Mediaboss Marketing

Advertising and marketing have been consistently evolving, innovating and improving. New ideas, strategies, tools and choices of media are consistently being bloomed at a rapid pace especially when it comes to digital. Gone are the days where mere impressions or social media likes determine the very success of a digital campaign. In other words, popularity and awareness does not translate to revenue actual conversion does.

Very often, digital has been misperceived as an entirely new platform that generates magical instant results and is much superior compared with traditional media (thats up for debate). Many marketers neglected marketing fundamentals entirely by adopting irrelevant digital trends and clichs, just because competitors and other brands seemed successful doing it. At the end of the day, digital is just another media, but a rather modern and advanced one which consists of tools that traditional media would like to have but it is still media.

By neglecting marketing fundamentals, along with the core value of what their respective brand represents, mimicking winning trends just to drive unprofi table responses will only dilute the overall brand experience in the long run and obviously, it will only contribute to low sales conversion rates. Instead, starting off with the right mindset is a great start to realise actual goals and identify specifi c responsibility for each digital media to refl ect the overall integrated marketing mix.

Regardless of the traditional push strategy or search marketings direct response pull strategy, each media must be pathed to be consistent and seamless across the entire consumer journey. The biggest mistake would be implementing standalone digital campaigns that are not consistent with offl ine campaigns, just to target audiences within the digital market share. This is a misconception that the digital target audiences much differs with the offline audiences. There are over 21 million internet users in Malaysia, 81% of which access the internet via smartphones daily these are the very same audiences that access both offl ine and online media. In other words, they are the same group of people!

We all call it the digital era, but I call it the transparent era. In digital, every possible customer interaction, response and conversion are well recorded. For internet marketing agencies like us? There is nowhere to hide data and fi gures will never lie. With the adoption of a data-driven focus, it enhances marketers commitment in delivering fi gures-based performances which translates to tangible results revenue.

From a performance marketing point of view, marketers that are able to identify actual cost per-lead (CPL) and cost-per-acquisition (CPA) have the edge to signifi cantly reduce marketing costs and realigned investments into profi table marketing efforts conversion optimisation (CRO). The right critical marketing decisions will result in effi ciency and effectiveness, and it will subside the overall dependency of cost reductions in other internal departments manufacturing, R&D, HR, logistics, etc. In a holistic sense, it will greatly position the importance and impact of marketing.

As we progress towards 2017, we tend to hunger for the latest digital offerings to stay competitive, and in the hope that implementing new innovations will bring drastic improvements. With such a constant shift of digital objectives, are we really meeting our goals? Its best to take a wider view of past campaigns and optimise it to its fullest potential.

Digital rarely does mistakes, but humans do who knows what we have missed? After all, digital is not a sprint, its an effort-driven marathon just like traditional marketing.

The author of this article is Joseph Ting, CEO, Locus-T Online.

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The Futurist: The right mindset for digital marketing - Marketing Interactive

#RIM which is the Rebirth of Internet Market was the first of its kind. It was a huge success launch yesterday been the 4th of Feb. 2017 as the event hosted the likes of Patrick Ogidi who is an importation expert in internet market, Ifiok Nkem ( a softeware developer), Ufuoma Desmond (Facebook Traffic expert), Ademiluyi Adegboyega ( a professional network market) and Chidiebere Onyekwere an SEO consultant and a CPA marketer. It was a great one for those who were able to make it to the event as they were really exposed to multiple streams of income online.

Chidiebere Onyekwere I keep saying it, it is never about the immediate gratification of money, but about the level of impact and influence on lives. My innate passion has been about helping the youths become relevant to themselves and the society(you will even see that on my bio). I spent over half a million naira just to get #RIM to happen. Even though everything looked impossible, I lost my phone a weekend to the launch date, my ads were not converting(something to do with the perception of the people in port harcourt), ate once a day for like 3 days straight(not like I was fasting.Lol) and every other combined stress, God made a way and #RIM was a huge success. My sincere gratitude to every one who supported this project in one way or the other. My joy was that people were exposed to the limitless opportunities that abound on the internet and even if I did not break even with my expenditure, I am still very HAPPY. Lets take #RIM to the next level. I am The Concerned Marketer

See Pictures of the event below

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Ellajonnez Ogaranya:

