Mediaboss Marketing

Ghosh, the CEO of Xotik Frujus, speaks to e4m about evolving customer preferences, the beverage company's rebranding exercises and more

by Kanchan Srivastava Published - Mar 23, 2023 9:41 AM | 1 min read

An FMCG veteran Anjana Ghosh surprised India Inc last October when she quit Bisleri after serving a fairly long stint and joined Xotic Frujus, a Mumbai-based beverage maker.

After all, Xotic was a much smaller company compared to Bisleri, almost a tenth of its size in terms of revenue. It was also a family-run business where the founder Rajeev Sehgal and his three children have been at the helm.

Ghosh says she decided to leave her comfort zone and took up Xotics job offer as a challenge. In less than six months, she has chalked out the shortcomings that have hampered the beverage company's growth and started addressing them aggressively. Her blueprint to accelerate the companys strategic and operational growth is already under execution.

In this interaction with e4m, Ghosh discusses how consumer preferences have evolved over the years, why the firm is rebranding its most popular brand Jeeru to J, how they are scaling up their production and distribution network first before kicking off an extensive marketing strategy.

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Xotik Frujus eyeing Rs 1,000 crore revenue in 5 years: Anjana Ghosh - Exchange4Media

This is the 10th consecutive year of the partnership

by exchange4media Staff Published - Mar 23, 2023 4:25 PM | 2 min read

Usha International has announced it will continue it official partnership with five-time-champions, Mumbai Indians mens cricket team, for the 10th consecutive year. The much-awaited cricket tournament gets underway on March 31, 2023, with the Mumbai Indians playing their first game on April 2, 2023.

Aligning perfectly with Ushas Play ethos, the partnership bears testimony to Ushas commitment to support and promote a culture of sports and athletics, as well as an active and healthy lifestyle, the company said.

This season will have 70 league games and 4 playoff games, played across 12 venues over the course of 52 days. As part of the association, the USHA logo will be prominently visible on the caps and helmets of all Mumbai Indians players. The Usha Play branding will be visible on perimeter boards and screens during the match.

Speaking on the partnership, Komal Mehra, Head Sports Initiatives and Associations, Usha International said, To reach a decade-long association with Mumbai Indians is a milestone that echoes the mutual respect and alignment of both brands. It further reiterates our dedication to nurturing sports and developing a sporting ecosystem via strategic partnerships. The Mumbai Indians franchisee displays the true spirit of sportsmanship, and its players are role models for the youth, inspiring them to lead active and healthy lives. We wish the players the best of luck and look forward to witnessing some high adrenalin games this season!

The Mumbai Indians Spokesperson said, We are pleased to continue our long-standing partnership with Usha International. This is a strong and valuable relationship has made them such an integral partner in our journey. Mumbai Indians are glad to be a platform that helps partners leverage and maximise the plethora of opportunities available, helping them reach a wide demographic of fans.

Led by Rohit Sharma, who is captaining Mumbai Indians for the 10th season, the team continues to have a strong mix of experienced as well as exciting young talent, donning the iconic blue and gold including Suryakumar Yadav, Ishan Kishan, Tilak Varma, Jasprit Bumrah, Cameroon Green, and Jofra Archer, amongst others.

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Usha International partners with Mumbai Indians - Exchange4Media

rezStream, an end-to-end PMS for independent hotels announces its partnership with Heartland Restaurant POS, a leading provider of point-of-sale software.

Christian Holmsen, CEO at rezStream

Heartland Restaurant POS fully integrates with the rezStream Cloud property management system (PMS). Integration of core hotel systems is key to streamlining daily operations and enhancing the guest experience. Thanks to cloud technology, system integration is easier, faster, and more effective than ever, empowering hotels to automate processes for improved efficiency, better customer service, and a deeper understanding of guests.

An onsite restaurant is a great addition to daily hotel operations, but it also adds another layer of complexity. Property management systems and point-of-sale systems work better together. PMS and POS systems can now be automated to save hoteliers time, improve billing accuracy, enhance guest experience, and prevent lost revenue.

Integration of PMS and POS applications streamlines the process of charging restaurant sales and other ancillary charges to guest rooms, eliminating billing inaccuracies due to manual errors and freeing up staff time for guest interactions.

It allows hotels and resorts to manage their restaurant and room service orders from the same system and check in on performance from anywhere. rezStream Cloud will instantly reflect POS charges on a guests invoice.

About rezStream rezStream, located in Denver, Colorado, is an industry leader in property management software, online reservation booking engine technology, hotel website design, and Internet marketing for the travel industry and independent hoteliers. Thousands of unique users in the US use property management products and services created by the team at rezStream. With over two decades of experience, rezStream remains committed to providing the best products and services to the independent lodging industry. For more information, please contact rezStream at 866.360.8210 or visit our website at http://www.rezstream.com.

