Mediaboss Marketing

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media and a multitude of other distractions for the attention of your prospects.

But that doesn't mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:

1. Get endorsed by a local celebrity. Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Who exactly are local celebrities? These are people your local paper is writing about -- perhaps an "unsung hero" such as a teacher or a resident who's doing something positive and newsworthy. Since they're in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you'd like to send them a gift, namely your product or service.

The only catch: you'd like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content.

Related: 7 Tips For Building a 'Power Network' on LinkedIn

2. Create a LinkedIn group. Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales. Just don't use the platform to hard sell anyone.

It can take time and effort to get one going, but the goal should be to help provide resources and start discussions on topics that can benefit your community. Groups should also be a place for your members to network with other professionals online.

3. Get published on niche blogs. While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog. Identify three to five blogs that target your market then contact the creator and offer a few ideas of how you'd like to bring value to his or her readers. You can:

Related: 3 Tips for Maximizing YouTube's New Layout for Brand Channels

4. Create videos for YouTube. With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.

The marketing videos you create should include the following elements:

While you can spend a small fortune on cameras, lighting equipment and editing software, the camera built into your smartphone should be able to capture suitable online video. As for editing, if you're on a Mac, for instance, you should already have iMovie in your applications. Even if you don't have a Mac you can find free software online or hire a professional editor on sites such as Fiverr.com, possibly for as little as $5 depending on the scope of the work.

5. Write an e-book about the biggest issues in your industry. No longer do you need a publishing company or thousands of dollars to get distribution for a book. Amazon, for instance, will let you upload a digital book for free, with a 33 percent take on every sale. The goal is not to make a profit from direct book sales but to use it as a lead generation tool, encouraging readers to opt into your website for further information.

Even time-strapped entrepreneurs who aren't great writers should consider this. You can search sites like E-lance or Odesk to hire an affordable ghostwriter who can help you convert your blog posts or audio recordings into book format.

When it comes to marketing your book, set the price between $1 and $5 -- which makes it affordable -- then use social media, video marketing and e-mail list marketing to promote it. To generate more leads, keep in mind that Amazon allows prospective buyers of your book to take a sneak peek of the first few pages. Be sure to embed links into these early pages so you can capture leads from people who were interested but didn't wind up buying your book.

Related: 5 Tips for Hiring an All-Star Marketing Team

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5 Online Marketing Strategies for a Tight Budget

Internet marketing is now essential for the success of any business. Whether you run a small business or a major corporation, you want to reach the potential customers seeking for your products or services online whether they use a search engine, a social media website or a blog from a desktop, laptop, mobile phone or a tablet.

The Internet is growing faster than any previous technology and with the explosion of websites, devises, and new forms of online interactions, it is also becoming more complex.

The Three Marketers will assist you in setting up an effective online strategy that will help your business increase online visibility, drive quality traffic to your website, generate sales and engage your customers.

We provide internet marketing services for small and large businesses in Calgary, across Canada and worldwide. From corporate websites to e-commerce, we can help you GROW your business online!

The Three Marketers Inc. is a Certified Google Partner.

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Calgary SEO & Internet Marketing - Google Certified Partner

Cultivate and enhance your communication skills in the MA in Communication Management program, designed and delivered for early to mid-career communication professionals looking to advance in their field. Learn to navigate internal and external communication challenges by blending traditional and digital communication methods. Youll be prepared to influence constituents through persuasive communication, implement organizational change, manage crises, and cultivate a reputation for creative leadership.

To learn more about the Communication Management degree, visit the program overview page.

Titles Director of Marketing, Marketing Manager, Digital Marketing Specialist, SEO Strategist, Communications Director, Web Analyst, Director of Marketing and Communications

Responsibilities Designing and deploying marketing campaigns; producing content; analyzing metrics and data; negotiating contracts; selecting appropriate tactics and strategies for campaigns; communicating with internal and external stakeholders; developing strategic marketing plans.

Expectations As a graduate of the MA in Communication Management program, you can expect to excel in the communication field whether working for a private business, non-profit organization, government agency, or consulting firm. Positions such as Director of Marketing, Marketing Manager, Director of Communications, Digital Marketing Specialist, Web Analyst, and SEO Strategist will suit your newfound skillset.

Communicate success Top communicators get the top rankings! Public relations specialists, marketing researchers, art directors, and marketing managers all placed among the top 100 best careers in a 2013 ranking by U.S. News & World Report. And although communication, public relations, and media jobs tend to be in larger, metropolitan areas, there is a trend that clearly shows a dispersal of job openings across the nation. Whether you're looking to enter creative services, mediation, media, training and development, or another communication field, the key is to prove ingenuity, resilience, and communication savvy.

Stay ahead of the curve! New media, new technology, and new global opportunities are all the rage within the communication industry, as employers seek industrious professionals who have innovative skills and can bring something new and dynamic to the table. By next year, total marketing spend will have shifted drastically: interactive online marketing will reach $55 billion and search marketing will grow 15% per year to reach $32 billion. Those with an innate ability to generate creative solutions, think innovatively, and market themselves will likely excel within the organizational and professional communication field.

It's time to gather your materials and apply to your program of choice. Remember to include:

Interested in attending University College, but need additional information before you make a decision? No problemwe're here to help. You may request additional information about a specific program and specialty, review and ask questions in our Frequently Asked Questions section, or contact University College directly.

Even if you missed the application deadline, you can start taking courses for one quarter before you have to submit a completed application. We know how important it is to get started when you're ready, so review the class schedule or start the registration process now.

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Master's Concentration in Marketing Communication Online at ...

Taking a business online? Building a commercial Web site for yourself or a client is just the start. To grow any business on the Internet, you'll need to market strategically to your customers, using content sharing, email marketing, search engine optimization, social media management, and more, to reach your target audience.

