Mediaboss Marketing

Sponsored Content by Philip F. Smith Digital Marketing Consulting

2 days ago

New Haven, Conn. (WTNH) If youre a small business owner, you know that getting your name and brand out there is important for your bottom line, but it can be tough to reach the right people. CT Style Host Natasha Lubczenko recently spoke about these challenges with Philip Smith, the man behind philipfsmith.com, an online firm which helps people with lead generation, digital marketing and so much more.

Phil is a four-time, Inc. 5000 Award Honoree, Forbes & Inc. contributor, consultant, author and serial entrepreneur. He spoke about why its so important for small businesses to focus on marketing, especially digital marketing.

Phil said, Ive been doing this for since 1998, so its been a long time. The Internets changed, but more than ever, you need to use online marketing to grow a business. So, ..because we have the experience, weve been doing it for ourselves. We created a platform called allinonemarketing.com, and what that platform does, is it literally automates an entire marketing strategy.

Most small businesses need to generate leads in order to grow their businesses. When done effectively, digital marketing can target very specific audiences, multiple times, and be used as a tool to turn qualified leads into customers. Philip Smith can help small businesses with limited staff, use this new platform to perform several different functions.

Phil says, So were talking about SMS marketing, email marketing. You could build your own website. Its a CRM to manage the leads or any type of data that a company has, even as a dialer system. Literally everything that a company can need, to automate their entire marketing strategy. So our tagline is automate everything.

All In One Marketing is a complete software solution that helps businesses drive down their marketing costs, increase their sales and automate their entire marketing strategy. Business owners can use this platform to operate, promote and scale their business.

Watch this interview and learn more about how Philip F. Smith Digital Marketing Consulting might be able to help your small business, as Phil answers the following questions:

To learn more about Philip F. Smith Digital Marketing Consulting and the services they offer, visit their website at: http://www.philipfsmith.com

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Philip F. Smith Digital Marketing Consulting: Why Small Businesses Should Automate Their Entire Marketing Strategy - WTNH.com

In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length.

Ryan Phelan has 25 years experience in email marketing and has written 83 articles for MarTech on that and other topics. Hes the co-founder of RPEOrigin.com, a digital marketing services company with an agnostic approach, and is the chairman emeritus of the Email Experience Council Advisory Board.

Q: How did you get into marketing?

A: I have a funny employment history! I went to college and studied to be a Catholic priest and decided, halfway through the program, that I didnt want to be a priest. And so then I thought, well, Im a pretty good DJ. So I worked at a nightclub for six years, being a DJ and running the club. And then I discovered DJing didnt make any money, and that was during the dot-com boom.

I got my first internet job with Giftpoint.com, which did gift certificates online. I worked in the affiliate world and I worked in email. And over the years I did a lot with affiliate marketing, and then decided that email is where I wanted to go. It was more fun, more exciting, more new. And thats where I started my email career, back in 1998. Its been a heck of a ride! I got a degree in psychology. Most marketers I know dont have a degree in marketing, they have a degree in something else.

Q: From the DJs I know, it sounds like theres a psychological component to hosting a party.

A: There is. There are two things I took away from being a nightclub DJ that I still use today that I think are great for marketers. I learned how to read a room. Youre up in the DJ booth putting on music and thinking: What is the crowd going to react to? What is the next song? And you get very attuned to what people are doing and the micro-movements around the room, whos going up for drinks and so on. You read the entire room and that helps predict the energy level and where you go next. That customer-centric focus is really what I started back in 95, entertaining 600 people a night in a nightclub. Taking that into email, I think its really about putting the customer first and reading the room.

Q: In email marketing, theres no single room where everybody is mingling together. Is that why it has to be data-centric?

A: The room in email is your reporting, your conversion rate, your online behavior, heat maps, all that kind of stuff. But its still this centric approach of reading the room and trying to figure out that everybody is different.

