Archive for the ‘Internet Marketing’ Category

Bonafide Digital & Internet Marketing Company / Agency …

We use the web and the latest technology to grow your traffic, leads and sales. No cookie-cutter strategy. No big-ass advertising bills. No mind-numbing reports.

Dont rely ongut feelings about where to get the most bang for your marketing buck. We tie new customers and revenue back to the activity that generated them so you know how your investment is performing.

We use data to make smart decisions based on facts. Not hunches. Armed with the right information, we can target your prospects better and constantly improve the performance of your campaign.

We bring all your digital marketing activities, tools and data together under one roof. Integration gives you a big picture view that makes your marketing more efficient and far more effective.

Too much information can be overwhelming and inactionable. We boil everything down to the numbers that matter the most. Then we present them to you every month in a simple, intuitive way.

Better leads? More sales?No time or resources? No worries. Were built to solve the problems that may be holding back your growth.

In an industry known for old-fashioned marketing tactics, this company decided to go a different route. We helped Whirlwind Steel adopt an internetmarketing plan to attract new prospects, improve leads and grow sales.

The result?

6x Traffic

25x Sales Leads

+40% Revenue Growth

Schedule a call to talk about your business. No commitment, no sales pitch. Just a conversation.

Bonafide is an online / digital marketing agency based in Houston, Texas that works with growth-minded businesses nationwide. We help companies find new customers on the internet using market research, inbound marketing, CRM and sales enablement, search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social media, PR, technology and more.

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Bonafide Digital & Internet Marketing Company / Agency ...

12 Really Intriguing Digital Marketing Stats From This Week – Adweek

It's been a white-hot week so far for digital marketing statistics. We've seen numbers roll in about Reddit viewers, digital-media growth, bad ads, web bots, Amazon Echo, ecommerce and the hit film La La Land.

Check out these dozen data points that grabbed our attention:

1. Big Game versus going big on Snapchat On Thursday, we looked athow many types of digital ads equaled the cost of a 30-second Super Bowl TV spot, which comes in at $5.6 million this year. For Snapchat sponsored lenses, 17 of them add up to one Big Game commercial. A branded lens on the mobile app, according to digital agency Essence, costs roughly $329,400.

2. Redditors love mobile reading Reddit didn't have a mobile app one year ago today, but on Wednesday it revealed that more than 40 percent of its content views occur via its app.

3. Bigly billions Digital media spending will total $118 billion by 2021, per Forrester Research. The Cambridge, Mass.-based organization also predictsthe rate of spending overall will eventually slow down as marketers increasingly demand high-quality brand experiences, often instead of volume-oriented ad campaigns.

Additionally, Forrester said paid search, display advertising, social media advertising, online video advertising and email marketing will account for 46 percent of all advertising in five years.

4. Video ads soar Kinetic Social's Social Trends Report was released this week, analyzing what retail, travel, consumer-packaged goods and gaming marketers have been up to on Facebook and Instagram, Twitter and Pinterest. The tech company found that video ad views on the platforms were up 38 percent in the fourth quarter of 2016 compared with the previous quarter, and that category increased 112 percent over the same period a year prior.

5. Too many damned bots Imperva Incapsula looked at 16.7 billion website visits from early August to early November 2016, and it found that 51.8 percent of traffic was created by bots. That means less than half of the content, according to the web-security player, was seen by humans. A full infographic on the subject can viewed here.

6. Traffic violations, indeed The volume of ads that violate Google's advertising policieshas grown substantially. In fact, last year, Google's systems identified and took down 1.7 billion ads across the internet, double what it did in 2015.

7. Socialized television Twitter partnered with Vizeum and Dentsu Aegis Network to study 7,000 multicultural Twitter users considered U.S.-based "superfans" of television programming ages 16 and older. They found that 60 percent of such fans share opinions about their TV shows on Twitter, and 72 percent say social media affects what they watch on the tube.

