Mediaboss Marketing

Rahil Virani, Co-founder& CMO ofMYFITNESStalks to us about how their media and marketing strategies are evolving to keep pace with the brands growing offline footprint.

Can you shed some light on your brand journey and how it has strengthened over the years? The journey began 14 years ago with my father who came up with the plan to start manufacturing peanut butter. He started off with a very small sized factory, and his main objective was to get into export, because back then the awareness and the demand for peanut butter, as a product, was not so much among Indian consumers. It was in such a scenario that he set up his export business, and it was also doing quite well. This was because the peanuts that are grown in India, in parts of Gujarat, are one of the best - very flavourful, aromatic, and of very good quality. So, there was good demand internationally for the product that was being generated from India for the last many years. But four years ago, we felt that the trend is changing and theres also growing awareness among consumers; people had started asking about peanut butter. They were requesting their friends and family members who were coming from the US and the UK to get it for them. Fitness enthusiasts who were regular at the gym had also become aware of its benefits; peanut butter was an essential part of their diet now. More and more people were increasingly switching to healthier foods.

And thats when we, my brother-in-law and I- the next generation in the business after my father- decided to take a step ahead and broaden our scope by starting our own in-house brand for the Indian market. We already had the manufacturing part sorted, which is the first thing that anyone who starts a new business has to figure out. For us, that became an advantage because by then, we were already making it for about 10-11 years. The year was 2018. Online marketplaces likeAmazon and Flipkart were doing very well, and so we were also quite clear on how and where we want to sell our products. It was primarily these online channels where we decided to sell as well as scale up. So, that is how MYFitness started.

Initially, the objective was to target people who are fitness enthusiasts, hence the name MyFitness, which resonates with someone who wants to eat healthy. That was our initial TG, but slowly, of course, as a brand, we started targeting children, adults, and the elderly also. However, TG and the majority audience today are the 18 to 35-year-old males. That being said, we are also looking to expand this bracket now.

What are some of the innovative marketing strategies you use to reach out to the masses?At the time when we started out, Saffola and FunFood were already established in the market. Being traditional, conventional brands with lakhs and lakhs of touchpoints, it was very easy for them to reach the customers by being present on the supermarket shelves. So, we understood, quite early on, that this is not the route we would take. Online was the way for us, and we pursued it aggressively. We signed up on Amazon. Flipkart and PayTM. PayTM used to have e-commerce channels back then. Initially, we used to receive 5 or 10 orders a day. Then slowly it grew to 100- 200. Today we're shipping almost 14,000 orders a day of which about 65% comes through the e-commerce channels. At number one is Flipkart, then comes Amazon and at number three is our own website. As the brand grew, we were able to pull a lot of customers online.

This was also due to the fact that we invested a lot in marketing our product during the subsequent four-year period. We had brand ambassadors such as Hardik Pandya, the cricketer, actor Kriti Sanon from Bollywood, and from the South Industry we had Samantha and Dulquer Salman. And with that, slowly, the offline channel also grew. One great thing that happened as the business grew, and our brand MyFitness began to get recognised was that the store owners started asking for our products. It was not the case before. Initially, when we used to go to the stores, they used to ask us for high listing fees, high shelves fees, and everything else. That had changed.

Which medium do you generally use to grow your brand visibility and why? We had realized in the first three months of launching the brand that we need to reach out to a larger set of audiences. So, we onboarded Sahil Khan- heis someone who is very popular in the fitness and bodybuilding industries, and a lot of gym-going people follow him on social media. We took him on as a brand ambassador. The promotional campaigns with him resulted in the initial growth. As we were not a conventional brand, and were operating largely in the new-age, D2C space, we opted for Instagram and YouTube as our medium of choice. How it worked was, first Sahil Khan would promote the brand on his Instagram and YouTube channels, and later we would run the same content as an ad on our Facebook, Instagram and YouTube.After the early growth, of course, we onboarded many more ambassadors like Hardik Pandya, Samantha, Kriti Sanon, and Dulquer Salman.

TV news is a very popular medium of communication due to its reach and loyal viewers. Do you think brands should advertise more on TV as compared to other media platforms?

