Archive for the ‘Internet Marketing’ Category

Internet of Things: Where Does the Data Go?

The Internet of Things means different things to different people. To vendors, its the latest in a slew of large-scale trends to affect their enterprise customers, and the latest marketing bandwagon they have to consider. To enterprise organizations, its still a jumble of technical standards, conflicting opinions and big potential. For developers, its a big opportunity to put together the right mix of tools and technologies, and probably something they are already doing under another name. Understanding how these technologies work together on a technical level is becoming important, and will provide more opportunities to use software design as part of the overall business.

As Internet of Things projects go from concepts to reality, one of the biggest challenges is how the data created by devices will flow through the system. How many devices will be creating information? How will they send that information back? Will you be capturing that data in real time, or in batches? What role will analytics play in future?

These questions have to be asked in the design phase. From the organizations that I have spoken to, this preparation phase is essential to make sure you use the right tools from the start.

It is helpful to think about the data created by a device in three stages. Stage one is the initial creation, which takes place on the device, and then sent over the Internet. Stage two is how the central system collects and organizes that data. Stage three is the ongoing use of that data for the future.

For smart devices and sensors, each event can and will create data. This information can then be sent over the network back to the central application. At this point, one must decide which standard the data will be created in and how it will be sent over the network. For delivering this data back, MQTT, HTTP and CoAP are the most common standard protocols used. Each of these has its benefits and use cases.

HTTP provides a suitable method for providing data back and forth between devices and central systems. Originally developed for the client-server computing model, today it supports everyday web browsing through to more specialist services around Internet of Things devices too. While it meets the functionality requirements for sending data, HTTP includes a lot more data around the message in its headers. When you are working in low bandwidth conditions, this can make HTTP less suitable.

MQTT was developed as a protocol for machine-to-machine and Internet of Things deployments. It is based on a publish / subscribe model for delivering messages out from the device back to a central system that acts as a broker, where they can then be delivered back out to all of the other systems that will consume them. New devices or services can simply connect to the broker as they need messages. MQTT is lighter than HTTP in terms of message size, so it is more useful for implementations where bandwidth is a potential issue. However, it does not include encryption as standard so this has to be considered separately.

CoAP is another standard developed for low-power, low-bandwidth environments. Rather than being designed for a broker system like MQTT, CoAP is more aimed at one-to-one connections. It is designed to meet the requirements of REST design by providing a way to interface with HTTP, but still meet the demands of low-power devices and environments.

Each of these protocols support taking information or updates from the individual device and sending it over to a central location. However, where there is a greater opportunity is how that data is then stored and used in the future. There are two main concerns here: how the data is acted upon as it comes into the application, and how it is stored for future use.

Across the Internet of Things, devices create data that is sent to the main application to be sent on, consumed and used. Depending on the device, the network and power consumption restraints, data can be sent in real time, or in batches at any time. However, the real value is derived from the order in which data points are created.

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Internet of Things: Where Does the Data Go?

topseos.com Canada Names BlueHat Marketing as the Best Search Engine Marketing Firm in Canada for February 2015

SOURCE: topseos.com Canada

NAPLES, FL--(Marketwired - February 19, 2015) - topseos.com Canada, the independent authority on internet marketing, has named BlueHat Marketing the best SEO service in Canada for February 2015. Each month the independent research team at topseos.com Canada examines thousands of agencies to uncover which agencies produce the most remarkable solutions. The rankings are updated on a monthly basis to account for the latest developments within the search marketing industry.

These firms in Canada are analyzed through a rigorous evaluation process to decide which firms to feature in the recommendations. While there are thousands of search marketing firms, the recommendations are comprised of the absolute best the internet marketing industry has to offer. The independent research team evaluates the competing firms across five areas of evaluation in order to decide their overall level of competency in areas including on page optimization, reporting methods, needs analysis, keyword analysis, and off page optimization.

The recommendations are adjusted each month based on the assumption that the online marketing industry changes over time. Services are evaluated based on the latest trends and developments most important to buyers. Often times the research team at topseos.com Canada spends time communicating with customers of competing services for a more thorough look.

BlueHat Marketing has been awarded the rank of top search engine optimization agency in the monthly rankings at topseos.com Canada due to their fast customer response times, their comparative performance over previous months, and their dedication towards excellence. It is due to this information that topseos.com Canada suggests clients of search marketing solutions consider BlueHat Marketing.

About BlueHat Marketing

BlueHat Marketing offers a variety of SEO strategies and services which aim to assist businesses of all shapes and sizes achieve their maximum potential in online marketing. Through organic and local SEO services among other online marketing practices, BlueHat Marketing increases traffic to client websites while improving their conversion rates. They also offer reputation management, social media, and pay per click management services while also offering web design solutions.

About topseos.com Canada

topseos.com Canada is an established independent research firm in Canada focusing on the analysis and ratings of online marketing agencies all around the world. The ratings are produced by the independent research team each month to highlight the top search engine marketing agencies based on their achievements and their rating achieved through the proprietary analysis process.

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topseos.com Canada Names BlueHat Marketing as the Best Search Engine Marketing Firm in Canada for February 2015

topseos.com UK Unveils Cartoozo as the Top Search Marketing Firm in the UK for the Month of February 2015

NAPLES, FL--(Marketwired - February 09, 2015) - topseos.com UK, the independent authority on internet marketing, has named Cartoozo the best search engine marketing company in the United Kingdom for February 2015. Each month the independent research team at topseos.com UK analyzes thousands of services to decide which services produce the most remarkable solutions. The ratings are updated on a monthly basis to account for the latest successes within the internet marketing industry.

