Archive for the ‘Internet Marketing’ Category

DMi Partners Wins Two 2023 Internet Advertising Competition (IAC … – GlobeNewswire

PHILADELPHIA, April 06, 2023 (GLOBE NEWSWIRE) -- DMi Partners, the leading full-service performance marketing agency specializing in affiliate, email, paid search, and SEO, today announces it has won two (2) 2023 Internet Advertising Competition Awards from the Web Marketing Association. Since its founding in 1999, the IAC Awards recognizes honor excellence in online advertising.

DMis campaign entry Straight from the Block: How Sargentos and DMi Partners Turned Affinity into Effectively Customized Engagement was selected for both the Best Consumer Goods Email Message Campaign and Best Food Industry Email Message Campaign categories.

Through DMis segmentation efforts and content strategy, Sargento was able to not only introduce over 100,000 new subscribers to the joy of 100% real, natural cheese, but also continue to build on and develop its brand loyalty each month in perpetuity. Key metrics from the campaign include:

The WMA was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development. The IAC Awards were initiated in 1999 to recognize outstanding companies and individuals in their respective industries. Judging is based on creativity, innovation, impact, design, copywriting, use of the medium and memorability. Judges are carefully selected for their professional experience and an in-depth understanding of the current state-of-the-art in advertising design and technology, as well as the objectivity to score entries according to a predefined set of criteria.

We are beyond ecstatic to be honored by WMA with not just one, but two 2023 Internet Advertising Competition Awards, said Patrick McKenna, CEO of DMi Partners. At DMi Partners, we constantly work to develop and execute campaigns that help brands reach their goals in the most effective way possible.

DMi of late has been recognized for other industry awards. Within the past few weeks, DMi has been named to the Philadelphia Inquirers list of 2023 Top Workplaces, as well as by Gallup to its 2023 Exceptional Workplace Award (GEWA) list, which recognizes the most engaged workplace cultures across the world.

AboutDMi PartnersDMi Partners is a full-service performance marketing agency working with todays leading consumer, B2B, and e-commerce brands like Henkel, Sargento, Smithfield Foods, Vineyard Vines, Anthropologie, and SKIMS. The agency's innovative email and affiliate management leads a best-in-class suite of digital services, including SEO, paid search, e-commerce, branding and interactive, social media marketing, and advanced marketing analytics designed to engage target audiences to drive revenue.

Founded in 2003, DMi Partners today has more than 100 clients and 85 team members across the country, including Philadelphia, California, Georgia, and Florida. Staffed by big-agency talent and offering the personal attention and agility of a boutique, DMi Partners has been recognized for managing award-winning campaigns and a proven track record of delivering the highest quality marketing strategy, execution and results. Learn more by visiting http://www.dmipartners.com and LinkedIn, Twitter, Facebook, and Instagram, or contact us at info@dmipartners.com.

Media ContactsSeb Moradi & Elena LopezJmac PR for DMi Partnersdmi@jmacpr.com

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DMi Partners Wins Two 2023 Internet Advertising Competition (IAC ... - GlobeNewswire

FTC Makes It Easier to Say No with Proposed Rule to Limit Negative … – Morgan Lewis

March 27, 2023

The US Federal Trade Commission (FTC or Commission) proposes expanding the Negative Option Rule to all subscription agreements.

The FTC, in a 3-1 vote with Commissioner Christine S. Wilson (R) dissenting, published a notice of proposed rulemaking (NPRM) regarding an amendment to the FTCs Negative Option Rule concerning subscription services. The NPRM was released March 23, 2023, and comments will be due within 60 days of its forthcoming publication in the Federal Register.

The proposal would amend the current Negative Option Rule by expanding its scope to apply to all subscription agreements and strengthening consumer protections as follows:

Violations of the proposed rule would be penalized under the Commissions authority to prohibit unfair or deceptive acts and practices (UDAP), 15 USC 45. Because this penalty provision establishes statutory penalties of up to $46,517 per violation and the Commission could be expected to argue that each impression or viewing is a violation, the potential penalties for violations could be significant.