Yes. If I speak for our brand, in the coming years, we are going to make a nominal shift from being a pure play digital and social media brand to being a conventional brand for the masses. Going ahead, we intend to do campaigns on TV. We have both TV shows and sports properties such as IPL on the radar. We will be exploring a lot more TV in the near future.

When we started out, it was only reasonable for us to go with social media and digital/ online branding because we were not available offline. But now that we are also growing our offline footprint, the strategy also changes for us. Now we will begin to spend on TVCs and other traditional media channels. Needless to say, the media mix will keep varying and evolving based on how the revenue is spreading out. In the near future, you'll also see us on billboards on the highways. Basically, as we grow offline, our media strategy and communication will also evolve to include more conventional mediums.

What is the marketing mix of your brand campaigns? We usually stick to the basics. It helps us to keep things simple and uncomplicated. Our current channel mix for sales is 65% online and 35% offline, and therefore, our marketing mix and spends also follow the same equation. 65% of our spending is online, which includes Facebook ads, Google ads, and YouTube ads. The remaining 35% spends are on those media channels from where the offline sales come, i.e., TVCs and outdoor ads. And, that is also what we will continue to follow in the future.

Do you think brand messaging and propositions in India have changed post the pandemic?Yes. When the virus hit us, initially we had to face a lot of logistical and operational problems, even though the demand was always there. But during the later days of the, pandemic, we witnessed a growth in demand, instead of de-growth. So, as soon as the logistics and operations resumed, we were at once able to start fulfilling the orders again. The pandemic has given us a spike, as during that period people were always looking for healthier options. Everyone wanted to live healthy and eat healthy.

From the marketing perspective as well, we never felt there was a slowdown. We continued to do what we were doing. We continued to market how we were marketing. As the brand was growing, and the sales was growing, the profit was also growing. We always kept utilizing that profit to market and advertise. We kept reinvesting it in building the brand. There was no slowdown on the front for us. As the brand grew, the marketing spends grew, and overall, we kept growing.

Another significant development that took place during that time was that we came up with an innovation to address consumers concerns. We noticed that in other peanut butter brands, there was always an oil separation taking place. So, we felt the need to come up with a product which could address this issue. We leveraged our collaboration with an Israeli food agency to come up with a peanut-based stabilizer which ensured that there was no oil separation happening. That became one of the USPs of our brand.

Do you advertise on news channels? Can you share some insights on how you plan to market your brand on TV?Honestly, not so far. Whether we will? It is too soon to make a decision on that. That decision-making will happen at a later date, once the production of our new campaign has begun. We never look that far in the future, we always live in the present. We only think of what we are going to do in the next three months. Once those things are achieved, we plan for the next three months. So, I don't have an answer for what I'm going to do in the coming years. But in the coming months, what we are going to do is discuss and decide on what the next campaign should be for MyFitness to start becoming a household brand. I can only say that it will be a mix of both digital and offline, including TV.

Is TV news included in the marketing mix specifically during slowdowns? What are your views on this?

I think it will always vary depending on the kind of brand that you want to build and the kind of brand that you have built so far. So, a Rolex or a Rolls-Roycewill never advertise on TV, they have customers in different places interacting in different ways. Whereas someone like a Nescafe, they're always there on TV. So, there is never a standard answer for this. It'll all depend on the kind of brand and where its customers are.

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'TTK Healthcare is well-placed to talk to couples when it comes to ... - Exchange4Media

Elliot Grainge runs 10K Projects, a record label that counts hip-hop sensation Ice Spice among its recent successes.

(Brian van der Brug / Los Angeles Times)

Last summer, over sushi at Nobu in Malibu, Elliot Grainge convinced the hottest rapper in the world to go into business with him.

Grainge, a 29-year-old Brit whose plummy accent belies the half of his life hes spent in the U.S., runs 10K Projects, an independent record label he founded fresh out of Northeastern University using a couple hundred grand hed made flipping an apartment in Boston.

The rapper was Ice Spice.

We spoke to her very honestly and said, Listen, we see what youre doing here, and we would like to pour gas on this flame, Grainge says now of the dinner with Ice Spice, whose song Munch (Feelin U) a deadpan kiss-off set to a minimal Bronx drill beat had just exploded on TikTok. The songs viral success had drawn interest from bigger, more established record companies, according to Grainge, including Interscope, Columbia and Republic, as well as Drakes OVO Sound. But I felt as though it wouldnt have been as cool for her at the time to sign to a huge major label, Grainge says.

