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As per sources, the newly launched beverage brand by RCPL will be the official pouring partner for Sunrisers Hyderabad, Punjab Kings and Lucknow Super Giants

by Tanzila Shaikh Published - Mar 27, 2023 2:51 PM | 1 min read

The recently re-branded CampaCola is all set to get on board the IPL season by partnering with three teams.

Sources confirmed with e4m thatCampaCola is going to be the official Pouring Partner with Sunrisers Hyderabad, Punjab Kings and Lucknow Super Giants for this season.

The brand wants to capitalise and penetrate various regions of the country and become a go-to cola brand being available at off-beat places.

Sources told us that the brand was planning activities to engage with the audiences using social media, via engagement with the fans and on-ground engagements.

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Campa Cola to partner with 3 teams in IPL 2023 - Exchange4Media

Internet marketing, structural engineering, Swift, and mobile app development are also among the top five highest-paying skills in freelance projects

People with SEO search engine optimisation skills earn the highest in freelance projects with an average of $2,463 a project in India, according to data by Freelancer.com, shared exclusively with Moneycontrol.

The SEO skill category is broad and can encompass a variety of different projects, from hiring freelancers to write SEO-friendly content to more technical practices such as website audits and optimisation.

Other than SEO, internet marketing, structural engineering, Swift, and mobile app development are among the top five highest-paying skills in freelance projects.

Further, the five most popular jobs for Indian freelancers are graphic design, PHP, HTML, website design and photoshop.

Across the world, design jobs such as UX Design, Photoshop and Illustrator were the highest-paying freelance category at the high-end, with freelancers being able to earn up to $263,571 in one year. This was followed by Game Development (up to $258,501), Coding (up to $219,108), Mobile App Development (up to $145,200) and Website Development (up to $141,923).

Not cafes, freelancers chose WFH

Freelancer.com added that over 12.29 lakh new users were from India, where students made up the largest percentage 30.5 percent. Full-time employees and part-time employees constituted 10.9 percent and 12 percent of new users in 2022.

Though we don't have data to compare, what we can see happening, anecdotally, is that layoffs are driving more people to explore freelancing as a way to earn an income. People are also more willing to be their own boss or start a business, Matt Barrie, CEO of Freelancer.com, told Moneycontrol.

When surveying more than 94,028 users on the platform, it was found that a majority of users hold a bachelors degree or higher (63.5 percent).

An overwhelming majority of freelancers continue to work from home (75.3 percent). While there is a common misconception, cafes (0.5 percent) and outdoors (1.3 percent) only make up a very small percentage of where freelancers work from.

In addition to saving money, there are several advantages to working from home, such as flexibility, time-saving and lower costs. Barrie expects to see the percentage of freelancing from the office go up as a result of workplaces making a return to the office mandatory.

Sticking to a long-term business plan remains a challenge

One in three entrepreneurs isnt starting a business because theyre either too comfortable or dont have enough money. These are the two main reasons revealed in the survey of more than 16,000 Indian entrepreneurs on Freelancer.com.

One in 10 needs more motivation to start, while others dont have a clear idea about what theyre doing, dont have enough time, or already have their own business.

Further, almost one in three Indian business owners struggle to create and stick to a long-term business plan. Hiring the right talent is the second biggest challenge business owners struggle with, followed by attracting/acquiring more customers.

2023 predictions

In 2022, the Freelancer.com platform observed a ripple effect caused by mass tech layoffs globally. As layoffs were announced, it would only take a matter of weeks for highly skilled freelancers to join the platform.

After a few months, employers would then join the platform to hire for highly specialised, niche tech jobs. In turn, this grew the number of tech and IT jobs on the platform, with some growing as much as 60 and 80 percent, quarter-on-quarter.

The first wave of the trend began in Q2 2022, when the initial mass layoffs were announced, and continued through the year. This trend is expected to continue as more tech companies look to reduce headcounts and lay off employees in 2023.

Abhishek Sahu covers HR and Careers at Moneycontrol.

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SEO skills earn the most in freelance projects: Report - Moneycontrol

At the Pitch CMO summit, Mihir Karkare, EVP, Mirum India shared insights from the Mirum India Martech report 2023 on the state of MarTech in India today

by exchange4media Staff Published - Mar 27, 2023 2:51 PM | 4 min read

In todays world where technology is an integral part of our everyday lives, marketing has become as much about technology as it is about creativity.At the Pitch CMO Summit Mumbai held on March 24,Mirum India EVP Mihir Karkare spoke about the learnings from the Mirum India Martech Report 2023. Mirum, a part of WPP, is a full service digital and MarTech agency.

