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The digital world has many new and upcoming trends to offer in 2017. All the marketers may be wondering and imagining the changes that would topple the ways in which things are executed today. Yes, its indeed so. The trends are of course foreseeable as in the last few years we have seen quite a number of new devices like Apple Watch, Moto 360, and Google Glass being launched. The mobile phones are getting even more sophisticated and the newer apps are being launched every single day.

With all these changes, its inevitable that the year 2017 would see more wearable devices and change in wearable technology that may change the entire way local marketing is being carried on. It might be that the digital marketers have to focus on tapping the potential of the wearable technology which can bring a huge change in the way digital marketing is seen today. Content marketing is another field thats surely going to go through a sea change. Social media is yet another vertical that is evolving at a higher pace.

There is no doubt that the digital space is going to expand with more companies entering the field stiffening the competition. The other viewpoint is, with the data revolution increasing its volume and speed, the search engines would sort and give preference to the huge amount of data available on the internet for easing the search operations. Thus as far as we can see, the whole ecosystem of the marketable digital space is going to expand and evolve.

With so many foreseeable trends, you may wonder whats going to happen and in which direction the digital world is advancing. This is a question that intrigues many, standing at the crossroads of innovation and change, at all the frontiers of technology and practice. Whatever may be the case it is indeed true, the digital marketing space is huge, complex, and is becoming increasingly volatile. Change and innovation are the order of the day and in this evolution of a constantly changing ecosystem the sooner you are able to strike the right chord of the internet user, the more marketable the company and its products would be. This would enable any company to stay ahead of the competitors.

In this spree of change, lets see the trends that are going to mark the recent times. Considering the practice of the industry, digital marketing has had three key branches namely email marketing, social media marketing, and SEO. Lets go ahead and analyze the changes that are seen on the horizon which is going to mark the year 2017.

Email Marketing Trends

The email marketing trends in 2017 would see the shorter body of the emails, context driven messaging, and the tone of the emails would be more conversational. Emails may be complemented by chatbots. Heat map studies would be more in vogue that enables the understanding of users habit patterns and which subject lines, users are focusing on.

More of email automation would be used with the machines matching the subscribers with content. This would also encourage cross-channel data to be leveraged even more with increased adoption of lead scoring data. With the emails getting shorter with more attention-grabbing subject lines and more contextual content, the call-to-action would be more clear and compelling. Thus, staying relevant is where the challenge would lie. It is already a fact that the emails are viewed more on mobile phones and thus they would be compatible with the devices used depending on the usage of the target segment.

SEO Trends

SEO is an ever-evolving field as the search engine algorithm is improving with newer changes in the way things used to happen earlier. In this context, the usage of the schema as a markup is gradually stealing the show with the changes in the Google algorithm along with the users trends. Use of schema makes it comparatively easier for the search engines to assess your website which increases the probability of being shown up with any query.

The tendency of Google is to improve the ways in facilitating the users with what they want through their query. As Googles algorithm and search pattern change as it has, through 2016, usage of the schema is bound to increase in 2017. Google has been observed to use more of Quick Answers that has grown from 22% from the end of December 2014 to over 40% at the beginning of 2016. Schema helps in making the context and purpose of the website clear to Google so that the content is clearer for the snippet boxes to understand.

The discussion about SEO trends would not be complete without talking about the introduction of RankBrain, artificial intelligence, and machine learning by Google. Googles RankBrain is more into understanding the context of a word being searched and this, of course, has a bearing on the search engine ranking. The digital marketers in 2017 cannot ignore the machine learning aspect of Google anymore which has evolved to be the one of most important factor for ranking.

There is no denying the fact that the organic digital marketing eco-space is constantly expanding and getting more complex. The blog content, user-generated content, and social media contents are all evaluated and taken into account in deciding the rankings. In this context, it is essential to mention that not only Google but Bing and the social media giants like Facebooks algorithm would also go through a marked change in the coming year.

The last few of years have witnessed a phenomenal growth in the digital marketing efforts by the organizations worldwide. It is quite obvious that the competition would increase for online space with more companies joining the spree of digital marketing. This would inevitably increase the demand for the top advertising spaces surging the prices for online advertising. An opinion still persists which says that pay per click (PPC) advertising would die in the coming years. If it really does there would be more alternatives of optimized advertisements ruling the web in the ensuing years.

