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The summit will be held on Friday, 24th March, 2023, in Mumbai

by exchange4media Staff Published - Mar 22, 2023 8:38 AM | 3 min read

exchange4media Group is back with the on-ground Mumbai edition of its flagship property - Pitch CMO Summit after three years. The upcoming edition of the conference will be held on Friday, 24th of March, 2023, from 10am onwards. Fancode WebEngage and ABP News are the Co-Powered by Partners for the summit while the Co-Gold Partners are DoubleVerify, Pepper Content and Torc ai.

Pitch CMO Summit Mumbai 2023 brings India's most reputed brands and top management to interact and share insights on their game-changing success stories under one roof.

The theme of this edition of the conference is The Agile Marketer.

Apart from the keynote sessions and two panel discussions, many spotlight sessions are also part of the summit agenda.

In todays world led by the likes of ChatGPT and Google Bard, brands that are shying away from using AI for advertising are at a continuous competitive disadvantage. Most advertisers are already using AI to identify and segment audiences, build ad creatives, test ads, improve ad performance, and optimize spend all automatically, in real-time, at scale. To take us through the enormous opportunities that can emerge by marrying Human creativity and AI, Pawan Rochwani, Head of Brand & Partnerships, Pepper Content will speak about Content ROI With & Beyond Generative AI.

AI has revolutionized the advertising industry by enabling marketers to deliver personalized, targeted, and relevant ads to consumers. AI-powered advertising solutions use machine learning algorithms to analyze vast amounts of data on consumer behaviour, preferences, and demographics to predict and target ads to the right audience at the right time and place. To share some case studies of Many Industry Firsts With VI Ads, ROHIT VERMA, Chief Executive Officer, TorcAI will speak at the summit.

Conversational commerce is transforming the way consumers interact with businesses, allowing them to shop, order, and pay for products and services through messaging and chatbot technologies. No more clunky websites, no more frustrating phone calls - just natural language conversations with brands they love. Sharing more on End of Broadcasting, Beginning of Conversations will be Tamanna Dhamija, Founder & Chief Executive Officer, Convosight.

Gone are the days of Mad Men-style marketing, where creative ideas were enough to win over customers. Today, marketing is as much about technology as it is about creativity. The rise of MarTech (Marketing Technology) has given birth to a new generation of marketers who are just as comfortable with code as they are with the copy. To share more insights on Rise of the MarTech EXPLORERS & Insights From the State of MarTech In India joining the summit will be Mihir Karkare, EVP, Mirum India.

The conference will be followed by the award felicitation ceremony of The Pitch Best CMO Awards 2023.

For more details, please check out the microsite:

https://e4mevents.com/pitch-cmo-summit-2023/

To attend the summit and awards, get in touch with

Chandrakant@exchange4media.com or kapil.ramudamu@exchange4media.com

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Explore the era of agility at Pitch CMO Summit Mumbai 2023 - Exchange4Media

(Reuters) - (The opinions expressed here are those of the author, a columnist for Reuters.)

Class action and mass tort critics have been griping for years about television advertising by plaintiffs' lawyers who spend hundreds of millions of dollars a year on TV ads exhorting purported victims to sign up and file lawsuits.

I havent seen similarly intense criticism from groups like the American Tort Reform Association and the U.S. Chambers Institute for Legal Reform to a newer and, arguably, more sophisticated form of trial lawyer advertising: internet sites that aggregate information about class actions and mass torts, allowing plaintiffs' lawyers to reach out to prospective plaintiffs via webpages describing investigations of potential claims.

Thats why I was so intrigued by a filing from the plaintiffs' firm Berger Montague on Tuesday in federal court in Manhattan. Berger Montague is trying to quash Robinhood Financial LLCs subpoena demanding information from the parent company of the website ClassAction.org.

The website, as the quash brief makes clear, facilitated Berger Montagues selection of lead plaintiffs for a Seattle federal court class action accusing Robinhood of breaching Washington state consumer law by sending unsolicited text messages to contacts of the trading platforms customers.

Both of the lead plaintiffs in the class action have said in declarations that they heard about the case from a webpage announcement at ClassAction.org. The online notice, which said that Robinhood text recipients in Washington state could be eligible for $500 or more, invited consumers to fill out an online form.

The information they supplied, the ad said, would be forwarded to Berger Montague, who has sponsored this investigation. Both lead plaintiffs said they signed retainer agreements with the firm after making contact through the ClassAction.org ad.

Robinhood is now demanding to know, via a subpoena to ClassAction.org parent Season 4 LLC, who else responded to the online ad. The subpoena also calls for Season 4 to disclose its communications about the ad with Berger Montague.