When I was DJing we had a format, and it was a country nightclub. We developed, really, a science on how to play music in a nightclub. It started with a couple two-steps, a triple-step, which is a little faster-paced, and then another faster song, until you reach this crescendo. And different types of people come onto the dance floor based on what youre playing. Then you crash it down to another two-step, bring it up again, play another slow song, and then start the whole thing over again. What that does is create a stream on and off the dance floor that is much like segmentation done in marketing.

In todays world, most marketers are doing one-to-many messages. Theyre not doing any segmentation, its the same message to everybody. Thats like me playing the same music over and over again while Im DJing. But what Im doing, and what marketers should be doing, is using propensity, using demographic and geographic data, looking at persona-based models, and what you can do to differentiate your message to different archetypes and groups that you identify in the data.

Q: Why do you think email is still such an important marketing channel after all these years?

A: I think there are two upsides for email currently. Number one, we still have a large majority of marketers that still arent doing the advanced stuff segmentation or reading the room. There are still companies that are struggling with that. COVID was a great example of how companies finally realized they were underweight in their technology in order to execute email, either in their staff or tech stack. Email came in and saved the day again during COVID.

The second thing is that with the availability of data, email has the opportunity to continue to grow in sophistication. From identification, to third-party data, to touching outside of email into social media or text or web email continues to power those full-spectrum experiences. And so the same future I saw for email 25 years ago, I still see today. But its predicated on the fact that first we have to get more companies to buy in on the sophistication that email can achieve with data.

Read our Spotlight on contributor Stacey Ackerman here.

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Ryan Phelan: Spotlight on the expert - MarTech

Key Takeaways

The Alcohol and Gaming Commission of Ontario (AGCO) is proposing to prohibit the use of athletes and celebrities from internet gambling advertising and marketing inOntario. The AGCO says the goal is to further minimize potential harm to youth andchildren.

The announcement was made on April 13, 2023. The AGCO said it had, "identified advertising and marketing approaches that strongly appeal to persons who are under the legal gaming age through the use of celebrities and/or athletes."

The proposed amended standardwill:

Stakeholders can provide comments on the proposed changes until May 8, 2023 through the AGCO's engagement portal. Operators and suppliers would have three months to comply with the final standardit would take effect three months following its publication on theAGCOwebsite.

Ontario's iGaming market was launched on April 4, 2022see our previous blog, Advertising and Marketing in Ontario's New iGaming Market: Update for Private Operators, for more details. From the outset, theAGCOsaid it would assess and update the regulatory framework as the marketevolves.

Some steps that iGaming operators and suppliers in Ontario can take include:

Read the rest here:
Ontario Proposes Ban on Using Athletes and Celebrities in iGaming ... - JD Supra

Barry Enderwick, who is known to his 300,000 TikTok followers as SandwichesofHistory, has built a niche online by filming himself making sandwiches from different time periods and countries.

Now, hes creating sandwiches of future history with help from AI.

The content creator launched a series, AI Friday, that features him posting sandwich recipes generated by ChatGPT, the artificial intelligence-driven chatbot that has captivated the internets attention since its release last year. At first, he wasnt sure what the software would come up with. But his first sandwich included eggs, avocado and chocolate spread a combination that he said was surprisingly delicious.

Hes the latest creator to use the tool which has been deemed controversial in some circles as a way to make more distinct content for his followers.

I wanted something unique, Enderwick, who has a background in digital marketing, said of how he came up with the idea. So, Id say, write me an unusual sandwich recipe and that led to the sandwiches that Ive gotten so far. For me, the goal is to generate something thats not totally available already but also not something thats just beyond the pale.

ChatGPT has raised concerns over its rapid evolution and human-like responses. About 38% of Americans said they were more concerned than excited about more AI in their daily lives, according to a study from the Pew Research Center in December. Only 15% said they were more excited than concerned, according to the survey.

But for some creators, fear isnt on their minds just yet because integrating ChatGPT into online content has proven, at times, to be a recipe for viral success.

