Mediaboss Marketing

PRESS RELEASE

Published March 17, 2023

DocRokit is not just a typical agency; they are a comprehensive digital marketing agency that offers unrivaled digital solutions for businesses and individuals. With a team of specialists, they can provide excellent services to clients that will help grow their business on digital platforms.

DocRokit is a leading Orlando digital marketing agency that offers profitable digital services to clients. As a digital marketing company, they ensure that with their services, clients receive results. Their clients always appreciate the purpose of their investment thanks to DocRokits efficient marketing strategies, thorough target audience study, and customer-focused methodology. With their extensive expertise in digital marketing, they can confidently state that the team is adept at generating results that will give their company the best possible chance of success.

Effective internet marketing strategies can help clients get profitable ROIs. DocRokit understands the importance of delivering quality services that show results. They use the correct strategy to help businesses in the Orlando region improve their online visibility, attract more clients, and meet their marketing objectives. The specialists recognize how crucial it is to pay attention to every requirement. When clients engage with DocRokit, theyll allow them to speak, and they listen intently to ensure every objective is understood thoroughly.

While speaking of their services, the companys spokesperson says, At DocRokit, we know how to turn your businesses profitable on a digital platform. With the world turning digital, we help individuals and businesses reach their ultimate goals with effective internet marketing strategies. Providing our clients with a broad range of services, we ensure that every aspect of digital marketing is met. If you know nothing about the field, leave the job to the pros. Our team specializes in handling digital jobs proficiently."

For more information, visit https://docrokit.com/digital-marketing-agency-orlando/

DocRokit is Google certified partner, and they offer complete service. They are known for adopting a client-first mentality to ensure that each client feels like they are receiving the finest service possible and are being heard. This implies that the team prioritizes meeting every need. Some of their impeccable services include digital marketing services, YouTube Advertising, Pay-Per-Click, SEO Services, social media marketing, reputation management, content marketing, etc.

Conflicts and delays should be the least of concerns when dealing with DocRokit and the team. Every specialist here understands how significant a clients company is to them, so they develop and adhere to a schedule that enables the experts to ensure that the job will be finished on time.

The distinctive foundation of Docrokit is the data they have gathered over the years and the provision of a team to their customers who always have their best interests in mind. They stand out from the competition because they are only concerned with the company's long-term expansion. Theyll keep clients up to date on all the data they care about, including website traffic, conversions, sales, and rankings, with their all-in-one dashboard.

About the Company:

DocRokit has been a digital marketing agency in the business for years. They have been serving the industry for years with their internet marketing services. In addition, they are known for converting services into profitable businesses for clients in Orlando. Check out their website to explore their excellent marketing solutions.

Media ContactCompany Name: DocRokitEmail: Send EmailPhone: +1407-436-9120Address:745 N Magnolia Ave Ste 301 Room 2 City: OrlandoState: FL 32803Country: United StatesWebsite: https://docrokit.com/digital-marketing-agency-orlando/

Link:
DocRokit Is A Reputed and Reliable Orlando Digital Marketing ... - Digital Journal

[author: Noreen Fishman]

Law firm digital marketing is a rapidly changing science. That means information becomes outdated quickly, and it can be difficult to know whats true and whats not. Even with the latest information available, there are still plenty of digital marketing myths out there. Here are some of the most common ones affecting law firms today.

One of the most common digital marketing myths is that digital marketing is only for big law firms. Realistically, though, digital marketing is a critical component to helping your practice grow and you dont need a massive, corporate-sized budget to see results. We recommend spending 7 or 8% of your firms revenue on digital marketing efforts.

Even in todays landscape, some law firms think digital marketing is extra or nice to have. In truth, internet marketing tactics have become essential. Your online reputation is one of your firms most important assets, and you can bet that the majority of your future clients are performing research online. Social media and online credibility are todays word-of-mouth. You need to prioritize digital tactics in order to meet clients where they look for answers.

If youve done a good job with your website and have a well-designed website, you may think that it will do your marketing for you. After all, people can come to your website to find information and get in touch with you.

The only problem is actually stumbling upon your website. How do prospects find your website in the first place? Strategies like search engine optimization (SEO), content creation, pay-per-click (PPC) ads, and social media will bring people to your website (where you can then impress them with your terrific design and user experience).

A lot of law firms have come to realize the power of content creation but simply pushing out content isnt enough. For one thing, you need to focus on quality over quantity. Creating content for the sake of content wont help your marketing efforts. Focus on high-quality, well-researched content that provides real information and positions your firm as a thought leader. Furthermore, you need to promote your content in various ways. This post describes some ways that you can repurpose content for social media in order to see better results.

