Mediaboss Marketing

Toronto, Canada (PRWEB) February 04, 2015

Numero Uno Web Solutions (http://www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on a recent study showing that the majority of businesses find Internet marketing to be effective in attracting new customers and that an increasing number are budgeting more for online marketing in 2015.

According to a recent study, 75% of businesses believe that Internet marketing is effective or very effective at attracting new customers; in 2013, that number stood at 68%. Twenty percent of respondents said Internet marketing is not effective and four percent dont do any Internet marketing. (Source: Anderson, M., 37% of SMBs plan to spend more on internet marketing in 2015, BrightLocal.com, January 7, 2015; http://www.brightlocal.com/2015/01/07/37-smbs-plan-spend-internet-marketing-2015/.)

Every year, an increasingly larger number of companies understand that online marketing is essential for increasing their audience, attracting new customers, and growing their business, says Ara Libarian, General Manager of Sales at Numero Uno Web Solutions. At the same time, at 20%, there are still a large number of businesses that are not getting value for their money. If their online marketing campaign isnt working, perhaps its time to start looking for a different Internet marketing firm.

The study also found that 37% of respondents plan to increase their Internet marketing budgets in 2015, versus just 21% in 2014. Further, at 47%, almost half are unsure whether or not they are going to increase their online marketing budgets. The number of brands who have no plans to increase their Internet marketing budgets this year has been halved to just 16%, down from 32% last year.

The fact of the matter is that Internet marketing helps brands connect with more customers. The number of businesses that are going to increase their Internet marketing budgets in 2015 is up 76% year-over-year at 37%, Libarian concludes. Exactly how much brands spend each month depends on the size, but businesses with 50 or more employees already spend $3,200 on average each month. In 2015, more than a quarter of marketers plan on boosting their online marketing budgets by as much as 25%. (Source: 182 Marketing Executives Reveal Their 2015 Success Tactics, Conductor web site; ww2.conductor.com/rs/conductor2/images/Marketing-Executives-Reveal-Their-2015-Success-Tactics.pdf, last accessed February 3, 2015.)

Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a companys search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).

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Numero Uno Web Solutions Says Most Businesses to Increase 2015 Internet Marketing Budget

Last month, BrightLocal released some research looking at SMBs marketing strategies and budgets. It found that 34% of respondents allocate less than 10% of their marketing budgets to online channels while 50% allocate less than 30% and only 29% allocate over 70%.

We spoke with BrightLocal CEO Myles Anderson about some of the studys findings. He told us, I found this figure a little perplexing when you consider the other responses SMBs gave. 75% said online was effective at bringing in new customers & 3 of top 4 most effective marketing channels are digital. Yet SMBs allocate a disproportionately low % of their marketing budgets online. I believe the reason is a combination of a few factors.

Many business owners handle it themselves so dont assign a monetary budget to online marketing, he said. The survey showed that 64% of business owners handle their internet marketing themselves. Online marketing isnt applicable or doesnt work for some businesses so they dont invest. Some businesses rely solely on Word of Mouth to bring in new customers so dont invest in online. Budgets are too low to play in the online arena.

BrightLocal has since come out with some follow-up research taking a closer look at data and comparing responses based on the size of the SMBs that took part in the survey. It found, for one, that there is a direct correlation between the number of employees the business has and the monthly marketing budget.

Heres a look at company size vs. planned spend on internet marketing for 2015:

From further analysis we can see that larger organizations are more bullish about increasing their online spend, while smaller (which make up the majority of our respondents), are less assertive, writes BrightLocals Ross Marchant. Not only is there a higher sense of uncertainty in the group, but there are far more who confidently say they will not increase their online marketing spend.

The question is whether the increased uncertainty comes from external factors affecting their future planning, or whether they simply dont feel that the ROI from internet marketing is adequate enough, he adds.

While 94% of SMBs with 50+ employees say internet marketing is effective or very effective, 30% of those running the business on their own say its simply not effective. When you have to do everything, its not hard to understand why that might be.

Image via BrightLocal

Original post:
Smaller SMBs More Afraid Of Increasing Online Marketing Budgets

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