Robinhood lawyers Kenneth Payson and Lauren Rainwater of Davis Wright Tremaine did not respond to my email query on the subpoena but they are presumably looking for information related to class certification in the spam text case. U.S. District Judge Barbara Rothstein of Seattle denied the companys dismissal motion last August. Berger Montagues class certification brief is due in September.

Berger Montagues Michelle Drake also didnt respond to my query. The firm argues in its motion to quash that Robinhoods subpoena demands information shielded by attorney-client or work-product privilege, citing a promise on the ClassAction.org page that consumers responses would remain confidential.

The two lead plaintiffs filed a separate motion to quash, also asserting that Robinhoods subpoena seeks privileged information. Berger Montague, which is handling both quash bids, has asked for the cases to be consolidated before U.S. District Judge John Cronan of Manhattan, who called for Robinhood to respond to the law firms motion by April 7.

If Robinhood prevails, I suspect lots of other defendants will try to squeeze information from the website. (Im assuming, because I havent seen quash motions from other plaintiffs' firms, that Robinhood is blazing this particular trail.)

ClassAction.org, after all, has webpages promoting dozens of class actions and mass tort cases, some already settled, some in litigation and some in preliminary investigative stages, like the Robinhood text case when Berger Montague ran its ad.

Berger Montague described the site as providing technical expertise and infrastructure that connects law firms with potential plaintiffs who have "experienced potential corporate misconduct and are seeking legal advice. Berger Montague has sponsored at least 10 ClassAction.org webpages calling on prospective plaintiffs to send contact information to the firm, based on my search of the sites pages for different cases.

But it's not the only firm making use of the site to connect with prospective clients. Among the other shops listed as sponsors of ClassAction.org webpages describing various ongoing and prospective cases are Simmons Hanly Conroy; Cohen, Placitella & Roth; and Milberg Coleman Bryson Phillips Grossman.

The main ClassAction.org website says that the site's professionals, who are not themselves lawyers, have relationships with plaintiffs' lawyers across the country. Parent company Season 4 said on its separate website that the companys founders spun off their marketing and tech business from plaintiffs megafirm Morgan & Morgan in 2015.

Season 4 founders Tara Voss and Patrick Hanan, who are also listed as ClassAction.org leaders, did not respond to my email.

I did notice one other recent hint that defendants are beginning to realize the important role of sites like ClassAction.org. It came in last months report from the U.S. Chambers Institute for Legal Reform on the rise of mass arbitration.

The report described how plaintiffs firms now use websites, including ClassAction.org, to come up with long rosters of clients, in addition to the traditional methods of television and radio advertising. As you might expect, the report expresses concerns about whether prospective clients actually know that law firms are sponsoring these recruitment webpages. (For what its worth, I didnt have any trouble finding sponsorship information on the ClassAction.org pages I checked but I was specifically looking for it.)

Ill be interested to see how Robinhood justifies its demand for information from the site when it responds next month to Berger Montagues quash motion.

Read more:

U.S. Chamber blames judges, arbitrators and lawyers for mass arbitration 'abuses'

Mass tort TV ads fell in 2020 amid drop in Roundup advertising

Reporting By Alison Frankel; editing by Leigh Jones

Our Standards: The Thomson Reuters Trust Principles.

Opinions expressed are those of the author. They do not reflect the views of Reuters News, which, under the Trust Principles, is committed to integrity, independence, and freedom from bias.

Thomson Reuters

Alison Frankel has covered high-stakes commercial litigation as a columnist for Reuters since 2011. A Dartmouth college graduate, she has worked as a journalist in New York covering the legal industry and the law for more than three decades. Before joining Reuters, she was a writer and editor at The American Lawyer. Frankel is the author of Double Eagle: The Epic Story of the Worlds Most Valuable Coin.

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Robinhood hits class-action marketing firm with subpoena in spam ... - Reuters

By Calum Muirhead For The Daily Mail 22:32 22 Mar 2023, updated 10:34 23 Mar 2023

Advertising giant WPP has snapped up a marketing firm whose co-founder had criticised its strategy as not fit for purpose.

The FTSE 100 firm bought Goat, a social media-focused agency based in Londons Millbank Tower, for an undisclosed sum to merge with its influencer marketing arm INCA.

The deal could be worth as much as 400million, handing founders Arron Shepherd, Nick Cooke and Harry Hugo a handsome payday.

Influencer marketing is when companies and brands partner with popular online personalities to promote products to their audiences on sites such as Facebook, YouTube and Instagram.

WPP said the acquisition will create the sectors first truly global influencer marketing agency with chief executive Mark Read saying the area was a key growth priority for the industry and for WPP.