The report, which was released during the summit, is based on insights garnered from more than 200 marketing decision-makers and marketing leaders spread across multiple industries in the country, including BFSI, e-commerce, FMCG, retail, hospitality, real estate, automobile, healthcare and consumer durables, to name a few.During his session titledRise of the MarTech explorers & insights from the state of MarTech in India. Karkare also shared a glimpse of the methodology and extensive work that went into putting together the third edition of the report.

Globally, the percentage of spends that marketers make on MarTech is over 25%, but in India, less than 15% is spent on MarTech, as per the reports findings. This even though there has been a significant buzz around the topic in the last few years, which means there is a significant headroom for growth in MarTech in India, said Karkare.

Significantly, 88% of respondents have shared that they plan to increase their spends on MarTech in the coming years. Some of these companies have moderately used MarTech tools, but will substantially increase their spending & somewhat in the next three years. Some others are extensive users of MarTech tools currently and will increase their spending substantially in the next three years, according to the report.

Another aspect that stood out, said Karkare, was that most of these companies were looking at hardcore business results as objectives from their MarTech spends, which can drive leads and sales.

So while lead generation, customer engagement, and brand buildingwere counted as the top four objectives to be achieved using MarTech last year as well as this year, this was the first time that driving sales made it as one of the top four business goals achieved using MarTech, said Karkare.

Karkare also shed light on some of the biggest challenges that marketers faced in adopting or using MarTech tools. The organizations that refrain from using MarTech tools, cite that the biggest hindrance is being unable to measure ROI. The other challenge that companies encountered are the complexity in setting up or implementation of the MarTech tools. Companies also found the process of choosing Martech tools as too complex.

Some of the hindrances that respondents have shared include not having the required skill sets to use MarTech, their audience not being digital-first, and their partners not having the required skill sets to use MarTech. Another stumbling block that marketers faced was being unable to convince the decision makers.

There is also a marked difference in the approaches of CEOs and CMOs in an organisation when it comes to the adoption of MarTech tools, and how an organisation perceive and use customer data. CEOs tended to be more critical of their organisations data maturity and capability, as compared to CMOs. This critical approach taken by CEOs on customer data unification will ensure a significant top-down push for adoption of marketing technologies like CDP in the immediate future, said Karkare. The duo also differed on their viewpoints on the preferred MarTech team skill sets: where CEOs tended to follow a more holistic and broad-based approach when it came to their MarTechs team skill sets, CMOs tended to prefer some specific skills far more than others. 71% of CMOs cited data and analytics as their most preferred skill in the team, and this is reflected in their approach for executing marketing campaigns.

Significantly, when it came to the preparedness of an organisation for new and emerging technologies like Web 3.0, metaverse, blockchain and so on, a vast majority of respondents claimed that their organisation was unaware about the implications of these technologies. Another set of respondents shared that the awareness about them was sparse and that there was no systemic way to address these changes, according to Karkare.

With the advent of Web3.0, and the movement towards a cookie-less world, rethinking marketing strategy is on the cards for most organizations. However, not everybody seems to be prepared for this change, noted Karkare.

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There is a significant headroom for growth in MarTech in India: Mihir Karkare - Exchange4Media

The Innovation Lab will work with brands and agencies to create innovative solutions in print

by NATIVE CONTENT Published - Mar 28, 2023 1:48 PM | 2 min read

Times of India is known for its pioneering spirit and has been the torchbearer for print innovations in the country. From a French window to a talking or 3D newspaper to unique use of content, the innovation team at TOI has always managed to create exciting options for brands to create impact and get talked about.

All this happens in what is now branded as Times Innovation Lab, a collaborative space where diverse minds come together to create the next big innovation idea.

The Innovation Lab will work with brands and agencies to create innovative solutions in print, designed to meet specific brand objectives and enhance the effectiveness of a campaign.

"We are thrilled to formally launch Times Innovation Lab and continue our commitment to driving innovation in the print industry," said Malcolm Raphael, Senior Vice President, Times Response. "As one of India's leading media companies, we understand the importance of staying ahead of the curve and providing our clients with ideas that not just use the latest printing technologies, but also integrate available technologies to enhance a consumers engagement with an ad and bring alive a brands promise in the best way possible.

Lets have a look at some recent innovations in The Times Group publications:

Rocket Boys 2 Archival Jacket: Recreating history with this iconic innovation, Sony Liv launched the second season of the hit series Rocket Boys using a jacket ad that replicated the front page from The Times of India marking an important milestone in Indias journey of progress. This was the second time that the OTT platform used this innovation, following the launch of the first season of the show.

OnePlus 3D Vantage: OnePlus decided to make the unboxing experience for its new OnePlus 11 truly out-of-the-box with a unique Front Vantage innovation with 3D effect that immediately grabbed reader attention and made for a more immersive introduction to the latest phone as they turned the page and revealed the contents of the sleek red box.

