Mediaboss Marketing

Barry Enderwick, who is known to his 300,000 TikTok followers as SandwichesofHistory, has built a niche online by filming himself making sandwiches from different time periods and countries.

Now, hes creating sandwiches of future history with help from AI.

The content creator launched a series, AI Friday, that features him posting sandwich recipes generated by ChatGPT, the artificial intelligence-driven chatbot that has captivated the internets attention since its release last year. At first, he wasnt sure what the software would come up with. But his first sandwich included eggs, avocado and chocolate spread a combination that he said was surprisingly delicious.

Hes the latest creator to use the tool which has been deemed controversial in some circles as a way to make more distinct content for his followers.

I wanted something unique, Enderwick, who has a background in digital marketing, said of how he came up with the idea. So, Id say, write me an unusual sandwich recipe and that led to the sandwiches that Ive gotten so far. For me, the goal is to generate something thats not totally available already but also not something thats just beyond the pale.

ChatGPT has raised concerns over its rapid evolution and human-like responses. About 38% of Americans said they were more concerned than excited about more AI in their daily lives, according to a study from the Pew Research Center in December. Only 15% said they were more excited than concerned, according to the survey.

But for some creators, fear isnt on their minds just yet because integrating ChatGPT into online content has proven, at times, to be a recipe for viral success.

Bryan Hartlett has gone viral for using ChatGPT to write scripted fan fiction about the television show Gilmore Girls on TikTok.

His most popular video, which garnered over 1 million views, is a fictional phone call between high-society mother Emily Gilmore and daughter Lorelai Gilmore about saving a seat at an event in Stars Hollow, where Lorelai lives. In another TikTok, Stars Hollow resident Kirk complained to the local diners owner, Luke, over the price of certain items on the menu.

Commenters were shocked by the accuracy of the scene, many questioning whether it really happened. Others expressed gratitude for new Gilmore Girls content, even if it was fan-made.

Hartlett has a simple strategy when it comes to making the videos: He feeds detailed descriptions of the characters and desired scenes into ChatGPT and uses the dialogue written by the AI with photos and recorded voiceovers to bring the scene to life.

If you were to just type into ChatGPT write me an original Friday night dinner scene for an episode of Gilmore Girls, it will definitely spit out a conversation, but its only part of the way there, he said. It has the characters and the settings, but the humor isnt quite there.

It took time to develop each characters voice and understand how to create the same tone and fast-paced humor fans loved, Hartlett said. Eventually, he figured it out and has since produced 14 AI-generated episodes.

It was a matter of giving it a little bit more instruction and saying things like, this is a character description of Lorelai, this is a character description of Emily, this is how these two characters typically communicate, and things like that, he said. Then it just kept getting closer and closer. With some of the scenes that Ive made so far, thats all it took.

Tom McGovern, a singer-songwriter from New Jersey with over 380,000 followers on TikTok, also said curiosity drew him to the software.

Initially, I was like, Lets have some fun. Lets see what it can do if I ask it to write something dumb, he said. I asked ChatGPT to write me a song called Sexy Bus. Thats it, no genre, no chord progression, nothing. Sure enough, it spit out some lyrics that I thought were funny.

He wrote music to accompany the lyrics and made his first video using artificial intelligence. McGovern chose to make his videos karaoke-style with lyrics on the screen along with a video of him performing the song. His AI-generated pub song, which has 1.6 million views, is one of his most popular videos on his account.

I wanted it to feel like the listener was able to read along as if ChatGPT was feeding them the lyrics in real time, he said. I edited it in a way that the lyrics flow with the song because I think thats a fun way and as immersive as you can be in this format for the listener.

McGovern has since released three other songs, including an homage to chinchillas called Sweet Chinchilla, and a song about horses in the style of the rock band Creed.

McGovern said that he understands the concerns around using ChatGPT but that he sees it as a tool rather than a replacement for people in different industries.

ChatGPT is a fun tool to write the lyrics, he said. But Im the one thats writing the chords, producing it, writing the melodies and singing it.

