Mediaboss Marketing

PRESS RELEASE

Published May 1, 2023

Sounds Local will publicize a free webinar series starting on 1:30 pm eastern on April 12, called the future of digital marketing with marketing expert Mike Filsaime. These webinars will reveal how A.I.-driven marketing can help boost results for business and offer a way to stay ahead of the competition.

Attendees will be the first to learn about a major new product announcement for Groove.A.I. a new software platform that integrates with ChatGPT. Utilizing deep learning technology this software is programmed to use preset prompt engineering to generate copy that is tailored to each individual user's unique style and tone of voice, making it easy to produce content that truly represents a company brand more effectively. With the power of A.I. (Artificial Intelligence) it also automates well tested marketing strategies integrating an intuitive website builder and landing page funnel builder. Providing a faster method to build a professional online presence in minutes. Attendees are encouraged to ask questions live, and get information not readily available through other channels.

Topics covered in this training include the following:

"Known as the Michael Jordan of Internet Marketing. The over-the-top expert on funnels, in front of, and behind the scenes! Mike holds the distinction of doing more Million Dollar launches for more brands than any marketer." Again, Mike Filsaime will be leading the presentations.

People interested in the future of digital marketing with marketing expert Mike Filsaime webinar series can register free at: https://gotowebsite.online/groovewebinar.

About Sounds Local

Sounds Local has introduced thousands people to cutting edge marketing tools and strategies since 2005. Offering marketing resources and training, this company serves entrepreneurs and digital marketers in the start up phase.

Sounds Local

3214 North University Avenue204United States

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The Future Of Digital Marketing With Marketing Expert Mike Filsaime ... - Digital Journal

Nowadays, digital marketing has become an essential tool for businesses to reach new customers and build their brands. One of the most crucial elements of digital marketing strategy is Search Engine Optimization (SEO).

"SEO stands for search engine optimization, is a set of techniques used by professionals to improve a website's ranking in search engines. It can help boost traffic to websites, increase conversions, and contribute to business success." Daren Ng at Gorilla Digital Marketing and Search Engine Optimisation SEO Company said.

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"Moreover, it helps businesses stay ahead of their competitors by ensuring that their content appears higher in search engine results pages (SERPs). With its ability to drive organic growth and keep businesses relevant, it's easy to see why SEO is an important factor when it comes to digital marketing today."

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About keyword research - what words and phrases do we want to target to maximize our SEO efforts?

Keyword research is a critical component of search engine optimization. It's an important step in the process for any digital marketer looking to maximize their visibility and reach target customers by fulfilling their intended query.

By researching relevant and specific keyword phrases, marketers can create content that is optimized for search engines and more likely to be found by users. This allows them to drive more organic traffic to their websites, increasing their chances of conversions. Additionally, it helps them gain an understanding of how people are searching for products and services related to their business.

Keyword research is essential for any digital marketing planning, so it's important for marketers to understand the importance of SEO in order to get the most out of their efforts.

Off-page and on-page seo are both imperative to your content success. Once the right keywords have been identified, it's time to move on to on-page SEO.

On-page SEO is the process of optimizing individual web pages in order to maximize their visibility and rank higher in search engine results on first page.

This involves ensuring that content is fine-tuned for both users and search engines by including relevant keywords throughout, as well as other elements such as meta descriptions and title tags.

Content SEO also includes optimizing images and videos for better rankings.

By following these practices, marketers can ensure that their content is seen by prospects, increasing the likelihood of conversions.

Ultimately, proper on-page, and technical SEO is an essential element of the success in higher ranking.

Now that we've discussed on-page SEO, it's time to move on to off-page SEO. This involves activities outside of the website itself, such as link building and gaining exposure through social media.

Link building is a crucial part of off-page SEO, as it helps search engines determine the relevance and authority of a website. By creating quality backlinks from other websites, marketers can increase their website's visibility and rank higher in search engine results.

Additionally, engaging in social media campaigns can help attract more attention to your content, further increasing its exposure.

Off-page SEO is an important part of any digital marketing strategy, as it helps ensure that potential clients see your content.

SEO is a great way to increase the visibility, as it helps your website rank higher in search engine results. It also provides a better user experience, by making the website more accessible and easier to navigate. To ensure SEO benefits, it's important to follow best practices such as optimizing content for keywords, utilizing link building, and creating a mobile-friendly website.

SEO has become an integral part of the success of any online marketing.

It helps to boost rank performance, which in turn leads to more traffic and potentially more conversions.

SEO expert does this by helping your website appear higher on the SERPs, so it's easier for customers to find you.

