combined with motivating promotions, your affiliates will produce more sales and therefore put more effort into promoting the company which increases traffic and sales in the affiliate program."

Experience Advertising, Inc. offers the following affiliate marketing services: - Intensive Affiliate Program Management - Affiliate Recruiting and Blogger/Influencer Outreach - Affiliate Coaching and Training - Affiliate Program Analysis and Auditing - Affiliate Program Growth and ROI Improvement - Outsourced Affiliate Program Management (OPM) - Affiliate Network Management on the Major Affiliate Networks - Affiliate Marketing Strategy and Execution - Affiliate Education and How-to Guides - Affiliate Program Consulting for In-house Staff

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Experience Advertising has an affiliate recruiting service that has become very popular with clients according to Mr. Weber. Weber stated, "We use a multi-faceted affiliate recruiting approach to grow the affiliate programs we manage for clients. There are a few distinct strategies that allow our agency to recruit new, targeted affiliates at a faster rate than any other affiliate agency is able to. We are able to identify, through a proprietary tool we developed, 100's or even 1000's of relevant affiliate marketers to our clients' niche or industry, and then send them personalized prospecting/invitation emails to join our client's affiliate program. We also use the recruiting tools provides to our agency through the major affiliate networks to send 1000's of targeted 'offers' to prospective affiliates for our clients. These two affiliate recruitment strategies allow our agency to add thousands of targeted, relevant affiliates and web publishers to our clients' affiliate programs. Over time, we are able to typically grow large, productive affiliate programs for our clients with 1000's of active affiliates participating in marketing the company online. This type of affiliate recruiting strategy, combined with the superb affiliate messaging we send, leads to a robust, highly productive affiliate marketing channel for our clients."

Experience Advertising is a highly regarded affiliate program management agency OPM with 10's of 1,000's of satisfied affiliate marketers under their direct management. If you are looking for an outsourced affiliate program management agency (OPM) or a digital marketing agency to handle your e-commerce marketing channels, contact Experience Advertising today for a complimentary site evaluation and customized proposal.

View the top ranked affiliate marketing companies here: http://www.topseos.com/rankings-of-best-affiliate-marketing-companies

Contact: Evan Weber 954-662-8010 149164@email4pr.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/experience-advertising-inc-named-top-ranked-affiliate-marketing-agency-by-topseoscom-for-march-2017-300418339.html

Read the rest here:
Experience Advertising, Inc. Named Top Ranked Affiliate Marketing Agency by TopSEOs.com for March 2017 - Yahoo Finance

Lodging Interactives all-inclusive digital marketing packages offer hotels the complete solution for a fixed monthly fee. The hotel digital marketing packages are designed to attract qualified visitors, show them personalized and relevant website content, provide real-time human powered live chat support to close the business, ongoing social media engagement and follow-up online reputation management and guest review responses.

Lodging Interactive, an award winning digital marketing and social media engagement and reputation management agency exclusively serving the hospitality industry, today announced it is offering all-inclusive digital marketing packages for hotels and resorts. Since 2001, Lodging Interactive has been exclusively serving the hospitality industry and helping hotel clients maximize their direct online booking opportunities.

With the introduction of our all-inclusive digital marketing packages our innovative approach in hospitality digital marketing continues to evolve, said Mr. DJ Vallauri, Lodging Interactives Founder and President. For more than fifteen years we have created award winning services for our client and our CoMMingle Social Media Marketing Service and most recently our CoMMingle Live Chat Service for hotels now leading the pack. Now, were the only digital marketing agency that brings all the required pieces together into an all-inclusive digital marketing service platform for hotels.

Lodging Interactives all-inclusive digital marketing packages include:

Modern website designs to maximize direct booking opportunities

Professional in-house website copywriting services

Complete website management services

Dynamic website content delivery and personalized segment targeting

Search Engine Marketing (SEO & PPC)

Annual Digital Marketing Plan creation

Social media marketing & engagement services

Reputation management services for guest review sites and OTAs.