Studied Electrical Electronics Engineering in the University of Port-Harcourt, an Engineer by profession and also a web analyst, developer and designer, a prolific content developer and editor, seo experts, graphics designer and a freelancer who just loves surfing the net in other to provide people with the best alternatives to their desires. Of course he loves blogging. You can connect with him |Facebook|Linkedin|Twitter|Google+|Youtube|

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Photos from the Internet Marketing Event (#RIM) Held in Port Harcourt - Trailblazers Ng (blog)

In today's digital era, having an online presence for a business is a critical requirement. If you are not online, you do not exist. However, a lot of enterprises and business owners today still feel that they do not need to know about digital marketing. If you belong to the strata that is popularly known as Small and Medium Enterprises (SME's), and if you really want to exist, let alone succeed and grow, you need people to know about you.

You also need people to become aware of the services and products that you have to offer - and how these offerings can help them improve their life. While age-old methods of advertising on billboards, newspapers, and TV are still available, if you wish your name to spread like wildfire, the only way out is going online.

Marshall Goldsmith says, "What Got You Here Won't Get You There." In other words, if you do not change the steps for doing something, you will keep getting the same results. Although the business practices you followed helped you reach the stage you are at, if you really want to grow your organisation, you need to try a different approach. It is critical for you to understand that today people use services such as Just Dial - or simply Google - on their mobile phones a lot more than they pick up the voluminous, not-updated since ages copy of Yellowpages. This means that if you are not visible online, you will lose out.

Creating an elaborate, complex website requires time, effort and money. To create an online presence, it is suggested to first buy a domain using a service as GoDaddy and create a simple website page, and link it to all services that promote your businesses.

With the ecommerce boom, the online nature of conducting business, and online marketing to support them, even small business owners are gearing up to make their own space in the market. That said, sadly, many small business owners feel, "Online marketing does not work for me because my customers are not online."

This is far from the truth. In fact, it is actually the opposite.

Once you have a strong online presence, you will gain new online, or in-person, consumers. With the massive presence of Google and Facebook, even if you use them for promoting your goods and services in the local region, you can reach a large number of potential buyers online - quickly.

This becomes all the more critical if you happen to run a retail store. If you are happy being the "neighbourhood kirana" store, it does not matter. But, if you want to become a bigger store with a brand recall value and grow in size, you do not really have much of a choice.

There is - and should be - no iota of doubt that you need to know, and do something, about implementing digital marketing practices to beat your competition. Getting a website has almost become fashionable these days. And it is a good thing. However, for businesses, it is not enough to just build a site and leave it at that. What is required is to market it digitally in a way that the search engine of the site is optimized, and the customers are able to interact and transact with you easily.

Though a few - a miniscule few - have started to take cognizance of the need and importance of digital marketing, a huge chunk of "traditional" business owners still are focused on making money and minimizing expenditures. They do not have the time, resources, or energy for such things as digital marketing.

Of course, I am not denying that making money and minimizing expenditures is something that should not be focused on. No one can. However, it is a well known fact that the more you invest, the more returns you can generate. Even the Bible says in 2 Corinthians 9:6-7, "Remember this: Whoever sows sparingly will also reap sparingly, and whoever sows generously will also reap generously." To reap bigger and better ROI, first you need to identify, and invest properly in something that will help you inch closer to those returns.

You may say - "OK, I get it. So I need an online presence, and I also need digital marketing. How can Digital Marketing help me grow my business?"

Well, here are a few benefits: Most importantly - it will help you and your business to exist and survive - Online! It helps you compete on the same level as other SMEs with both of you being online. It saves costs as online content lasts a whole lot longer than newspaper or hoardings. With savings going uphill, you end up generating better profits. It helps you avoid the expenses to be made towards middlemen. It creates a brand for your services, leading to a rise in your reputation. Aided with continuation of better services, it helps you earn more trust. It will prepare you for the favorable onslaught of the Internet of Things that is right around the corner It provides a better connect with the consumers. This includes customers who have now started using smartphones for searching and shopping for goods and services.

With changing expectations of customers and - more importantly - your competitors too going online, it's time you rethink your business and organizational strategies.

Do you still want to be the local small business owner who says "I do not need online marketing"? Think again.

(Amit Kapoor is Associate Director, Content & Marketing Strategist at Cigniti Technologies.)

