Mediaboss Marketing

At the e4m CTV Conference, industry experts came together for a panel discussion on - Power Of Connection: Making CTV Advertising Work For Brands

by exchange4media Staff Published - May 1, 2023 11:53 AM | 5 min read

The first edition of the e4m CTV Conference kick-started on a high note, with the who's who of the industry in attendance. The first session of the conference delved into the topic of Power Of Connection: Making CTV Advertising Work For Brands. The session, chaired by Nikhil Kumar, Vice President - India, SEA & ME, mediasmart, comprised stalwarts like Anil Pandit, Senior VP - Precision - Digital Marketing, Publicis Media; Yatnesh Pandey, VP Marketing, Greenply; Karan Taurani, Senior VP, Elara Capital; Sujay Rachh, Chief Marketing Officer, Nuvama Group, and Siddharth Dabhade, Managing Director, MIQ.

They shared insights on how brands could leverage the power of this innovative technology and reach their target audience with precision, optimise strategies and overcome challenges, and be ahead of emerging trends to create engaging ads.

Asked how does one see the advertising landscape changing over the next decade, Pandit said, CTV, for sure, is here to exist and we are all seeing a lot of numbers on or around CTV. The growth of CTV ad spends is nearly 47 per cent, year on year, and is touted to become a $395-billion market by 2027. When we look at all these numbers, the watch time has gone up to nearly four hours. I think if the consumers are present on these devices, ad dollars have to follow. That's important. It starts with the consumer and ends with the consumer being targeted in the right way.

Pandey spoke on the future of television and how he sees the landscape changing, Never before has there been a time when you have so much content to watch and so many ways to reach the audience. So, I think, this CTV trend is here to stay. Especially the challenger brand or the hard marketing category like us. We are not the brand where you have to just watch and then you can take the click and action. This kind of new emerging media always helps us to reach our audience.

Dabhade added, At MIQ, we operate in over 30 countries and have a global view as well about this phenomenon. And we have a TV intelligence panel for all the countries we operate in, and its like a brand-specific intelligence hub as well. So, most of the brands when we look at where their audience is, in the last three years, we have seen the shift that earlier it was like 30 per cent on connected TV and 70 per cent on linear TV, and in three years' time, in most of the markets, it is now reversed. So the audience in all markets is changing and it is a basic human behaviour because of the convenience or the plethora of content coming there and the whole digital ecosystem has evolved. And in India, in particular, because our data rates are low, smart TVs are affordable as well. So, the whole ecosystem is in place. And hence, the numbers are quite big.

The way people wanted to see the content has also changed. Taurani opined on whether he feels that CTV is a space that requires media conversations, I think, generally, it does. There is a serious threat here that we see as far as time spent in consumption patterns is concerned. Firstly, I think, connected TV, affordability-wise, is no challenge. Second, in terms of picture quality, you have got 4K, which is far superior as compared to the normal TV that you would have. But there are two-three risks, I feel, in terms of connected TVs scaling up in India. One big challenge is around data. Wire broadband is something the penetration numbers are quite low in a country like India. So, you will have to mirror the broadband penetration numbers and then peg that to the smart TV growth numbers. Secondly, from the advertising standpoint, I believe definitely there is a huge opportunity for connected TV to gain share within the advertising universe but you have to really get good measurement systems in place.

Sharing the marketers view and agreeing with his co-panelists, Rachh said, Imagine a situation for marketers like us who want to drive our messaging to the affluent audience and want to reach out to a certain target audience. In fact, a lot of people say that the golden era was when you put everything on the TV and then you kind of wait and watch whether or not it is working for you. But I feel that the golden era is now because what happens is that now I can actually reach the relevant audience because my product is for a certain affluent audience and, therefore, for me, TV was always a challenge. Getting on to TV was always a question mark. But with the ability to reach out to the relevant audience, measurability coming in and content getting better and better for us as marketers, I don't think there is a better time to look at content-connected TV in the future.

Read more news about (marketing news, latest marketing news,internet marketing,marketing India, digital marketing India, media marketing India, advertising news)

Tags connected TV CTV e4m CTV Conference Internet advertising Internet advertising India Marketing Internet Marketing Marketing campaign Marketing ad internet Internet ad internet news marketing advertising India marketing India

Go here to read the rest:
'The CTV trend is here to stay and ad dollars will follow' - Exchange4Media

Javed posted a story claiming that a Mumbai restaurant didnt allow her because of her attire, but the episode turned out to be a marketing tactic

by exchange4media Staff Published - May 1, 2023 5:31 PM | 2 min read

Food delivery app Zomato, known for its quirky advertising and marketing tactics, has come out with something different this time- rope in actress and Internet personality Uorfi Javed with a twist.