If youd like to learn how to create quality content thatll get your firm noticed, check out this free eBook: The Law Firm Guide to Content Marketing.

Sometimes lawyers feel a false sense of security when their competition isnt active online. Just because similar firms arent making the most of digital marketing doesnt mean you shouldnt.

Digital marketing will give your firm a leg up on your competition. Not only will you have increased brand exposure, but youll also reach your target audience more effectively than your competition.

Furthermore, if your competition isnt very active online, that presents more opportunities for you. Make the effort to fill any gaps that your competition is leaving online with valuable content and promotional programs.

The internet has billions of users and you can only serve people in your geographic market so does marketing online make sense? The truth is that todays platforms offer so many ways to segment your audience and narrow down your targets. Whereas with traditional marketing which targets anyone who is exposed to it, social media, paid campaigns, and PPC can precisely target people based on things like geography, demographics, and past activities. That means you wont waste advertising dollars on people who arent likely to be interested in your firm. Youll get a higher ROI due to reaching more qualified prospects.

This is one we hear a lot, and it couldnt be further from the truth. Email marketing is still one of the most effective ways of communicating and building relationships with your database. You can take things a step further by using marketing automation and lead nurturing tactics which make emails more customized. For more email tips, read this post on ramping up open and click-through rates.

Youre probably hearing a lot about online privacy concerns and how they are affecting marketers. But the truth is, people do prefer personalization in their communications. People prefer getting valuable information thats tailored to their unique interests and challenges, and are more likely to do business with firms that they feel understand them. In fact, people expect more personalization in marketing. That being said, its important to be transparent. Make sure to have an unsubscribe option and privacy policy available.

For many years law firms and lawyers have relied on traditional advertising tactics like TV and billboards. However, these tactics are not quite the most cost effective tactics for many. If youve always worked with a small budget, you might have thought advertising was out of your budget, however, the rise of paid search and paid social media had made advertising extremely cost efficient and granular.

Over 75% of Gen X is on social media, and many boomers spend almost 2 hours daily on social media. Social media is an important tactic for firms, as not having a presence online can lower credibility as many users across generations turn to social media when researching brands they may work with.

Related: Advanced Social Media Strategies for Law Firms eBook

Your firms website is often a users first impression, so it needs to stand out. However, website design and development best practices update periodically as preferences change and newer technology progresses. Your firm should plan and budget to update your website throughout the years.

Artificial intelligence has certainly revolutionized the digital marketing industry, however, AI certainly cannot do it all if you want a robust digital presence.

AI lacks creativity and requires human supervision in order to work. While you can leverage AI to help boost efficiency by using things like automation to send emails or Grammarly to check your copys grammar, AI can only help with some of your tasks and isnt capable of completely taking over your marketing strategy.

Sure, SEO has a much slower timeline than other tactics but this doesnt mean its not worth it. SEO is absolutely vital when it comes to digital marketing, as its how you ensure your firm can be found online in search engines. After all, 90% of internet sessions start with a search engine.

Just putting out a lot of content isnt going to do the job. You must be putting out quality content, and if this means lessening how much you produce- so be it. Try putting out content thats valuable to your audience, is educational, and speaks to their pain points.

Over 60% of all web traffic comes from mobile. Having a site or email thats not optimized for mobile is like shooting yourself in the foot. If a user cant easily access your site, email, or post on a mobile device, theyll likely click off and not engage with you again online.

Digital marketing is incredibly effective for law firms who understand the correct strategies and put them to good use. If you move past these 15 myths and use the latest digital tools and tactics, you can grow your firm substantially.

Go here to read the rest:
15 Digital Marketing Myths That You Shouldnt Believe - JD Supra

The brand has curated the #BetterZzzBetterMecampaign for World Sleep Day

by exchange4media Staff Published - Mar 19, 2023 4:00 PM | 2 min read

Sleep aid brand ZzzQuil is celebrating World Sleep Day via a quirkycampaignaimed at promoting the importance of sleep and help consumers establish healthy sleep habits.The brand has collaborated with popular internet sensation and music composer Yashraj Mukhate who has created a special sleep anthem for the audience.

Thevideoposted by Yashraj, shows how a person is constantly tired and unable to concentrate when he has not gotten proper sleep. He feels rejuvenated as soon as he starts consuming Vicks ZzzQuil Natura to get good sleep. The super quirky sleep anthem aims to promote the importance of sleep and help India get the most out of their Zzzs. The lyrics of the sleep anthem is extremely catchy and the brand has also announced prizes for consumers making a reel on the same.