Hyundai Augmented Reality Innovation: A futuristic innovation for a futuristic brand, Hyundais ad came alive upon scanning the QR code, allowing the readers to view and interact with Spot, the cutting-edge robot right on top of their newspaper.

If you have a brand brief requiring customised solutions or if you are a technology/gadget provider looking to collaborate with us, then please write to timesresponse@timesgroup.com.

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Times Innovation Lab: Its where all the magic happens - Exchange4Media

CORAL SPRINGS, FL / ACCESSWIRE / March 25, 2023 / Tommy Smith, president of All Year Cooling and Heating, was featured in IdeaMensch Magazine. IdeaMensch is an interview platform for entrepreneurs, makers, and doers. Its purpose is to inspire action through the curation of daily interviews and content. It has conducted over 6,000 interviews with entrepreneurs, visionaries, and nonprofit leaders. Tommy Smith is a notable entrepreneur and business owner who is known for his insights on leadership, business ownership, and the HVAC industry. In the interview, Mr. Smith offered his thoughts on a wide range of topics on entrepreneurism, the HVAC industry, and how to lead a successful business.

In his interview, Tommy Smith covered a wide range of topics, including where the idea from All Year Cooling and Heating came from, what his typical day looks like and how he makes it productive, and how he brings ideas to life. In response to a question about what trend excites him, Mr. Smith replied, "From a product standpoint, I am seeing more people take an interest in energy-efficient products. Everyone wants to save money on their utility bills, especially in Weston, Florida, or any part of South Florida, where it can be pretty brutal for half of the year. I am most excited about the smaller, more energy efficient cooling options that we offer, such as our compact size wall unit or even a blower style that is small enough to install in your closet!"

Tommy Smith commented on a habit of his that makes him more productive as an entrepreneur: "I constantly try to improve my craft. I think the ability to be the best at something is very important and constantly learning how you can do that better will always help you as an entrepreneur. Learning about lean startup, SCRUM master, or any other management system has helped me improve as a manager of people and processes."

Mr. Smith went on to discuss what advice he would give his younger self, something that is true that no one else would agree with him on, and something he recommends that everyone does as an entrepreneur. He also explained a strategy that has helped to grow his business: "We have tried a variety of successful marketing ideas including print advertising, event sponsorships, internet marketing efforts on Google Adwords, Facebook ads, etc For us though the best return on investment has been our website with its online store front management system. So much work goes into every single sale that comes through our site. Our team works tirelessly to ensure each product meets our clients' needs."

Tommy Smith also opened up about what a failure he had in his early days of entrepreneurship and how he overcame it: "My early years as owner were pretty tough. I had a terrible time hiring the right people and bringing in good customer service. I found that everyone acted like they were doing me a favor by working for my company and taking advantage of every situation to make extra money. That played out through decreased work ethic, lack of attention to detail, and increased theft. After much trial and error we finally came up with processes and systems that would be effective at making sure everyone gave us their best effort as well as ensuring that our customers got the quality services they deserved!"

To learn more about Tommy Smith and All Year Cooling and Heating, please visithttps://allyearcooling.com/

About Tommy Smith, president of All Year Cooling and Heating

All Year Cooling and Heating is owned by Tommy Smith, who currently resides in Weston, Florida. Tommy possesses the professional knowledge and years of experience required to deliver best-in-class service to his customers, having grown up around the business. He has put in the time and effort to ensure that everyone of his employees is well-trained in order to provide the finest possible service to the families of South Florida. During his time at All Year Cooling and Heating, Tommy has transformed the company from a small business with a few employees to a well-known, thriving enterprise. The company installs and services a variety of York, Goodman, Trane, and Ruud air conditioning units, as well as other brands.

All Year Cooling and Heating, based in Coral Springs, and Tommy Smith, based in Weston, Florida ensure that their customers throughout South Florida-from Homestead to St. Lucie County-get prompt and efficient service. They provide free quotations and typically deliver same-day installs since they value their customers' time. All Year Cooling and Heating performs duct cleaning in addition to installing and servicing air conditioning units to ensure that their systems function more efficiently and that their clients' homes have clean air.

Tommy Smith resides in Weston, Florida, with his wife, Erin, and their four children, where they are active in community outreach and charitable activities. Tommy and his company have donated funds to help children attend the JT Reading Room, which helps pupils improve their literacy abilities and increase their school success rates. They often donate to Broward County Schools and Cancer.org, and his family and business are both participating in Project We Care, which gives food, clothing, and other necessities to veterans of the military services. When he's not working or helping, Tommy Smith enjoys spending time with his family, whether it's traveling to new locations or simply establishing new memories at home in Weston, Florida.

Media Contact:Jessica Smith | Market News[emailprotected]phone: 1-415-837-8371

SOURCE: All Year Cooling and Heating

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Tommy Smith, President of All Year Cooling and Heating ... - AccessWire