Mediaboss Marketing

School leaders from across the region were given advice on digital marketing success when they took part in a workshop hosted by a Midlands leading agency.

MNA Digital welcomed 15 representatives from schools throughout the Black Country and Staffordshire to its head offices in Wolverhampton.

Visitors included representatives of Wolverhampton Girls High, Sandwell Academy, Brownhills School and Ellowes Hall in Dudley who attended the event held at the Express & Star.

The workshop was led by managing director Andy Hill, who explained the best ways for schools and academies to make the most of their digital marketing strategies.

Mr Hill talked the guests through latest developments in the ever-changing digital market as well as ways they can use social media to promote their organisations.

He also gave practical tips on how they can optimise their digital marketing without breaking the bank.

His advice also included using social media monitoring tools to keep track of what is being said about their school on Facebook and Twitter.

Link:
MNA Digital gives school leaders the heads-up on internet marketing success - expressandstar.com

Lodging Interactive published a new article on Hotel Business Review explaining how customer service has become the NEW marketing.

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, published a new article on Hotel Business Review explaining how customer service has become the NEW marketing. The hotel business, frankly like any other business, is about creating relationships, human-to-human and its your job as a hotel operator to humanize your hotel and your brand in order to gain the highest level of customer service as perceived by your guest, says DJ Vallauri, Founder and President of Lodging Interactive.

The article highlights that people and their experiences are what capture guest interest in your hotel. Reaching out to the guest in all steps of their journey to and from your hotel maintains your hotels reputation and provides revenue opportunities. It goes on to give some insights to understanding where the guest journey actually begins, how live chat provides real-time, human-to-human engagement with guests or potential guests and why monitoring social media channels for guest comments before and after their stay provides a customer service marketing advantage.

There is also mention of many new artificial intelligence technologies that have sprung up to provide replies to consumers via a messaging app or chat application but that these are technologies chasing problems to resolve. I am a firm believer that technology ultimately improves customer engagement for hotels but we should never look for problems to solve with technology but rather we should use technologies to solve problems, says DJ Vallauri.

To read the full article as published on Hotel Business Review, click here.

About Lodging Interactive: Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as itsCoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division. Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weeklys Magellan Awards have recognized Lodging Interactive as an industry leader. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the companys president, DJ Vallauri, currently serves on the Board of Directors of HSMAIs New York Chapter. For more information, please contactsales@lodginginteractive.com, 877-291-4411or visit thecompanys website.

Logos, product and company names mentioned are the property of their respective owners.

2017 Hotel News Resource

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Customer Service is the 'New Marketing' - Hotel News Resource (press release)

WAKEFIELD, Mass.--(BUSINESS WIRE)--SEMPO, the world's largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, announced today that Mike Moran, long-time search marketing author and consultant, has joined SEMPOs Board of Directors. He will be responsible for working with the SEMPO Board to drive strategies designed to increase industry awareness of website and on-site search.

"Mikes deep understanding of the search engine marketing industry, together with his digital marketing consulting background, further strengthens our outstanding Board," said Mike Gullaksen, president of SEMPO. " We are delighted to welcome Mike to the SEMPO Board."

Morans appointment to SEMPOs Board of Directors is the industry veterans latest accomplishment in an illustrious 35-year career in digital marketing and technology. His experience includes senior strategist positions with social media marketing consultancy Converseon, social data mining company Revealed Context, SEO software provider RankSense, and content marketing solutions firm SoloSegment. Previously, he worked for IBM for 30 years, rising to the level of Distinguished Engineer; and led the IBM product team that developed the first commercial linguistic search engine.

"I am honored to join SEMPO's Board of Directors," Moran said. "For more than a decade, SEMPO has set itself apart as the digital marketing industrys go-to resource for education, networking, and well-respected research. I look forward to reaching a new audience of website search professionals as part of SEMPO's expanding mission."

Author of the acclaimed book on internet marketing, Do It Wrong Quickly, and co-author, with Bill Hunt, of the best-selling book Search Engine Marketing, Inc., Moran also writes for Search Engine Guide, Biznology.com, and various other blogs. His latest book, Outside-In Marketing, co-authored with James Mathewson, helps content marketers use data-driven techniques to find and persuade their audience. He teaches digital marketing at Rutgers Business School Exec Ed Online Mini-MBA program and is a Visiting Lecturer at the University of Virginia's Darden School of Business. He holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is certified as a Distinguished IT Specialist by The Open Group. Moran is also a Senior Fellow at the Society for New Communications Research and a Certified Speaking Professional in the National Speaker's Association.