Earlier this week Javed created a buzz on the internet when she posted that a restaurant in MUmbai denied her entry because of her clothes.

"WTF! Is this really 21st-century Mumbai?!?! I was denied entry at a restaurant today. Its okay if you dont agree with my fashion choices. Its NOT to treat me differently for it. And if you are, admit it! Dont give some lame excuses. Pissed off ! Please look into it. @zomato #mumbai.

However, what puzzled netizens was the fact that she had tagged Zomato, asking the platform to look into it.

The video of Javed not being accepted by the restaurant was later posted by popular film photographer and content creator adding #ad in the caption. In the video, the manager is explaining that the restaurant is overbooked due to the Zomato Gold Dining Carnival. And it turned out that Javed was refused entry not because of her attire but because of the restaurant being full.

https://www.instagram.com/p/CrdhazvuIMB/?utm_source=ig_embed&utm_campaign=embed_video_watch_again

Uorfi then posted her chats with Zomato, wherein the food delivery app apologized the influencer and delivered a basket to her, to which she replied - "Thanks for sending the dress" with a caption on the post - "Kisi ka basket, kisi ka outfit"

https://www.instagram.com/p/Crievk7M8wL/

Amused by the whole episode, people have been applauding Zomato's marketing tactic.

Read more news about (marketing news, latest marketing news,internet marketing,marketing India, digital marketing India, media marketing India, advertising news)

Tags Marketing Zomato Uorfi Javed Internet advertising Internet advertising India Marketing Internet Marketing Marketing campaign Marketing ad internet Internet ad internet news marketing advertising India marketing India

Originally posted here:
Marketing it right: Whats Zomato got to do with restaurant denying ... - Exchange4Media

>>Looking ahead to 2023, there are several key trends and issues that are likely to have a significant impact on the global market.

Browse Premium Research Report with Tables and Figures : https://www.quadintel.com/request-sample/market-3/16-13-1251

Customer-centric

1. Does this report consider the impact of COVID-19 and the Russia-Ukraine war on the Marketing Automation Software market?

Certainly. The report has taken into account the impact of both COVID-19 and the Russia-Ukraine war on theKeyword market. These events have had a significant effect on global supply chains and the pricing of raw materials, and we have addressed their influence in detail throughout the report, particularly in dedicated chapters on theKeywordindustry.

2.How do you determine the list of the key players included in the report?

To provide a comprehensive analysis of the competitive landscape within an industry, we consider not only prominent global enterprises but also regional small and medium-sized companies that play significant roles and have the potential for growth. Our approach aims to present a complete picture of the key players in the industry.

ANALYZING THE IMPACT OF THIS MARKET REQUEST INDUSTRY REPORT HERE.

The market for marketing automation software was valued at USD 3.60 billion in 2020 and is anticipated to reach USD 11.46 billion in 2027, growing at a CAGR of 17.67% over the forecast period (2021-2027).

Marketing services are seeing an increase in spending due to the growing significance of marketing in generating sales and retaining customers.

>>Request full Report Description, TOC, Table of Figure, Chart, etc : https://www.quadintel.com/request-sample/market-3/16-13-1251

Final Report will add the analysis of the impact of Russia-Ukraine War and COVID-19 on this Marketing Automation Software Industry.

Highlights: Marketing managers are strategically investing in marketing automation solutions and tools to adopt the most recent digital marketing trends in order to keep businesses current with global technological disruptions.

When the COVID-19 epidemic started, many B2B marketing companies decided to play it safe and cut back on their marketing budgets until they could evaluate the impact on their businesses and the economy improved. A Hubspot survey found that almost half of businesses reduced their marketing budgets by 1 percent to 25 percent. The majority of B2B marketing businesses reported budget cuts of +26 percent in the first quarter of 2020; however, some of the budgets have been restored, resulting in lower overall budget cuts as a result of the pandemic.

Marketing managers are making significant investments in SEO, content marketing, social media marketing, and other forms of marketing to support and increase sales. As per a distributed article by Publicizing Age, in 2019, the complete showcasing administrations spending added up to an expected amount of USD 248.9 billion, out of which the larger part was credited to deals advancement.

Marketing services spending increased from USD 375.19 billion in 2012 to USD 457.60 billion in 2018, according to, one of the largest advertising media companies in the world in terms of billings. Also, Drift.com Inc. said in April 2018 that it had raised USD 107 million to improve its marketing and sales platform. Organic visibility is anticipated to rise in the future as a result of the expansion of social media marketing campaigns. As a result, the need for effective marketing is anticipated to rise in the future, as is the increase in spending and investments in the development of effective marketing solutions.

