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Sportiqo will also launch a host of digital campaigns with Uthappa in the near future

by exchange4media Staff Published - Mar 21, 2023 5:00 PM | 2 min read

Sportiqo, a blockchain-based fantasy sports platform has announced ace Indian cricketer Robin Uthappa as their brand ambassador. Sportiqo marked the beginning of its operations in India in the month of February and so far, amassed 32,000 active users owing to its beta launch.

The stylish batter from Karnataka, Robin is a generational talent, wanted by every cricket league in the world. Uthappa was a part of the Indian squad which won the ICC World T20 in 2007. He is known for his masterful batting performances and his great impact on his teams success.

Speaking on the association, Robin Uthappa said, Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner.

He further added, Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.

We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era. said Anindya Kar, Chief Product Officer and Co-Founder of Sportiqo. With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.

Sportiqo will also launch a host of digital campaigns with Robin Uthappa in the near future.

Sportiqo has so far, raised $1.25 million (Rs. 10 crores) in the pre-seed round from angel investors with a focus on user acquisition in its first phase post-launch. The cricket stock market platform is already live for the ILT20 League, Pakistan Super League (PSL) and additionally, in the coming time, Sportiqo will add a portfolio of other sports and leagues as well such as the English Premier League and the Indian Premier League among others.

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Robin Uthappa named brand ambassador of fantasy sports platform Sportiqo - Exchange4Media

PRESS RELEASE

Published March 13, 2023

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ACE SEO Consulting is Calgary's Leading Internet Marketing Company with 15+ Years of Experience - EIN News

Some of the marketing industrys top trade bodies want to rewrite the terms and conditions of internet advertising at what they view as a transformational time. In a joint statement Wednesday, the American Association of Advertising Agencies (4As), Association of National Advertisers (ANA) and the Interactive Advertising Bureau (IAB) announced the formation of a joint task force that seeks to include representatives from across the ecosystem, including agencies, brand marketers, publishers and ad-tech firms, and result in a more frictionless and efficient buying experience.

The scale and complexity of todays digital media transactions requires an updated foundation of contractual terms and conditions that underpin this large marketplace, said Bob Liodice, chief executive at the ANA, in a statement around the news.

Set to launch in April, the Terms & Conditions Task Force will revise a framework that was first implemented in 2001 and has only been updated twice since then. Applicants must service the U.S. market.

The last changes to the guidelines were completed in 2018, before the COVID-19 pandemic and the introduction of many data privacy laws that have reshaped expectations around digital marketing while challenging the industrys ability to self-regulate.The 4As, ANA and IAB said the framework will be significantly overhauled with the latest push.

This year is expected to see a proliferation of state-level privacy laws, while the industry trade groups have been relatively unified in their push for a single federal mandate, viewing other approaches as too patchwork. At the same time, streaming and social media have risen to be some of the most popular channels in recent years, and disrupted areas like measurement.

The Standard Terms & Conditions for Internet Advertising provides boilerplate definitions of marketing terminology to streamline processes like drafting up contracts. In short, the document establishes a common understanding for doing business between various parties. The trades acknowledged that coming to common understandings isnt always a simple matter. The 4As represents the interest of agencies, while the ANA serves brand marketers. The IAB is focused on research and best practices for online advertising in a broader sense.

While the previous work in this area remains the industry standard over a decade later, simply too much has changed for us to not revisit, said David Cohen, CEO of the IAB, in a statement. Having worked on previous iterations, I know the road ahead will not be easy, but it is important work that has to be done.

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Top trade bodies to revise terms and conditions of internet advertising - Marketing Dive

PRESS RELEASE

Published March 17, 2023

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