His pro-indie spiel is a familiar one. In Grainges view, a major is a conveyor belt with 100 other priorities at any given moment; its slow to react and saddled with mediocre-at-best product-management departments, as he puts it. An indie, on the other hand, moves nimbly and with utmost respect for an artists vision. His pitch to Ice Spice, similar to ones made by countless earlier indie labels to countless earlier next-big-things: Youre the boss.

What distinguishes Grainges critique of the major-label system is that its coming from inside the house: Grainges father is Universal Music Group Chairman and Chief Executive Lucian Grainge, whose role leading the worlds largest record company has put him atop Billboards annual Power 100 list a record seven times.

In 2021, Lucian Grainge steered UMG whose slate of talent includes Taylor Swift, the Weeknd, Billie Eilish, Rihanna, Morgan Wallen, Lady Gaga, Blackpink and the Beatles toward becoming a publicly traded company; last month, after reporting 2022 revenues of more than $10 billion, the firm announced that it had extended the 63-year-old CEOs contract to 2028 with a one-time transition equity award of $100 million.

Yet the way Elliot Grainge sees it, In the last few years, the power of the major label has been completely decimated.

Grainge acknowledges that the majors UMG, Sony Music Entertainment and Warner Music Group, each with a variety of subsidiaries have enviably deep pockets to fund their acts endeavors. So essentially theyre a bank, he says on a recent afternoon at the sleek Beverly Grove home of Zach Friedman, 10Ks co-president along with Tony Talamo. But other than an upfront check and costs covered, I dont think an artist wants to sign to a major anymore, unless they want to be on the same roster as their icons, which is still a huge pull.

Discounting acts with what he calls built-in audience the Disney Channel veteran Olivia Rodrigo, for instance, or Harry Styles, who found fame as a member of the boy band One Direction Grainge says he struggles to think of a single new artist signed, developed and marketed from scratch to huge fanfare by a major label in the last three years.

He sits for a moment, his eyes staring out from behind his stylish designer glasses. Not one example, he says.

One dinner guest Grainge doesnt mention in recounting the evening at Nobu is Michelle Jubelirer, chair and CEO of UMGs Capitol Music Group, which provides distribution services to Grainges label and teamed directly with 10K to sign Ice Spice.

He didnt say that Capitol was at the dinner?! Jubelirer asks with a laugh when told this. That is fing amazing.

Like a real-life version of Kendall Roy on HBOs Succession, Grainge knows that his perception as a nepo baby to use the term popularized last year in a widely shared New York magazine feature about the children of celebrities who trade on their parents connections and fame to pursue similar careers obliges him to some extent to trash his fathers business. (In 2016, Lucian Grainge was knighted by Prince William, which means technically hes Sir Lucian.) How else to make a name for himself as something more than a rich kid engaged to be married to another rich kid in 24-year-old Sofia Richie, the model and influencer whos the youngest of Lionel Richies three children?

Even his dad gets it.

Its a very Elliot thing to say, Lucian Grainge writes in an email, responding to his sons take on the supposed decline of the major label. In fact, it sounds like something I would have said when I was his age. I guess according to [Elliots] logic, its a good thing weve got as many icons as we have and consistently attract more.

Sofia Richie, Elliot Grainge, Caroline Grainge and Lucian Grainge attend the celebration of the Queens Platinum Jubilee at the British Consulate in Los Angeles in June 2022.

(Lester Cohen / Getty Images for British Consulate Los Angeles and Universal Music Group)

Elliots brashness isnt unfounded. In just seven years, Los Angeles-based 10K has released more than 30 singles that have been certified platinum, including Internet Moneys sing-songy trap hit Lemonade, which has more than a billion plays on Spotify, and Sunday Best by the breezy pop duo Surfaces, who count Elton John as a fan. Rapper Trippie Redd, one of the labels first signings, has scored seven Top 5 LPs and mixtapes. And not long after Munch took off, 23-year-old Ice Spice outdid that song with her appearance on Boys a Liar Pt. 2, a sprightly electro-pop tune by the British singer and producer PinkPantheress thats been hovering around the upper reaches of the Hot 100 for months. Last week, Ice Spice dropped a remix of her song Princess Diana featuring Nicki Minaj; the music video already has 15 million views on YouTube.