With the right SEO techniques, you can make sure the website stand out against the competition and get noticed by as many visitors as possible.

SEO not only boosts visibility, but it can also have a major impact on the user experience.

By optimizing website content, structure, and design for SEO, you can ensure that users are presented with the most relevant and useful information in an easy-to-navigate format.

This makes it simpler and faster for them to find what they're looking for, increasing both engagement and satisfaction.

It also helps drive more organic traffic to your site, as visitors are more likely to stay on your page if they find the content helpful.

Ultimately, SEO can bring multiple benefits in terms of user experience which is why it's so important for businesses to take it seriously!

When it comes to SEO, the key is to take a proactive approach. That means utilizing the best practices available and implementing them in order to maximize visibility and user experience, resulting in higher conversion rate.

This includes creating quality content, improved page titles and descriptions, implementing backlinks, and more. All of these strategies can help your website rank higher in search engine results, thereby increasing its visibility and improving user experience.

It's important to remember that SEO is an ongoing process continually refining and improving your strategy can help ensure that you're getting the most out of it!

SEO and content marketing go hand-in-hand: content is key for SEO success, and the role of SEO is to help content reach the right audience. Similarly, SEO and social media are important for connecting brands with their target audience; SEO can help social media posts reach more people, and social media can help SEO efforts.

Search engine optimization (SEO) and content marketing go hand-in-hand to create a powerful digital marketing strategy.

By leveraging SEO techniques, marketers can ensure that their content reaches the right people at the right time.

Content marketing helps to promote brands, products, and services through optimized web pages, blog posts, videos, and more.

With SEO, content can be tailored for key search terms that attract targeted clients.

Additionally, by analyzing user behavior with analytics tools, marketers can determine which content resonates best with their target audience and update their strategies accordingly.

SEO and content optimization are essential tools for any digital marketer looking to increase their visibility online.

Social media marketing and SEO digital marketing go hand-in-hand as well. By leveraging social media platforms, marketers can reach their target audience directly and create a strong presence online.

With SEO optimization, content can be tailored to draw people to the brand's social media profiles, which can lead to more engagement with targeted customers. Additionally, by understanding user behavior on each platform, marketers can adjust their strategies accordingly and make sure that their content is reaching the right people at the right time.

Social media marketing and SEO are great tools for any digital marketer looking to gain an edge over the competition.

Optimizing content can help enhance SEO and digital marketing. From there, we can move on to adapting to SEO changes to ensure success in this ever-evolving digital landscape.

When it comes to optimizing content for SEO and user experience, it's essential to develop a sound content strategy.

This involves understanding the audience, finding relevant topics and keywords, and crafting compelling content that drives engagement.

SEO works best when the content is created with an audience-centric approach, so it's important to ensure that your content aligns with user intent and provides value.

Taking the time to create a solid content strategy can be invaluable when it comes to boosting your website rankings and getting more eyes on your brand.

It's important to keep up with the ever-changing landscape of SEO and digital marketing, as new trends and algorithms are constantly emerging.

Having an effective SEO strategy that adapts to these changes is key for achieving success in this domain.

Developing a good understanding of the basics of SEO can help with this, such as how to create content that aligns with user intent and contains relevant keywords.

Additionally, staying aware of any new updates in the industry is essential for keeping up with changes in SEO and internet marketing strategies.

With a flexible approach and attention to detail, you can ensure that your seo strategies and digital marketing remain relevant and effective.

Increasing organic traffic to your website is one of the key benefits of SEO in digital marketing. It helps to drive more visitors to your website and can improve your visibility in SERPs. Furthermore, SEO can also enhance your brand's credibility, as it provides customers with more relevant and trustworthy content.

Increasing organic traffic is one of the biggest benefits of SEO in digital marketing. By optimizing websites for search engine algorithms, businesses can organically draw more visitors to their sites, increasing website traffic and leads.

SEO can help increase visibility online and bring more targeted customers to an organization's website than any other digital marketing technique. Additionally, because SEO efforts are focused on organic search results, there are no associated costs for promoting your business through this method, unlike paid ads.

As such, SEO is an invaluable tool for businesses looking to maximize the reach of their digital marketing campaigns without spending a lot of money. This makes it an invaluable asset when it comes to building a strong online presence and cultivating a customer base.

Once a website is optimized for SEO, it can help increase its visibility online and draw more clients to the business.

Local SEO, in particular, is great for businesses looking to target their local area and increase their presence there.

With the right optimization tactics, a company can make sure that they are appearing at the top of local search results and increasing their online visibility.

As such, SEO can be highly beneficial when it comes to increasing a business's reach without breaking the bank on other digital marketing budget.

