Mediaboss Marketing

As an entrepreneur, it is more important than ever for you to create an efficient marketing strategy. Because startups often have low budgets, finding the right marketing stack that covers the variety of different sectors within a marketing strategy is crucial. Today, it is possible for you to access these tools without spending a dime.

Below, Ive put together a list of the top free digital marketing resources that will help you maximize your marketing efforts to achieve success.

SEO: Ubersuggest, SEMrush, Adwords, and Yoast

Wincherallows you to track how your website is performing. From there, you can run these through SEMrush or Google Adwords Keyword Planner for a more thorough analysis of your chosen keywords. Both offer free digital marketing resources such as keyword search volumes, relating keywords, competitor analysis for chosen keywords, and projected costs for any future Pay-Per-Click (PPC) campaigns. However, unlike SEMrush, the Keyword Planner allows you to search for a group of keywords at a time, and gives accurate suggestions for alternative keywords that may perform better for startups.

Googles Analytical Tools

Tracking traffic and analyzing visitor behaviour on your site is crucial to understanding what attracts your target audience and what needs improving. Google Analytics gives you a monstrous amount of information on users that visit your website. With these tools you can track where your traffic is coming from, how long visitors are staying on your page, and even see who is on your page in real-time.

Internet entrepreneur and digital strategist, Abhilash Patel, says that, Google Analytics is more than just a free tool, it is an essential part of your marketing strategy. If you arent using it to track your web traffic, you are missing out on some of the most important insights into your campaign.

Other free analytics tools include Google Search Console and Google Trends, who offer slightly different features. All of these are based on analyzing different aspects of the traffic that reaches your website, where its coming from, and how deep its going into your page.

Content Marketing: Grammarly, Hemingway, and Co Schedule Headline Analyser

Human editors and spell checkers are still required, but are not enough from a marketing point of view. Grammarly automatically spell checks anything you write or publish in an internet browser. The application can be downloaded as an extension on your web browser and be used everywhere apart from Google Docs.

Social Media Marketing: Buffer, Hootsuite, and TweetDeck

Staying live on social media to keep your audience engaged is key. But, as this is a full time job in itself, Buffer allows you to batch the social media marketing process by allowing you to do all your composing in one go, and schedule it for a later date. Users can also create campaigns and analyze their success.

Hootsuite and TweetDeck also offer free social media management plans, with slightly different options to Buffer.

Email Marketing: GetResponce

Email marketing offers a more personalized interaction with your audience. This form of marketing gives you more control over moving your customers through the sales funnel naturally. The free GetResponce plan is one of the most prominent email marketing tools allowing you to try for one monthfree, scheduling them according to your past performance. You can then build tailored campaigns to help turn prospects to leads, and eventually, leads to sales.

CRM: Zoho

CRM tools make it easy to grow and track your sales funnel. The software automatically manages your sales pipeline, documents all points of contact with your prospects and current clients, logs sales, and allows you to see everything about each lead in one place. This tells your sales team at what point of the buyers journey your leads are at, which in turn enables them to focus their efforts appropriately.

From developing a website or blog, to managing your leads, and connecting your entire team, there are a number of free digital marketing resources that make every aspect of creating an efficient strategy easier. By making the most of these free tools, you will be able to catapult your startup to success.

Murray Newlands is an entrepreneur, investor, business advisor and speaker. Newlands is the author of Online Marketing: A Users Manual published by John Wiley & Sons. You can find him online at his blogMurrayN...

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How to Build the Best Marketing Strategy You Can Using Only Free Tools - Entrepreneur

The importance of internet marketing in the world we live in today is astonishing; a good digital marketing strategy has become almost mandatory for any kind of business. The world seems to movefaster every day, more connected, and users are getting more and more demanding. During the last few years we have all witnessed how marketing has changed radically thanks to technology, Internet and company globalizations. E-commerce and digital content are creating trends in digital marketing and in the whole world scenario. So, in order for your business to work and not be left behind, you either need to learn every possible thing about internet marketing, or you need to contact experts on the field who can help you achieve your goals.