Commenting on the association,Indian music producer, composer and viral sensation, Yashraj Mukhateadds,While health and wellness are on top of mind for Indians today, few are aware and pay attention to the significant impact that poor sleep can have on health. A good nights sleep is key to a great morning, and helps you unlock your best self. It certainly does that for me, and I am delighted to add a tune to ZzzQuil s #BetterZzzBetterMeCampaignwith my brand new DIN DHINAK DIN SLEEP ANTHEM.

Speaking about thiscampaign,Sahil Sethi, Senior Marketing Director & Category Leader, Health Care, P&G India, statesAs a World Leader in Sleep Health, and a proud partner to World Sleep Day 2023, P&G is on a mission to make India sleep better with our ZzzQuil #BetterZzzBetterMe Movement. This movement in collaboration with consumers, content creators, media houses, pharmacists, and associations, aims to create awareness on identification of sleep issues, good sleeping habits and ways to address occasional sleeplessness to be able to be your best selves

King of viral tunes and beats, Yashraj Mukhate is always in the spotlight for his quirky remixes that get netizens vibe with their tribe. His music is super additive thanks to catchy rhythm, up-beat tempo and memorable catchphrases.

People from all walks of life including Influencers and celebrities are getting ready to join ZzzQuils #BetterZzzBetterMecampaignand groove to Yashrajs DHINAK DIN SLEEP ANTHEM.

Read more news about (marketing news, latest marketing news,internet marketing,marketing India, digital marketing India, media marketing India, advertising news)

Tags Vicks Yashraj Mukhate Internet advertising Internet advertising India Marketing Internet Marketing Marketing campaign Marketing ad internet Internet ad internet news marketing advertising India marketing India

Read more:
Yashraj Mukhate creates anthem for the sleep deprived in Vicks ZzzQuil Natural ad - Exchange4Media

The summit will be held on 24th March, 2023

by exchange4media Staff Published - Mar 20, 2023 8:40 AM | 3 min read

exchange4media Group is back with the on-ground Mumbai edition of its flagship property - Pitch CMO Summit after three years. The upcoming edition of the conference will be held on the 24th of March, 2023, in Mumbai.

Fancode is the Co-Powered by Partner of the summit while the Co-Gold Partners are ABP News, DoubleVerify, Pepper Content & Torc ai.

Pitch CMO Summit Mumbai 2023 brings India's most reputed brands and top management to interact and share insights on their game-changing success stories under one roof.

The theme for this edition of the conference is The Agile Marketer.

After the keynote and valedictory address, many other vital sessions will occur at the Pitch CMO Summit Mumbai 2023. We live in an instant era - from our messages to our deliveries - we need everything to be faster than 5G. Why should our grocery delivery be slow then? Our next speaker is the co-founder of an e-commerce brand that has disrupted the way India buys groceries. Sharing with us this story of market disruption will be Aadit Palicha, Co-Founder & CEO, Zepto.

Another speaker at the summit represents a health & wellness consumer products brand. There is a notion attached to healthy food items that they cannot be as tasty! So, when our next Co-founding speaker was told that Millet snacks can be healthy AND tasty? Impossible!, she replied with Challenge accepted and turned the love for Millets into a mission. Born out of the dream to reinvent millets, the brand today is a part of the Tata brands roster. Sharing more brand insights on the brand story at the summit will be Rasika Prashant, Co-founder & CMO, Tata Soulfull.

The summit will witness a mix of impactful stories of new-age brands and also giants in their respective categories. Our next speaker will be representing an FMCG giant - Britannia Industries - which is one of India's leading food companies with a 100-year legacy and annual revenues in excess of Rs. 9000 Cr. Amit Doshi, CMO, Britannia Industries will be sharing cognizance on Insightful Storytelling With Agile Marketing.

Our next speaker comes from a brand that claims of leading the future of snacking with iconic global and local brands. Being a brand that most Indians remember and cherish, and one that has delivered iconic brand communication for its sub-brands over time, Mondelez empowers people to snack right in over 150 countries around the world. At the summit, Nitin Saini, VP - Marketing, Mondelez India, will be speaking about How Mondelez India Marries Ideas & Technology For Brand Building?

The next brand making its presence felt at the summit is another FMCG biggie. Loreal, for more than 110 years, has devoted energy and competencies solely to one business: beauty. Their mission has been to offer all women and men on the planet the best of beauty in terms of quality, efficacy, safety and responsibility. Gaurav Anand, Chief Digital & Marketing Officer, LOral India will speak about The Future of Marketing with Consumer Data.

