Mediaboss Marketing

January 23, 2017

Some industries are slower to adapt than others and the healthcare industry is no exception.

While online marketing has largely been embraced by virtually all sectors of commerce, in the healthcare world and among healthcare providers (in disproportionally greater numbers than consumers), the internet often remains an elusive and scary place.

To be certain, important healthcare resources and websites, such as McKnight's and others, have done much to empower healthcare providers and consumers alike.

In fact, with the increased availability of quality and relevant healthcare information, more and more consumers are turning to the internet to conduct their due diligence prior to selecting a healthcare solution or provider for themselves or their loved ones.

Whether they are looking for an in-patient post-acute care facility, a rehab specialist, or the right dosage of a certain medication, they will conduct an online search using a host of related search term permutations and will likely give their business to any one of the first several providers who appear on the first few search engine results pages.

Moreover, folks who are already familiar with and researching a specific care provider, will undoubtedly turn to the internet to read their consumer reviews and assess their online reputation.

It therefore amazes me to note that in 2017, while many healthcare professionals still take out all the stops to create compelling business cards, brochures and other traditional print marketing material, they often do not appreciate the importance oftheir online position, presence and reputation, which isof far greater significance to their bottom line.

For example, I am continually amazed to see how some providers spend a small fortune on developing their logos and choosing just the right custom aqua color and type font for their brochures, while neglecting to monitor or addressthe many negative online reviews they are receiving from their customers.

How could it be, I wonder,that a healthcare provider could care more about his business card relegated to his wallet andseen by a relativefew, over his online ratings and reputation, considering how these things directly impact his balance sheets and profits?!

Too many providers simplyhave no idea or inkling whether they have any online visibility and trafficfor their bread and butter keywords, much less what folks are saying about them online.

Many of these folks are of the old school and feel like they are extending themselves just to build a static 5-pagewebsite for their facilities.

For them, this is the sum of their online marketing awareness.

That is a crying shame, since many of these providers who spend thousandsof dollars on creating high-end marketing material, wind up being hurt or victimized by not investing more effort and paying more attention to their digital marketing efforts.

When there is nobody watching the house to monitor your online presence and feedback, your reputation will be built by others and it won't necessarily be pretty and your business may be adversely affected.

A proper analogy would be a hotel in Miami that is losing customers every single day due to their poor ratings on TripAdvisor.com. It is quitedifficult to quantify the lost revenue of these squandered opportunities!

I was recently interviewed by a healthcare journal and the reporter asked me to provide them with one personal and memorable quote to describe the power of online feedback from consumers.

Here is what I came up with:

What your customers are saying about you online, is akin to having them plaster their review on every visible billboard, in every major city, in all 50 states, in perpetuity!

Indeed, if you have a bad reputation and limited visibility online, all your traditional marketing efforts to increase profits, is akin to pouring water into a cup with a gaping hole in the bottom!

With the internet fast replacing old forms of facility research and due diligence, your enhanced online visibility will increase your profitability and bottom line!

Therefore, make certain that you don't ignore the internet.

Judah Gutwein, LNHA, is the CEO ofSky Care Media LLC, which is an online marketing agency for healthcare providers.

See original here:
Ignorance is never bliss online - McKnight's Long Term Care News

Information About Digital Marketing Tech Featured Now what is digital marketing? Here is the answer This is a set of functions which is use for marketing products and services through digital technology mainly on internet also covers mobile phones and other medium like advertising. It is very ...

Excerpt from:
Information About Digital Marketing - Tech Featured

NEW YORK, Jan. 17, 2017 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

Videos are compelling, attention grabbing traffic drivers. Not only does video pull in viewers more easily than text or photos, but they also lend credibility to a brand and increase the value of a site in the eyes of web crawlers. Internet marketing agency, fishbat, shares eight ways to make videos drive your web traffic.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

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Internet Marketing Agency, fishbat, Shares 8 Ways to Make Videos Drive Your Web Traffic - Yahoo Finance

There is no doubt that internet marketing has changed the way brands connect with customers. Even local businesses in Uganda can now reach international customers and sell products and services globally. There have been a number of shifts in the way brands are engaging marketing too.