SEMPO activities center on education, networking, and its well-respected research. To support its educational mission, the organization provides a webinar series, Chats with industry experts, and face-to-face education delivered at the local level through the SEMPO Cities initiative, which provides opportunities for members to network together throughout the world.

About SEMPO SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google and Baidu. For more information or to join the organization, visit http://www.SEMPO.org.

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Search Marketing Industry Leader Mike Moran Joins SEMPO's Board of Directors - Business Wire (press release)

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Leventhal Sar LLC sees doubled leads, wins award for Web design less than 1 year after website launch

GOLDEN, CO, January 31, 2017 Page 1 Solutions announced on Thursday the release of a new case study examining the impact of a comprehensive Internet marketing campaign for a client in the legal field. Last year Page 1 Solutions partnered with the law firm of Leventhal Sar LLC shortly after the firm was founded. Leventhal Sar LLC is a plaintiffs personal injury practice in Denver trying cases including car accidents, medical malpractice, insurance bad faith and more.

The case study evaluates the impact of the marketing campaign since it began in April 2016 with the launch of the new Leventhal Sar LLC website. Since that time, the law firm has seen phone call and email leads through the website grow by 106 percent.

The true strength of digital marketing becomes apparent when you see how the individual marketing channels work together to enhance the overall marketing effort and generate even more leads, said Dan Goldstein, president of Page 1 Solutions. At Page 1, we love to celebrate our clients wins, and I am ecstatic that we have been able to build such a strong relationship with Leventhal Sar LLC and drive online traffic and leads to their practice.

The 2016 W3 Awards, which honors creative excellence on the web [sic], recognized Leventhal Sar LLC with a Silver award in the General Website Categories Law & Legal Services category. Page 1 Solutions created the websites custom design.

The agency also developed and maintains on the firms behalf a custom search engine optimization (SEO) strategy targeting the Denver area. Within two months of the campaign launch, Leventhal Sar LLC ranked on the first page of Google search results for all of its priority search phrases. The practice website has stayed in the top 10 results for these keywords in a tumultuous year of search engine algorithm updates from Google.

During the website development, Page 1 Solutions created original legal content for Leventhal Sar LLC. To help educate clients on personal injury law, the agency regularly publishes new blog posts and visual content such as infographics, quizzes and Slideshare presentations.

Clients seeking representation in a personal injury case need to trust in their attorneys experience and ability to provide attentive, aggressive and compassionate representation, said Jonathan Sar, founding partner at Leventhal Sar LLC. Page 1 made that message central to our website, and its great to see the teams excellent work paying off.

Goldstein said that the combination of custom Web design, content and SEO made it possible to create a marketing campaign that aligns with Leventhal Sars lead generation goals.

Clients who collaborate with our team and provide consistent feedback generally enjoy the most success from Internet marketing, he said. Leventhal Sar LLC is a joy to work with because they are enthusiastic about what Page 1 does and always advise us how we can serve them effectively.

About Page 1 Solutions, LLC

Based in Golden, Colorado, Page 1 Solutions provides SEO, Web design, social media marketing, pre-roll and display ads, database marketing and a host of other services to attorneys and plastic surgeons, dentists and ophthalmologists throughout the United States and Canada. Team members collaborate with clients to deliver individualized campaigns that drive online leads and cases through multiple marketing channels. The agency has been providing full-service marketing to the legal and medical communities since 2001. Visit Page 1 Solutions, LLC at https://www.page1solutions.com/

Connect with Page 1 Solutions, LLC: Facebook: https://www.facebook.com/page1solutions Google+: https://plus.google.com/+Page1solutions Twitter: https://twitter.com/page1solutions LinkedIn: https://www.linkedin.com/company/page-1-solutions YouTube: https://www.youtube.com/user/page1solutions Pinterest: https://www.pinterest.com/page1solutions/

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Page 1 Solutions Publishes Case Study on Comprehensive Internet Marketing Campaign for Denver Personal Injury ... - Satellite PR News (press release)

Forbes

14 Ways You Can Use Google Analytics To Improve Your Website Forbes Knowing where traffic is coming from (paid versus organic) can be huge insight into the future online marketing for the client. It can show what ad buys are driving traffic to the website, what organic efforts (such as blogs) are working and can also ...

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14 Ways You Can Use Google Analytics To Improve Your Website - Forbes