Archive for the ‘Internet Marketing’ Category

CPRA Regulations Approved and Effective Immediately! – Lexology

The long-awaited California Consumer Privacy Rights Act Regulations (CPRA Regulations or Regulations) have been approved by the California Office of Administrative Law. Back in July 2022, the California Privacy Protection Agency (CPPA) initiated a formal rulemaking process to adopt regulations to implement the CPRA of 2020. Throughout the year, the CPPA Board solicited public comment and prepared revised drafts of the Regulations. The final Regulations are encompassed in a 66-page comprehensive document. For clarification, the CPPA also issued an associated Final Statement of Reasons. The approved Regulations are effective immediately and update existing CCPA regulations.

Highlights of the Newly Approved, Final CPRA Regulations

According to Lisa Kim, the CPPAs Senior Privacy Counsel and Advisor, [o]nce again California is leading the way in protecting consumers privacy rights. We are excited to be the first in the nation to implement comprehensive regulations on data minimization and dark patterns. In an earlier announcement, the CPPA reported that the CCPA provides California citizens with key privacy rights, including the right to know the personal information collected about them by businesses, the right to delete that information, and the right to stop its sale to third parties.

KleinMoynihan Turcomaintains an extensive practice in the fields of Internet and mobile marketing law, consumer data privacy law, sweepstakes and promotions law,fantasy sports and gaming law,intellectual property and general corporate law. If we can be of assistance, please visithttps://kleinmoynihan.comor call us at(212) 246-0900.

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CPRA Regulations Approved and Effective Immediately! - Lexology

World Health Day and e4m Health & Wellness Marketing Awards … – Exchange4Media

The awards celebrate brands and agencies for creating, and marketing products that enable consumers to experience a better quality of life

by exchange4media Staff Published - Apr 7, 2023 9:02 AM | 4 min read

Health is the biggest asset today and being healthy is becoming the new life rule for everyone. Good health is an invaluable asset that leads to a fulfilling life. It is important to prioritise health and adopt healthy habits to ensure that we can enjoy life to the fullest. Today, World Health Day is being celebrated across the globe to raise awareness about physical and mental health that can help people live happy lives.

World Health Day is a great opportunity for people to focus on their fitness goals, practise healthy eating habits and make health their priority. As we shift our focus towards maintaining a healthy lifestyle, brands too have to pivot their strategies to cater to the consumers demand for high-quality and effective health and wellness products.

Health and wellness are critical aspects of human life. In line with this concept, exchange4media Group is proud to announce its 4th edition of Health & Wellness Marketing Awards. The awards celebrate and honour brands and agencies for creating and marketing products that help consumers experience a better quality of life. The award covers a wide range of categories right from food, consumer goods, technology, retail, and auto to real estate. If your brand speaks of healthier alternatives for the masses at large, nominate for the awards now!

Brands are now leaving no stone unturned to create products that elevate their customers lifestyle. Consumers are now putting health first among other things and are ready to pay for whatever it takes to get access to healthy and fresh food. With rapid data penetration, brands have got the much-needed opportunity to propagate the message that good health is central to human happiness and well-being through their smart advertising.

Speaking on the occasion of World Health Day, several industry leaders shared their thoughts on health being the biggest asset and focused on enjoying a healthy and fulfilling life. Suman Verma, Chief Marketing Officer, Hamdard, said, The World Health Day stands tall to raise awareness about health issues and to make each one of us conscious of the fact that our health is the most precious gift we can gift ourselves. We should make a pledge to become active & add some form of exercise in our daily regime.

Echoing the same sentiments, Ritu Mittal, Head - Marketing and Digital, Bayer India said, "On World Health Day, let us unite and pledge to make self-care accessible to all. With creativity, science, and technology, we can transform healthcare and make it more equitable. At Bayer, we work every day towards our vision of health for all. Together, let's ensure that no one is denied the basic right to access quality care, and that everyone can enjoy a healthy and fulfilling life."

Dr Ashish Bajaj, Chief Marketing Officer, Narayana Health, said it was time to revitalize the countrys healthcare ecosystem and focus on creating a healthier and prosperous future. On this World Health Day, the countrys healthcare ecosystem should revitalize itself and re-evaluate its current healthcare status. In order to achieve 'health for all' in our country, we must take a multi-pronged approach to health, including improving infrastructure, increasing the workforce, making healthcare affordable, promoting preventive health through appropriate investments, improving access to medicines, and addressing health inequalities.Our goal is to make it easier for people to prioritize their health and well-being so India can overcome challenges and create a healthier, more prosperous future, Bajaj said.