Those around Grainge say that 10Ks success is a testament to his shrewd use of data, his belief in the potency of social-media influencers and an old-fashioned ability to detect a hit before anyone else. Hes very smart, and he has great ears, says Jubelirer. Grainge himself would add that the wisest thing a record executive can do provided hes signed the right artist is to give the artist complete creative control.

I dont think theres ever gonna be a label exec or an A&R guy or a marketing guy who says, Go and sing this different, and pushes music forward, says Grainge, who rarely sits for interviews but spoke with The Times on several occasions over more than a year. No one was telling Picasso to paint the ear on the left-hand side.

That hands-off attitude along with what she said in her song Bikini Bottom was a $2-million check is part of what enticed Ice Spice to sign with 10K. (Both Grainge and Jubelirer decline to confirm what they paid the rapper.) Ive been pretty much doing whatever I want to do, Ice Spice says of her time so far on the label. I love that for me and for them too, because its been working.

Of course, the enormous commercial might of Wallens One Thing at a Time and SZAs SOS, to name the two biggest LPs of the year so far, suggests theres plenty of life left in the major-label approach. Ice Spices deal with 10K and Capitol gives the rapper access to the latters proven promotional expertise at Top 40 radio still a crucial engine, despite Grainges digital-first evangelizing, for the type of mainstream pop stardom no other 10K artist has achieved.

As much as I respect Elliots stance on the role of major labels, its not lost on me that weve recently begun a new era in the 10K and Capitol Music Group partnership, says Jubelirer. Ultimately, I think his criticisms of major labels are kind of a trope that every indie label has as part of their talking points and that they need to have as part of their talking points. I would too if I were running an indie.

Its theater, she adds of Grainges rhetoric. But clearly he knows the importance of a major label.

The last few years have seen something of a feeding frenzy among large music companies eager to snatch up buzzy indies known for creating viral hits. In February, the Atlanta rap label Quality Control, which launched the careers of Migos and Lil Baby, was acquired by Scooter Brauns Hybe America for an estimated $300 million; before that, Warner reportedly paid $400 million for 300 Entertainment, with a roster that includes Young Thug and Megan Thee Stallion, while Sony took a majority stake in Alamo Records, home to Lil Durk and Rod Wave, for an estimated $200 million.

Fred Davis, a partner at the financial advisory Raine Group who focuses on digital media and was involved in the sale of Quality Control, says theres no question that these kinds of deals will continue in the next five to 10 years thanks to the overall growth of the record business brought on by streaming. Its not hard to imagine that Grainge is trying to show potential buyers that, for all his tough talk, hes capable of operating within the major-label model hes been observing up close since he was young.

If Im playing devils advocate, I think there are a lot of positive things that the majors can do on an international basis in terms of plugging in their overseas infrastructure to help activate audiences for songs and for artists, Grainge says in a later interview, softening his initial chest-beating about indies versus majors. He adds that hes watched Warner Music with interest lately as the company has invested in so-called Web3 and other tech companies and allowed 300 to operate with the same fierce autonomy as they had before.

10K Projects Tony Talamo, Elliot Grainge and Zach Friedman.

(Brian van der Brug / Los Angeles Times)

Grainge grew up in the U.K. in comfortable but trying circumstances: As his mother, Samantha Berg, was giving birth to him, she entered a coma as a result of an embolism and never recovered. (Berg died in 2007.) He points to two maternal figures in his life his aunt Stephanie and his fathers second wife, Caroline, whom Lucian Grainge married when Elliot was 8 but says his bond with his dad was indelibly shaped by their shared pain.

Ive yet to meet someone in my life whos had a similar experience with their childhood, so its difficult to self-analyze, he says. But I can tell you that we have a very unique relationship.

Says Lucian Grainge: Considering what weve been through together personally, in some ways hes like the twin brother I never had.

An awkward-looking British kid, per his own description, Elliot fell in love with Eminem at around age 10 (though the U.K. boy band Take That performed at his bar mitzvah); his fascination with American hip-hop an obsession he says he shares with every single English-speaking person who grew up in the 90s and 2000s made it easier to get on board when Lucian, soon to be appointed to the top spot at UMG, moved the family, including Elliots two half-sisters, to the U.S. in 2009.

