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The promise of 5G includes faster internet, greater mobile connectivity for businesses, and the ability to take futuristic digital experiences like VR and AR mainstream. With such limitless potential, the question becomes just how 5G will change the way people use their devices.

To find out whats coming, I asked a group of entrepreneurs fromYEC the following question:

How do you see 5G changing the way consumers or businesses use the internet in the next five years?

The faster your internet the more you can do with it. Faster internet will allow consumers to use live video while consumers and brands interact on a real-time basis. There will also be more virtual reality opportunities on the go with 5G. Live streaming video can still be unstable with 4G, but when 5G emerges we will reach speeds that allow us to truly become one with our customers. Joe Apfelbaum,Ajax Union

Its estimatedby the year 2020,90 percentof people over 6 years old will have a cell phone. This means that if youre not focused on making your business experience better on mobile, youll miss out. Millennials like myself give something a try. You have five seconds of our attention. If your website, app or businessdoesnt work, Ill never use it again and make sure my friends dont either. You have only one chance. Make sure everything loads fast, works right and is catered to the 50 percent of the worlds population under 30 years old. John Rampton,Due

5G will bring wireless internet to businesses everywhere. Instead of having cables connecting your business to the internet, 5G will open the way for your business to consume the internet in more ways. Not only will you not be tethered to a wired system, but your workforce can take a broader bandwidth with them out in the field, giving you greater mobility and faster internet. 5G opens the door for truly wireless connectivity everywhere. Nicole Munoz,Start Ranking Now

Usually, when businesses or consumers send reports to developers after software crashes, diagnostics can take up to two hours. Withthe prevalence of Smart technology, well be looking at the connectedness of driverless cars, smart homes and meters all accessible from one point. So for instance, if a washing machine malfunctions, it will be cheaper for the consumer to fix it instead of hiring a professional, simply by sharing the data from the machine through the cloud. Consumer technology will be able to save energy depending on the scenario and machines will be more intuitive. Cody McLain,SupportNinja

Obviously mobile will rule the business space, but other technologies, like augmented reality and virtual reality, will also become mainstream and, most importantly, will change marketing as we know it. The term digital experience. which is considered just jargon today, will become associated with tangible ROIs. (Think live walking directions, on-the-go product prices, hologram video conferencing, etc.) As marketers, the world of online marketing as we know it will seep into a new realm. It just furthers the thought that all businesses must invest in futuristic digital marketing strategies. Pratham Mittal,Outgrow

To fulfill its true potential, augmented reality needsa lot ofprocessing power. For the foreseeable future, battery and processing constraints will limit on-device capabilities. Today, we have the cloud, but theres a limit to how much real-time cloud processing we can do with current bandwidths. 5G could change all that, allowing for real-time cloud processing and truly responsive augmented reality applications for mobile devices. Vik Patel,Future Hosting

As internet speeds increase because of innovations with 5G and beyond, there will be a number of very large industries that I expect will move almost entirely to mobile. One of the areas I see firsthand where people prefer mobile is online travel. With the success of mobile travel companies like HotelTonight (which is entirely mobile), consumers are sending a message that they want to leverage thebest of mobile, such as GPS sorting of hotels, access to real-time inventory, and deep discounts through auction-style pricing. As mobile speed flourishes, so will mobile travel. Obinna Ekezie,Wakanow.com

Look to South Korea, where more people per capita use the internet than elsewhere. South Korea is the world leader in internet speed with an average of 26 Mbits/s, twice as fast as the U.S. The material impact of faster network access is that more people go online. Thats why Google spends billions of dollars each year making the search results faster. Furthermore, it allows people to move to mobile-first, or mobile-only, and give up desktops and broadband. This lower cost of entry to high-speed internet only increases the pool of internet uses. Whether for B2C or B2B, this all just increases the size of the addressable market. Fan Bi,Blank Label

With faster reliable 5G internet communications, we can see larger sets of video content in live video, virtual reality and augmented reality being delivered in different consumer mobile hardware. Additional data can be sent, processed and crunched in real time for applications in medicine including medical imaging, expert systems, and other autonomous systems that can utilize intensive data processing and real-time computing of large video, images, and other data capturing sources. Nemoy Rau,US Biometrix

The companies that choose to embrace 5G mobile technology could not only decrease their operation costs internally, but also increase their connectivity among employees that either work remotely or travel frequently. With 5G projecting to be 40 times faster than 4G, businesses will be able to utilize the new speeds as well as the rise of IoT to change the way they do business with their customers and employees. Anthony Pezzotti,Knowzo.com

With current mobile technology, theres still a clear divide between on-device storage and processing, and cloud storage and processing. 5G, with its much greater bandwidth, is likely to marge that difference. The cloud will always outpace on-device capabilities, but with bandwidths orders of magnitude faster, it wont matter. Every application on a mobile device will have real-time access to almost limitless storage and processing power. Justin Blanchard,ServerMania Inc.