The conference will be followed by the award felicitation ceremony of The Pitch Best CMO Awards 2023 to celebrate the stars of Marketing in India. Laqshya Media Group is the Title Sponsor for the Pitch Best CMO Awards 2023 with Vserv and Webengage as the Co-powered by partners and Mobavenue as the Growth Partner.

For more details, please check out the microsite:

https://e4mevents.com/pitch-cmo-summit-2023/

To attend the summit and awards, get in touch with

Chandrakant@exchange4media.com or kapil.ramudamu@exchange4media.com

Read more news about (marketing news, latest marketing news,internet marketing,marketing India, digital marketing India, media marketing India, advertising news)

Tags Cmo E4m Marketers Pitch CMO Summit Mumbai 2023 Internet advertising Internet advertising India Marketing Internet Marketing Marketing campaign Marketing ad internet Internet ad internet news marketing advertising India marketing India

Visit link:
Industry heads to share success stories at Pitch CMO Summit Mumbai 2023 - Exchange4Media

The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brands support for sports, creating priceless experiences, and catering to peoples passions

by Shantanu David Published - Mar 16, 2023 8:32 AM | 4 min read

As golfers tee off at the storied Delhi Golf Club for the second edition of The DGC Open, Manasi Narasimhan, Vice President and Head, Marketing and Communications, South Asia, Mastercard, the global payment tech company, is justly satisfied with the response. The field has 138 players from around 35 countries and includes close to 50 Indians, many of whom have won on the Asian Tour as well as on home soil.

For us, its about what our consumers passions are around the world, and in this case in India. Over here golf is an emerging sport. There was a perception earlier that golf was very affluent centric but theres been a lot of effort being done to broad-base it, get more women into golf and so on, says Narasimhan, noting that consumers have resonated strongly with the concept.

After last years success, we believe there is a lot more in store for us to build on the growing affinity for the sport in India. Hence, continuing our support for women in sports, we have curated a priceless experience for women golfers to learn the nuances of the sport from their idol Shiv Kapur and are looking forward to a great display of talent on the sprawling greens of the DGC over the next few days.

Narasimhan stresses that what is important to the company, more than just slapping a logo onto an IP is ensuring that consumers get to experience the pricelessness, so emblematic of Mastercards branding, with the iconic for everything else, there is Mastercard, a fixture of TV commercials for those growing up in the pre-internet era.

Digital is ubiquitous, but even within digital there is a move now for more authentic content, right from the new ASCI guidelines for influencers to follow to what people choose to follow. Nobody likes to feel that theyre being sold to, they prefer genuineness and authenticity. And thats our endeavour as a brand, says Narasimhan.

This is important in India, where Narasimhan observes we live and die by our phones. I read a sad statistic that we have more phones than toilets in India and theres enough evidence to show that its true. And so there has been a pivot.

That being said, Narasimhan is confident of the staying power of traditional media. India is a collectivist society. We like to gather together to watch sports and movies with friends and family on TV. Digital is a medium that caters to individuals, and youre going to be peering into your phone or tablet. No ones denying that digital is here to stay, but traditional media is also not going away.

Admitting that golf still carries with it the tag of affluence which may not have mass appeal, Narasimhan says that Mastercard is committed to catering to peoples individual passions. For the affluent and emerging affluent its golf. Cricket of course cuts across every demographic in India, so were in that. Weve recently signed on four badminton players who won the Thomas Cup as the sport is seeing a resurgence thanks to their success.

Its not about bridging the gap but catering to what people want to see and experience. Mastercard worldwide has identified nine passion areas, including art, music, movies, shopping, and one area that has emerged post the pandemic - wellness. We are present in all these areas, she says.

This includes curating experiences that people without a Mastercard cannot enjoy. While sports is popular in India, there are other areas like Mastercards Priceless Cities, which allows you, for example, to do yoga in front of the Sydney Opera House, and other crafted experiences.

Thats the beautiful paradox of payments. Whether youre buying medicines and groceries or are splurging on something youre really passionate about, you want the same method of payment: something effortless, seamless, and safe. Thats what we provide, concludes Narasimhan.

Read more news about (marketing news, latest marketing news,internet marketing,marketing India, digital marketing India, media marketing India, advertising news)

Tags Cricket Mastercard golf Manasi Narasimhan Shiv Kapur Internet advertising Internet advertising India Marketing Internet Marketing Marketing campaign Marketing ad internet Internet ad internet news marketing advertising India marketing India

More here:
We ensure consumers get to experience the pricelessness: Manasi Narasimhan, Mastercard - Exchange4Media