Mediaboss Marketing

Sun-News Reports , . 4:37 p.m. MT Feb. 26, 2017

Eric Spellmann(Photo: Courtesy Photo)

SILVER CITYWhens the last time you picked up the yellow pages to find a business or buy a product? Today almost everyone connects with businesses by searching online. Every business needs an online presence to communicate with customers. Find out how you can use the internet and social media to reach more customers by setting up a virtual version of your business.

Eric Spellmann, a nationally recognized expert in online marketing, will present a workshop on March 1, 2017 called Optimizing Your Online Presence to introduce area small businesses to the world of digital marketing.

Eric is the Founder, Owner, and President of Spellmann & Associates, the largest online marketing and website design firm between Dallas and Denver. With worldwide clientele and a unique model for measuring online success, Eric has established his company as the leader in helping businesses meet their online goals. He is a featured speaker at a number of national and international conferences and is consistently ranked in the top 10% of speakers by attendees. His online marketing video series is one of the most popular on the subject and thousands of fans follow his national video blogs. With over a 700,000 views, these videos educate business owners all around the world on the latest Internet success marketing tools and strategies.

The Small Business Development Center (SBDC) at Western New Mexico University will host the workshop for area businesses (and nonprofits, too). The SBDC is excited to have local business owners meet Eric Spellmann. Mario LaFragola, SBDC Business Advisor says Many businesses do everything right, except for marketing. Eric knows his stuff and is a real inspiration. He offers nuts-and-bolts, hands-on tips that every business can put in place easily and immediately.

WHAT: Optimizing Your Online Presence with Eric Spellmann

WHEN: Wednesday, March 1, 2017 - 3:00 to 4:30 p.m.

WHERE: WNMU Student Memorial Building 3rd Floor, seminar room

COST: $10 fee

ATTEND ONLINE! Log in to the workshop from anywhere. Contact Lawrence Garcia for details.

For information: Call Lawrence Garcia at 575-538-6164 or send an email to lawrence.garcia@wnmu.edu

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National Online Marketing Expert to Present in Silver City - Silver City Sun-News

EDMONTON, ALBERTA / ACCESSWIRE / February 23, 2017 / Grizzly Discoveries Inc. (GZD.V) (OTC PINK: GZDIF) (G6H.F) ("Grizzly" or the "Company") is pleased to announce that it has entered into an agreement (the "Agreement") with AGORA Internet Relations Corp.("AGORA") in order to increase awareness about Grizzly Discoveries Inc. via the web to the investment community.

The Company will receive significant exposure through millions of content brand insertions on the AGORA network and extensive search engine marketing over the next 12 months. In addition, exclusive sponsorships of invaluable digital properties, such as AGORACOM TV, the AGORACOM home page, and the AGORACOM Twitter account, will serve to significantly raise the brand awareness of the Company among small cap investors.

Brian Testo, President and CEO of Grizzly, stated, "AGORA is a top player in the online marketing space. We are delighted to have retained their services to expand our presence to the resource investor."

Shares for Services Program

The Company intends to issue shares for services to AGORA in exchange for the online advertising, marketing, and branding services ("Advertising Services"). Pursuant to the terms of the Agreement, the Corporation will be issuing, subject to regulatory acceptance, common shares of Grizzly ("Shares") with aggregate value of $40,000 (plus HST) over the one year term of the Agreement. The Shares, subject to regulatory acceptance, will be issued in five tranches:

The number of shares to be issued at the end of each period will be determined by using the closing price of the Shares of the Company on the TSX Venture Exchange on the first trading day following each period for which the Advertising Services were provided by AGORA, subject to a minimum price of $0.05 per share. Each issuance of shares for Advertising Services by AGORA is subject to TSX Venture approval.

The term of the Agreement is for 12 months effective March 1, 2017. The Company will issue a press release upon each issuance of shares under the terms of the agreement.

About AGORACOM

AGORACOM is the pioneer of online investor relations, online conferences, and online branding services to North American small and mid-cap public companies, with more than 250 companies served. More than just lip service, AGORACOM is the home of more than 808K investors that visited 5.6 million times and read 52.4 million pages of information every year (Average 2008 - 2015).