Mustufa Arsiwalla, Chief Marketing Officer, Britannia Bel Foods, said, Sensory pleasure from taste of food has been a major determinant of food take. In today's world, consumers are not just looking for products that taste good, they want brands that prioritize their health and well-being. Brands are fortifying a food or beverage with essential vitamins, minerals or function ingredients. e4m health and wellness marketing awards recognizes and celebrates brands that prioritize the health and well-being of their customers. It is truly inspiring to be a part of this movement towards a healthier future.

Click here to register: https://e4mevents.com/e4m-health-wellness-marketing-awards-2023/register

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World Health Day and e4m Health & Wellness Marketing Awards ... - Exchange4Media

DMi Partners Wins Two 2023 Internet Advertising Competition (IAC … – GlobeNewswire

PHILADELPHIA, April 06, 2023 (GLOBE NEWSWIRE) -- DMi Partners, the leading full-service performance marketing agency specializing in affiliate, email, paid search, and SEO, today announces it has won two (2) 2023 Internet Advertising Competition Awards from the Web Marketing Association. Since its founding in 1999, the IAC Awards recognizes honor excellence in online advertising.

DMis campaign entry Straight from the Block: How Sargentos and DMi Partners Turned Affinity into Effectively Customized Engagement was selected for both the Best Consumer Goods Email Message Campaign and Best Food Industry Email Message Campaign categories.

Through DMis segmentation efforts and content strategy, Sargento was able to not only introduce over 100,000 new subscribers to the joy of 100% real, natural cheese, but also continue to build on and develop its brand loyalty each month in perpetuity. Key metrics from the campaign include:

The WMA was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development. The IAC Awards were initiated in 1999 to recognize outstanding companies and individuals in their respective industries. Judging is based on creativity, innovation, impact, design, copywriting, use of the medium and memorability. Judges are carefully selected for their professional experience and an in-depth understanding of the current state-of-the-art in advertising design and technology, as well as the objectivity to score entries according to a predefined set of criteria.

We are beyond ecstatic to be honored by WMA with not just one, but two 2023 Internet Advertising Competition Awards, said Patrick McKenna, CEO of DMi Partners. At DMi Partners, we constantly work to develop and execute campaigns that help brands reach their goals in the most effective way possible.

DMi of late has been recognized for other industry awards. Within the past few weeks, DMi has been named to the Philadelphia Inquirers list of 2023 Top Workplaces, as well as by Gallup to its 2023 Exceptional Workplace Award (GEWA) list, which recognizes the most engaged workplace cultures across the world.

AboutDMi PartnersDMi Partners is a full-service performance marketing agency working with todays leading consumer, B2B, and e-commerce brands like Henkel, Sargento, Smithfield Foods, Vineyard Vines, Anthropologie, and SKIMS. The agency's innovative email and affiliate management leads a best-in-class suite of digital services, including SEO, paid search, e-commerce, branding and interactive, social media marketing, and advanced marketing analytics designed to engage target audiences to drive revenue.

Founded in 2003, DMi Partners today has more than 100 clients and 85 team members across the country, including Philadelphia, California, Georgia, and Florida. Staffed by big-agency talent and offering the personal attention and agility of a boutique, DMi Partners has been recognized for managing award-winning campaigns and a proven track record of delivering the highest quality marketing strategy, execution and results. Learn more by visiting http://www.dmipartners.com and LinkedIn, Twitter, Facebook, and Instagram, or contact us at info@dmipartners.com.

Media ContactsSeb Moradi & Elena LopezJmac PR for DMi Partnersdmi@jmacpr.com

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DMi Partners Wins Two 2023 Internet Advertising Competition (IAC ... - GlobeNewswire

FTC Makes It Easier to Say No with Proposed Rule to Limit Negative … – Morgan Lewis

March 27, 2023

The US Federal Trade Commission (FTC or Commission) proposes expanding the Negative Option Rule to all subscription agreements.