Live Chat fully managed services, 7 days a week

Dedicated, first-rate customer service and ROI KPI reporting

Effective hospitality digital marketing is no longer just about having a new responsive website and launching organic Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising and a Facebook page, added Mr. Vallauri. Today, the smart hotelier understands it takes more of a commitment than this to drive direct hotel bookings.

A recent 2017 Travel Website Behavior Study showed that consumers, between the ages of 18-34, visit an average of 4.6 unique websites prior to making a hotel reservation. This is down from just a year ago. As a result it has become extremely important for hotels to impress their hotel visitors with personalized and targeting content and live chat support to answer any questions they may have in the booking process.

Lodging Interactives all-inclusive digital marketing packages offer hotels the complete solution for a fixed monthly fee. The hotel digital marketing packages are designed to attract qualified visitors, show them personalized and relevant website content, provide real-time human powered live chat support to close the business, ongoing social media engagement and follow-up online reputation management and guest review responses.

For more information and to receive a price quote please visit Hotel All-Inclusive Digital Marketing Programs or call 877-291-4411 ext 701.

About Lodging Interactive:

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weeklys Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the companys president, DJ Vallauri, currently serves on the Board of Directors of HSMAIs New York Chapter. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the companys website.

Logos, product and company names mentioned are the property of their respective owners.

2017 Hotel News Resource

Read more:
Lodging Interactive Offers Hotels All-Inclusive Digital Marketing Packages - Hotel News Resource (press release)

To put it plainly, if you have an online business, you need to run online marketing campaigns. In fact, even if you have an offline business, you still most likely need to run an online campaign. However, it is important to know the techniques that you have at your disposal before getting started. Choosing the right marketing method is the first step, while the second step is to implement it successfully. In that light, take a look at these top online marketing techniques that will help you generate the kind of traffic that your business needs.

This is one of the oldest marketing techniques in the book, which is basically the digital equivalent of direct-mail marketing. In spite of being old, everyone from top businesses to new startups still use email marketing to its full extent because of the simple fact that well devised email marketing strategies still get the results. As it is also one of the cheapest marketing techniques around, using emails to promote your business is a no-brainer. Prepare specific email lists, catering to the specific needs of your target group. It is never a bad idea to add a bit of personal touch to the emails so that the recipient feels like the message was addressed straight to him/her.

Blogs on their own can be a great source of income, but they can also do your marketing for you. Popular blogs and bloggers who have a large number of followers can be used as influencers to get you brand recognition. You just need to identify the blogs which have your target crowd as their follower base. Additionally, your business should maintain an updated blog of its own as well for SEO and promotional purposes.

This has now become an inseparable part of any internet marketing strategy and you just have to incorporate it into your plans. As Facebook, Instagram, Twitter, Tumblr and other forms of social media can all work towards figuring out and generating very specific, target traffic for a business, it is imperative that you first figure out which social media sites you want to work with first. Check out the services that each of the social networks is offering to their business partners, along with the usefulness of the available marketing tools. Then compare your options, their relevance to your business and the budget you have to create your first social media campaign.

Affiliate marketing has its advantages and disadvantages, but it is a sure-shot way to bring a large volume of traffic to your business. Additionally, this is also how you build relationships with relevant affiliate sites. The term relevant is something to remember, because you dont want to waste your precious budget on an affiliate campaign with sites that have nothing in common with what you are selling. You need to make sure that the site which will advertise your business is the kind that will attract potential customers. For example, if you are selling software solutions, a dedicated tech site is what you should ideally go for.

Initially, you may need the help of a professional marketing coach or expert to get you started. Alternatively, you can take a few risks on your own to learn as much as you can first hand. It is advised that if you are a beginner, start off with a low budget and cheap online marketing tools like email marketing and selective social media marketing to get a feel of the situation first.

The rest is here:
4 Online Marketing Techniques That Will Get You the Results You Need - TG Daily (blog)