Mobile optimization is another trend that would prevail as Google has virtually phased out the websites which are not mobile friendly. The year 2016 was a year that witnessed the phenomenal use of mobile phones and these handheld devices outmoded the usage of the desktop. Along with it, the desktop traffic has been substituted with mobile phone traffic which suggests marketers would be more mobile-focused in their efforts of internet marketing. Search from mobile phones and optimization would thus be a top most priority in 2017.

Social Media Trends

The connection between like-minded people through social media has been rising at a meteoric pace in the last decade. Today, people of different countries and continents are connected than ever before through social media. The brands are increasingly plunging into social media to increase reach with diverse content types like infographics, video, and articles with the intention of bringing together the prospective customers and converting them.

One of the recent trends that would increase in 2017 is making the employees turn into brand ambassadors on social media. According to Pardots estimates, there has been 191% growth in employee advocacy on social media from 2013. In the same survey, 45% of the respondents named employee advocacy as the top external objective of organizations. This trend is estimated to increase in 2017.

Client support programs through social media are supposed to grow as more brands are using social media and are coming up with social teams to answer the questions and resolve customers issues while on the go and in real time. Social listening and use of social media for conversion are the trends that are going to rise with the social media analytics, becoming even more comprehensive and easier to use.

The power of social media would be used more effectively by the business community and the marketers in 2017. This would include the attempts to use social media as a conversion channel and convert the prospects to buyers directly.

Whats for sure?

The good news of course is, the internet users are on the rise and it would increase even more in 2017. According to a research study, $2.2 trillion of retail sales was influenced by the internet in 2015. The same study predicted that 2017 would be marked by more web traffic than all the combined prior internet years. By 2017, 68% of all the internet traffic would be generated by mobile phones and connected devices. The social media population is also growing and 2017 would ensure more traffic on social networks. This would certainly give ample space for marketers to market their products and services.

SwapnilBhagwat

Orchestrate Technologies, LLC

Swapnil is a design and digital marketing leader with global working experience in the United States, United Kingdom & Europe. He has worked for more than a decade across a range of businesses for the global markets. In this role as the Senior manager - design & digital Media, Swapnil is delivering high impact results for B2B and B2C organizations. He is an accomplished MBA graduate and has a track record of successfully implementing design, web & digital strategies for large enterprises.

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Digital marketing trends that can make a difference in 2017 - Customer Think

(MENAFN Editorial) While the economy in Texas continues to gain momentum in the post-recession era, business owners and marketing teams across the state are still facing the need to maximize the value of every dollar they spend on internet marketing. This is where Dialed-In Local comes in.

Where many internet marketing firms focus solely on the clients goal, Dialed-in-Locals approach towards internet marketing in Dallas gives equal attention to the journey, providing clients with an extremely specific and concentrated campaign thats expertly designed to attract the best customers in a defined market area.

Using what many today call the long tail of marketing, Dialed-in-Local has proven time and again that going after the most relevant, interested and targeted demographics is the best ROI for marketing dollars. They focus on improving the bottom line through an intensely targeted approach which goes a long way toward not only satisfying every client with whom they work, but exeeding their expectations at every turn.

The days of the broad sweep approach to attracting prospects is dead and gone, says a spokesperson for Dialed-in-Local . He further adds From day one we have understood that the only real way to maximize the value of a marketing budget is to use it on people who are already interested in a given product or service. It simply doesnt make sense anymore to spend money on finding new audiences when there are already qualified leads to pursue who are ready and willing to buy.

Those interested in learning more about Dialed-in-Locals specific services should visit the official company website at https://www.dialedinlocal.com/ or contact them using the information provided below.

Media Contact: Dialed-In Local Address: 311 N Market St #200, Dallas, TX 75202, US Phone: (469) 587-9833 Email: Website: https://www.dialedinlocal.com/

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Dialed-In Local Gains Top Spot Among Internet Marketing Firms in Dallas - MENAFN.COM

The internet is the perfect forum for small businesses to compete with big brands. Audience reach, social sharing and unlimited sales and marketing opportunities have leveled the playing field between big and small companies. Still, a surprising percentage of small businesses have remained on the sidelines. Either they don't have an online marketing strategy, or the one they're using is inadequate, and therefore unsuccessful. So why are some smaller companies not taking full advantage of this potent and indispensable marketing tool?