Internet marketing now accounts for close to 20% of the global marketing budget; thats a big portion compared to the 3% share it had in 2008.

According to studies by Northeastern University and its AACSB online MBA department, 78% of Chief Marketing Officers believe that content marketing and content creation is the future. There is 10 times more video marketing content being created today than there was a couple of years ago. Pair these statistics with the fact that there are more customers to engage online, and we have the perfect combination that will make internet marketing even more popular.

Be sure to read the full Trends That Are Changing The Way Brands Market To Consumers infographic by Northeastern University to learn more.

Link:
Internet Marketing and the Future of Branding - PC Tech Magazine

Published: 20/01/2017 12:30 - Updated: 20/01/2017 13:07

Written byAndy Dixon

SPP digital marketing solutions consultant Dale Pryde-MacDonald

ENTIRE marketing needs from press to digital can now be looked after by the ever-evolving Scottish Provincial Press (SPP).

The Inverness-headquartered firm, which publishes the HN and a range of other newspapers and magazines, is now able to help businesses manage online marketing.

It is combining the power of its newspaper titles, websites and social media to offer complete marketing solutions for businesses across the Highlands something that cannot be found anywhere else.

Customer buying decisions have changed and they now rely on the internet to browse and search products and services before visiting a shop, store or business in person.

This is why SPP wants to make sure its clients have the best digital presence, with the most trustworthy and professional website, an active and engaging social media presence and consistent listings to bolster their authority ensuring they have the best online reputation for their business, so they do not miss out on any future custom.

SPPs digital marketing solutions include:

Verifying and claiming listings across numerous websites and directories.

Monitoring, managing and promoting online reviews, comments and feedback by customers.

Creating, managing and building each SPP clients social media presence.

Building each SPP client the most effective, professional and adaptive website to ensure each clients online home is representing its products or services in the best way possible.

Ensuring that each SPP client is making the most of search marketing through local and global digital advertising to reach customers.

Developing customer contact plans using responsive emails.

Keith MacKay, SPPs advertisement director, said: Weve been listening and we recognise that there is a strong demand in the market for local digital marketing solutions that you can trust.

This is an important step forward for SPP and local businesses, as we can now look after our clients entire marketing needs, from press to digital.

SPPs digital marketing solutions are perfect for any business. The firm will listen to what each client wants to achieve and design a digital marketing solution to fit them.

Sian Jamieson, SPPs social media and marketing manager, said: This is a big and exciting step forward for SPP.

Digital marketing has been really hotting up over the last few years and I hear directly from businesses that they know they need to do their online marketing better, but just cant find the time, money, knowledge or experience to do it properly.

What we can offer is not only a full package of professional digital and print media marketing solutions, but decades of local knowledge and advertising experience and a SPP team that know the area, the people and its needs and is committed to seeing everyone make the most of the boundless opportunities to promote ourselves better in this digital world.

A poll conducted by SPP in 2016 of 115 people found that 86 per cent prefer to get local news from newspapers or online.

SPPs services will ensure that each clients digital presence improves and that each reach more people and the right people at the right time. Its digital solutions take the headache out of learning and implementing new technologies alongside running their business.

Dale Pryde-MacDonald, SPPs digital marketing solutions consultant, said: This is a fantastic continuation to the proven solutions we can offer clients to help them build their brand but more importantly get their products and services noticed by a large audience.

Our task now is to ensure that we make all of our much-valued clients in the north understand that we want to take them into a marketplace that will help them to combat heavy competition from larger national and international companies and help them to build a stronger, local customer base.

I will also ensure that we give every client an opportunity to see and hear about the quality and results of this new venture and how SPP can again deliver some of the leading products in the marketing world that will help them strive toward their short, medium and long-term business goals.

Solutions start from 140 per month. SPP is offering free online audits that can help clients see how their online presence stacks up.

Get in touch with Dale Pryde-MacDonald on 01463 233059 or email d.pryde-macdonald@spp-group.com

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Friday 20 Jan 2017 8:46 PM

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Online marketing solutions made to grab attention - Inverness Courier