8. Digital shopping for soups, sodas, laundry detergent and garbage bags Consumer-packaged-goods brands may want to ramp up their online marketing. According to Information Resources Inc.,ecommerce will account for 10 percent of all CPG sales by 2022.

9. Echo, she said she said she said More women are evidently buying Amazon's Echo smartspeaker. Slice Intelligence saidthe artificial-intelligence-friendly trend surfaced in December, when 50 percent of Echo revenue came from females, compared with only 23 percent at launch.

10. Do the Fandango The film La La Land picked up more Oscar nominations than any other movie on Tuesday, garnering 14 nods. In the hours after the news broke, movie platform Fandango said it saw tickets sales jump 50 percent for the film, which stars Emma Stone and Ryan Gosling.

11. Live sauce McDonald's is giving away 10,000 bottles of its Big Mac secret sauce on Thursday at dozens of its U.S. locations, as well as via live video on Facebook, Instagram and Twitter.

12. A banner month Adpiler, a tech company that focuses on banner and display ads, studied more than 634 billion ad impressions during the first three weeks of the year. When it comes to the banner and display ads market, its infographic below gives you about all the details you could want about what brands are investing in. Check it out:

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12 Really Intriguing Digital Marketing Stats From This Week - Adweek

BH Digital Marketing Services – Lexington Clipper Herald

Youve heard the terms thrown around, PPC, SEM, SEO, Google AdWords, CPM, but what do they all mean. Search Engine Marketing or SEM, was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities PPC. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

At BH Digital Marketing Services, we generally use SEM and/or PPC to refer to paid listings, with the term of search marketing being used to encompass both SEO and SEM. We have also listed some of the most common terms also used to refer to SEM activities:

PPC stands for pay-per-click, a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, you are buying visits to your site, rather than attempting to earn those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored area when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword Digital Marketing Lexington, our ad might show up in the very top spot on the Google results page.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then weve made a hefty profit.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, its important to learn how to do it right.

Google AdWords (PPC) is the most popular paid search platform used by search marketers and here at BH Digital, followed by Bing Ads, which also serves a significant portion of ads on Yahoo. Each platform offers its own getting started guides and helpful tutorials, but can be cumbersome to follow to make the best impact for your business if you do not know how to use the platform.

AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The winners are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, who gets to appear on the page is based on an advertisers Ad Rank, a metric calculated by multiplying two key factors CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. Its essentially a kind of auction.

BH Digital in Lexington has Google Certified individuals that are trained specifically in optimizing and running PPC campaigns. No matter if you want to target a certain zip code, or an entire region, we can get you in front of those people. WE manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

When youre ready to get started driving customers to your business, give BH Digital Services a call at 402-444-1002, and we will get you moving forward. You can also read more about PPC on our PPC Page. We service all areas around Lexington NE.

Berkshire Hathaway Media Group is the parent company to BH Digital Marketing Services. BH Digital Marketing helps small business owners understand all the digital and marketing options available to them. We will consult and create internet marketing solutions, including websites, mobile, display, SEO, social media, Google Adwords, search engine marketing (PPC), e-mail marketing to programmatic, geo-targeting and retargeting options. BH digital Marketing offers Digital Service throughout the entire United States, with offices in New Jersey, Virginia, North Carolina, South Carolina, Alabama, Florida, Texas, Oklahoma, Nebraska and Iowa.

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BH Digital Marketing Services - Lexington Clipper Herald

Korean Search Trends That Will Shape Internet Marketing in 2017 – Digital Journal

InterAd Communications Inc. offers content creation services for social media marketing and mobile SEO services as well.

This press release was orginally distributed by SBWire

Seoul, South Korea -- (SBWIRE) -- 01/26/2017 -- The news that InterAd Communications Inc. is offering global search services may interest global businesses that are on the look-out to penetrate Korean Search Engine market. The company points out that Korea, that has been maintaining its status as one of the most advanced web markets, is a world leader in the per capita broadband connections. Though Google is the most popular search engine all over the world, "Naver" and "Daum" are the most popular in Korea with Google being the distant third.