These companies in the United Kingdom are evaluated through a thorough evaluation process to uncover which companies to highlight in the recommendations. While there are thousands of SEO companies, the recommendations are comprised of the absolute best the online marketing industry has to offer. The independent research team reviews the competing companies across five areas of evaluation in order to uncover their overall level of competency in areas including keyword analysis, off page optimization, needs analysis, reporting methods, and on page optimization.

In order to obtain a more in-depth outlook of the agency, the topseos.com UK research team also contacts client references. Competing agencies provide at least three client references to give the research team the opportunity to obtain feedback directly from clients. In some cases clients contact topseos.com UK directly to voice their opinions.

Cartoozo has been awarded the rank of best search engine optimization service in the monthly rankings at topseos.com UK due to their exceptional client satisfaction, their comparative performance over previous months, and their dedication towards excellence. It is due to this information that topseos.com UK suggests customers of search marketing solutions consider Cartoozo.

About Cartoozo

Cartoozo is an internet marketing agency in the United Kingdom focusing on assisting businesses in increasing profits obtained through doing business on the Internet. Cartoozo also provides their services to companies in the United States while offering services including web design, reputation management, e-commerce, and mobile solutions.

About topseos.com UK

topseos.com UK is a producer of internet marketing rankings in the UK. The primary goal of topseos.com UK is to identify and declare those individuals or services providing best internet marketing solutions available. Search engine optimization services are put through a rigorous evaluation to ensure the recommendations contain the absolute best services the internet marketing industry has to offer.

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topseos.com UK Unveils Cartoozo as the Top Search Marketing Firm in the UK for the Month of February 2015

JumpFly Named Best PPC Management Agency by topseos.com for February 2015

SOURCE: topseos.com

February 19, 2015 03:00 ET

NAPLES, FL--(Marketwired - February 19, 2015) - The independent authority on internet marketing, topseos.com, has named JumpFly the best pay per click management firm for the month of February 2015. JumpFly was chosen based on their impressive performance in an in-depth analysis of the solutions they offer. While there are thousands of services offering a variety of solutions, the ratings consist of the best highlighted based on the results of the thorough evaluation process.

These agencies are analyzed through a rigorous evaluation process to determine which agencies to showcase in the rankings. While there are thousands of pay per click management agencies, the rankings are comprised of the absolute best the online marketing industry has to offer. The independent research team analyzes the competing agencies across five areas of evaluation in order to determine their overall level of competency in areas including create effective ads, CPA minimization, automation, keyword selection, and campaign analysis.

For a more in-depth evaluation, the independent research team connects with client references. Clients are questioned to obtain their insight on the solutions provided to them. This provides valuable insight into the internal processes and methodologies of the service offering the solution. In many cases clients contact topseos.com directly to voice their opinions.

JumpFly has been named the top PPC management company based on an in-depth analysis of their produced solutions. The independent research team has named them due to their continued performance and their history of successful search engine marketing solutions. Those looking for an reliable PPC management solution to meet their specified needs should consider JumpFly.

About JumpFly

JumpFly is a dedicated pay per click management company offering a comprehensive PPC management service. Unlike other online marketing companies, JumpFly focuses exclusively on managing and maintaining PPC campaigns without focusing on other aspects of online marketing, allowing them to completely dedicate their resources towards each individual PPC campaign. Their services cater to companies with varying budgets associated with their pay per click campaigns.

About topseos.com

topseos.com is a well-known independent authority on search marketing vendors. The key goal of topseos.com is to uncover and publish those individuals or firms supplying the top internet marketing solutions all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top internet marketing product or service by the independent authority.

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JumpFly Named Best PPC Management Agency by topseos.com for February 2015

topseos.com Announces Leverage Marketing as the Tenth Best Search Engine Marketing Agency for March 2015

SOURCE: topseos.com

March 02, 2015 03:00 ET

NAPLES, FL--(Marketwired - March 02, 2015) - topseos.com has reported the rankings of the 100 best SEO firms for March 2015. Leverage Marketing has been named the tenth best company due to their impressive performance during the topseos.com in-depth evaluation process. The recommendations are released each month to assist buyers of internet marketing services in selecting reputable firms.

These companies are judged in order to identify which produce the top overall solutions. This is accomplished through the use of a set of analysis criteria consisting of five verticals of evaluation used to measure and compare search marketing companies based on the most integral aspects. The five verticals of analysis used during this process include on page optimization, needs analysis, reporting methods, off page optimization, and keyword analysis.

In order to obtain a more in-depth picture of the firm, the topseos.com research team also interviews client references. Competing companies provide at least three client references to give the research team the opportunity to obtain insight directly from customers. In some cases clients contact topseos.com directly to voice their opinions.

Leverage Marketing has been named the tenth best search engine optimization service based on a rigorous evaluation of their produced solutions. The independent research team has named them due to their continued performance and their history of successful online marketing solutions. Those looking for a dependable search engine optimization solution to meet their specified needs should consider Leverage Marketing.

About Leverage Marketing

Leverage Marketing produces online marketing strategies with a refined proven process to meet the challenges and demands of their clients. Their services include their award-winning search engine optimization, pay per click management, local Search, and online reputation management. Leverage Marketing also produces other solutions and creates custom marketing solutions for businesses based on their needs and requirements.

About topseos.com

topseos.com is a well-known independent authority on internet marketing. The central objective of topseos.com is to determine and disclose those individuals or firms providing the top search marketing solutions all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top search marketing product or service by the independent authority.

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topseos.com Announces Leverage Marketing as the Tenth Best Search Engine Marketing Agency for March 2015