Moreover, all 56 states and territories have similar UDAP statutes that they may independently enforce in state courts. Some states argue, although it is far from clear, that a violation of a federal rule is a violation of state law. In addition, some plaintiffs class action lawyers may incorrectly argue that there could be a private right of action enforceable on a class basis.

The proposal significantly expands the scope and reach of existing law that dates back to 1973 with the last amendments in 1998. The current rule focuses on outdated marketing techniques and products and applies only to prenotification plans wherein the consumer is sent advance notice that the company will send them something (such as a book or album) and the consumer has a limited time to tell the business they do not want to receive it. Those of us of a certain age will recall getting CDs, cassette tapes, or 8-track cartridges that way. While such programs continue to exist, they are largely online, and the proposal sweeps within negative option programs subject to common subscriptions such as internet, cable television, and mobile phones.

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FTC Makes It Easier to Say No with Proposed Rule to Limit Negative ... - Morgan Lewis

Markets Brief: Why Investors Are Rushing to Quality in the Bond Market – Morningstar

Check out our weekly markets recap at the bottom of this article.

With the collapse of Silicon Valley Bank SIVB sparking fears of a broader banking industry crisis, theres been a sudden divergence in performance within the bond market.

High-quality bonds, including U.S. Treasuries, have surged in price while lower-quality, higher-yielding assets are falling.

Theres a credit event on the horizon, and people are worried about whats ahead, says Alfonzo Bruno, associate portfolio manager for Morningstar Investment Management.

For example, since March 8, as the news from Silicon Valley Bank began to emerge, the Morningstar US Treasury Bond Index has gained 3.7% while the Morningstar US High Yield Indexwhich tracks riskier corporate bondshas fallen 0.7%.

The rally in Treasury bond prices has led to a significant drop in yields. On the U.S. Treasury 2-year note, the yield has fallen to 3.76% from 5.05% on March 8, hitting its lowest level since September 2022.

Adding to the complexity around the concerns about the banking system is the fact that the Federal Reserve is still fighting inflation, which means interest rates could go even higher, or stay high for longer. Either way, theres a lot of uncertainty.

With all this happening, that increases the idea that theres hardship ahead for the economy, says Bruno.

Full-fledged recessions can come on quickly with little advanced warning, Bruno warns. All of a sudden, things extrapolate quickly. If you are on the wrong side of the risk spectrum, performance can be pretty bad, pretty fast.

Credit quality is an industry-standard measure used to gauge the risk of bonds. Specifically, its an assessment of how well an entity can consistently pay off its debts. Bonds with high credit qualitythose issued by reliable organizations such as the U.S. government or large blue-chip corporationsconsistently meet their debt obligations.

Bonds with low credit quality are riskier debts issued by companies with challenged outlooks or are smaller, untested companies. As a result, they with a higher likelihood of default. Credit scores range from AAA for the highest-quality bond issuers like the U.S. government; B+ for riskier bonds, which often come with higher yields; all the way down to C or even D for the riskiest junk bonds.

Since the troubles at Silicon Valley and other banks in the U.S. and Europe, Morningstars high-quality bond indexes have seen strong performance, while lower-quality indexes have suffered.

The flight to Treasuries and higher-quality assets is driven by perceptions of safety, he adds. When investors are worried about credit deterioration or potential defaults, they rotate out of corporate bonds and into Treasuries.

U.S. government Treasuries are considered risk-free assets, according to Bruno, as the government is extremely likely to repay its debts in any economic conditions. And with short-term Treasuries yielding what they are right now, investors can stay risk-free and still make 4.5% over the next couple of months.

The Morningstar US Treasury Bond Indexwhich measures the performance of fixed-rate, investment-grade U.S. Treasury bonds with maturities greater than one yearcarries an average credit quality of AAA, the highest-possible credit quality rating. Since March 8, the Treasury bond index has gained 3.7%.