The popularity of these two Korean search engines stems from the fact that the "Korean search market suffered from a shortage of web documents written in the korean language." Naver could surmount this shortcoming by developing the Naver's knowledge in Service.

In short, Korean SEO is much different from Japan SEO, China SEO, and also the whole of ASIA SEO. Korean SEO involves what is called the integrated search marketing solution. This means global businesses should choose them for their search services, they being experts in Korean SEO, says InterAd Communications Inc.

InterAd communications Inc. takes pride in boasting that they have Google certified professionals with them which means they are the pioneers in Korea for offering Google search services as well. Prestigious companies like Philips, British Council, European companies and Microsoft, Yahoo!, and AIG, are utilizing their Google, Naver SEO and digital marketing services, says the company.

They further add that they can help in creation of unique and insightful contents for social media marketing as well as mobile SEO services also. Their strategy is based on putting in place a viable content plan for ensuring optimal results for their global clients in their market penetration efforts.

About InterAd Communications Inc. InterAd Communications Inc. is offering global search services to help global businesses that are on the look-out to penetrate Korean Search Engine market. They help in creation of unique and insightful contents for social media marketing as well as mobile SEO services.

For Media Contact: Company Name: InterAd Communications Inc. Contact Person: Stanley JW Chang Email: pr@interad.com Phone: 82-2-3454-1513 Address:129-14, Samsung-dong, Gangnam-gu City: Seoul State: South Korea Country: Korea Website: http://www.interad.com/en/

For more information on this press release visit: http://www.sbwire.com/press-releases/korean-search-trends-that-will-shape-internet-marketing-in-2017-760042.htm

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Korean Search Trends That Will Shape Internet Marketing in 2017 - Digital Journal

BH Digital Marketing Services – York News-Times

Youve heard the terms thrown around, PPC, SEM, SEO, Google AdWords, CPM, but what do they all mean. Search Engine Marketing or SEM, was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities PPC. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

At BH Digital Marketing Services, we generally use SEM and/or PPC to refer to paid listings, with the term of search marketing being used to encompass both SEO and SEM. We have also listed some of the most common terms also used to refer to SEM activities:

PPC stands for pay-per-click, a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, you are buying visits to your site, rather than attempting to earn those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored area when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword Digital Marketing York, our ad might show up in the very top spot on the Google results page.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then weve made a hefty profit.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, its important to learn how to do it right.

Google AdWords (PPC) is the most popular paid search platform used by search marketers and here at BH Digital, followed by Bing Ads, which also serves a significant portion of ads on Yahoo. Each platform offers its own getting started guides and helpful tutorials, but can be cumbersome to follow to make the best impact for your business if you do not know how to use the platform.

AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The winners are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, who gets to appear on the page is based on an advertisers Ad Rank, a metric calculated by multiplying two key factors CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. Its essentially a kind of auction.

BH Digital in York has Google Certified individuals that are trained specifically in optimizing and running PPC campaigns. No matter if you want to target a certain zip code, or an entire region, we can get you in front of those people. WE manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

When youre ready to get started driving customers to your business, give BH Digital Services a call at 402-444-1002, and we will get you moving forward. You can also read more about PPC on our PPC Page. We service all areas around York NE.

Berkshire Hathaway Media Group is the parent company to BH Digital Marketing Services. BH Digital Marketing helps small business owners understand all the digital and marketing options available to them. We will consult and create internet marketing solutions, including websites, mobile, display, SEO, social media, Google Adwords, search engine marketing (PPC), e-mail marketing to programmatic, geo-targeting and retargeting options. BH digital Marketing offers Digital Service throughout the entire United States, with offices in New Jersey, Virginia, North Carolina, South Carolina, Alabama, Florida, Texas, Oklahoma, Nebraska and Iowa.

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BH Digital Marketing Services - York News-Times