About Heartland Restaurant Heartland, part of Global Payments Inc. (NYSE: GPN), is one of the largest payment processors in the United States, delivering credit/debit/prepaid card processing and security technology through Heartland SecureTM and its comprehensive Heartland breach warranty. Heartland also offers a point of sale, mobile commerce, e-Commerce, marketing, payroll solutions, and related business solutions and services to more than 400,000 business and educational locations nationwide.

Lyles Armour JrrezStream+1 720-420-7783email us hereVisit us on social media:FacebookTwitterLinkedIn

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rezStream Harnesses the Power of Restaurant Software to Increase Hotels Profits - EIN News

The platform is set to release more such films in the coming two weeks showcasing its portfolio- A23 Rummy, A23 Fantasy and Cricket.com

by exchange4media Staff Published - Mar 22, 2023 4:44 PM | 3 min read

Multi-gaming platform A23 (Head Digital Works), launched a fresh cluster of brand films under its Chalo Saath Khelein campaign featuring Rakul Preet Singh. With the initial leg of these ad films, the brand highlights a variety of online rummy formats available on the A23 Rummy application on which users can play online together with friends and family.

The new ad film shows Rakul Preet Singh and other players enjoying a game of darts, each with their own unique style of play. She goes on to talk about how players can choose from a variety of rummy formats on the A23 Rummy app, best suited to their skill set. A23 has also ramped up their enduring Responsible Gaming campaign, endorsing the need for players to game within reasonable limits. Rakul Preet Singh, who is seen running on a treadmill, draws a parallel between exercising and online gaming and the need to take breaks between both.

The brand film coincides with the ongoing cricket season and the upcoming IPL, which always draws attention. Both thead films are live across all major social and digital platforms.

The ads were released on OLVs & OTTs alongside traditional mediums on live cricket. A23 is set to release more such films in the coming two weeks showcasing its portfolio- A23 Rummy, A23 Fantasy and Cricket.com. Apart from Rakul Preet Singh, these films will also feature popular digital creator, Niharika Naga Malneedi.The message of Chalo Saath Khelein will be telecasted across multiple regional languages including Hindi, Bengali, Marathi, Kannada, Malayalam and Gujarati.

Speaking about the campaign,Gunnidhi Singh Sareen, VP- Marketing, Head Digital Workssaid,At A23, we are committed to providing our players with a responsible gaming experience, and our new ad films ahead of the IPL season reflect that. We believe in offering customized game play options to all our players, ensuring that they can enjoy our offerings in a safe and responsible manner. As we launch our latest campaign, we are proud to say that our responsible gaming narrative remains at the heart of our business. We are also excited to highlight our fantasy gaming experiences and offerings this season in the second leg of the campaign. The IPL season presents an excellent opportunity for us to reach the right audience, and we are excited to showcase our offerings on TV to millions of viewers."

Thesenewbrand adsaim to leverage the various personalized in-game features to encourage users to enjoy an unparalleled gaming experience by playing together with their friends and family. A23 continues to drive its messaging of Chalo Saath Khelein and Responsible Gaming and believes that online gaming is one of the most engaging means of entertainment.

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Rakul Preet Singh highlights the need for responsible gaming in ... - Exchange4Media

Players and official members of the Lucknow Super Giants will sport the Shyam Steel logo on the jersey

by exchange4media Staff Published - Mar 22, 2023 1:16 PM | 2 min read

Shyam Steel has announced its association with IPL franchise Lucknow Super Giants as the principal sponsor of the franchise. The association will help Shyam Steel to enhance its brand and business presence across the HSM markets and nationally.

Aligned to the association, the players and official members of Lucknow Super Giants team will be sporting the Shyam Steel logo on the back of the official match day jersey. The logo will also be prominently visible during the on-ground matches of the franchise. The brand will have the right to use player images and team logo for internal use and promotional purposes. The association will also be amplified across, print, outdoor, television, digital and social media platforms which will run through entire duration of the tournament. The duration of the association is three years.

Commenting on the association, Lalit Beriwala, Director, Shyam Steel Industries Ltd said, We are very proud to associate ourselves with one of the most popular franchise, Lucknow Super Giants. The team is the perfect amalgamation of talent, experience and enthusiasm. India is a cricket frenzy nation, and this partnership will help us to build a high brand recall amongst our target audience nationally. Uttar Pradesh is a key market for us as it serves as our gateway to the North Indian markets, and we hope this association creates a positive impact in the region. We look forward to a very successful season for both the brands.

Colonel Vinod Bisht, CEO RPSG Sports said: We are absolutely delighted to be entering into a long-term partnership with an esteemed brand like Shyam Steel. There is a lot of positive synergy between the brand and the franchise, and we look forward to working with them in this prestigious tournament.

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Shyam Steel joins hands with Lucknow Super Giants as Principal Sponsors - Exchange4Media