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Some content creators are going viral, thanks to ChatGPT - NBC News

INTRODUCTION

Inbound marketing is a crucial aspect of modern-day businesses, and the competition to be the best in the industry is constantly growing. As a result, many companies have emerged as leaders in the inbound marketing space. In this article, we will introduce the top 10 best inbound marketing companies in the USA in 2023, without taking names.

These companies are renowned for their exceptional inbound marketing strategies that have helped clients achieve their business goals. They have an excellent track record of delivering results and providing quality services to their clients. The companies are also known for their innovative approach to marketing and their ability to adapt to changes in the industry.

The companies on this list have a team of experts who possess a wealth of knowledge and experience in inbound marketing. They use the latest marketing techniques and tools to help their clients stay ahead of the competition. Their marketing strategies are tailored to meet the unique needs of each client, ensuring that they get the best possible results.

In conclusion, the top 10 best inbound marketing companies in the USA in 2023 are known for their exceptional services, innovative approach, and ability to deliver results. Their expertise in inbound marketing makes them the go-to choice for businesses looking to grow their online presence and achieve their business goals.

IMPORTANCE

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Top 10 Best Inbound Marketing Companies In USA 2023 - Inventiva

PRESS RELEASE

Published April 17, 2023

New Jersey, N.J. A2Z Market Research announces the release of Voting Software Market research report. The market is predicted to grow at a healthy pace in the coming years. Voting Software Market 2023 research report presents an analysis of market size, share, and growth, trends, cost structure, and statistical and comprehensive data of the global market.

The term "online voting software" refers to a software platform that is used to safely conduct votes and elections. It is a digital platform that allows elections to be held without the use of paper or ballots. Many secure voting platform providers offer vote management consulting services to assist companies with the design and implementation of their voting procedures. These services assist firms in saving time, adhering to best practices, and meeting internal and/or external standards, such as third-party vote administration requirements.

Get the PDF Sample Copy (Including FULL TOC, Graphs, and Tables) of this report @:

https://a2zmarketresearch.com/sample-request/986949

Some of the Top companies influencing this Market include:

Simply Voting, SurveyLegend, VoxVote, Eko Internet Marketing, Eballot, OpaVote, NY Soft Services, BigPulse, TallySpace, Telusys, Meridia Interactive Solutions, RightLabs, Follow My Vote, EzVote, Agora Voting, Survey & Ballot Systems, AssociationVoting, Option Technologies, Innovision Incorporated, Votabox, Poll Gateway, Vogo, Software 4 Schools, Vote-Explorer

The report, with the help of quick and dirty business profiles, project reasonableness investigation, SWOT assessment, and one or two experiences about the key associations working in the Voting Software Market, shows a point-by-point logical record of the market's cutthroat situation. The report moreover shows a survey of the impact of late advancements on the markets future improvement possibilities.

Market Segmentation: By Type

Up to 20 Users, Up to 300 Users, Infinite User

Market Segmentation: By Application

Government Sector, Enterprise, Education Industry, Other

For Any Query or Customization, Inquire @:

https://a2zmarketresearch.com/ask-for-customization/986949

Geographic analysis

The global Voting Software market has been spread across North America, Europe, Asia-Pacific, the Middle East and Africa, and the rest of the world.

COVID-19 Impact Analysis

The pandemic of COVID-19 has emerged in lockdown across regions, line limitations, and breakdown of transportation organizations. Furthermore, the financial vulnerability Voting Software Market is a lot higher than in past flare-ups like the extreme intense respiratory condition (SARS), avian influenza, pig influenza, bird influenza, and Ebola, inferable from the rising number of contaminated individuals and the vulnerability about the finish of the crisis. With the rapid rising cases, the worldwide Voting Software refreshments market is getting influenced from multiple points of view.

Table of Contents

Global Voting Software Market Research Report 2022 - 2029

Chapter 1 Voting Software Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Voting Software Market Forecast

Buy Exclusive Report @:

https://a2zmarketresearch.com/checkout/986949/single_user_license

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COMTEX_429532092/2769/2023-04-17T09:38:33

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Voting Software Market is expected to Exhibit a Massive CAGR of +5 ... - Digital Journal

Digital advertising growth tapered off last year after breaking records in 2021 amid the pandemic rebound, according to the latest annual report from the Interactive Advertising Bureau (IAB) and PwC. While gains for digital remained in the double digits in 2022, pushing the sector past $200 billion in revenue for the first time, a raft of ongoing challenges related to data privacy, measurement, geopolitical strife and economic uncertainty have reset the playing field, with incumbent platforms more vulnerable than ever.

