Mediaboss Marketing

It used to be that digital campaigns were experimental one-offs or, at best, minor subsets of larger marketing initiatives. Not so anymore. The new rules of business demand full integration of online and offline marketing strategies, often with digital leading the way.

Why? Because digital provides more immediate and measurable results, giving business what it always has its eye on: increased accountability to the return on investment. Digital accountability and the ever-growing influence of the web on consumer purchasing behavior are two key long-term trends driving job growth in this field.

As a result, theres a burgeoning demand for internet-savvy marketers who possess a 360-degree skill set and perspective. Graduates with a thorough, end-to-end understanding of e-commerce and digital trends can help organizations capitalize on all the digital arena has to offer.

Our curriculum combines time-tested marketing principles with practical, hands-on internet marketing coursework; which means youll be ready to put your skills to work immediately in advertising agencies, digital marketing firms, corporate marketing departments, or as an independent internet marketing consultant.

At Franklin, youll learn how to develop comprehensive, digital marketing strategies. Beginning with marketing fundamentals, including research, competitive analyses, and consumer insight, youll learn how to apply a rich understanding of target audiences to improve messaging and optimize conversion rates through split and multivariate testing.

Youll discover what drives rankings in modern search enginesand how to influence them. In addition to learning about search engine optimization (SEO), youll get hands-on experience with search engine marketing (SEM) by using search platforms such as Google Adwords to perform keyword research and execute ad buys.

Your classes also will cover social media and content marketing to build community and draw qualified traffic; Google Analytics to measure digital marketing effectiveness and user behavior; web design and development using industry-standard software, such as Adobe Photoshop and Dreamweaver; and privacy and data protection as it relates to internet law, both internationally and domestically.

And with your capstone project, youll collaborate with other majors in the development of a companys complete strategy, aligning web strategy with the overall marketing and corporate strategy. This simulated business environment ensures that youre well prepared to enter or advance in the workplace and immediately contribute to your real-world teams.

Franklin leverages the insight and experience of an Advisory Board of industry experts, which plays an integral role in the development and ongoing review of our relevant curriculum. And because experienced internet marketing practitioners teach our Internet Marketing courses, never grad students, youll be exposed to industry best practices and lessons learned from their actual successes and failures.

Earn your degree on your terms by taking classes 100% online or pursue available coursework at one of our Midwest locations. Regionally accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family, and life. Get started on your future today!

1Source information provided by Economic Modeling Specialists International (EMSI)

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Internet Marketing Degree & Online Digital Marketing Degrees

Struggling marketers and entrepreneurs consider email marketing an ugly, red headed step childthey put in the corner and ignore.

But savvy, battle hardened marketers focus on email marketing and consider it a Golden Goose.

Why?

Its still the most personal, highest converting and highest return on investment marketing channel.

Mitch Tarr is the former Vice President of Marketing of one of the largest online training companies in the world and founder of Zin Marketing, a 6-year-old ethical email marketing agency with 2500 campaigns, 90 Million emails sent in 104 different industries.

The key to make your message stand out from dozens of other personal, promo and spam email people are getting in their inbox every day is to write in a personal tone. Its no always easy, but its key. Check out Mitchs professional email marketers 7-step checklist to writing emails that get opened

The trap 90% of companies fall into is to write too formal.

Write like who you are, how how talk, include your voice = your personality.

Message must look and sound personal just like a personal message youd write a friend.

Simple sells more. One message, one column. NOT two columns.

Minimize barriers before reach message remove clutter before the message: banners, issue number, date, etc..

- Signup for 10+ newsletters. Take note of the emails you cant stop yourself from opening and which ones your read. Take notes why and model them for your newsletter.

Buffet style emails do not work with multiple things to click on.

Mitch, shares the number of offers you should make in your email to maxim sales in our interview, above.

The first time Mitch and his team were engaged to write email copy for a client with 7.2 Million subscribers , he was a bit intimidated. His trick? His mindset trick that made it easier and the campaign successful (Its not imagining them naked) was to imagine youre writing to one person you already know, not 7 Million, just one person.