High bandwidth and video content will become much more prevalent. Right now, companies focus on page speed load times to make it work fast on mobile networks. With 5G, bandwidth shouldnt be a concern. The use of video content will explode with 5G, as will thepresence of 3D content. These content types will expand the type of content and how its presented, giving brands a lot more flexibility to deliver rich mobile experiences that are currently limited by todays bandwidth. Dan Golden,Be Found Online

TNW originally published this piece in November of 2016. We sometimes update and/or re-publish articles from our archives that are fun, informative, or highly-relevant like this one.

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Experts weigh in on how 5G could change the world - TNW

For a long time now, many small businesses have been lost when it comes to untangling the Web...SEO for Growth fixes this in a big way.

Denver, CO (PRWEB) June 26, 2017

Denver has been chosen one of the very few locations to offer local Internet marketing services based on the methods of SEO for Growth. This program was originally developed by John Jantsch, author of the best-selling book "Duct Tape Marketing" and Phil Singleton, an SEO expert with incredible experience in SEO. The SEO for Growth system implements methods based on the new rules of SEO to ensure that local businesses are found and chosen online.

Bill Orth and Chris Pistorius, the executive team of iFuse Internet Marketing, have been chosen as two of the first certified SEO Consultants through SEO for Growth. iFuse has been serving the Denver metro area since 2009, helping local businesses of all kinds succeed in online marketing. This includes helping businesses with online visibility, strategy, website development, online reputation marketing and more.

Denver SEO for Growth, is a leading Denver digital marketing agency that is mostly based on the principles of Duct Tape Marketing. It is made up of a team of experts, providing Denver area businesses with:

Denver SEO for Growth is a concept that will provide small businesses in the area with a simple, effective and affordable marketing strategy that will provide exceptional results. Bill Orth, President of iFuse Internet Marketing describes the SEO for Growth marketing philosophy as follows:

"For a long time now, many small businesses have been lost when it comes to trying to untangle the Web from a marketing perspective. They know that their potential new customers are using the Internet to find companies like theirs, but they aren't experts in Web marketing and aren't sure who they can trust. SEO for Growth fixes this in a big way and will allow them to focus on their business, while we focus on their Web marketing."

The SEO for Growth system is unique in that it offers small businesses a very flexible way to work with a marketing agency:

SEO for Growth is a concept that uses search engine optimization in the first stages of web design, instead of after the fact. This helps small businesses not only have a great looking website, but also a website that converts clicks into new customers. It reinforces the thought that a website is really the "hub" of all marketing activity.

Chris Pistorius, CEO of iFuse Internet Marketing talks about the importance of creating marketing services that are easy to buy and easy to sell:

"In my 15+ years in local marketing, I have never seen a system that makes it so easy for a small business owners to not only understand the value of what it is that they are purchasing, but also see the results very clearly."

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SEO for Growth Launched in Denver - PR Web - PR Web (press release)

Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, released its latest Rakuten Marketing Insights report. The report is titled Consumer Online Ad Sentiments: What Needs to Change About Online Advertising. The survey findings reveal global consumer attitudes about online advertising, including their annoyance with ad frequency and their desire for better ad personalization both of which contribute to the low tolerance of advertising that has cost $22 billion in revenue from ad blocking.

More than 2,500 global consumers responded to an online questionnaire distributed by third-party research company, Qualtircs. The survey was completed between April 17- April 21, 2017.

Rakuten Marketing is acting on these findings by launching a leadership movement to Save the Web. Through this initiative, Rakuten Marketing would help advertisers and publishers create positive ad experiences by providing insights, technology, and strategies that better reflect the relationships consumers want to have with their brands.

Read Also:AerServ Introduces Ad Pods for Disruption-Free Multi-Display Video Ad Experience

Over the last 20 years, there have been manyinnovations in AdTech, but, according to the survey, most consumers believe online advertising has stayed static or gotten worse over time. The majority of consumers, 82 percent, also say that too much advertising interrupts their online experiences, particularly ads that pop-up and cover content, pre-roll video ads, and ads that are delivered through push notifications.

Tony Zito, CEO, Rakuten Marketing said, The findings from this research revealed important data on the current state of consumer sentiments about online advertising. Access to free content online is one of the most valuable propositions the internet offers, but the advertising that funds it needs to get better. At Rakuten Marketing, all of the investments we make are towards better understanding the advertising that meaningfully influences consumers, so we can improve overall performance, and solve this problem.