>>Download free sample of this report :-https://www.quadintel.com/request-sample/market-3/16-13-1251

By increasing their spending on social media marketing, a number of brands attempt to increase their return on investment (ROI). By replicating Googles Adwords platform, social media advertisement targeting is likely to become highly targeted. Key Market Trends Entertainment and Media Expected to Have a Significant Market Share Virtual reality (VR), over-the-top (OTT) video, and online advertising are projected to be among the fastest-growing revenue generators for entertainment and media companies in developing economies where technology adoption is dominant, such as the United States, which is a dominant internet advertising and marketing market, and globally.

In addition, 2018 saw a 50% increase in brands social media budgets, which is expected to increase even further in 2019. Because of these trends, more internet marketing is needed, and automation is being used more and more for these activities, there is a lot of room for the vendors in the market that was studied.

With cell phone reception coming to almost 30% of the worldwide portable client base, the information age has dramatically expanded. These statistics further demonstrate the significance of mobile-optimized marketing and automation software.

In addition, smartphone penetration in the entertainment and media industry in the United States was second highest in 2018. As a result, during the forecast period, the entertainment and media industry is anticipated to accelerate its adoption of marketing automation software.

According to, the media and entertainment industries have the highest open email rates worldwide. Media and entertainment companies can use segmented marketing data (based on demographics and interest) to direct specific content using customer insights from social media analytics tools.

>>Enquire before purchasing this report :-https://www.quadintel.com/request-sample/market-3/16-13-1251

For instance, the enormous consumer demand has positioned the entertainment and media industries in India and Canada on the verge of a strong phase of growth, supported by digitization and rising advertising revenues. The M&E infrastructure has been significantly developed as a result of the increasing rate of investments made in the region by major foreign media and entertainment companies.

The marketing automation software market in Europe is expected to expand significantly over the forecast period due to increased social media penetration and increased marketing investment by most regional end-user verticals. As a result, the area is a hub for the studied market that is profitable.The studied market is estimated to have a huge scope in the region due to a number of significant factors, including the expanding 5G network coverage, rising demand for data integration services, and growing adoption of SaaS cloud services.

The majority of European B2B marketers who use automated marketing platforms claim that they are not making the most of them. In order to provide individualized services, the vendors are concentrating on combining their software platform offerings with marketing services. The idea of Marketing as a Service (MaaS) is getting stronger in the business community in the area as a result of this. Companies are also encouraged to explore new markets as a result of the expanding market and the expanding number of marketing channels. Marketing is expanding as a result, and businesses are turning to automation to cut down on manual labor.

In recent years, a plethora of brand-new marketing automation technologies have been developed to assist B2C marketers in managing customer engagement. Leads are managed by B2B marketers, while digital asset management (DaM) campaigns and other marketing processes are managed by both types of marketers. There was little integration with back-office systems in many early marketing automation projects.

>>Get a sample PDF of the report at :-https://www.quadintel.com/request-sample/market-3/16-13-1251

The market for marketing automation software is highly fragmented due to the availability of multiple products and the large number of companies in the industry. Since customers are choosing products with the most recent features, being innovative in the market is essential. The capital use is additionally high, which has assisted organizations with strong serious methodologies to push ahead quickly.

Microsoft Corporation released new updates to Dynamics 365 Marketing software in February 2021. These updates include improved form delivery reliability, a recovery Items tab for customer journeys and event management, more customization for send now functionality, and simplified marketing settings. Two months later, it released a second update that included a brand-new email editor. The most frequently requested enhancements from customers will be addressed by the new email editor. It made it easier to use, making it quicker for marketers to create engaging emails.

New Pardot feature enhancements were released in February 2021 by Pardot (Salesforce). These enhancements make it easier than ever to set up Pardot, maintain engagement data streams with First-Party Tracking, and improve email personalization, deliverability, and reporting functionality. It also made clone actions better, making it easier to copy email content or new campaign-associated asset types.

Oracle Content and Experience was reintroduced by Oracle Corporation in July 2020, allowing businesses to use a single universal asset hub to intelligently apply digital assets across front- and back-office HR, ERP, SCM, CRM, and CX applications. Oracle Content and Experience, which is based on Oracle Cloud Infrastructure, combines and improves upon conventional content management systems and digital asset management tools.

Table of Content:

>>Request full Report:-https://www.quadintel.com/request-sample/market-3/16-13-1251

Key Questions Answered in The Report:

About Quadintel:

We are the best market research reports provider in the industry. Quadintel believes in providing quality reports to clients to meet the top line and bottom line goals which will boost your market share in todays competitive environment. Quadintel is a one-stop solution for individuals, organizations, and industries that are looking for innovative market research reports.

