Mediaboss Marketing

What kind of social media and traditional and online marketing make sense for your business? How can small businesses thrive in local, state, and global markets? A free workshop on marketing, social media and branding for small businesses will be held on Thursday, March 9 from 9:30 to 11 a.m. at the Lincoln County Regional Planning Commission office, 297 Bath Road in Wiscasset.

The workshop will feature DreamLocal Digital founder Shannon Kinney, Kris Folsom, marketing and communications director for Coastal Maine Botanical Gardens, Bill Card, economic development specialist for the Maine Small Business Administration, and Jaimie Logan, governor's account executive with the Maine Department of Economic and Community Development.

Kinney is founder and client success officer at Dream Local Digital. She has over 20 years of experience in the development of successful Internet products, online sales and marketing strategies. She has worked on the teams developing successful Internet brands such ascars.com, careerbuilder.com, and over 60 online media properties for newspapers in the U.S. and Canada. Prior to that, she spent over 10 years in media sales and sales management in Maine. Kinney has served more than 40,000 small businesses in online marketing workshops. She been recognized as a Woman to Watch by Maine Biz, and as a Local Digital Innovator by the Local Media Association.

Folsom has a passion for branding, strategic planning, and marketing metrics. Since arriving at the Gardens in 2011, annual visitation has increased from 87,000 to 188,000 guests and Facebook followers have climbed from 5,000 to 30,000. Kris attributes this to having a fantastic product but also to utilizing her marketing efforts to harness the power of word of mouth advertising to achieve organizational goals.

This session is free of charge and is presented in conjunction with the Small Business Development Center and the Lincoln County Regional Planning Commission. The snow date is Friday, March 10.

To register, please go to http://www.lcrpc.org or call 882-5983.

View post:
Small businesses and social media: finding the right marketing strategies - Wiscasset Newspaper

Online marketing is hot as ever and everybody wants a piece of it.

Whether you are small business owner or a student wanting to make a buck through consulting, knowing how and where to look for reliable and actionable information is important.

This post will provide you with some idea on where to look for the knowledge on this realm which will eventually lead you to discover other great internet marketers as you go.

Whatever you do, dont go to universities to learn online marketing. Thats the last place you should consider going. Most of the things taught are out of date or more based on traditional marketing like TV ads and billboards.

The fundamental principles such as the 4Ps of marketing by Kotler will be taught to you but most books used in colleges are not based on practical in-field knowledge.

Online marketing is ever evolving, so the tools of the trade will always change and get updated.

The best way to go about this is to learn from: 1) Blogs 2) Ask others in the space 3) Podcasts

Sites such as Backlinko, Moz, QuickSprout and NeilPatel provide a lot of practicable tips to get you started on online marketing. There are usually beginner guides on these sites.

Webcast, March 1st: Marketing Debt - What It Is and How to Keep It from Killing Your Company

As you read along, always ask yourself as you read the headline and skim through the headers if it is actionable and detailed. There is just too much fluff out there to waste 30 minutes of your time going through a 2500 word post only to realize it wouldnt help you at all.

Once you have found and the read the actionable post, implement it immediately on your website. If you dont have one, register a domain using sites like GoDaddy and find hosting using sites like HostGator.

If you are too lazy and yet too excited to get started, go to WordPress and pay $35.88 for a years worth of hosting and registration (its the Personal plan and it has its limitations.) If you are strapped for cash, just register a xxxxx.wordpress.com domain.

A simple template will do. You dont need to code anything. Just choose the theme of your choice and activate. Just get started it. Remember: Learning isnt collecting knowledge. Learning is behaviour change.

The quicker you implement, the faster you get it over with and the faster you see results.

Finding a mentor is the most effective way to shorten your learning curve by more than half. You dont need an in-person mentor per se. The key here is to have immediate feedback. If you cant find one, at least ask for a bit advice here and there.

A simple email would do the trick (but please dont ask stupid questions.)

If you plan to e-mail the marketing experts who write for the big blogs, you should take the time to digest all the material he or she has written on the subject and only ask the questions they have not addressed.

If they already wrote 10 posts about Facebook Ads, and you e-mail them saying:

How can I market my product using Facebook? You will look like someone who isnt taking this seriously (and they will probably be annoyed too.) Remember: Their time is valuable, so respect it.