The FTC, in a 3-1 vote with Commissioner Christine S. Wilson (R) dissenting, published a notice of proposed rulemaking (NPRM) regarding an amendment to the FTCs Negative Option Rule concerning subscription services. The NPRM was released March 23, 2023, and comments will be due within 60 days of its forthcoming publication in the Federal Register.

The proposal would amend the current Negative Option Rule by expanding its scope to apply to all subscription agreements and strengthening consumer protections as follows:

Violations of the proposed rule would be penalized under the Commissions authority to prohibit unfair or deceptive acts and practices (UDAP), 15 USC 45. Because this penalty provision establishes statutory penalties of up to $46,517 per violation and the Commission could be expected to argue that each impression or viewing is a violation, the potential penalties for violations could be significant.

Moreover, all 56 states and territories have similar UDAP statutes that they may independently enforce in state courts. Some states argue, although it is far from clear, that a violation of a federal rule is a violation of state law. In addition, some plaintiffs class action lawyers may incorrectly argue that there could be a private right of action enforceable on a class basis.

The proposal significantly expands the scope and reach of existing law that dates back to 1973 with the last amendments in 1998. The current rule focuses on outdated marketing techniques and products and applies only to prenotification plans wherein the consumer is sent advance notice that the company will send them something (such as a book or album) and the consumer has a limited time to tell the business they do not want to receive it. Those of us of a certain age will recall getting CDs, cassette tapes, or 8-track cartridges that way. While such programs continue to exist, they are largely online, and the proposal sweeps within negative option programs subject to common subscriptions such as internet, cable television, and mobile phones.

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FTC Makes It Easier to Say No with Proposed Rule to Limit Negative ... - Morgan Lewis

Markets Brief: Why Investors Are Rushing to Quality in the Bond Market – Morningstar

Check out our weekly markets recap at the bottom of this article.

With the collapse of Silicon Valley Bank SIVB sparking fears of a broader banking industry crisis, theres been a sudden divergence in performance within the bond market.

High-quality bonds, including U.S. Treasuries, have surged in price while lower-quality, higher-yielding assets are falling.

Theres a credit event on the horizon, and people are worried about whats ahead, says Alfonzo Bruno, associate portfolio manager for Morningstar Investment Management.

For example, since March 8, as the news from Silicon Valley Bank began to emerge, the Morningstar US Treasury Bond Index has gained 3.7% while the Morningstar US High Yield Indexwhich tracks riskier corporate bondshas fallen 0.7%.

The rally in Treasury bond prices has led to a significant drop in yields. On the U.S. Treasury 2-year note, the yield has fallen to 3.76% from 5.05% on March 8, hitting its lowest level since September 2022.

Adding to the complexity around the concerns about the banking system is the fact that the Federal Reserve is still fighting inflation, which means interest rates could go even higher, or stay high for longer. Either way, theres a lot of uncertainty.

With all this happening, that increases the idea that theres hardship ahead for the economy, says Bruno.

Full-fledged recessions can come on quickly with little advanced warning, Bruno warns. All of a sudden, things extrapolate quickly. If you are on the wrong side of the risk spectrum, performance can be pretty bad, pretty fast.

Credit quality is an industry-standard measure used to gauge the risk of bonds. Specifically, its an assessment of how well an entity can consistently pay off its debts. Bonds with high credit qualitythose issued by reliable organizations such as the U.S. government or large blue-chip corporationsconsistently meet their debt obligations.

Bonds with low credit quality are riskier debts issued by companies with challenged outlooks or are smaller, untested companies. As a result, they with a higher likelihood of default. Credit scores range from AAA for the highest-quality bond issuers like the U.S. government; B+ for riskier bonds, which often come with higher yields; all the way down to C or even D for the riskiest junk bonds.

Since the troubles at Silicon Valley and other banks in the U.S. and Europe, Morningstars high-quality bond indexes have seen strong performance, while lower-quality indexes have suffered.

The flight to Treasuries and higher-quality assets is driven by perceptions of safety, he adds. When investors are worried about credit deterioration or potential defaults, they rotate out of corporate bonds and into Treasuries.

U.S. government Treasuries are considered risk-free assets, according to Bruno, as the government is extremely likely to repay its debts in any economic conditions. And with short-term Treasuries yielding what they are right now, investors can stay risk-free and still make 4.5% over the next couple of months.