Goat co-founder and boss Shepherd said they couldnt be happier to be joining the ad giant.

The comments are a major shift from Shepherds previous attitude to WPP. He previously said the firm hadnt quite worked out digital yet.

In an interview with The Influencer Marketing Lab podcast last March, Shepherd used the agency as an example of a group that was not doing that well.

The size of WPP, there might be 30 per cent to 40 per cent of their business that is literally not fit for purpose in the next three or four years, he added.

Shepherd also said at the time that Goat was considering a listing on the stock market and it hoped to become a similar entity to S4 Capital.

S4 is a marketing agency that was set up in 2016 by WPPs ex-boss Martin Sorrell after he resigned from the company amid misconduct allegations which he denies.

WPP shares rose 0.5 per cent, or 4.4p, to 953.6p after news of the deal.

While the takeovers worth was not disclosed, a source close to the matter indicated Goats value was not a million miles from past reported price tags.

These included reports from April last year that the firm was mulling a sale for a potential value of up to 400million.

Goat has worked with several major firms to sell products through online personalities.

It counts computer maker Dell, taxi app Uber and supermarket Tesco among its clients.

The company was founded in 2015 by Shepherd and his two partners Cooke and Hugo who, according to Goats website, met while working for a social media group in 2012.

It now has more than 150 staff across offices in London, New York and Singapore.

According to latest accounts filed with Companies House, the firm had a profit of 6.5million in 2021, more than triple the 1.8million reported the previous year.

The acquisition comes as WPP tries to shift away from traditional advertising models and towards new methods of reaching consumers amid the growing importance of social media and internet marketing.

WPP is also targeting the use of technology such as artificial intelligence (AI) in the industry, with Read saying last month AI was fundamental to the future of the business.

Some links in this article may be affiliate links. If you click on them we may earn a small commission. That helps us fund This Is Money, and keep it free to use. We do not write articles to promote products. We do not allow any commercial relationship to affect our editorial independence.

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Influencer agency that criticised WPP sells out to WPP - This is Money

US Congressman Paul Tonko introduced the "Betting on Our Future Act" in an effort to protect vulnerable people from problem gambling. If passed, the bill would make all electronic and internet sports betting marketing illegal. When presenting the bill, Tonko expressed his desire to help push for federal action capable of effectively bringing under control the increase in predatory marketing of sports betting by gambling firms in the United States.

Tonko noticed an increase in advertisements which exacerbated the problem of gambling among Americans. He believed that the advertisements, particularly the 'risk-free' bets, increased the risk of gambling addiction by hooking people on products that were deceptively presented as harmless.

The Congressman believes that the federal government must step in and save the day if gambling companies fail to do more for the welfare of their customers. His presentation stood out as one of the few occasions when a federal bill on sports betting was introduced in the United States. As a result, the bill has shaken sports betting stakeholders, inexplicably uniting them in thought and deliberation.

The Motivation Behind "Betting on Our Future" Bill

The bill was strategically presented by the New York Congressman ahead of Super Bowl LVIII to help demonstrate his concern. He stated, "Millions of families across the United States will tune in to watch the Super Bowl this Sunday. Between the games, the halftime show, and the excitement, tens of millions of people will be bombarded with advertisements from DraftKings, FanDuel, and others promising so-called 'risk-free' or 'no sweat' bets in their ruthless pursuit of new customers hooked on their products."

Tonko's legislation comes at a time when the gambling industry is at an all-time high. Since the legalization of sports betting in 2018, advertising has skyrocketed. "US Online Casinos and Sportsbooks" have expanded their reach, investing billions of dollars to ensure full coverage across the United States.

Legalization and advertising have resulted in an alarming increase in gambling tendencies among Americans. Americans legally bet at least $73 billion on sports in the first ten months of 2022. Given the increase in sports gambling-related promotions on radio, television, and the internet, this figure is expected to skyrocket by 2023. Tonko's bill aims to combat the proliferation of uncensored sports betting advertisements and reduce the risk of adolescents and other vulnerable groups succumbing to gambling addiction.

The "Bet on Our Future Act" heavily borrows from the Federal Cigarette Labeling and Advertising Act, which prohibits tobacco advertisements. Since its passage in 1970, tobacco legislation has been in effect.

However, while the tobacco legislation is a success, there are concerns about Tonko's bill passing. Almost every stakeholder in the gambling industry has expressed an opinion on the bill. Some believe that prohibiting an industry from advertising is inappropriate, given that its operators must seek customers.