We will help you in finding the upcoming trends that will entitle you as a leader in the industry. We are here to work with you on your objective which will create an immense opportunity for your organization. Our priority is to provide high-level customer satisfaction by providing innovative reports that enable them to take a strategic decision and generate revenue. We update our database on a day-to-day basis to provide the latest reports. We assist our clients in understanding the emerging trends so that they can invest smartly and can make optimum utilization of resources available.

Get in Touch with Us:

Quadintel:Email:sales@quadintel.comAddress: Office 500 N Michigan Ave, Suite 600, Chicago, Illinois 60611, UNITED STATESTel: +1 888 212 3539 (US TOLL FREE)Website :https://www.quadintel.com/

Read more here:
Marketing Automation Software Market Key Trends and Drivers ... - Taiwan News

In the current era of digital innovations, Instagram has long reigned supreme. The Meta-owned platform has been the top choice for creators and brands alike, offering a visually focused platform that has helped launch countless careers and campaigns. However, in recent months, TikTok is not far behind Instagram.

According to a new study conducted by Emplifi, Instagram is still the prime choice for internet marketing campaigns, with an estimated ninety percent of active influences on this platform. However, TikTok is not far behind, it hosts sixty-six percent of influencers. While Instagram's dominance in space is still undeniable, the report suggests that TikTok's rapid rise is worth watching.

One of the key reasons for TikTok's fame in the influencer marketing space is its ability to reach younger people. The platform's average consumer base is aged between 10 and 19 years old, making it an attractive platform for brands looking to target a younger demographic.

It has also been praised for its innovative features, which have helped it stand out in a crowded internet landscape. The platform's precise content has proven to be a hit with individuals. Brands have been quick to capitalize on TikTok's fame, with campaigns ranging from hashtag challenges to product placements.

However, Instagram is not taking TikTok's challenge lying down. The platform has recently launched several new features to keep its influencer marketing offerings competitive. One of these features is Insta Reels, which allows consumers to create s-precise content like TikTok. The research also shows that reels have risen by approx. 240% in the current year, making brands & individuals earn more.

In addition, various industries can multiply their reach through these strategies. Among all industries, healthcare is the most hit one, with reaches multiplied almost 18 times through these strategies.

Despite TikTok's growth, it remains to be seen whether the platform can overtake Insta as the go-to choose for internet marketing campaigns. However, what is clear is that TikTok's rise is a sign of the ever-evolving landscape of social media and influencer marketing. As brands continue to explore new ways to reach audiences and build their online presence, it will be fascinating to see how these two competitors, and others, continue to compete and innovate in the years to come.

Continued here:
TikTok's Rise in Influencer Marketing: A Threat to Instagram's Reign - Digital Information World

PRESS RELEASE

Published April 20, 2023

MotionGility, after being a grand success in Business Animation Productions, announced theyre all set to step into the Internet Marketing industry starting April 1, 2023, to help brands reach new horizons by being visible in this revolutionary era of the content-oriented web dedicated to offering a personalized User Experience.

As an animated business video production company, its been 7+ years in business and the team has always thrived on being on the Top. From storyboarding to distribution, every team member always works with the intent to stand out. As a result, the company offers the most affordable yet unique kind of video marketing services to help clients business with customers easily.

Over the years, MotionGility is part of over 141 startups and 537 world-leading enterprises in their journey to achieve their target goals. The efforts put in by the team to be the best were paid off as the company was listed amongst the best global B2B video marketing service providers from India on Clutch, The Manifest, Design Rush, Top Design Firms with an average 5-star rating on Clutch and Google.

After a successful journey in Video Marketing, we want to start again and smash the Internet market with Digital Marketing Services and experience the thrill of building something exceptional again. Said Komal, Co-Founder, and CEO. The company is all set with a trained team of experts and executives proficient in their domains of experience to offer the best digital marketing services across the web. The company announced the commencement of services in the Digital Marketing domain under 6 major umbrellas:

Ive always focused on trying to deliver the best possible outcomes irrespective of the cost of the campaign. I put forward my own ideas but make sure to begin the campaign journey based on the clients requirements, said Himanshu, Founder. The company is among the top animation producers and video producers for years with a successful track record of serving world-class startups and enterprises like ADNOC, Nissan, HDFC, Pfizer, ICICI, and many more. We look forward to seeing them being a grand success in the Internet Marketing domain as well.

Find out more by visiting the MotionGility Youtube Channel.

Media ContactCompany Name: MotionGility Pvt. Ltd.Email: Send EmailPhone: +1 267 217 2989Country: United StatesWebsite: https://motiongility.com/

The rest is here:
Team MotionGility is All Set to Revolutionize the Internet Marketing ... - Digital Journal