Then again, I didnt drive at first, which was tough in Los Angeles pre-Uber if you wanted any form of social life outside of class, he says with a laugh. Yet not long after Grainge got to Northeastern, where he studied sociology and economics, he was wheeling and dealing on Bostons music scene, promoting shows by Berklee College of Music students at clubs around town under the name Strainge Sessions.

Eventually that became a label he called Strainge Entertainment until he was sued by the veteran rap artist Tech N9ne, who claimed Grainge was infringing on the trademark of his label, Strange Music. Unable to afford a legal fight, he says, Grainge settled with Tech N9ne and renamed his business 10K a nod to Malcolm Gladwells endlessly quoted adage about the number of hours required to achieve expertise in a given field.

We also worked out that 10,000 degrees is the maximum temperature that you can measure being as close to the sun as possible, Grainge says.

Back in L.A. after graduating, Grainge found early traction with songs by Iann Dior, who later hit No. 1 with his and 24kGoldns emo-rap Mood, and Tekashi 6ix9ine, the rapper and social-media fire-starter who in 2018 was sentenced to two years in prison after cooperating with federal prosecutors in a case involving his association with a violent street gang. (Grainge declines to say whether hes currently in business with 6ix9ine, who crashed back into headlines last month when he was attacked by several people in a South Florida gym.)

From the get-go, Grainge says, the idea for 10K was to use fine-grain data collected online to identify new artists with small but fervent audiences that could be quickly scaled up.

We could tell you about our research department, but then wed have to kill you, he says.

The explosion of TikTok at the beginning of the pandemic confirmed what Grainge and his co-presidents, Friedman and Talamo whose influencer-management company, Homemade Projects, became a part of 10K last year say they already knew by then: that the most efficient way to reach coveted Gen Z consumers was through influencers promoting songs in short-form videos.

We were doing this before anyone else, says Friedman, recalling their client Jacob Sartorius role in breaking DRAMs 2016 hip-hop hit Broccoli on the lip-sync app Musical.ly, which its owner, ByteDance, later rebranded as TikTok. Back then the major labels all thought it was stupid.

Fast forward a few years, Talamo adds, and its the only thing people spend money on.

Friedman, who calls 10K a digital marketing company inside a record label, echoes Grainges line about staying out of artists way: None of us play instruments. None of us produce. What we do is give artists the tools to take their platform and put it on steroids.

Were the best marketers in music, he adds matter-of-factly.

Yet the company also relies on a certain gut instinct for what songs will connect with millions of listeners. Taz Taylor of Internet Money says Grainge had to convince him that Lemonade would be a hit. And though Grainge immediately loved Arizona Zervas Roxanne the 2019 pop-rap smash he says Zervas played him in a meeting with 10K prior to Zervas signing with Sonys Columbia Records for a reported $10 million he decided to pass on the rapper after hearing more of his material, none of which has made a commercial dent.

That was the wrong deal for us, Grainge says. Writing a check to buy market share is not what we do. But it made 100% sense for them to do it.

Elliot Grainge and Sofia Richie attend the Rock & Roll Hall of Fame induction ceremony in 2022.

(Kevin Mazur / Getty Images for The Rock and Roll Hall of Fame)

10K has about 30 employees headquartered in Brentwood and no outside investors, according to Grainge. Remembering her first sit-down with the founder last year at Nobu, Ice Spice says she was impressed by the lack of red tape in Grainges decision-making, though Jubelirers presence at the dinner was also key. I love that Michelle is a woman, and a very powerful woman at that, she says. That attracted me because I never usually see women in her position.

Asked whether its reasonable to be amused by the ways in which hes tried to distinguish 10K from the sprawling worldwide company his father runs, Grainge says you have to consider the full picture of his familys history in music. His grandfather owned a record store; his uncle, Nigel Grainge, founded the indie label Ensign and discovered Sinead OConnor; his cousin, Nick Shymansky, managed Amy Winehouse early in her career. Before he took over at UMG, Lucian Grainge worked in A&R and music publishing.

So theres a true map of all the different sectors of the industry, he says, which Ive been fortunate enough to soak up the history of.