Read Also:Smart AdServer Partners Fraudlogix to Combat Ad Fraud for Clients

Frequency is also an issue for consumers. 56 percent felt that a single brand was advertising to them too frequently. Perhaps most troubling is that 67 percent of consumers associate online advertising with other disruptive content, including fake news.

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40% Consumers Abandon Websites due to Bad Ad Experiences, says Rakuten Marketing Report - MarTech Series (press release) (blog)

I am very confident this is not new, but I don't think I've covered this before. If you search for a specific business on mobile, sometimes Google will show the searcher other businesses in similar categories at the bottom of the search results. So if you search for my company on mobile, i.e. [rustybrick] Google will show three carousel boxes at the bottom of the search results.

The boxes are related categories of services and nearby places. In my case, it is showing website designers and internet marketing services, as well as nearby places. Here is a screen shot:

I am just glad they do not show web and mobile development shops, which are the true competitors. My main concern is why not? Does Google think my company's primary services is basic web design? Do they think we offer marketing services? We do software development, not marketing.

Brent Nau shared an example of this on Twitter with me as well saying "Google showing related local services carousel (not ads). I was shown three sets of related services at bottom of SERPs" Again, I don't think this is new and comes up fairly often. But I do not think we've covered it.

Forum discussion at Twitter.

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Google Related Services Carousel Shows Competitors For Your Brand Name - Search Engine Roundtable

Its just not possible. I can no longer stay silent on this whole subject. After reading this article and this article about how tech has ruined marketing and the old ways still matter, and after working with my partner for a couple of years now (something that has changed my own perceptions of marketing completely) I have come to realize that marketing pundits are arguing about the wrong marketing paradigms.

The truth is, marketing in 2017 not just online marketing, but all of marketing is forever changed by one overriding fact: We marketers are no longer in charge of the message.

Of course, we like to think we are, because our jobs and by extension, our companies revenues depend on it. But we are not.

Instead, customers are in charge of our message. Competitors are in charge of our message. Google is in charge of our message. Or, perhaps I should say, more accurately, the internet itself in its current mobile is eating the world state is now in charge of our message.

I can see you all sitting up stiffly now and staring at your screen. What the hell is she talking about? This is definitely not a comforting thought.

The truth is, while marketers debate endlessly about the latest technique, we are in the middle of a digital revolution. We are experiencing the biggest shift in marketing since the printing press, which I would argue had more influence on humans and the state of marketing than TV or radio did. The printing press enabled all humans to do something efficiently that they had previously been unable to do: communicate with each other, one-to-many, when they werent physically with each other, expanding the reach of a single idea.

TV and radio just continued that trend. And, of course, YouTube took it to ridiculous extremes, where anyone not just the established media could spread an idea with incredible speed. One audition by a cheeky and slightly strange woman named Susan Boyle, who had been quietly and unanimously taking care of her mother for years in a village in England, could go viral and be viewed by millions literally overnight.

The problem with all of these endless discussions about marketing and channels and branding and content and search engine optimization and viral and the millions of techniques pundits argue about is that they are missing the point. Like I said, we are no longer in control of our message. We were, up until a few years ago, but we arent anymore.

It doesnt matter what you do, if you are thinking of marketing as a method of getting your message out there. Whatever youre doing is about as useless as doing nothing. Why? Because the market for your products and services is moving along without you, at internet speed.

As I type this, people searching for your solution are using Google, and even while they are on their way to a store or even standing in the store. They are seeing who Google is placing on that all-important first page. They are reading reviews written by other buyers who had been looking for a similar solution. They are seeing what those other people bought. They are weighing their options using literally millions of pieces of data that they have at their disposal, in real-time, in nanoseconds.

I called my first book Rivers of Revenue because thats where you need to be in order to make money. You cant create a river of revenue; even the biggest most influential and big-budget companies cant create a river of revenue if the buying public isnt ready. (I remember a blitz of TV ads that ATT ran for a video phone back before smart phones. No river there, consumers and the technology werent ready yet).

Customers create rivers of revenue when they find a solution that makes sense for them. They buy and they comment and they share. A river of conversations forms. Youre either in that river or you are not. Your content is either relevant to people having those discussions and sharing or its not.

Thankfully, you can literally see those rivers forming, by seeing what people are searching for most, using tools such as SpyFu, Google Trends, and Google Analytics. You can see which articles Google ranks most highly using Google Analytics, (or just searching for a topic in Google). You can see which articles people are sharing most using Buzzsomo.

