Mediaboss Marketing

Loveland, Colorado (PRWEB) March 03, 2015

Every small business owner hears they need to improve their Internet presence to increase business. They are bombarded by email solicitations, cold-calling sales people and media experts telling them what they should do when it comes to online marketing. Meanwhile, they are trying to balance running a business every day. Many are left overwhelmed, paralyzed and failing to take advantage of new marketing opportunities.

Wise Geek Marketing (http://wisegeekmarketing.com/) solves this problem. It was created by two industry experts, Gordon Seirup and Vi Wickam, who realized they could leverage their combined talents and experience to create online marketing services that deliver results.

Online marketing is about making the most of the system, not cheating the system, said Seirup. Its a way to connect with your customers and prospects on the devices and networks they already use.

We all know that the days of flipping through the phone book to find a business are long gone. People look for the products and services they need online. The key is showing up where your customers are looking.

To be successful in online marketing, you need to understand your clients, their business, and their customers, added Wickam. Many online marketing companies dont take the time to get to know their clients. As a result, they miss opportunities to help those clients succeed.

Through a simple, guided process, Seirup and Wickam work alongside their clients to implement a strategy that works for their business. We want our clients to be able to concentrate on what they do best running their business while we do what we do best online marketing, said Seirup. Its our job to maximize exposure, drive traffic, and help convert those visitors into customers.

About Wise Geek Marketing Wise Geek Marketing is the result of two industry experts coming together to solve what they saw to be a rampant problem online marketing services that dont deliver results.

At Wise Geek:

The mission of Wise Geek Marketing is to provide tangible results using proven online marketing techniques. We each have more than 15 years of experience in marketing, website development, and business creation.

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Wise Geek Marketing Launches Online Marketing Service for Small Businesses

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'By 2017 CMOs will spend more on IT than CIOs'

We are in the midst of a period of great change. Evolving technology trends have altered the business world and as a result, the marketing function has had to adapt.

Whole departments and seasoned marketers are being urged to keep up with changing online behaviours to optimise every aspect of business from recruitment decisions to daily tasks and processes.

Money, money, money

Marketing departments are poised to exert even more influence over technology spending in the near future, with Gartnerpredicting that by 2017 CMOs will spend more on IT than CIOs.

>See also:The digital marketing cloud war: who will win over the CMO?

The reasons behind this arent hard to fathom, with technology driving a change in how organisations connect to, communicate with and convert customers. The majority of marketers recognise the potential it offers to help revolutionise marketing. This is further supported by an extension of technologys reach across the organisation, with finance and other departments looking to digitally innovate.

The IT function is also being encouraged to actively support these efforts by using technology to grow organisations and help free it from its traditional definitions and limitations. It is clear technology is a central pillar of investment, not only for the marketing department but across organisations in general.

Customer touchpoints

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