AGORACOM traffic ranks within the top 0.5% of all websites around the world. These traffic results are independently tracked and verified by Google analytics. AGORACOM traffic can be attributed to its strategy of maintaining the cleanest, moderated small-cap discussion as a result of implementing the first ever Investor Controlled Stock Discussion Forums.

AGORACOM Founder, George Tsiolis, publishes the leading blog on small to mid-cap investor relations. His 50 Small-Cap CEO Lessons are a must read for CEO's looking to increase their education and knowledge about online investor relations.

ABOUT GRIZZLY DISCOVERIES INC.

Grizzly is a diversified Canadian mineral exploration company with its primary listing on the TSX Venture Exchange with 52.4 million shares issued, focused on developing significant Potash assets in Alberta and its precious metals properties in southeastern British Columbia. The Company holds over 235,000 acres of precious-base metal properties in British Columbia; more than 205,000 acres of properties which host diamondiferous kimberlites in the Buffalo Head Hills region of Alberta; and metallic and industrial mineral permits for potash totaling more than 101,000 acres along the Alberta-Saskatchewan border.

On behalf of the Board, GRIZZLY DISCOVERIES INC.

Brian Testo CEO, President Tel: (780) 693-2242

For further information, please visit our website at http://www.grizzlydiscoveries.com, or contact:

Nancy Massicotte, Investor Relations IR PRO COMMUNICATIONS INC. Tel: 604-507-3377 Toll Free: 1-866-503-3377 Email: ir@grizzlydiscoveries.com http://www.irprocommunications.com

or

Ian Lambert COO, Grizzly Discoveries Inc. Tel: 416-840-9843 Email: ilambert@grizzlydiscoveries.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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Caution Concerning Forward-Looking Information

This press release contains "forward-looking information" and "forward-looking statements" within the meaning of applicable securities laws. This information and statements address future activities, events, plans, developments, and projections. All statements, other than statements of historical fact, constitute forward-looking statements or forward-looking information. Such forward-looking information and statements are frequently identified by words such as "may," "will," "should," "anticipate," "plan," "expect," "believe," "estimate," "intend," and similar terminology, and reflect assumptions, estimates, opinions, and analysis made by management of Grizzly in light of its experience, current conditions, expectations of future developments, and other factors which it believes to be reasonable and relevant. Forward-looking information and statements involve known and unknown risks and uncertainties that may cause Grizzly's actual results, performance, and achievements to differ materially from those expressed or implied by the forward-looking information and statements and accordingly, undue reliance should not be placed thereon.

Risks and uncertainties that may cause actual results to vary include but are not limited to the availability of financing; fluctuations in commodity prices; changes to and compliance with applicable laws and regulations, including environmental laws and obtaining requisite permits; political, economic and other risks; as well as other risks and uncertainties which are more fully described in our annual and quarterly Management's Discussion and Analysis and in other filings made by us with Canadian securities regulatory authorities and available at http://www.sedar.com. Grizzly disclaims any obligation to update or revise any forward-looking information or statements except as may be required by law.

SOURCE: Grizzly Discoveries Inc.

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Grizzly Launches Agora Online Marketing and Awareness Program - Yahoo Finance

Image source Licensed images from Shutterstock

The digital world has many new and upcoming trends to offer in 2017. All the marketers may be wondering and imagining the changes that would topple the ways in which things are executed today. Yes, its indeed so. The trends are of course foreseeable as in the last few years we have seen quite a number of new devices like Apple Watch, Moto 360, and Google Glass being launched. The mobile phones are getting even more sophisticated and the newer apps are being launched every single day.

With all these changes, its inevitable that the year 2017 would see more wearable devices and change in wearable technology that may change the entire way local marketing is being carried on. It might be that the digital marketers have to focus on tapping the potential of the wearable technology which can bring a huge change in the way digital marketing is seen today. Content marketing is another field thats surely going to go through a sea change. Social media is yet another vertical that is evolving at a higher pace.