Bryan Hartlett has gone viral for using ChatGPT to write scripted fan fiction about the television show Gilmore Girls on TikTok.

His most popular video, which garnered over 1 million views, is a fictional phone call between high-society mother Emily Gilmore and daughter Lorelai Gilmore about saving a seat at an event in Stars Hollow, where Lorelai lives. In another TikTok, Stars Hollow resident Kirk complained to the local diners owner, Luke, over the price of certain items on the menu.

Commenters were shocked by the accuracy of the scene, many questioning whether it really happened. Others expressed gratitude for new Gilmore Girls content, even if it was fan-made.

Hartlett has a simple strategy when it comes to making the videos: He feeds detailed descriptions of the characters and desired scenes into ChatGPT and uses the dialogue written by the AI with photos and recorded voiceovers to bring the scene to life.

If you were to just type into ChatGPT write me an original Friday night dinner scene for an episode of Gilmore Girls, it will definitely spit out a conversation, but its only part of the way there, he said. It has the characters and the settings, but the humor isnt quite there.

It took time to develop each characters voice and understand how to create the same tone and fast-paced humor fans loved, Hartlett said. Eventually, he figured it out and has since produced 14 AI-generated episodes.

It was a matter of giving it a little bit more instruction and saying things like, this is a character description of Lorelai, this is a character description of Emily, this is how these two characters typically communicate, and things like that, he said. Then it just kept getting closer and closer. With some of the scenes that Ive made so far, thats all it took.

Tom McGovern, a singer-songwriter from New Jersey with over 380,000 followers on TikTok, also said curiosity drew him to the software.

Initially, I was like, Lets have some fun. Lets see what it can do if I ask it to write something dumb, he said. I asked ChatGPT to write me a song called Sexy Bus. Thats it, no genre, no chord progression, nothing. Sure enough, it spit out some lyrics that I thought were funny.

He wrote music to accompany the lyrics and made his first video using artificial intelligence. McGovern chose to make his videos karaoke-style with lyrics on the screen along with a video of him performing the song. His AI-generated pub song, which has 1.6 million views, is one of his most popular videos on his account.

I wanted it to feel like the listener was able to read along as if ChatGPT was feeding them the lyrics in real time, he said. I edited it in a way that the lyrics flow with the song because I think thats a fun way and as immersive as you can be in this format for the listener.

McGovern has since released three other songs, including an homage to chinchillas called Sweet Chinchilla, and a song about horses in the style of the rock band Creed.

McGovern said that he understands the concerns around using ChatGPT but that he sees it as a tool rather than a replacement for people in different industries.

ChatGPT is a fun tool to write the lyrics, he said. But Im the one thats writing the chords, producing it, writing the melodies and singing it.

Read more here:
Some content creators are going viral, thanks to ChatGPT - NBC News

INTRODUCTION

Inbound marketing is a crucial aspect of modern-day businesses, and the competition to be the best in the industry is constantly growing. As a result, many companies have emerged as leaders in the inbound marketing space. In this article, we will introduce the top 10 best inbound marketing companies in the USA in 2023, without taking names.

These companies are renowned for their exceptional inbound marketing strategies that have helped clients achieve their business goals. They have an excellent track record of delivering results and providing quality services to their clients. The companies are also known for their innovative approach to marketing and their ability to adapt to changes in the industry.

The companies on this list have a team of experts who possess a wealth of knowledge and experience in inbound marketing. They use the latest marketing techniques and tools to help their clients stay ahead of the competition. Their marketing strategies are tailored to meet the unique needs of each client, ensuring that they get the best possible results.

In conclusion, the top 10 best inbound marketing companies in the USA in 2023 are known for their exceptional services, innovative approach, and ability to deliver results. Their expertise in inbound marketing makes them the go-to choice for businesses looking to grow their online presence and achieve their business goals.

IMPORTANCE

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Top 10 Best Inbound Marketing Companies In USA 2023 - Inventiva