Designing a website for your business is the first step. Web Design is nowadays a fundamental stone of any company. It is the internet door to your business, but not just anything works. Your website can be either complex or more simple or minimalistic, but in any case, an attractive web design is very important for attracting potential clients. You need to put this important mission in expert hands. Another important thing that a digital marketing agency can offer and you will need is further maintenance of your site. After design, you have to make certain that your website stayscurrent and safe, without the need of maintaining it yourself.

Now, you have your website, but no one is visiting it. Why? Well, having an amazing web design is great, but not necessarily enough. Theres this thing called SEO that is of vital importance, and its another service that a digital marketing agency can provide you with. SEO stands for Search Engine Optimization, which basically means that your website will appear among the first options when someone performs a search that consists on some words that are related to your business specifically. And this has proven to be extremely important, since we are all aware of the importance that Google has nowadays. SEO positioning allows you to escalate some positions on Google results. It is known that SEO positioning can get complex, so that is why digital marketing agencies provide this service to you through the most experienced experts on the field. To choose your key words carefully is an important step, but SEO is about much more than that: you need to be careful not to lose positions when changing your web domain, you need to get a positive review from Google, and you have to improve the loading time and user experience. SEO requires performing modifications on your website and many other websites around the Internet for helping Google understand what your website is about. If done wrong, SEO can have a negative impact on your rankings, making your website fall out of the search results. If done well, SEO results in a lot of targeted traffic entering your website, which usually results in an important increase for your business, especially if you have a good website design. Despite this, there are some things you should know when you decide to hire this service. First, that it is an ongoing process: you cant expect immediate results from a SEO strategy, since it takes time. Secondly, that none of the digital agencies that provide this service can guarantee that your website will rank among the top on search engines. Through some specific SEO rules, experts can definitely help you to improve your rankings and escalate positions, but there is no way to ensure that you will, for example, rank among the first three results, because it also depends on the search engine and what exactly it is looking for. And this is something that no one, except the search engine itself, knows for sure.

Another important aspect of internet marketing nowadays is definitely Social Media. The design of a social media strategy is extremely necessary. Unless you are very familiar with this, you should think about hiring a company that can create and handle your social media strategy and mingle with your customers. A digital marketing agency can also help you with this, since they usually have a specific Social Media team that has been working with utmost success since social networks were created. A standard social media strategy includes commenting on different places, sharing interesting content, and tweeting.

Finally, your internet marketing strategy needs to involve Digital Advertising; you have to continuously remind your customers that youre still there, what you do and who you are. And even most important, you need to make sure that this information gets to the right people. That is what targeting is all about. With current technology, its not hard to get to the very specific niche that you are looking forward to get. A lot of peoples personal and business information is already out there anyway. What a targeted digital advertising expert will do is take this information in order to target your advertising to that specific people that you think as potential clients for your business. This fact has changed the whole advertising world upside down, since this level of specificity was very hard to imagine some years ago.

So, now that you know why it is that internet marketing is such an important aspect of your business, you should definitely think about putting this in expert hands and simply enjoy as you watch your business grow more and more every day. As said before, some of the results can be seen sooner than others, but the overall growth of your internet presence (and therefore of your whole business) is not under discussion: it will happen.

Unofficial is a good example of the kind of digital marketing agencies that weve been talking about during this post. Unofficial is a web design and digital marketing agency that is considered one of the best internet marketing company in Memphis. Unofficial has been providing digital marketing services for Memphis and surrounding areas since 2002 with great success. They offer Web Design, Search Engine Optimization (SEO), Search Engine Marketing and Social Media Management services.

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The Importance of Digital Marketing - 38668 Unofficial - Senatobia

Forbes

How To (And How Not To) Use Memes For Online Marketing Forbes On the surface, memes seem like an exciting way to connect with a new audience, enhance the value of your content, and reinvigorate the energy of your brand. They can certainly do all these things, but there are right ways and wrong ways to use ... and more »

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How To (And How Not To) Use Memes For Online Marketing - Forbes

A full-service digital marketing firm is opening a new location in Berkeley Lake.

Partnership Gwinnett announced the opening of Frenik Marketing Groups new location at 4940 Peachtree Industrial Boulevard on Wednesday. The new facility is part of the Atlanta-based companys plans to grow in both the county and metro Atlanta over the next three years.