More here:
Why SMEs should take digital marketing seriously - Economic Times

If you are a business owner and are being plagued by questions as to which online marketing strategy is better for you, if there is more than one strategy that you should follow, in what proportion you should use the strategies, which strategy is easier to manage, and which one would give you more success in your marketing endeavour, read on to get some insight into a couple of online marketing strategies: PPC and SEO and as to which one would be more suitable for you.

With regard to these strategies, it is also vital for you to know that both the strategies have one point in common: both are means of driving up the traffic directed to a website. Both the techniques can be used independently of one another and it is also true that both can be used simultaneously. This has more benefits.

PPC Campaigns

Listed below are a few pros and cons with regard to the PPC online marketing strategy.

Cons

Search Engine Optimization

Listed below are a few pros and cons of the SEO online marketing strategy.

Pros

Cons

Closing Thoughts

At the end of it all, whether you select your online marketing strategy as SEO or PPC depends on the nature and purpose of the campaign. If you are looking for quick exposure, PPC may be the answer. SEO calls for long-term investment and the results are not visible as easily. The best solution for the business would be to use PPC as a campaign tool to fill in those gaps that cannot be filled by SEO. As examples, PPC can be used to run advertisements on content networks, to conduct research on suitability of keywords for the campaigns, test the design of an upcoming website, etc.

As a business owner, the online marketing strategy that you select will depend on the line of your business and the way in which you advertise your products to your line of customers.

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Online Marketing Strategy : PPC Advertising Vs. SEO - FX Daily Report

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Solutions Plumbing & Gasfitting Ltd. has enlisted the help of SEO specialists Canada West Internet Marketing to promote their services online to communities in Red Deer, Alberta and beyond.

Red Deer, Alberta, Canada February 3, 2017 /MarketersMedia/

The vast majority of initial enquiries on all goods and services are now made online, via major search engines. As such, it is increasingly important for even local businesses to be listed in these results, and ranked highly enough to hit the first page, where customers will make the vast majority of their enquiries and selections. Solutions Plumbing & Gasfitting of Red Deer, Alberta offer some of the most comprehensive plumbing and heating services in the region, with a commitment to the best possible service. Now, they have enlisted the help of Canada West Internet Marketing in order to create a targeted, localized SEO campaign to introduce these services to new audiences online.

The website has been thoroughly optimized with on-page SEO, enabling the site to be discovered easily by individuals searching online. Whats more, Canada West Internet Marketing has integrated the business with Google Plus and Facebook, geolocating the business and allowing customers to contact them through social media, both of which are increasingly important to mobile search performance.

The agency has developed a long term, locally optimized strategy that will target audiences in Red Deer and the surrounding areas, actively introducing the company to them, while making it organically discoverable via search engine. This two-pronged approach will serve to greatly increase the exposure of the business.

A spokesperson for Solutions Plumbing & Gasfitting Ltd. explained, We are pleased to have Canada West Internet marketing on our side to help promote our business locally. We offer heating, plumbing and gasfitting services together with emergency call outs, professional consultations and more, and do all of this with the utmost commitment to exceeding customer expectations. As such, we have a duty to make sure all residents of Red Deer and the surrounding areas have the opportunity to choose us as their plumbing service provider. That means making sure they know about us, and Canada West Internet Marketing can make that happen.

About Solutions Plumbing & Gasfitting Ltd.: Solutions Plumbing & Gasfitting Ltd. has been in the heating, plumbing and gas fitting business since 2007. Based in Red Deer, Alberta, they are a fully licensed, bonded and insured company. They offer safety inspections, preventive maintenance, repair, installation of commercial and residential natural gas appliances, as well as plumbing and HVAC services. They provide the best service, staff and products possible so that we can meet and exceed your expectations.

Contact Info: Name: PRWhirlWind Organization: Solutions Plumbing & Gasfitting Ltd. Address: 106 Larsen Crescent Red Deer AB T4R 0J2

Source URL: http://marketersmedia.com/solutions-plumbing-gasfitting-ltd-partners-with-canada-west-internet-marketing/167028

For more information, please visit http://solutions.plumbing/

Source: MarketersMedia

Release ID: 167028

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Solutions Plumbing & Gasfitting Ltd. Partners With Canada West Internet Marketing - Satellite PR News (press release)