According to Kelly Shelton, vice president of marketing at Boostability, an internet services company, here are the three most common and persistent barriers to effective internet utilization.

If you've tried digital marketing and failed, it could be due to any number of reasons:

Related: The 7 Inevitable Stages of Pain Before You Succeed

Giving up too soon is a huge problem, warns Shelton. You have to be patient. Oftentimes, work is begun on behalf of a company in the areas of SEO and social media, but they see no results for six to eightmonths. This is typical and to be expected. But small business owners generally hope to see immediate results. In reality, it almost always takes time.

A solid internet marketing strategy is an all-in proposition, with all the moving parts interconnected. Your content must be optimized for search and ranking, well planned and created, and promoted passionately across multiple channels. Content marketing, social mediaand SEO strategies go hand-in-hand --and represent the long game. It takes time to improve your rankingand to connect with and win over new customers.

Pay-per-click (PPC) and email marketing campaigns might have the fastest, most measurable effect, but without supporting content, you won't be able to sustain the effort. As any savvy virtual marketer will tell you, one-offs are a flash in the pan. Consistent marketing reduces sales cycle times, fills your pipelineand generates repeat business.

It's important for any outside consultant to be straightforward and honest with small business owners, even if it means losing sales, says Shelton. Shady marketers will promise instant resultsand not deliver. This industry is notorious for making promises that cant be kept.

Digital marketing professionals are constantly battling over the essentials of SEO, social mediaand which tactics will get you the most clicks, likes, impressions and shares. Gurus argue about everything from link building to content length to the factors that will create trust the fastest. If experts can't agree, how can small business owners know they're doing the most effective thing? Even when experts agree, Google is constantly refining their algorithmand has been known to change the rules of engagement without warning.

Related: The Most Noteworthy Search Algorithm Updates by Google

Shelton breaks it down. Many experts tend to debate the bigger picture, and give vague advice such as 'write content that people will like.'They can often talk at a general level. Every industry. Most websites. All kinds of blogs. While there are generalities that tend to work in some situations, one size does not fit all in the digital world. Your most effective answer depends on your business, your product and your clientele. Your business may find the most success with Snapchat graphics aimed at millennial consumers or with in-depth, local mobile marketing to snag diners looking for a great burger, or lengthy, data-driven reports for CEOs considering big-ticket contractors.

Know your business and your customers. If you get outside help, make sure they know the specific success factors and key indicators that will drive your companys success.

What small business isn't on a small budget? And if you find an affordable provider, how can you understand what you're getting for the money? Many internet services companies are geared toward a larger clienteleand can charge thousands per month. Thats out of reach for the average small company. Even lower-priced marketing companies come in at wildly different price points for seemingly similar services. It's often hard to separate the intangible value of Our company will craft a content strategy for you from the more tangible Our company will implement a content strategy for you.

As Shelton puts it, It's like dreaming of going to the moon. You can make a plan, but if you don't build a rocket, you aren't going to get there. Make sure what youre paying for includes the rocket.

Look for a marketing company that offers you a detailed, comprehensive plan covering all the bases. Content strategy is useless without aggressive implementation. Ask a lot of questions to be sure you know what real value you're getting for your investment.

Related: 5 Tips for Finding the Best Digital Marketing Agency for Your Business

It's a brave new world of marketing. People don't pull out the yellow pages and check for the quarter page ads any more, and they haven't for a long time. Instead, they research companies online and can learn everything -- sometimes more than you want them to know. An effective marketing company will produce and promote great content, tell you what to expect in plain language, explain the metrics so you can see the results, and take the time to understand your company, your productsand your customers.

On the internet, your small company can appear just as professional and attractive as the much bigger players in your industry. If you have been sitting this one out, youve waited too long. Its time to jump in with both feet.

Ben Simkin is the founder of BusinessNET, a leading Online Marketing Firm that to-date has increased clients' sales by over $1.45 billion. BusinessNET provide end-to-end marketing and sales services to established companies worldwide.