Listen to podcasts such as Marketing School with Neil Patel and Growth Everywhere with Eric Siu. Listen to it during your commute walking, driving, waiting for the train or bus (any instance where your eyes are not required to look at the screen.)

Dont fret so much if you are not absorbing every single word of the podcast as you do this. You can always listen to it again and again.

Listening to it on repeat primes your brain and makes you get familiar to the concepts subconsciously.

(Be sure to take time out to really listen to it, of course.)

And there you have it, these are just of the 3 things you can do to get your feet wet for online marketing.

Ben is an online marketer, blogger & life enthusiast. He enjoys the luxury of less and practicing stoicism. He currently works for iPrice group. Viewfullprofile

Read the original here:
Where to Learn Online Marketing - Business 2 Community

E-DREAMZ, INC February 28, 2017 | Views:

Overview: E-dreamz is looking for a creative thinker and strategist to join our Digital Marketing team. This person would be responsible for thought leadership and vision creation while executing unique digital marketing campaigns. Must also possess and develop the tactical skills necessary to launch and manage Internet Marketing campaigns. Creative writing and content creation experience/ability would be ideal.

The candidate is expected to have 2-5 years of hands-on experience in a creative advertising or digital marketing agency environment. Must be able to develop innovative, market-leading ideas and present them to clients with enthusiasm. Experience with Internet Marketing services such as PPC Management, Search Engine Optimization, Social Media Marketing and Email Marketing. The candidate is also expected to have some understanding of Web Development, Design and eCommerce.

Job duties: Setup and launch Digital Marketing campaigns for PPC, SEO, Social and Email. Analyze campaign performance based on key metrics. Present concepts to clients. Create content and content strategies based on client(s) specific industries or needs. Create and execute unique promotions, giveaways, etc. Recommend and execute campaign adjustments and enhancements. Work with Internet Marketing and Production teams to ensure client goals are met. Assist clients in understanding value of Internet Marketing. Research opportunities in relation to new technology that will aid the team. Contribute to team efforts to maintain in-depth knowledge of industry current events and trends. Client performance reporting with monthly face to face meetings.

Have experience with: PPC & SEO Management. Social Networking/Social Media Marketing. Email Marketing & Banner Advertising. Web Analytics tools such as Google Analytics. Website Usability Analysis. Web & Mobile Lead Generation and eCommerce knowledge.

Required professional skills: Excellent verbal, written and presentation skills. Passion for internet marketing. Self-motivated to work with minimum supervision. Able to work on multiple accounts. Strong organizational skills and attention to detail. Eager to learn new techniques.

To apply:Interested candidates can email their resume to info@edreamz.com.

Follow this link:
Digital Marketing Strategist - Charlotte Agenda - Charlotte Agenda

This press release was orginally distributed by ReleaseWire

Olympia, WA -- (ReleaseWire) -- 02/28/2017 -- Two Wicked Geese LLC of Tri-cities, Washington recently launched their new website in February 2017. Their website aims to be a comprehensive resource for small business owners looking for information and services on Website Design, local SEO internet marketing, Facebook Marketing and one on one consultation for small businesses of the Tri-cities, Washington.

With 3.2 billion people around the world using the Internet, and 85.7 percent of the people living and working in Washington having access to the World Wide Web, and 70% shopping online, the Internet has become an important revenue and marketing tool for the small business sector. However, according to a recent report half of small businesses still don't have a website, and more than half of those that do have a site were not generating the traffic that they needed to increase sales and revenue, which was down to the lack of knowledge. Two Wicked Geese (twowickedgeese.com) aims to change that.

A spokesman for Two Wicked Geese said: "One of the reasons why a large portion of small business owners still doesn't have a website is down to cost. A lot of people still think that having a professional website built is expensive, but this is not the case."

The Two Wicked Geese and their Facebook Page, will not just be a portal of their Web and SEO services, but also aims to provide website SEO and local internet marketing tips that small businesses can do on their own. As the company increases their content on their site, they aim to help local business in the cities of the Tri-cities, Washington - mainly in Kennewick, Pasco, and Richland.

Two Wicked Geese is comprised of a husband and wife team based in Kennewick, WA. With Gigi Valdez and her team spearheading the website, SEO, local internet and Facebook marketing of the company; their vision is dedicated to helping small businesses thrive and succeed both online and offline.