Meanwhile, the lower-rated Morningstar LSTA US Leveraged Loan Index, which provides a comprehensive view of the U.S. leveraged-loan market and carries a credit quality of B, fell 1.1% during the same period.

Leveraged loans are loans made to companies that generally have low credit quality and have often high levels of existing debt. They are similar to high-yield bonds in terms of credit quality, but they come with added benefits that result in higher recovery rates in the event of default and make them less sensitive to interest rates.

The rally in interest-rate-sensitive U.S. Treasuries and the lagging performance of bonds driven by credit concerns marks something of a reversal of trends seen in the bond market since the start of 2022. Last year, interest-rate-sensitive bonds suffered big losses as the Fed raised interest rates, while credit-sensitive bonds were more buoyant.

The question for investors is how this new dynamic plays out from here.

The wild card continues to be the stability of the banking system, Bruno says. Banking crises are not something to take lightly: Any further indication of more stress within these mid- to small-sized banks can alter investment sentiment rather quickly.

If banks tighten their lending standards or stop lending in general, says Bruno, that has pretty severe economic implications. When businesses struggle to borrow money, hiring slows down and new projects stall. Anything that can result in a tightening of credit conditions isnt good for businesses in any way.

In such uncertain times, Bruno says investors will benefit from taking a methodical approach to adding risk. We dont want to get too excited when lower-quality bond spreads widen out, especially when they are still at long-term averages, he states. For now, with short-term Treasury yields where they are, investors can stay risk-free and still make 4.5% over the next couple months. Bruno says investors are seeing that sticking with Treasuries offers the best risk-return profile at this point, while we wait for more clarity from the Fed and wait to see how the situation turns out.

In times like these, Credit quality really starts to matter, says Bruno. You have to be selective on where youre taking risk.

Chinese internet giant Tencent TCEHY rallied as managements comments during the earnings call suggest the firm is now pivoting from cost-cutting to fostering growth, says Ivan Su, Morningstar senior equity analyst. The firm also reported solid fourth-quarter earnings results that met FactSet consensus estimates, with the highlight being 15% year-over-year growth in advertising revenue in spite of tougher macroeconomic conditions.

Shares of both Regeneron REGN and Sanofi SNY rose on news that their jointly developed drug Dupixent showed positive signs of being able to treat chronic obstructive pulmonary disease, which would make it the first antibody to improve symptoms. Morningstar healthcare strategist Karen Andersen raised her fair value estimate for Sanofi to $61 from $57 as a result.

Regeneron was due for a slight increase as well, but the positive news from Dupixent was offset by downward adjustments in revenue assumptions of Eylea, a Regeneron drug used to treat retinal diseases.

Payment software firm Blocks SQ shares tumbled over claims from Hindenburg, a notable short-seller, that Blocks Cash App business was built on fraud, and that 40%-75% of the accounts were fake. Morningstar senior equity analyst Brett Horn says he finds the evidence of the claims to be largely anecdotal, and reaffirms his $104 fair value estimate for the company. However, Horn notes that the claims could prompt a regulatory response.

Chinese internet retail platform Pinduoduos PDD shares slid after the company missed fourth-quarter revenue FactSet consensus estimates. Revenue came in at $5.78 billion, versus estimates of $6.05 billion. Dragging sales lower was a deceleration in its online marketing services revenue, which represents 78% of the companys total revenue. Online marketing services sales in the fourth quarter only grew 38% from a year prior, compared with 58% growth in the third quarter.

Pet product retailer Chewy CHWY saw its stock slide after reporting fourth-quarter earnings. While the results themselves were solid, Morningstar equity analyst Sean Dunlop says, Weakness in discretionary pet product spending and soft 2023 profit guidance sent narrow-moat Chewys shares tumbling. Management noted they were expecting EBITDA margins to either remain flat or decline up to about 50 basis points in 2023.