Looking ahead, there is definitely still growth to be had, but it will be harder to achieve and likely less than we have become accustomed to, said IAB CEO David Cohen in a statement attached to the report.

The research is the latest to indicate that digital marketing is turning a page following years on a blazing upward trajectory that seemed to reach its zenith earlier in the pandemic, when people spent more time indoors glued to their screens. A separate report from PQ Media recently found that the average consumers time spent with media reverted closer to pre-pandemic levels last year after skyrocketing in 2020, while once-hot categories like mobile are forecast to see their engagement growth rate shrink as smartphone adoption nears saturation.

Some of 2022s most significant headwinds, like inflation, could ultimately be viewed as short-term for marketers. But there are clear signs that new regulations, including an outpouring of state-level privacy laws, and policy changes from firms like Apple are shifting the power balance of marketing for the long haul and in a way that may require a substantial revaluation of strategy. Much of 2022s growth stemmed from a diversification into new ad formats, according to representatives from the IAB.

For the first time since 2016, we're seeing a decline in market share for the top 10 ad revenue-generating companies, said Jack Koch, senior vice president of research and insights at the IAB, during a livestreamed webinar discussing the 2022 findings Wednesday afternoon.

Breaking out the IAB numbers, total internet advertising revenues were up 10.8% year-on-year in 2022 to reach $209.7 billion. Those are relatively healthy figures, though they pale in comparison to 2021s take, when growth was more than 35% YoY. Much of the momentum also weighted toward the first half of 2022, before the economic fallout from the Ukraine war and soaring inflation roiled the markets.

Growth was 21.1% versus the year-ago period in the first quarter, before dropping to 11.8% YoY growth in Q2, 8.4% YoY growth in Q3 and 4.4% YoY growth in Q4. While researchers were careful to emphasize that the ad industry overall showed resilience in light of myriad obstacles, a pronounced slide in the back half was noteworthy, particularly given the weaknesses around the holiday window.

[Q4] tends to be one of the highest-growth quarters due to holiday spend, political spend and other factors, said CJ Bangah, a principal in PwCs marketing strategy and operations practice, during the presentation. This year really was an outlier.

As the digital landscape stands at a point of transition, winners and losers are becoming more apparent. Programmatic held steady in 2022, up 10.5% YoY to a $109.4 billion total. Non-programmatic digital formats got a boost due to the search for cookie alternatives.

Mobile ad revenues climbed 14% YoY to achieve a record high of $154.1 billion in 2022, bolstered by podcasts and 5G wireless technology. However, social media once in mobiles vanguard unsurprisingly ended up victim to policy changes implemented by Apple two years ago that make targeting ads at mobile users more difficult.

Growth for the social media segment in 2022 was at the lowest levels seen in the past decade, according to Koch, with gains plateauing in the second half. Firms like Meta Platforms and Snap Inc. are betting on short-form video to hook more users and brands, following TikToks lead, but the format tends to be less well-monetized than traditional feeds.

Retail media is also stealing more dollars away from social as it promises a clearer view into performance and to address the signal loss stemming from cookie deprecation. Gauging retail medias true impact on the ecosystem is an uphill battle, researchers acknowledged, as many retailers do not disclose the revenue of their networks.

Despite retail medias strengths, its also experienced sharper growing pains and struggles with differentiation. Gap in March pumped the brakes on its retail media network offering, which was only in the market for a year.

We definitely see folks trying to enter it and trying to be effective and also learning from their own mistakes along the way, said Bangah of retail media.

Revenues for search advertising, one of digitals more mature channels, were up 7.8% YoY in 2022, but were increasingly cannibalized by digital video, the IAB and PwC revealed. Digital video revenues landed around $47.1 billion on the year, while connected TV (CTV) was positioned as another potential benefactor of the shift away from third-party cookies in 2023.