There is no doubt that the digital space is going to expand with more companies entering the field stiffening the competition. The other viewpoint is, with the data revolution increasing its volume and speed, the search engines would sort and give preference to the huge amount of data available on the internet for easing the search operations. Thus as far as we can see, the whole ecosystem of the marketable digital space is going to expand and evolve.

With so many foreseeable trends, you may wonder whats going to happen and in which direction the digital world is advancing. This is a question that intrigues many, standing at the crossroads of innovation and change, at all the frontiers of technology and practice. Whatever may be the case it is indeed true, the digital marketing space is huge, complex, and is becoming increasingly volatile. Change and innovation are the order of the day and in this evolution of a constantly changing ecosystem the sooner you are able to strike the right chord of the internet user, the more marketable the company and its products would be. This would enable any company to stay ahead of the competitors.

In this spree of change, lets see the trends that are going to mark the recent times. Considering the practice of the industry, digital marketing has had three key branches namely email marketing, social media marketing, and SEO. Lets go ahead and analyze the changes that are seen on the horizon which is going to mark the year 2017.

Email Marketing Trends

The email marketing trends in 2017 would see the shorter body of the emails, context driven messaging, and the tone of the emails would be more conversational. Emails may be complemented by chatbots. Heat map studies would be more in vogue that enables the understanding of users habit patterns and which subject lines, users are focusing on.

More of email automation would be used with the machines matching the subscribers with content. This would also encourage cross-channel data to be leveraged even more with increased adoption of lead scoring data. With the emails getting shorter with more attention-grabbing subject lines and more contextual content, the call-to-action would be more clear and compelling. Thus, staying relevant is where the challenge would lie. It is already a fact that the emails are viewed more on mobile phones and thus they would be compatible with the devices used depending on the usage of the target segment.

SEO Trends

SEO is an ever-evolving field as the search engine algorithm is improving with newer changes in the way things used to happen earlier. In this context, the usage of the schema as a markup is gradually stealing the show with the changes in the Google algorithm along with the users trends. Use of schema makes it comparatively easier for the search engines to assess your website which increases the probability of being shown up with any query.

The tendency of Google is to improve the ways in facilitating the users with what they want through their query. As Googles algorithm and search pattern change as it has, through 2016, usage of the schema is bound to increase in 2017. Google has been observed to use more of Quick Answers that has grown from 22% from the end of December 2014 to over 40% at the beginning of 2016. Schema helps in making the context and purpose of the website clear to Google so that the content is clearer for the snippet boxes to understand.

The discussion about SEO trends would not be complete without talking about the introduction of RankBrain, artificial intelligence, and machine learning by Google. Googles RankBrain is more into understanding the context of a word being searched and this, of course, has a bearing on the search engine ranking. The digital marketers in 2017 cannot ignore the machine learning aspect of Google anymore which has evolved to be the one of most important factor for ranking.

There is no denying the fact that the organic digital marketing eco-space is constantly expanding and getting more complex. The blog content, user-generated content, and social media contents are all evaluated and taken into account in deciding the rankings. In this context, it is essential to mention that not only Google but Bing and the social media giants like Facebooks algorithm would also go through a marked change in the coming year.

The last few of years have witnessed a phenomenal growth in the digital marketing efforts by the organizations worldwide. It is quite obvious that the competition would increase for online space with more companies joining the spree of digital marketing. This would inevitably increase the demand for the top advertising spaces surging the prices for online advertising. An opinion still persists which says that pay per click (PPC) advertising would die in the coming years. If it really does there would be more alternatives of optimized advertisements ruling the web in the ensuing years.

Mobile optimization is another trend that would prevail as Google has virtually phased out the websites which are not mobile friendly. The year 2016 was a year that witnessed the phenomenal use of mobile phones and these handheld devices outmoded the usage of the desktop. Along with it, the desktop traffic has been substituted with mobile phone traffic which suggests marketers would be more mobile-focused in their efforts of internet marketing. Search from mobile phones and optimization would thus be a top most priority in 2017.