When it comes to enhancing a business's brand credibility, SEO can be extremely helpful.

By incorporating SEO tactics such as off-page optimization and focusing on ROI, businesses can make sure that they are getting their message out there to the right people in their local area.

This will not only help improve their visibility and reach but also increase their trustworthiness with customers.

With a good SEO strategy in place, businesses can enhance their brand credibility and build an even stronger presence online.

Did you know that SEO is responsible for driving more than 30% of all website traffic? This statistic alone should be enough to demonstrate the importance of SEO in digital marketing.

SEO plays a key role in helping businesses reach their target audiences by optimizing websites, creating content and utilizing various other digital marketing techniques.

When it comes to digital marketing, the difference between SEO and other methods lies in how search engine algorithms work.

Unlike other tactics such as paid advertising or social media campaigns, SEO works to improve search engine rankings organically without relying on ads or sponsored posts.

By leveraging the right keywords and taking advantage of other optimization strategies, businesses can increase visibility and gain more web traffic over time.

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Premium SEO Services Offered by Gorilla Digital Marketing and Search Engine Optimisation SEO Company in H - Benzinga

Influencer marketing is a traditional and contemporary marketing technique.

Fremont, CA:Influencer marketing is increasingly common in internet marketing. It's been a term for quite some time and gets frequently mentioned in the mainstream media. Some individuals are still confused about what influencer marketing is all about. Some people may be curious about influencer marketing when they hear the term for the first time.

The notion of celebrity endorsement gets incorporated into a current content-driven marketing strategy through influencer marketing, a blend of classic and modern marketing approaches. Every campaign in influencer marketing involves collaborations between brands and influencers, which is its main point of distinction.

Influencer marketing, though, is not only for famous people. Instead, it concentrates on influencers, including some who aren't traditionally considered significant. It's also important to remember that most influencers have put much effort into gaining a devoted and fervent following. The fact that these consumers choose following influencers over companies is not coincidental. The audience could care less about their brand and are solely interested in influencers' thoughts. Try not to impose rules and business procedures on potential influencers. They own the audience and may easily go, taking their followers alongside them.

Influencer marketing entails a company including an online influencer to promote one of its offerings or services. Many influencer marketing partnerships are less formal than that; for instance, companies may work with influencers to raise their brand's visibility.

Unlike celebrities, influencers can get found anywhere. They might be anyone. They are influential because of their vast internet and social media followers. Influencers include well-known fashion photographers on Instagram, knowledgeable cybersecurity writers on Twitter, and well-known marketing executives on LinkedIn. There are prominent people in every industry; users must look for them. Some individuals can have hundreds of thousands (although not millions) of followers. However, many will be average folks and may have just 10,000 followers, or even less in some situations.

Nonetheless, they will have established a reputation as specialists in their industry. They are the go-to persons for answering people's questions. They are the ones who post the most interesting social postings on their particular themes, depending on their field of expertise. They post the most beautiful photos, create the most entertaining movies, and host the most instructive online debates.

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The Influencer Marketing Revolution: How Did Influencers Start... - MarTech Outlook

At the e4m CTV Conference, industry experts came together for a panel discussion on - Power Of Connection: Making CTV Advertising Work For Brands

by exchange4media Staff Published - May 1, 2023 11:53 AM | 5 min read

The first edition of the e4m CTV Conference kick-started on a high note, with the who's who of the industry in attendance. The first session of the conference delved into the topic of Power Of Connection: Making CTV Advertising Work For Brands. The session, chaired by Nikhil Kumar, Vice President - India, SEA & ME, mediasmart, comprised stalwarts like Anil Pandit, Senior VP - Precision - Digital Marketing, Publicis Media; Yatnesh Pandey, VP Marketing, Greenply; Karan Taurani, Senior VP, Elara Capital; Sujay Rachh, Chief Marketing Officer, Nuvama Group, and Siddharth Dabhade, Managing Director, MIQ.

They shared insights on how brands could leverage the power of this innovative technology and reach their target audience with precision, optimise strategies and overcome challenges, and be ahead of emerging trends to create engaging ads.

Asked how does one see the advertising landscape changing over the next decade, Pandit said, CTV, for sure, is here to exist and we are all seeing a lot of numbers on or around CTV. The growth of CTV ad spends is nearly 47 per cent, year on year, and is touted to become a $395-billion market by 2027. When we look at all these numbers, the watch time has gone up to nearly four hours. I think if the consumers are present on these devices, ad dollars have to follow. That's important. It starts with the consumer and ends with the consumer being targeted in the right way.