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Markets Brief: Why Investors Are Rushing to Quality in the Bond Market - Morningstar

Calix Marketing Cloud Is Named a 2023 Product of the Year Award Winner by Internet Telephony and Cloud Computing Magazines – Yahoo Finance

Calix Marketing Cloud is named "Product of the Year" by two leading industry publications for its unique ability to enable even the smallest marketing teams to supercharge subscriber acquisition and drive rapid business growth

SAN JOSE, Calif., March 22, 2023--(BUSINESS WIRE)--Calix, Inc. (NYSE: CALX) announces that Calix Marketing Cloud (Marketing Cloud) has won two prestigious "Product of the Year" awards bestowed by global integrated media company TMC. The 2023 Internet Telephony and Cloud Computing "Product of the Year" awards recognize Marketing Cloud as one of the most innovative, useful, and beneficial IP communications and cloud products available to deploy within the past year. In 2022, Calix announced the evolution of Marketing Cloud to help broadband marketers improve campaign effectiveness while facing increasingly crowded markets. Today, it is the broadband industrys only solution purpose-built to enable broadband service providers (BSPs) to enrich their subscriber experience insights with demographic, psychographic, and geographic data while also honoring subscriber opt-outs. By leveraging the expanded capabilities in Marketing Cloud, BSP marketers can better identify high-value subscribersand prospectswith a greater appetite for new services. Equipped with these data-driven insights, BSPs can take action to improve the subscriber experience. As a result, they can deliver more broadband and managed Wi-Fi services that reach new audiences, boost subscriber satisfaction, and drive significant revenue growth.

Part of the Calix platformwhich includes Calix Revenue EDGE, Calix Intelligent Access EDGE, and Calix CloudMarketing Cloud is deployed by BSPs across the United States, Canada, and the United Kingdom to execute high-impact marketing campaigns that:

Grow campaign engagement by as much as 65 percent and reach new audiences. Alliance Communications leveraged the new subscriber acquisition powers in Marketing Cloud to run an email campaign to support their upcoming fiber expansion in South Dakota. The Alliance marketing team used their data to extract insights on their current subscriber base to find similar audiences. This enabled them to identify work-from-homers in these new markets. By crafting tailored messaging that resonated with these households, their campaign achieved an email open rate 65 percent higher than expected.

Boost subscriber satisfaction and increase annual revenue by as much as 25 percent. New York-based GoNetSpeed (formerly OTTC) uses rich subscriber experience insights and demographic data in Marketing Cloud to identify subscribers that might benefit from Calix SmartHome managed services such as Arlo Secure connected cameras. GoNetSpeeds marketing team leverages these insights to create and execute targeted, multichannel marketing campaigns to build awareness of new services that differentiate them from consumer giant competitors. As a result, GoNetSpeed has increased annual revenue by 25 percent, achieved a Net Promoter Score of 76, and reduced churn by 5 percent.

Strengthen subscriber engagement to drive managed services adoption by over 300 percent. Thanks to Marketing Clouds integration with Mailchimp, Wisconsin-based MHTC built a high-performing email marketing channel with tailored messaging to better reach high-value subscribers. The campaign achieved high conversions, with open rates of 40-50 percentdouble the industry average. MHTC also increased the number of subscribers using SmartHome managed services ProtectIQ home network security and ExperienceIQ advanced parental controls by over 300 percent each.

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"We are thrilled to see strong industry recognition of Marketing Cloud," said Melissa Lease, senior manager of marketing and sales at MHTC and member of the Calix Broadband Marketing Hall of Fame. "Marketing Cloud has played an integral role as weve grown our business over the last year. It enables us to create subscriber experience insights that help us better understand our communities and their specific needs. As a result, we can tailor our communications to address what they need and launch new managed services that deliver more value. With the deep insights that Marketing Cloud delivers, we can more easily expand and grow the exceptional subscriber experience that MHTC is known to provide."