However, the issue is more serious than it appears. According to Chris Cylke, Senior Vice President of the American Gaming Association, the legislation is completely unacceptable for a variety of reasons.

The senior executive told SBC Americas that the American Gaming Association (AGA) and its members do not support any legislation that would prohibit or limit casino gaming promotion. He stated, "Any such effort only serves to reduce consumer and community awareness of legal options, benefiting illegal, offshore operators while harming consumers and communities. The proposed legislation would violate long-established free speech rights while undermining the expertise of over 5,000 state and tribal gaming regulators across the country."

Tonko's bill appears to be more concerned with responsibility than the American Gaming Association and its associates. The Congressman views gambling companies with suspicion. AGA, on the other hand, believes the legal gaming industry is deeply rooted in responsibility, according to Cylke. According to the AGA Senior Vice President, the industry's stakeholders have focused enough attention and resources on responsible gaming and problem gambling.

Cylke proposes that Congress refocus its efforts on combating the ravenous offshore illegal sports betting companies that prey on vulnerable consumers while devoting no resources to problem gambling.

The remarks of the AGA Senior Vice President echo those of several other stakeholders. Because gambling is an industry like any other, a significant percentage of them believe it is illegal and inappropriate to limit gambling companies' marketing.

The "Betting on Our Future Act" introduced by New York Congressman Paul Tonko expresses genuine concern for adolescents, young adults, and other people who are vulnerable to gambling addiction. However, it faces stiff opposition and may need to be tweaked to address the concerns of all stakeholders in the gambling industry.

Link:
A Bill to Prohibit US Sportsbook Advertisements has been ... - The Citizen

The campaign will commence on the first day of Ramadan, and continue until the celebration of Eid al-Fitr

by exchange4media Staff Published - Mar 23, 2023 12:35 PM | 3 min read

ApisIndia, one of the leading FMCG brands in India, is launching a campaign during the holy month of Ramadan. The campaign, titled Ibaadat Ke Iss Mahine Rakhein Sehat Ka Saath, aims to promote individual well-being by blending the spiritual and personal aspects of Ramadan throughApisIndia's range of dates clubbed with other relevant products consumed in the month of Ramadan. Beyond just health, the campaign also celebrates the community bond that Ramadan brings together.

The strategy of the campaign will follow two routes, utilising both traditional media and online marketing. The campaign will commence on March 23, the first day of Ramadan, and continue until the celebration of Eid al-Fitr. In addition to leveraging traditional media,ApisIndia will also utilise social media platforms as an extension to the campaign, along with influencer marketing and targeted ads to reach a broader audience. Through this campaign,ApisIndia aims to make a lasting impact on individuals and communities across the country, promoting overall well-being during the holy month of Ramadan.

As part of its digital campaign for Ramadan,Apisis implementing a multifaceted strategy that includes a variety of initiatives. In addition to the ongoing social media campaign, the brand has planned a Pan-India contest and an influencer campaign on social media. These efforts are designed to engage with a wide audience and promote the brand's message of overall well-being during the holy month.

The contest invites participants to create unique recipes usingApisdates and other products for sehri and iftar promoting the diverse delicacies of the season through the brand.

As part ofApisIndia's Ibaadat Ke Iss Mahine Rakhein Sehat Ka Saath" campaign, the brand's social media strategy includes an online contest that leverages the overarching narrative. The contest aims to bring the community together in an engaging activity to not only celebrate Ramadan, but also as a means to make the brand an active part of it. Through the contest,ApisIndia wants consumers to come along and share some of their unique recipes that make their Ramadan celebrations their own. During iftar a variety of delicious foods are prepared. Leveraging this aspect,Apisstands at the centre of this contest, with its Dates, Honey, vermicelli and kesar being made to be the building blocks of these unique recipes.

Being a social media contest that engages the community,ApisIndia is also relying on other factors to reach out to a broader community. Through influencers from the Muslim community, the brand aims to spread awareness, while maximising the influencers by using them as a catalyst to boost the activity. The brand is also focusing on targeted ads during this holy month to amplify its online campaign.

To expand its reach beyond the digital sphere, the brand also includes hoardings, billboards, and banners to complement the social media campaign. In addition, the brand will organise an on-ground activity inspired by its video advertisement which conveyed the message of togetherness across religious lines and promoted the brand as an icon bringing people together.

The on-ground activity will seeApisvisiting areas in the national capital with a significant Muslim population and distributing hampers containingApisDates and other products to the underprivileged during iftar. Through this initiative,Apisaims to increase consumer awareness about the significance of physical well-being during Ramadan and create a deeper bond within the community. By leveraging its campaign,Apishopes to make a lasting impact on individuals and communities across the country.

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