I dont care what medium youre trying to use and optimize search, social, pay-per-click, email, direct mail, advertising, PR, or whatever the first place to start is by finding those rivers of revenue, those ongoing conversations that are even remotely related to your product or service, and figuring out how to become part of that conversation.

The point is, all of this is going on with or without you, and it affects you because you are either in it or out of it. There is no revenue to be gained if you are out of it. Which brings us to my second point: hubris versus humility.

Its fun and empowering to sit in a room with your co-workers (or just alone by yourself!) and brainstorm. This is where most marketing efforts start. This windowless room approach is a holdover from the heady days of advertising, the Mad Men days, where everything revolved around the big idea and branding.

Webcast, July 6th: Advanced SEO Site Auditing

But things were different then. The agencies and their clients were still completely in control of the message. They could afford their hubris. There were no online reviews saying, Dont waste your money. This cheap thing broke after 2 weeks of use. Or a video showing a swarm of bedbugs on the hotel sheets in a fancy hotel, placed in a travel site.

Agencies and companies are no longer in control of the message. Yes, of course, you can write your own copy on your site, and in your marketing materials. But if that copy doesnt address what people are already saying and thinking, what is already working for your competition, and what Google is already displaying, it simply wont register with customers. It will be a complete waste, and your revenue will continue to slip while others manage to move up and forward.

Dont be that guy, applies here. Imagine a room full of people who are chatting excitedly about a particular topic. Now imagine someone walking in who desperately wants to be noticed and liked, but instead of joining in by listening first, this person just starts shouting out things that he thinks are important.

The people already in the room will do their best to ignore him; if he becomes too irritating, they will leave the room or push him out of the room.

This is how we react to spam and irrelevant advertising. We dont want to be around it, and we do what we can to get away from it. And we will always remember that guy as the one who was inappropriate and irritating.

It would have been a completely different story if he had come into our conversation courteously and humbly, willing to put ego aside, learn what matters to us and how we find and exchange information, and then start to participate gracefully.

Before we co-founded our current company, in my role as a revenue coach, I interviewed customers for our clients in order to be that listener. I found that the whats important to our customers list that companies and their agencies created in that windowless room was ALWAYS different than the whats important to us list that I uncovered in customer interviews. So this problem has been going on for a long, long time.

Whats different now is that you have more ways than ever to find out what matters to your customers, and, by extension, what matters to Google. Google cares what matters to customers because Googles popularity and success depend on Google getting this right. Google is not your marketing enemy; Google Analytics hasnt ruined marketing as Sam talks about in this article. No. On the contrary, Google wants you to give your customers what they want, and will do everything possible to help you, including giving you insights into what matters to people now and where the conversations are going.

You can even see what is working for your competitors now, which is yet another way of finding out what customers are responding to. Again, SpyFu is a great tool for this in the PPC section, you can literally see the ads your competitors are running, which ads are doing well and which ads they dropped. You can see (approximately) how much they paid.

What about differentiation? you might be asking. Are you recommending that we just follow trends and competitors around blindly? No, I am not. I am recommending that you find out what matters to your customers, by doing proper research (a combination of interviewing current customers to find out how you can make it easier for them to find you and buy from you, and using online tools to figure out what they care about and what theyre responding to).

But something else has changed in this Digital Revolution. Your digital marketing stuff is interactive.

Anyone who comes to your site is clicking around. They are doing something with your content. You can even watch them doing it in real-time or see heat maps using Hotjar, and you can see where they came in, how long they stayed, and where they went with the SimilarWeb.com referring sites tool. The truth is, your sites, ads, emails, and other digital efforts are functional environments, not just one-way messages. Your commerce site better be at least 90% the same as the top, hot shopping sites or you will confuse your audience and they will bounce out quickly.

It doesnt pay to deviate from well-accepted usability standards. It does pay to use those standards to your advantage, creating a non-confusing interactive environment, which also contains content that resonates with customers because you arent being that guy. Instead, youre being respectful and interested and humble. You are willing to walk away from that exciting idea and just give them what they want, see how they interact with it and continue to improve on it.

You are now marketing in partnership with your customer, who, truth be told, would be perfectly happy if you gave them the right information at the right time in their buying process, and then did exactly what you promised you would do. That has been, and always will be, where revenue comes from.

This article originally appeared on the Digital Revolution Show and has been republished with permission.

Kristin Zhivago is the president and co-founder of Cloud Potential, a company dedicated to helping companies gain an unfair advantage in the midst of the digital revolution. She and Joe Mckenna, CEO, started Cloud Potential in 2014. Prior to co-founding Cloud Potential, Zhivago was a revenue coach to Viewfullprofile

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The Shocking Truth About Online Marketing - Business 2 Community