"Marketing Cloud represents a true breakthrough for our industry," said Matt Collins, chief commercial operations officer at Calix. "Its the only subscriber engagement solution purpose-built for the broadband industry that enables BSPs to generate insights from four classes of data. This gives broadband marketers a level of intelligence theyve never had before. They can leverage invaluable insights to significantly increase their go-to-market effectiveness and capitalize on growth opportunities in existing and new markets. Moreover, they can provide subscribers with services relevant to their lives and deliver an exceptional experience. As BSPs transform to experience providers by offering a curated portfolio of managed services, the expanded acquisition insights engine in Marketing Cloud will allow them to reach new audiences and establish new revenue streams."

Learn how broadband marketers can drive growth for their organizationswatch the webinar replay "Top Trends That Will Change How Broadband Marketers Drive Revenue Growth in 2023."

About Calix

Calix, Inc. (NYSE: CALX)Broadband service providers (BSPs) of all sizes leverage the Calix broadband platform and managed services to simplify their businesses, excite their subscribers, and grow their value. The Calix platform and managed services enable our customers to grow their subscriber base, revenue, profitability, and subscriber satisfactionand ultimately transform the communities they serve. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our BSP customers and their communities.

This press release contains forward-looking statements that are based upon managements current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calixs business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calixs results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at http://www.sec.gov.

Calix and the Calix logo are trademarks or registered trademarks of Calix and/or its affiliates in the U.S. and other countries. A listing of Calixs trademarks can be found at https://www.calix.com/pages/trademarks.html. Third-party trademarks mentioned are the property of their respective owners.

Net Promoter, NPS, NPS Prism, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score and Net Promoter System are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230322005292/en/

Contacts

Press Inquiries: Alison Crisci919-353-4323alison.crisci@calix.com

Investor Inquiries: Jim Fanucchiinvestorrelations@calix.com

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Calix Marketing Cloud Is Named a 2023 Product of the Year Award Winner by Internet Telephony and Cloud Computing Magazines - Yahoo Finance

Staying relevant & agile is the key to reach consumers: Rasika Prashant, Tata Soulfull – Exchange4Media

The Co-Founder & Chief Marketing Officer, of Tata Consumer Soulfull, spoke at Pitch CMO Summit about the strategy to bring millets into the Indian diet

by exchange4media Staff Published - Mar 28, 2023 11:34 AM | 2 min read

Millets is the now most talked about foodgrain in India with the government pushing the consumption of millets in the country along with increasing exports of the same. Hence, many brands are now making their conversations relevant and agile with bringing millets into their brand strategies.

Sharing more on this was Rasika Prashant, Co-Founder & Chief Marketing Officer, of Tata Consumer Soulfull Private Limited. She spoke at Pitch CMO about weaving an effective communication strategy for bringing millets into the Indian diet.

This year has been registered as the International Year of Millet by the UN. Speaking about the strategy that the company is using, she said, We come from a generation who wants the grounding and the good from the old but also in a format which is modern and today, and that where we made millets mainstream.

While there are already legacy brands in the category, Tata Soulfull has still managed to be a part of childrens daily snack which is not only interesting but also healthy. Chiming in the idea of making tasty and interesting snacks to cater to the Indian consumers, Prashant said, We are in a country which is absolutely paramount about taste, it's the most important thing. So our communication is that we are delivering health benefits while making it look cool. That's how India rolls - you give them something tasty, you give it to them at accessible places and then you start talking about health.

Prashant also spoke about making a premium product and keeping it affordable for mass consumption, rather than just focusing on premium stores, mall outlets and e-commerce platforms. Where is the consumer is shopping? the consumer is shopping at the next-door store and that's what you really need to do to meet them. We believe that you do not ask the consumer to make a shift for what you are doing, you go into their lives, you attach yourself and you become a part of the shift, that they want you to make. What's even more important is to be available in the length and breadth of the country. In 2021, we were in 19,000 stores, today we are available across 5 lakh stores.

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Staying relevant & agile is the key to reach consumers: Rasika Prashant, Tata Soulfull - Exchange4Media