Being consumers and customers themselves, they see the need for small businesses to have a brand presence and assure that their clients have a great presence and engagement on both Google and Facebook platforms.

The company aims to teach small business owners how to use the best industry practices in Social media engagement, running and maintaining a user-friendly website. They also intend to teach people how to use email marketing to showcase their products and services online through one on one Internet marketing collaboration with the business owner included in their packages to ensure a smooth marketing plan every month.

For more information on the services of Two Wicked Geese, please visit https://twowickedgeese.com

About Two Wicked Geese Two Wicked Geese provides a real solution for small business owners looking to increase their revenue online. They provide small business owners with the information and marketing tools required to increase their brand and reach out to more customers.

Media Contact Phone: 509-596-0976 E-mail: info@twowickedgeese.com

For more information on this press release visit: http://www.releasewire.com/press-releases/two-wicked-geese-providing-website-design-seo-social-media-internet-marketing-services-for-small-businesses-in-the-tri-cities-washington-776310.htm

Excerpt from:
Two Wicked Geese: Providing Website Design, SEO, Social Media ... - Digital Journal

Is marketing one of your companys biggest challenges? Youre not alone. According to Hubspot, 65% of business owners identify generating leads for their business as the biggest challenges. Knowing where to market, what message to send, what to prioritize, and how to measure return on investment isnt always easy.

Embracing digital marketing can help businesses overcome these challenges and achieve marketing success that is a lot less accessible and more expensive with traditional marketing strategies. What is digital marketing, and how can you leverage it to take your marketing efforts to the next level?

The term digital marketing includes all of a companys online marketing efforts. Any online channels that businesses leverage to interact with current and prospective clients are considered digital marketing: Google search, email newsletters, any social media network, the company website and blog, video, webinars, podcasts you name it. If youre heard of online marketing or internet marketing, its the same thing.

Print ads on newspapers and billboards, flyers, stickers, event sponsorship and radio or TV commercials, on the other hand, are considered traditional marketing. While these might still be good investments for local businesses, traditional marketing tools do have their limits when it comes to audience reach, engagement factor, and measurability. Customer behaviour has evolved with the progress of technology and businesses are adapting their sales efforts and consumer targeting strategies accordingly which is why digital marketing is in such high demand.

Webcast, March 1st: Marketing Debt - What It Is and How to Keep It from Killing Your Company

The global usage of the world wide web has drastically increased over the past twenty years. That has also changed peoples buying behaviour, meaning traditional outbound marketing isnt as effective as it used to be. Over the past few years, the development has even gone so far that mobile browsing and shopping have officially overtaken peoples desktop usage, taking digital marketing to a whole other level.

Nowadays, businesses have to earn their customers attention with engaging content, on-going conversations, opt-in email lists, online brand building, and viral campaigns. That doesnt mean that the 4 Ps or the Marcom Workflow we learned about in school arent relevant anymore, rather the opposite. You need to master your basics before being able to step up your game. Ultimately, both strategies are all about connecting with your audience in the right place at the right time with the right message. That means you meet them where they already enjoy spending most of their time. In 2017, thats the internet (specifically: the internet on mobile devices).

Digital marketing is cost-efficient. Of course, badly managed pay-per-click campaigns can burst anyones budget; however, the cost of most digital marketing tactics still deliver better ROI than traditional marketing.

Another big opportunity for businesses in digital marketing is that it allows you to target an audience that local or international, which makes your campaign efforts much more effective. You have the freedom to target specific age groups, geographic locations, occupations, interests and so forth.

Thanks to insight tools like Google Analytics your digital efforts are easily measured and scaled. Unlike traditional marketing campaigns, you can check on your numbers in real time and adapt very quickly to whats working and what isnt.

One of the most crucial differences and a clear win for digital is the fact that through online marketing you can interact directly with your audience. Its a key part of 21st-century marketing allowing the inquisitive modern day consumer to research your products or services, like and follow your brand, rate them, discuss them, and share them with other prospects.

Obviously, I am passionate about digital marketing, because I know that it works. But that doesnt make traditional marketing materials obsolete. Depending on your specific marketing objectives I am all for leveraging the best of both worlds.

Read the rest here:
What is Digital Marketing? - Business 2 Community