We continue to see very healthy growth in digital video and audio channels [and] spending flow into media like CTV and podcasts, said the IABs Koch.

Search has received renewed optimism of late as leading platforms like Google and Microsoft upgrade their search engines with generative artificial intelligence (AI), which has quickly emerged as the buzziest tech word of 2023. Experts cautioned that the monetization potential of AI-powered search and other formats could be a ways off.

Its important to remember, every year for the past decade theres a new technology set to revolutionize the advertising ecosystem, said Luke Stillman, senior vice president of global intelligence at Magna Global, on the call.

Stillman, who presented category-specific findings from Magna to complement the IAB research, pointed to other fads like blockchain, augmented and virtual reality and the metaverse as points of comparison with generative AI.

All of these are real and they are happening, but theres a big gap between the hype cycle and budgets moving years later, Stillman added. Most brands are, by nature, conservative.

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IAB: Digital ad growth hits bottleneck as landscape diversifies - Marketing Dive

The global initiative is dedicated to growing B2B brands

by exchange4media Staff Published - Apr 19, 2023 2:09 PM | 3 min read

Global marketing network Wunderman Thompson is today announcing the expansion of its global B2B offering with the launch of Inspired B2B, a new initiative dedicated to inspiring growth for ambitious B2B brands.

Bringing together the unparalleleddepth and breadth of Wunderman Thompson capabilities spanning creative, business transformation, content, experience, loyalty & personalisation, and commerce, the Inspired B2B initiative represents the next phase of development for Wunderman Thompsons best-in-class B2B vertical to help clients around the world build emotional connections at every stage of the customer journey.Through Wunderman Thompson, brands will have access to over 500 B2B specialists around the world delivering truly relevant and insightful communications that enable B2B acceleration.

As part of Inspired B2B, Wunderman Thompson has developed a suite of tools to help brands navigate the complex B2B landscape. The InspiredB2B Assessment Score helps brandsidentify the impacttheir B2B strategy and operations are having across every part oftheirbusiness and understand where to prioritiseefforts to better drive growth. Meanwhile, Loom B2B is a data-driven intelligence solution, powered by AI using natural language processing and text, created to allow brands to develop their content strategy with confidence and clear direction.Built around the LinkedIn Audience Engagement API, the richest source of B2B audience behaviour insights globally, Loom B2B equips brands with engagement insights into business leaders and professionals at scale.Continuing to provide industry defining insights, Wunderman Thompsons Global Inspire Study shows that inspiring brands outperform peers on two key metrics growing market share faster and enabling them to charge at higher price points.The findings show that inspiration has a significant impact on B2B buyers, with Inspired B2B brands:2.2x more likely to be remembered when buyers are in market2.7x more likely to be rated as having better products/services20% more trusted as brands16% more likely to be recommended by buyers2x more likely to be strongly considered by buyers5.3x more likely to be buyers first choiceNeil Dawson, Global Chief Strategy Officer at Wunderman Thompson said: With our research showing that inspiring brands are 5x more likely to be a B2B buyers first choice, theres a huge opportunity for B2B brands to engage, inspire, and excite their audiences. But when we look at B2B, we see a sea of sameness. It's time to ditch the rulebook and remember the audience is human; driven by emotion, curiosity, and wonder. Theres never been a better time to be a B2B marketer.

Wunderman Thompson is a global authority on B2B marketing, having developed Inspired B2B strategies forbrands including Canon, Duracell, GE, IKEA, INFOR, Kyndryl, Mercedes-Benz (Vans), Microsoft, Sherwin Williams, and T-Mobile. The network was awarded the inaugural Creative B2B Grand Prix at Cannes Lions in 2022 for Speaking in Colour, an AI tool designed for Sherwin-Williams Coil Coatings that allowed architects to speak colour into existence for the first time ever.Most recently, Wunderman Thompsons B2B Future Shopper report shows that 46% of B2B buyers say they are frustrated buying products online and over 50% believe brands dont understand the various pain points.The report highlights the significant potential for brands to drive growth by improving the B2B purchasing process and implementing an Inspired B2B strategy.

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Wunderman Thompson launches Inspired B2B - Exchange4Media