Give your subscriber a face, name, age, etc

Dont let the tail wag the dog.

This means that you need to focus on the 99% of people want to hear what you have to say not the 1% who will complain.

When youre in the service business like Mitch, you really have to sell your ideas to your clients..even your existing one, constantly! And have data to back it up.

Why? So they will get out of your way, let you do your best work and get best results for your clients.

Service providers often forget that they have a ton of in the trenches experience. When a services client gets cranky its usually because re-sell your clients on why youre doing what youre doing.because they forget and can become a bit difficult.

Tested Advertising Methods: How To Profit By Removing Guesswork, by John Caples

- Be more aggressive about building his email list from the beginning.

- Pick a niche and focus on it. eg. email guy for chiropractors.

- Zone in on one list building strategy.

Listen to the audio to learn which tactic Mitch would use.

Site: ZinMarketing.com

Course: No Spam Email Marketing Course

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Simple Email Marketing Tips That Sell Big Mitch Tarr

Making you STANDOUT:

When someone visits a website, they will decide if they are going to stay or leave in a few seconds. Ensure that your website makes a strong impression on visitors and entices them to convert. Do so by hiring an innovative South Florida marketing and website design company.

BBEX builds search-engine-friendly websites (i.e. Google Guideline compliant) that are professional, easy to navigate, and possess a strong visual impact. Our experienced Boca Raton marketing company understands what it takes to create a website that will effectively sell your product or service.

Your website is your online backbone, so make it a strong one! Learn about what it takes to succeed with Florida internet marketing and web design: Website Design

Search Engine Optimization (SEO) is an integral part of internet marketing. Your website needs to be found. BBEX Guarantees Results! Whether you need to be found in Florida, or a larger national-scale campaign, BBEX will make you recognizable in your field of expertise.

BBEX Marketing has a customer retention rate of over 95% and is one of South Florida's leading marketing companies.

Get ranked for the search terms that will give you THE MOST qualified buyer. Hire the right company to help you reach people who have already made up their mind and are searching for your product or service.

Increase your leads within your first month. Find out what our Boca Raton marketing firm can do for you: SEO

Make the time, money, and effort that you have spent on marketing for your website pay off. Every single conversion percentage that is added is translated into increased revenue. Internet marketing can be very rewarding -- but only if it is done correctly.

Through careful analysis of your products, and the type of customer that you're targeting, we will enhance your website to create an optimal visitor's experience and ensure that they follow your call-to-action. We employ state-of-the-art heat mapping and conversion optimization techniques that make a strong difference in your sales.

Our internet marketing services MAXIMIZE REVENUE, check out this list of services. Sales Booster Tools

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South Florida Internet Marketing Company | BBEX

Descriptions

The fundamental concepts and principles of marketing. The overview of marketing provided here will help students place their knowledge in a framework and understand how each component contributes to the strength and utility of a marketing plan. Students will also learn how to identify the ways in which world events and cultural assumptions influence marketing.

Examine the cultural, social, psychological and individual variables involved in consumer behavior. Review marketing practices that influence buyer decisions. Focus on the essential skills and persuasive techniques to affect a sales cycle.

Translate marketing objectives into advertising strategy. Take the business challenge the client has presented and translate it into a creative strategy with specific deliverables.

Marketing research as a tool for developing strategies. The source of data, sampling procedures, questionnaire design, data collection and analysis.

This course prepares students for the transition to the professional world. This course will prepare students for the industry by helping them compile a portfolio. Students will demonstrate their conceptual, design, craftsmanship, and other skills as they assemble and refine their portfolio projects. Working individually with an instructor, each student will select representative projects showcasing work that reflects a unique style and developing them further as needed. Particular emphasis is placed on identifying short- and long-term professional employment goals, industry and professional related resources and portfolio development strategies.

Students create an integrated advertising campaign consisting of multiple media executions of a single, unified theme or concept.

Students compare and contrast traditional and interactive outlets in order to develop a clear understanding of the demand for advertising and marketing on-line. Students discover and apply new methodologies in developing and working with interactive e-commerce. Students learn the unique characteristics and techniques of media writing and apply them to interactive media production.