Pandey spoke on the future of television and how he sees the landscape changing, Never before has there been a time when you have so much content to watch and so many ways to reach the audience. So, I think, this CTV trend is here to stay. Especially the challenger brand or the hard marketing category like us. We are not the brand where you have to just watch and then you can take the click and action. This kind of new emerging media always helps us to reach our audience.

Dabhade added, At MIQ, we operate in over 30 countries and have a global view as well about this phenomenon. And we have a TV intelligence panel for all the countries we operate in, and its like a brand-specific intelligence hub as well. So, most of the brands when we look at where their audience is, in the last three years, we have seen the shift that earlier it was like 30 per cent on connected TV and 70 per cent on linear TV, and in three years' time, in most of the markets, it is now reversed. So the audience in all markets is changing and it is a basic human behaviour because of the convenience or the plethora of content coming there and the whole digital ecosystem has evolved. And in India, in particular, because our data rates are low, smart TVs are affordable as well. So, the whole ecosystem is in place. And hence, the numbers are quite big.

The way people wanted to see the content has also changed. Taurani opined on whether he feels that CTV is a space that requires media conversations, I think, generally, it does. There is a serious threat here that we see as far as time spent in consumption patterns is concerned. Firstly, I think, connected TV, affordability-wise, is no challenge. Second, in terms of picture quality, you have got 4K, which is far superior as compared to the normal TV that you would have. But there are two-three risks, I feel, in terms of connected TVs scaling up in India. One big challenge is around data. Wire broadband is something the penetration numbers are quite low in a country like India. So, you will have to mirror the broadband penetration numbers and then peg that to the smart TV growth numbers. Secondly, from the advertising standpoint, I believe definitely there is a huge opportunity for connected TV to gain share within the advertising universe but you have to really get good measurement systems in place.

Sharing the marketers view and agreeing with his co-panelists, Rachh said, Imagine a situation for marketers like us who want to drive our messaging to the affluent audience and want to reach out to a certain target audience. In fact, a lot of people say that the golden era was when you put everything on the TV and then you kind of wait and watch whether or not it is working for you. But I feel that the golden era is now because what happens is that now I can actually reach the relevant audience because my product is for a certain affluent audience and, therefore, for me, TV was always a challenge. Getting on to TV was always a question mark. But with the ability to reach out to the relevant audience, measurability coming in and content getting better and better for us as marketers, I don't think there is a better time to look at content-connected TV in the future.

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Tags connected TV CTV e4m CTV Conference Internet advertising Internet advertising India Marketing Internet Marketing Marketing campaign Marketing ad internet Internet ad internet news marketing advertising India marketing India

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'The CTV trend is here to stay and ad dollars will follow' - Exchange4Media

Javed posted a story claiming that a Mumbai restaurant didnt allow her because of her attire, but the episode turned out to be a marketing tactic

by exchange4media Staff Published - May 1, 2023 5:31 PM | 2 min read

Food delivery app Zomato, known for its quirky advertising and marketing tactics, has come out with something different this time- rope in actress and Internet personality Uorfi Javed with a twist.

Earlier this week Javed created a buzz on the internet when she posted that a restaurant in MUmbai denied her entry because of her clothes.

"WTF! Is this really 21st-century Mumbai?!?! I was denied entry at a restaurant today. Its okay if you dont agree with my fashion choices. Its NOT to treat me differently for it. And if you are, admit it! Dont give some lame excuses. Pissed off ! Please look into it. @zomato #mumbai.

However, what puzzled netizens was the fact that she had tagged Zomato, asking the platform to look into it.

The video of Javed not being accepted by the restaurant was later posted by popular film photographer and content creator adding #ad in the caption. In the video, the manager is explaining that the restaurant is overbooked due to the Zomato Gold Dining Carnival. And it turned out that Javed was refused entry not because of her attire but because of the restaurant being full.

https://www.instagram.com/p/CrdhazvuIMB/?utm_source=ig_embed&utm_campaign=embed_video_watch_again

Uorfi then posted her chats with Zomato, wherein the food delivery app apologized the influencer and delivered a basket to her, to which she replied - "Thanks for sending the dress" with a caption on the post - "Kisi ka basket, kisi ka outfit"

https://www.instagram.com/p/Crievk7M8wL/

Amused by the whole episode, people have been applauding Zomato's marketing tactic.

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Tags Marketing Zomato Uorfi Javed Internet advertising Internet advertising India Marketing Internet Marketing Marketing campaign Marketing ad internet Internet ad internet news marketing advertising India marketing India

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Marketing it right: Whats Zomato got to do with restaurant denying ... - Exchange4Media