Social Media Trends

The connection between like-minded people through social media has been rising at a meteoric pace in the last decade. Today, people of different countries and continents are connected than ever before through social media. The brands are increasingly plunging into social media to increase reach with diverse content types like infographics, video, and articles with the intention of bringing together the prospective customers and converting them.

One of the recent trends that would increase in 2017 is making the employees turn into brand ambassadors on social media. According to Pardots estimates, there has been 191% growth in employee advocacy on social media from 2013. In the same survey, 45% of the respondents named employee advocacy as the top external objective of organizations. This trend is estimated to increase in 2017.

Client support programs through social media are supposed to grow as more brands are using social media and are coming up with social teams to answer the questions and resolve customers issues while on the go and in real time. Social listening and use of social media for conversion are the trends that are going to rise with the social media analytics, becoming even more comprehensive and easier to use.

The power of social media would be used more effectively by the business community and the marketers in 2017. This would include the attempts to use social media as a conversion channel and convert the prospects to buyers directly.

Whats for sure?

The good news of course is, the internet users are on the rise and it would increase even more in 2017. According to a research study, $2.2 trillion of retail sales was influenced by the internet in 2015. The same study predicted that 2017 would be marked by more web traffic than all the combined prior internet years. By 2017, 68% of all the internet traffic would be generated by mobile phones and connected devices. The social media population is also growing and 2017 would ensure more traffic on social networks. This would certainly give ample space for marketers to market their products and services.

SwapnilBhagwat

Orchestrate Technologies, LLC

Swapnil is a design and digital marketing leader with global working experience in the United States, United Kingdom & Europe. He has worked for more than a decade across a range of businesses for the global markets. In this role as the Senior manager - design & digital Media, Swapnil is delivering high impact results for B2B and B2C organizations. He is an accomplished MBA graduate and has a track record of successfully implementing design, web & digital strategies for large enterprises.

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Digital marketing trends that can make a difference in 2017 - Customer Think

(MENAFN Editorial) While the economy in Texas continues to gain momentum in the post-recession era, business owners and marketing teams across the state are still facing the need to maximize the value of every dollar they spend on internet marketing. This is where Dialed-In Local comes in.

Where many internet marketing firms focus solely on the clients goal, Dialed-in-Locals approach towards internet marketing in Dallas gives equal attention to the journey, providing clients with an extremely specific and concentrated campaign thats expertly designed to attract the best customers in a defined market area.

Using what many today call the long tail of marketing, Dialed-in-Local has proven time and again that going after the most relevant, interested and targeted demographics is the best ROI for marketing dollars. They focus on improving the bottom line through an intensely targeted approach which goes a long way toward not only satisfying every client with whom they work, but exeeding their expectations at every turn.

The days of the broad sweep approach to attracting prospects is dead and gone, says a spokesperson for Dialed-in-Local . He further adds From day one we have understood that the only real way to maximize the value of a marketing budget is to use it on people who are already interested in a given product or service. It simply doesnt make sense anymore to spend money on finding new audiences when there are already qualified leads to pursue who are ready and willing to buy.

Those interested in learning more about Dialed-in-Locals specific services should visit the official company website at https://www.dialedinlocal.com/ or contact them using the information provided below.

Media Contact: Dialed-In Local Address: 311 N Market St #200, Dallas, TX 75202, US Phone: (469) 587-9833 Email: Website: https://www.dialedinlocal.com/

MENAFN2402201700703206ID1095265355

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Dialed-In Local Gains Top Spot Among Internet Marketing Firms in Dallas - MENAFN.COM

The internet is the perfect forum for small businesses to compete with big brands. Audience reach, social sharing and unlimited sales and marketing opportunities have leveled the playing field between big and small companies. Still, a surprising percentage of small businesses have remained on the sidelines. Either they don't have an online marketing strategy, or the one they're using is inadequate, and therefore unsuccessful. So why are some smaller companies not taking full advantage of this potent and indispensable marketing tool?