Grainge is aware that those family ties only deepen his music-biz nepo-baby reputation the latest in a line of successful second-generation execs that also includes Harry Styles and U2 manager Jeffrey Azoff, whose father Irving helped shepherd the Eagles to fame; Michael Ostin, son of the late Warner Bros. Records honcho Mo Ostin; and the Raine Groups Davis, whose father is the Arista Records founder Clive Davis.

Ive dealt with people in music who come from situations like Elliots, Taz Taylor says, and to a lot of them, this is just like racquetball on Wednesday.

Does the nepo-baby discourse get Grainge down?

Does the nepo-baby discourse get me down? he repeats slowly, then pauses. I try not to think about it, to be honest with you. But Ill take the bait: I understand that because of my name theres a target on my back. If we do well, its because of the connections. And if we dont do well if we fail then you could go, Well, theyre not as good as so-and-so.

But weve not done this once or twice as a company, he says, meaning make a hit record or get an artists career off the ground. Weve done it a dozen-plus times. Our hit rate is really good, and you cant fake that in business. The repeated success should dispel any notion that weve only been successful because of this reason.

Its an uncharacteristic moment of bravado for Grainge, who will happily dish about others but is more reserved when discussing himself; indeed, his general aversion to the oversharing endemic to social media Grainges verified Twitter account boasts exactly one tweet is a funny trait for someone preparing to marry a woman whose job is to narrativize her life.

You cant help who you fall in love with, he says with a shrug of Richie, whom hes known since he was young. (Count Lionel Richie as a proud member of the UMG family.) This month Sofia told her 8 million Instagram followers that shed converted to Judaism ahead of her and Grainges wedding, which to judge by photos shes posted appears set for this weekend in Europe. I really try and keep the profile as low as possible, Grainge says.

My happy place is with my girl on the couch binging a TV series where we argue about which episode were on, he says of nights at home with Richie, with whom he was reported last year to have spent $27 million on an estate in Brentwood. Grainge tallies a very limited number of very close friends, as he puts it, though his dads pal Allen Grubman, the powerful entertainment lawyer, says Elliots emotional intelligence was off the charts even as a kid.

And what of his long-term plans as an executive? Fred Davis says that, given the consistency of A&R success, Grainge could expect healthy bidding from all the major labels if he were to sell all or part of 10K.

Grainge says hes keeping his options open, whether we stay on and grow the label and keep it for decades or whether a partner comes in and helps us take it to the next level.

One person he wont be seeking advice from is his father, with whom he talks about everything Englands Arsenal soccer team, their favorite old records except the specifics of each of their two companies.

We separate it like church and state, Grainge says. Otherwise wed be agreeing or disagreeing on too much. Well talk about where the market is but never anything in detail of his business or my business. Weve never crossed that line.

Continued here:
Elliot Grainge is ready to step out from his father's shadow - Los Angeles Times

If youre considering starting a business or looking for ways to increase your income, finding a profitable niche is key. In this article, youll discover a list of the 21 most profitable niches to help you start or grow online businesses. Lets begin!

The most profitable niche to make money online is the weight loss and weight management diet market, which is projected to reach $295.3 billion by 2027 with a Compound Annual Growth Rate (CAGR) of 7.0% from 2021 to 2027. Three ways to make money in this niche are through related affiliate marketing niches, creating and selling digital products about weight loss and management, and blogging expert advice on weight loss techniques. Researching how to make money blogging can help with that last one.

If youre looking for evergreen niches in a huge market that can help you make money online through an affiliate program or other means, then check out our list of niche ideas below to find your next profitable venture.

The making money online niche is always in demand. Google Trends scores it 76 out of 100 with it bottoming out at 63 and maxing out at 100 over the last year.

The personal finance niche is another great niche to get into and has ranged between 52 and 100 over the last 12 months.

While the fitness niche might be a saturated niche, its quite popular and evergreen with it ranging between 56 and 100 in the last year.

With people always looking to better themselves, the personal development niche is always in demand. It has ranged between 48 and 100 over the last year.

Dating and relationships can be hit more or miss with Google Trends currently scoring it at 78, but its on a downtrend.

Ranging over the last year between 78 and 100, pet owners are always in search of ways to make their pets life better.

People are always looking for the latest and greatest technology. This past year, the technology niche has ranged between 46 and 100.