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3 Reasons Why Small Businesses Crash and Burn Online - Entrepreneur

Fife SEO Small Business Internet Marketing Google Adwords Service Site Launched

(MENAFN Editorial) Local Internet Marketing Fife has launched a new digital marketing website. Local internet Marketing Fife offers internet marketing services to local businesses to help them reach their target audience and increase sales.

Read the full article: http://menafn.com/1095256010/Fife-SEO-Small-Business-Internet-Marketing-Google-Adwords-Service-Site-Launched

5 Most Important Things Startups Should Know About Social Media

Launching a start-up is always hard, so youll need all the help you can get, both offline and online. In this increasingly digital era, if your company is not on social media then you pretty much dont exist, so building up your online presence should be one of the main goals in your growth strategy.

Read the full article: http://techstory.in/startups-social-media/

5 Ways to Analyze Your Social Media Marketing Performance

Do you want to analyze your social media performance efforts?

Wandering which metrics to focus on?

Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon. In this article youll discover five ways to analyze the effectiveness of your social media marketing.

Read the full article: http://www.socialmediaexaminer.com/5-ways-to-analyze-social-media-marketing-performance/?

10 Social Media Mistakes That are Killing Your Business

As important as it is to be on top of the latest new social media trends, its also equally important to be constantly cleansing your social media strategy from consistent mistakes. When youre so in the trenches in your plan, its hard to notice the simple, but harmful mistakes your business might be making. So as we get deeper in 2017, here are 10 things youll want to stop doing before its too late.

Read the full article: http://www.forbes.com/sites/ajagrawal/2017/02/18/10-social-media-mistakes-that-are-killing-your-business/#5b119f20355f

Build a Strong Social Brand With These 5 Fantastic Strategies

Theres a lot of noise in the internet and youre trying to get your voice heard above all the confusion. Have no fear, there are a lot of things you can do thatll give your brand the added boost it needs to rise above the chaos. The internet is jam-packed withpeople, competitors, and to be honest, a lot of clutter that that takes the spotlight off your brand. Its unfortunate, yes, but as with a lot of things in life, coming up with a good plan can help immensely.

Read the full article: https://thenextweb.com/insider/2017/02/19/build-a-strong-social-brand-with-these-5-fantastic-strategies/#.tnw_OOzuKQbe

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IM News Round Up Including Fife SEO Small Business Internet Marketing Google Adwords Service Site Launched - IMSoup

Long Island website development and internet marketing company, Web Perseverance has announced the launch of new website launches for clients.

Southold, NY - February 21, 2017 - (Newswire.com)

Long Island website development and internet marketing company, Web Perseverance announces website launches for the following clients.

Since the first ever web page went live onAugust 6, 1991, web design and development as grown by leaps and bounds. New technology has been the driving force behind the evolution of web design. Almost unimaginable two decades ago, developers today are not only able to create stunning designs, but also have tools to incorporate videos, animations and create websites that adapt automatically to display appropriately, whether a visitor uses a desktop, laptop,smartphone,iPador tablet to view a website.

Web Perseverance president, Cindy LeClairestated,Watching and working with the constant advancements in digital technology has been a remarkable experience. We are now able to create websites that have curb appeal and personality, while delivering a positive user experience that translates to new business leads for clients. LeClaireadded, In recent years, we have seen a surge in the migration to mobile devices, along with skyrocketing consumption of mobile content usage. Businesses realize that mobile content delivery is critical to reach their prospective client/customer base." She added Todays website visitors expect websites to adapt automatically to the device they are using to access the internet. When websites do not appear correctly on an internet-connected device, the visitor turns to competitors for a more engaging and user-friendly experience.

About Web Perseverance Inc. - The Long Island, NY based company is aninternetmarketing, branding, design and website development studio, serving clients throughout the United States. There is no charge for an initial consultation to find out how our experience can benefit you. A consultation whether in-person or via teleconference, is designed to determine whether ourinternetmarketing services are the right fit for your business expectations.

Press Release Service by Newswire.com

Original Source: New York Internet Marketing Company Launches New Websites for Clients

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New York Internet Marketing Company Launches New Websites for Clients - Digital Journal