According to Kelly Shelton, vice president of marketing at Boostability, an internet services company, here are the three most common and persistent barriers to effective internet utilization.

If you've tried digital marketing and failed, it could be due to any number of reasons:

Related: The 7 Inevitable Stages of Pain Before You Succeed

Giving up too soon is a huge problem, warns Shelton. You have to be patient. Oftentimes, work is begun on behalf of a company in the areas of SEO and social media, but they see no results for six to eightmonths. This is typical and to be expected. But small business owners generally hope to see immediate results. In reality, it almost always takes time.

A solid internet marketing strategy is an all-in proposition, with all the moving parts interconnected. Your content must be optimized for search and ranking, well planned and created, and promoted passionately across multiple channels. Content marketing, social mediaand SEO strategies go hand-in-hand --and represent the long game. It takes time to improve your rankingand to connect with and win over new customers.

Pay-per-click (PPC) and email marketing campaigns might have the fastest, most measurable effect, but without supporting content, you won't be able to sustain the effort. As any savvy virtual marketer will tell you, one-offs are a flash in the pan. Consistent marketing reduces sales cycle times, fills your pipelineand generates repeat business.

It's important for any outside consultant to be straightforward and honest with small business owners, even if it means losing sales, says Shelton. Shady marketers will promise instant resultsand not deliver. This industry is notorious for making promises that cant be kept.

Digital marketing professionals are constantly battling over the essentials of SEO, social mediaand which tactics will get you the most clicks, likes, impressions and shares. Gurus argue about everything from link building to content length to the factors that will create trust the fastest. If experts can't agree, how can small business owners know they're doing the most effective thing? Even when experts agree, Google is constantly refining their algorithmand has been known to change the rules of engagement without warning.

Related: The Most Noteworthy Search Algorithm Updates by Google

Shelton breaks it down. Many experts tend to debate the bigger picture, and give vague advice such as 'write content that people will like.'They can often talk at a general level. Every industry. Most websites. All kinds of blogs. While there are generalities that tend to work in some situations, one size does not fit all in the digital world. Your most effective answer depends on your business, your product and your clientele. Your business may find the most success with Snapchat graphics aimed at millennial consumers or with in-depth, local mobile marketing to snag diners looking for a great burger, or lengthy, data-driven reports for CEOs considering big-ticket contractors.

Know your business and your customers. If you get outside help, make sure they know the specific success factors and key indicators that will drive your companys success.

What small business isn't on a small budget? And if you find an affordable provider, how can you understand what you're getting for the money? Many internet services companies are geared toward a larger clienteleand can charge thousands per month. Thats out of reach for the average small company. Even lower-priced marketing companies come in at wildly different price points for seemingly similar services. It's often hard to separate the intangible value of Our company will craft a content strategy for you from the more tangible Our company will implement a content strategy for you.

As Shelton puts it, It's like dreaming of going to the moon. You can make a plan, but if you don't build a rocket, you aren't going to get there. Make sure what youre paying for includes the rocket.

Look for a marketing company that offers you a detailed, comprehensive plan covering all the bases. Content strategy is useless without aggressive implementation. Ask a lot of questions to be sure you know what real value you're getting for your investment.

Related: 5 Tips for Finding the Best Digital Marketing Agency for Your Business

It's a brave new world of marketing. People don't pull out the yellow pages and check for the quarter page ads any more, and they haven't for a long time. Instead, they research companies online and can learn everything -- sometimes more than you want them to know. An effective marketing company will produce and promote great content, tell you what to expect in plain language, explain the metrics so you can see the results, and take the time to understand your company, your productsand your customers.

On the internet, your small company can appear just as professional and attractive as the much bigger players in your industry. If you have been sitting this one out, youve waited too long. Its time to jump in with both feet.

Ben Simkin is the founder of BusinessNET, a leading Online Marketing Firm that to-date has increased clients' sales by over $1.45 billion. BusinessNET provide end-to-end marketing and sales services to established companies worldwide.

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3 Reasons Why Small Businesses Crash and Burn Online - Entrepreneur