In this 6-lesson Internet Marketing course, you'll learn practical skills for growing your business on the Web. Studying with a professional Internet marketing consultant, you'll learn how develop an entire marketing plan for your online business. Course projects will include target audience analysis, developing a site plan, creating a content development strategy, planning email marketing campaigns, optimizing for search engines, building a Facebook fan page, planning a social media crisis strategy, designing a landing page for an ad, and using site metrics.

Whether you're looking to build a new business online or simply get better results from your existing Web presence, this course will give you systematic strategies you can use right away. Web designers and marketing professionals will both benefit from this intensive course.

KristenBecker is both an educator and a graphic & business designer specializing in e-commerce.

Course content developed by Holly Berkley.

To take this course you'll need:

The following courses can help you meet the above requirements:

Students learn how to:

Internet marketing isn't your father's marketing channel. How will you make your Web campaigns count? Lesson One explains the ways in which Internet marketing can be more measurable, targeted, and cost-effective, than print, radio, and TV ads. You'll read case studies on companies that have successfully leveraged online advertising and examine reasons that companies succeed or fail in this space. You'll explore the critical issue of how to identify and attract your target audience through thematic, language, technology, and even color choices. You'll also learn the importance of an expansive Web presence that includes social media. In the exercise, you'll conceptualize a product, company, or service (this could be your own entrepreneurial project), analyze its target market, and design a home page targeted to this market.

On the Web, content is kingand having a content strategy is key to any site's success. Lesson Two explores the important role of Web content. You'll look at how to develop and cycle content to attract visitors to your site and ways of sharing content with partners. Strategies for harnessing user generated content will be examined with reference to successful case studies. Finally, you'll learn about ways to promote fresh content through email marketing campaigns. Topics will include how to generate a quality list, write an effective campaign, schedule appropriately, and craft compelling subject lines. In the exercise, you'll put together a content development strategy and map out a one-year email marketing campaign.

A billion users on the Web, but does anyone know you're there? Lesson Three focuses on search engine optimization (SEO), the art of making sure your site's pages are well ranked by search engines such as Google. You'll learn the major dos and don'ts of site optimization and explore current trends for getting noticed on searches. An overview of search engine technologies, HTML meta tags, tips for structuring your page design, and how the submission process works will prepare you for quality SEO. By reading case studies on SEO, you'll learn how link popularity and optimized content like press releases can affect your positioning. In the exercise, you'll develop and carry out an SEO plan for your course project.

The most successful online businesses have developed a strong sense of community around their brands, and much of this stems from their social media presence. Lesson Four examines how to integrate social media into your marketing campaign. You'll read case studies about successful Web sites that have developed a strong sense of community, and explore specific platforms like Facebook fan pages, Twitter accounts, blogs, and niche social networks. Ways to build internal communities are also discussed, with a focus on features like message boards and service chat. Finally, creative ideas for working with business partners are examined. In the exercise, you'll develop a Facebook fan page for your course project, focusing on how to design effective and attractive content that will encourage a robust community.

Once you establish your social presence, how do you maintain it? Lesson Five gives you a practical orientation to today's social environment. You'll learn tips and tools for cutting down on the amount of time you spend maintaining various accounts, and you'll learn how to generate community content versus mere buzz. You'll also gain insight into strategies for converting negative feedback into brand loyalty through case studies and practical advice. Finally, advertising strategiesincluding keyword ad buys and social adsare examined as a component of your Web presence. In the exercise, you'll craft a plan for dealing with challenging social media situations through responses to three hypothetical scenarios, and you'll design a landing page for a social media ad campaign.

How will you measure the success of your Web presence? No Internet marketing strategy is complete without some well-defined success metrics and a sales/lead conversion plan. Lesson Six begins with a discussion of how to obtain and interpret site visitor metrics, including a look at social media analytics. You'll look at creative ideas and technological solutions for increasing lead conversion and sales. Lead collection software options and shopping carts do's and don'ts are addressed, with a focus on turning online shoppers into buyers. In the final project, you'll round out your studies by developing a complete Internet marketing campaign, from start to finish. Look out Bezos, your competition is here.

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Internet Marketing Course | Sessions College

Your website is a marketing tool, and if correctly optimized, a very powerful marketing tool.

Let us help you improve your search engine rankings and increase visitors to your site.

SEO is not as powerful at driving traffic to your website as it used to be.

But it's still incredibly important and must be employed as part of your online marketing strategy.

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Use Facebook, Twitter, Blog-posting to build credibility and generate sales from your niche marketplace.

Even B2B campaigns can exploit!

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Google Adwords, Bing Ads, Facebook

Bing Ads and Facebook offer particularly good value-for-money (ROI) at the moment - given the drop in power of SEO.

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Need help with clarifying exactly WHAT you want to say to WHOM via WHICH promotional tactic?

Maybe your site needs a restructure to re-target your marketing efforts!

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At MfP Website Marketing, our internet marketing consultants combine a strong and solid foundation in marketing with an effective and up-to-date approach to all elements of website marketing mix. We offer a full range of services based on your business and its needs.

We can help you create a new website for your company or improve an existing one. Our complete range services includes:

The principles of effective marketing have not changed; they have just been modified to address the opportunities offered by the internet. Our strong marketing background ensures that the visitors to your company's site are the right visitors. There is no point in ranking number one in a search and having large volumes of visitors if they dont stay long enough to spend their money!

What are YOUR marketing objectives? We need to understand them before we start your website marketing campaign. Our Website marketing services are always a joint effort between you and us. We both need to understand your business goals and objectives before we start any project.

Please browse our site and feel free to email or call us for a chat. Our internet marketing consultant will be happy to help.

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Internet Marketing Consultants - Social Media, SEO, PPC ...