The Morningstar US Treasury Bond Indexwhich measures the performance of fixed-rate, investment-grade U.S. Treasury bonds with maturities greater than one yearcarries an average credit quality of AAA, the highest-possible credit quality rating. Since March 8, the Treasury bond index has gained 3.7%.

Meanwhile, the lower-rated Morningstar LSTA US Leveraged Loan Index, which provides a comprehensive view of the U.S. leveraged-loan market and carries a credit quality of B, fell 1.1% during the same period.

Leveraged loans are loans made to companies that generally have low credit quality and have often high levels of existing debt. They are similar to high-yield bonds in terms of credit quality, but they come with added benefits that result in higher recovery rates in the event of default and make them less sensitive to interest rates.

The rally in interest-rate-sensitive U.S. Treasuries and the lagging performance of bonds driven by credit concerns marks something of a reversal of trends seen in the bond market since the start of 2022. Last year, interest-rate-sensitive bonds suffered big losses as the Fed raised interest rates, while credit-sensitive bonds were more buoyant.

The question for investors is how this new dynamic plays out from here.

The wild card continues to be the stability of the banking system, Bruno says. Banking crises are not something to take lightly: Any further indication of more stress within these mid- to small-sized banks can alter investment sentiment rather quickly.

If banks tighten their lending standards or stop lending in general, says Bruno, that has pretty severe economic implications. When businesses struggle to borrow money, hiring slows down and new projects stall. Anything that can result in a tightening of credit conditions isnt good for businesses in any way.

In such uncertain times, Bruno says investors will benefit from taking a methodical approach to adding risk. We dont want to get too excited when lower-quality bond spreads widen out, especially when they are still at long-term averages, he states. For now, with short-term Treasury yields where they are, investors can stay risk-free and still make 4.5% over the next couple months. Bruno says investors are seeing that sticking with Treasuries offers the best risk-return profile at this point, while we wait for more clarity from the Fed and wait to see how the situation turns out.

In times like these, Credit quality really starts to matter, says Bruno. You have to be selective on where youre taking risk.

Chinese internet giant Tencent TCEHY rallied as managements comments during the earnings call suggest the firm is now pivoting from cost-cutting to fostering growth, says Ivan Su, Morningstar senior equity analyst. The firm also reported solid fourth-quarter earnings results that met FactSet consensus estimates, with the highlight being 15% year-over-year growth in advertising revenue in spite of tougher macroeconomic conditions.

Shares of both Regeneron REGN and Sanofi SNY rose on news that their jointly developed drug Dupixent showed positive signs of being able to treat chronic obstructive pulmonary disease, which would make it the first antibody to improve symptoms. Morningstar healthcare strategist Karen Andersen raised her fair value estimate for Sanofi to $61 from $57 as a result.

Regeneron was due for a slight increase as well, but the positive news from Dupixent was offset by downward adjustments in revenue assumptions of Eylea, a Regeneron drug used to treat retinal diseases.

Payment software firm Blocks SQ shares tumbled over claims from Hindenburg, a notable short-seller, that Blocks Cash App business was built on fraud, and that 40%-75% of the accounts were fake. Morningstar senior equity analyst Brett Horn says he finds the evidence of the claims to be largely anecdotal, and reaffirms his $104 fair value estimate for the company. However, Horn notes that the claims could prompt a regulatory response.

Chinese internet retail platform Pinduoduos PDD shares slid after the company missed fourth-quarter revenue FactSet consensus estimates. Revenue came in at $5.78 billion, versus estimates of $6.05 billion. Dragging sales lower was a deceleration in its online marketing services revenue, which represents 78% of the companys total revenue. Online marketing services sales in the fourth quarter only grew 38% from a year prior, compared with 58% growth in the third quarter.

Pet product retailer Chewy CHWY saw its stock slide after reporting fourth-quarter earnings. While the results themselves were solid, Morningstar equity analyst Sean Dunlop says, Weakness in discretionary pet product spending and soft 2023 profit guidance sent narrow-moat Chewys shares tumbling. Management noted they were expecting EBITDA margins to either remain flat or decline up to about 50 basis points in 2023.

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Markets Brief: Why Investors Are Rushing to Quality in the Bond Market - Morningstar