As people become more health conscious, the food and recipes niche has been on a steady rise with it rising recently from 65 to 92.

The travel niche is always popular with people wanting to get away from it all. This niche currently has a good score of 83.

If youre considering getting into the lifestyle niche, you might not want to start a blog. Since September 2022, lifestyle blogs have had a score of 14 or lower even though the niche itself has a decent score of 64.

Heres another evergreen niche that has been going strong for many years. Real estate is currently at a Google Trends score of 88 and rising.

Green energy has been getting more and more attention over the last year with its current score being 83.

If you know a lot about gaming, then this may be the niche for you. It has had a score of 56 to 100 over the last 12 months.

People are always looking for entertainment and a high Google Trends score of 95 proves it.

The global beauty market is worth over $500 billion and has an impressive GT score of 89. While this is a competitive niche, theres still plenty of money to be made within this broad niche.

Most profitable vending machines are in high demand as they require minimal maintenance and generate high profits. This niche is sizzling hot with a score of 93.

Both home decor and home improvement are great, in-demand niches to get into with scores of 83 and 79 respectively.

Some of the most profitable blog niches like food bloggers and travel bloggers are very popular. However, blogging in general has a pretty disappointing score of 42.

Sub-niches Internet marketing, SEO, and social media marketing have been booming in recent years which explains why digital marketing scored 100 as recently as January 2023. Each sub-niche scores pretty well also.

With more and more people going online to learn, the online education niche is one to consider. Its currently sitting at a score of 76.

Whats more important than family? This evergreen niche has held steady over the last 12 months with scores ranging between 74 and 100.

Finding a profitable niche can be challenging, especially if you dont know where to start.Here are some practical steps to help you identify a profitable niche:

Use Google Trends to identify profitable niches by showing you the search volume and popularity of different topics.

Join groups or communities related to your interests on social media platforms to see what people are talking about and what topics are getting a lot of engagement.

Use Amazon Bestsellers to get an idea of what products are in demand and what niches are popular.

Identify profitable niches by looking for gaps in the market where competitors are not meeting the needs of their customers or underserving a particular market.

The most successful niches are health, wealth, and relationships. These three areas consistently attract high demand among consumers seeking solutions to their problems. Individuals are willing to invest in products or services that help them improve their physical and mental well-being, increase their income, or establish meaningful connections with others. If you want to cash in, then promote quality products with an affiliate link.

The niches that are expected to grow in 2023 include virtual events, e-commerce, and online education. These industries have seen a significant increase in demand due to the pandemic and are projected to continue their upward trajectory. With the shift towards remote work and digital communication, these niches are likely to become even more essential in the coming years.

The most profitable YouTube niches include gaming, beauty, technology, health and fitness, and personal finance. These niches offer a large audience and the potential for high revenue through sponsorships, brand deals, and ad revenue. To succeed, creators must produce high-quality content, build a loyal following, and engage with their audience.

The most profitable Instagram niche market is dependent on several factors, such as the target audience, engagement rate, and monetization strategy. However, popular niches such as fashion, beauty, lifestyle, and fitness tend to generate high earnings due to their broad appeal and opportunities for sponsored content and affiliate marketing.

Image: Envato Elements

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The 21 Most Profitable Niches to Get Into - Small Business Trends

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New Haven, Conn. (WTNH) If youre a small business owner, you know that getting your name and brand out there is important for your bottom line, but it can be tough to reach the right people. CT Style Host Natasha Lubczenko recently spoke about these challenges with Philip Smith, the man behind philipfsmith.com, an online firm which helps people with lead generation, digital marketing and so much more.

Phil is a four-time, Inc. 5000 Award Honoree, Forbes & Inc. contributor, consultant, author and serial entrepreneur. He spoke about why its so important for small businesses to focus on marketing, especially digital marketing.

Phil said, Ive been doing this for since 1998, so its been a long time. The Internets changed, but more than ever, you need to use online marketing to grow a business. So, ..because we have the experience, weve been doing it for ourselves. We created a platform called allinonemarketing.com, and what that platform does, is it literally automates an entire marketing strategy.

Most small businesses need to generate leads in order to grow their businesses. When done effectively, digital marketing can target very specific audiences, multiple times, and be used as a tool to turn qualified leads into customers. Philip Smith can help small businesses with limited staff, use this new platform to perform several different functions.