All of us here at Frenik couldnt be more excited to have found such a great location in Gwinnett County to call home, Frenik Marketing Group founder and CEO Jordan Sandler said in a statement. Our roots are in Gwinnett, and we are thrilled to be moving to a rapidly growing area where we have already begun to build so many great relationships.

Frenik is expected to host a grand opening celebration Thursday to commemorate the new facility, which will serve as a home for the companys creative and development teams.

The facility will have space for in-house website and mobile application design capabilities and full video production services. Employees will also have space for internet marketing strategy and software development.

Technology is transforming how people connect as we spend more time than ever on mobile devices, laptops, and tablets, Sandler said. Today, the challenge for brands is to appeal to customers through these devices in real time and to create campaigns that work seamlessly across all platforms of media.

Partnership Gwinnett officials said Freniks revenue has doubled annually in recent years, and has created 20 new jobs as it prepares for future growth.

This announcement is another excellent example of how Gwinnett County continues to excel at being a draw for innovative organizations, Partnership Gwinnett Chief Economic Development Officer Nick Masino said in a statement. It is confirmation that Gwinnett has a business environment that promotes and facilitates growth, one that attracts young and upcoming companies such as Frenik and we look forward to their continued success.

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Digital marketing firm opening Berkeley Lake office - Gwinnettdailypost.com

Advertising and marketing have been consistently evolving, innovating and improving. New ideas, strategies, tools and choices of media are consistently being bloomed at a rapid pace especially when it comes to digital. Gone are the days where mere impressions or social media likes determine the very success of a digital campaign. In other words, popularity and awareness does not translate to revenue actual conversion does.

Very often, digital has been misperceived as an entirely new platform that generates magical instant results and is much superior compared with traditional media (thats up for debate). Many marketers neglected marketing fundamentals entirely by adopting irrelevant digital trends and clichs, just because competitors and other brands seemed successful doing it. At the end of the day, digital is just another media, but a rather modern and advanced one which consists of tools that traditional media would like to have but it is still media.

By neglecting marketing fundamentals, along with the core value of what their respective brand represents, mimicking winning trends just to drive unprofi table responses will only dilute the overall brand experience in the long run and obviously, it will only contribute to low sales conversion rates. Instead, starting off with the right mindset is a great start to realise actual goals and identify specifi c responsibility for each digital media to refl ect the overall integrated marketing mix.

Regardless of the traditional push strategy or search marketings direct response pull strategy, each media must be pathed to be consistent and seamless across the entire consumer journey. The biggest mistake would be implementing standalone digital campaigns that are not consistent with offl ine campaigns, just to target audiences within the digital market share. This is a misconception that the digital target audiences much differs with the offline audiences. There are over 21 million internet users in Malaysia, 81% of which access the internet via smartphones daily these are the very same audiences that access both offl ine and online media. In other words, they are the same group of people!

We all call it the digital era, but I call it the transparent era. In digital, every possible customer interaction, response and conversion are well recorded. For internet marketing agencies like us? There is nowhere to hide data and fi gures will never lie. With the adoption of a data-driven focus, it enhances marketers commitment in delivering fi gures-based performances which translates to tangible results revenue.

From a performance marketing point of view, marketers that are able to identify actual cost per-lead (CPL) and cost-per-acquisition (CPA) have the edge to signifi cantly reduce marketing costs and realigned investments into profi table marketing efforts conversion optimisation (CRO). The right critical marketing decisions will result in effi ciency and effectiveness, and it will subside the overall dependency of cost reductions in other internal departments manufacturing, R&D, HR, logistics, etc. In a holistic sense, it will greatly position the importance and impact of marketing.

As we progress towards 2017, we tend to hunger for the latest digital offerings to stay competitive, and in the hope that implementing new innovations will bring drastic improvements. With such a constant shift of digital objectives, are we really meeting our goals? Its best to take a wider view of past campaigns and optimise it to its fullest potential.

Digital rarely does mistakes, but humans do who knows what we have missed? After all, digital is not a sprint, its an effort-driven marathon just like traditional marketing.

The author of this article is Joseph Ting, CEO, Locus-T Online.

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The Futurist: The right mindset for digital marketing - Marketing Interactive