This is a specialized writing course for interactive design production. Students identify the requirements of different types of writing and the unique characteristics and techniques of interactive media writing. Students examine how various forms of media work together to reach audiences. Students further explore how to use interactive media to express ideas. These techniques are then applied to various forms of media and creating an interactive resume.

Explore advanced industry concepts and practices in emerging media; discovering and applying these ideas to a campaign. Students prepare, present and defend a graduate project suitable for a professional audience.

Students design and implement advanced marketing campaigns utilizing emerging digital media concepts, paradigms, and business models. Students combine and integrate interactive business models using both online and offline media. Students integrate knowledge of e-commerce and interactive media to include emerging technologies such as mobile marketing, social media marketing (SMM), viral advertising, and video and user generated content (UGC).

Focus on developing the knowledge and skills for how to design, create and manage online communities as a business model for relationship marketing. Build and maintain a fan base using social networking tools and engage participants in ongoing conversation around a brand or idea.

Explore various metrics and analytics tools for tracking the social and consumer behaviors of online visitors. Students will apply these tools by selecting appropriate key performance indicators (KPIs) for a campaign, identifying and responding to trends in real time, and generating and evaluating reports to determine campaign success. Students will formulate appropriate recommendations and data-driven decisions to optimize online activities.

Web design and graphic design applications, tools, and industry practices. Includes file management practices, basics of markup language and styling. Introduction to illustration and image manipulation software relevant to the web design and graphic design industries.

An introduction to the terms, technologies, trends, and best practices of the interactive design industry. Students design, develop, and upload a simple web site using HTML and basic CSS. The importance of writing valid and semantic code is emphasized. Basic web site production stages and requirements such as naming conventions, file organization, project development life cycle, and image optimization are also covered.

This course is structured to investigate the wide ranges of both traditional and emerging business topics and considerations, preparing students as they transition into a media and design profession. Concepts of professionalism, expected business needs, an understanding of self-marketing, proposals and project management, and intellectual property and contractual issues will be addressed.

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Online Internet Marketing Certificate Courses

Custom-Tailored.

We don't believe in a one-size-fits-all marketing plan, and neither should you. We work hard to ensure our internet marketing strategies are custom-built for our clients' unique business needs.

We don't charge outrageous startup fees or make you sign a contract for a long-term commitment. We're confident that you'll stay with us because you're happy with the resultsnot because you have to.

It doesn't matter how many visitors come to your site if none of them are converting. Our goal is to make sure you meet yours, and we do this by driving high-quality, qualified traffic to your site.

As your company grows and changes, so can your internet marketing plan. In an ever-changing industry, we study new and emerging internet marketing trends to stay ahead of the curve.

We understand that your business goals are unique and we believe that your internet marketing strategy should be unique as well. At WebTek, there is no cookie-cutter, one-size fits all solution.

Research and information gathering is our specialty. First, we'll take a look at your website to discover your strengths and identify areas that need improvement. Next, we'll analyze your competitors and conduct industry research.

Once we've gathered the proper information and identified your business goals and objectives, we'll determine the best plan of action for achieving these goals.

We will execute our internet marketing strategy using on-page and off-page SEO tactics. We will go right to the source and apply the proper SEO techniques to your website, and we will also claim listings and increase your brand awareness across the web.

This is, perhaps, the most important part of the process. At this stage, we analyze the progress over time and determine if your business objectives are being met. Is there room for improvement? What can we do to increase our desired results?

This is where we make tweaks to, expand or modify your current internet marketing campaign. We will implement the necessary changes that we've previously determined in Step 5, then go back to Step 1 and repeat!

We offer a variety of internet marketing services to fit each businesss unique needs. Depending on your target market and your specific business goals, you may benefit from one or a variety of the services listed belowthat's where we come in. We're not here to sell you on something, we're here to provide you with the proper information so that you can make the best choices possible for the future of your company. We understand that internet marketing can be confusing and overwhelming; that's why we're here to answer all of your questions...even some of the ones you haven't thought of yet.

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Internet Marketing Company Lancaster PA - Internet ...