Phil says, So were talking about SMS marketing, email marketing. You could build your own website. Its a CRM to manage the leads or any type of data that a company has, even as a dialer system. Literally everything that a company can need, to automate their entire marketing strategy. So our tagline is automate everything.

All In One Marketing is a complete software solution that helps businesses drive down their marketing costs, increase their sales and automate their entire marketing strategy. Business owners can use this platform to operate, promote and scale their business.

Watch this interview and learn more about how Philip F. Smith Digital Marketing Consulting might be able to help your small business, as Phil answers the following questions:

To learn more about Philip F. Smith Digital Marketing Consulting and the services they offer, visit their website at: http://www.philipfsmith.com

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Philip F. Smith Digital Marketing Consulting: Why Small Businesses Should Automate Their Entire Marketing Strategy - WTNH.com

In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length.

Ryan Phelan has 25 years experience in email marketing and has written 83 articles for MarTech on that and other topics. Hes the co-founder of RPEOrigin.com, a digital marketing services company with an agnostic approach, and is the chairman emeritus of the Email Experience Council Advisory Board.

Q: How did you get into marketing?

A: I have a funny employment history! I went to college and studied to be a Catholic priest and decided, halfway through the program, that I didnt want to be a priest. And so then I thought, well, Im a pretty good DJ. So I worked at a nightclub for six years, being a DJ and running the club. And then I discovered DJing didnt make any money, and that was during the dot-com boom.

I got my first internet job with Giftpoint.com, which did gift certificates online. I worked in the affiliate world and I worked in email. And over the years I did a lot with affiliate marketing, and then decided that email is where I wanted to go. It was more fun, more exciting, more new. And thats where I started my email career, back in 1998. Its been a heck of a ride! I got a degree in psychology. Most marketers I know dont have a degree in marketing, they have a degree in something else.

Q: From the DJs I know, it sounds like theres a psychological component to hosting a party.

A: There is. There are two things I took away from being a nightclub DJ that I still use today that I think are great for marketers. I learned how to read a room. Youre up in the DJ booth putting on music and thinking: What is the crowd going to react to? What is the next song? And you get very attuned to what people are doing and the micro-movements around the room, whos going up for drinks and so on. You read the entire room and that helps predict the energy level and where you go next. That customer-centric focus is really what I started back in 95, entertaining 600 people a night in a nightclub. Taking that into email, I think its really about putting the customer first and reading the room.

Q: In email marketing, theres no single room where everybody is mingling together. Is that why it has to be data-centric?

A: The room in email is your reporting, your conversion rate, your online behavior, heat maps, all that kind of stuff. But its still this centric approach of reading the room and trying to figure out that everybody is different.

When I was DJing we had a format, and it was a country nightclub. We developed, really, a science on how to play music in a nightclub. It started with a couple two-steps, a triple-step, which is a little faster-paced, and then another faster song, until you reach this crescendo. And different types of people come onto the dance floor based on what youre playing. Then you crash it down to another two-step, bring it up again, play another slow song, and then start the whole thing over again. What that does is create a stream on and off the dance floor that is much like segmentation done in marketing.

In todays world, most marketers are doing one-to-many messages. Theyre not doing any segmentation, its the same message to everybody. Thats like me playing the same music over and over again while Im DJing. But what Im doing, and what marketers should be doing, is using propensity, using demographic and geographic data, looking at persona-based models, and what you can do to differentiate your message to different archetypes and groups that you identify in the data.

Q: Why do you think email is still such an important marketing channel after all these years?

A: I think there are two upsides for email currently. Number one, we still have a large majority of marketers that still arent doing the advanced stuff segmentation or reading the room. There are still companies that are struggling with that. COVID was a great example of how companies finally realized they were underweight in their technology in order to execute email, either in their staff or tech stack. Email came in and saved the day again during COVID.

The second thing is that with the availability of data, email has the opportunity to continue to grow in sophistication. From identification, to third-party data, to touching outside of email into social media or text or web email continues to power those full-spectrum experiences. And so the same future I saw for email 25 years ago, I still see today. But its predicated on the fact that first we have to get more companies to buy in on the sophistication that email can achieve with data.

Read our Spotlight on contributor Stacey Ackerman here.

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