Archive for the ‘Internet Marketing’ Category

Amitabh Bachchan urges everyone to prioritise mental health in new Medibuddy ad – Exchange4Media

Digital healthcare platform MediBuddy launched its new fifteen-second awareness video featuring Amitabh Bachchan, who was on-boarded as the brand ambassador earlier in 2022. The video urges people to prioritise their mental health on account of World Mental Health Day, observed on October 10. The unprecedented times of the coronavirus pandemic made society realise how critical it is to be aware of mental health. Subsequently, helping with getting rid of stigma around prevalent issues such as depression and anxiety is also very important.

The digital healthcare platform has released the video with the objective to emphasise the importance of mental and physical well-being, featuring brand ambassador acting legend Amitabh Bachchan, who encourages people to know the advantages and ease of digital healthcare via MediBuddy. The video is being promoted through all major media outlets and social media platforms to spread mental health awareness.

Commenting on the campaign, Satish Kannan, Co-founder and CEO, MediBuddy, said, "We at MediBuddy always encourage people to prioritise mental health and make constant efforts to make high quality healthcare available nationwide. Having acting legend Amitabh Bachchan as our esteemed brand ambassador, we aim to reach out to a large audience base and convey our message of giving more importance to mental health. Also, we intend to highlight that assistance for mental health care is available on our digital platform with complete guarantee on confidentiality. We have witnessed over 81% increase in queries related to mental health recently, which showcases the increasing trust of people in digital platforms.

MediBuddy has always been at the forefront of promoting the importance of mental & physical health and accelerating Indias digital medical ecosystem. The digital healthcare platform has a partner network of over 90,000 doctors, 7,000 hospitals, 3,000 diagnostic centers, and 2,500 pharmacies across the country. MediBuddys integrated ecosystem enables a one-stop healthcare solution for Lab Tests, Medicines Delivery, Vaccination, Surgery Care and Expert Consultations in 20 Indian languages to cater to the needs of people in tier 2 & tier 3 cities as well.

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Amitabh Bachchan urges everyone to prioritise mental health in new Medibuddy ad - Exchange4Media

Kia onboarded as automotive partner for FIFA U-17 Women’s World Cup India 2022 – Exchange4Media

Kia India supplied 68 vehicles across its product range to FIFA, to support the transportation needs at the U-17 Womens World Cup India 2022. The vehicles, including 30 units of Kia Carens, 20 units of Kia Carnival and 18 units Kia Seltos were handed over to FIFA officials in a vehicle handover ceremony at theDY Patil Stadium, Navi Mumbaiheld on7thOctober 2022. The ceremony was attended byTae-Jin Park, Managing Director & CEO, Kia India andJaime Yarza, Director of Tournaments, FIFA.

Kia is the official automotive partner for FIFA U-17 Womens World Cup India 2022. Kia vehicles will be used by FIFA to transport national football teams, referees, match officials, delegates, and other VIPs during the entire event. Kia will also provide 24-hour roadside assistance to FIFA, throughout the tournament.

Tae-Jin Park, Managing Director & CEO, Kia Indiasaid,We are extremely proud to be associated with FIFA U-17 Womens World Cup India 2022as the official automotive partner. With the rising popularity of football in India, this partnership made a natural fit here. FIFA tournaments are followed by millions of football fans worldwide and associating with such platforms allows us to reach out to Kia enthusiasts on a large scale. Kia and FIFA have been long term partners and being a part of this event in India has been an absolute privilege.With a passion for sports, Kia India is committed to support such global tournaments by offering its world class products that cater to the mobility needs of one and all.

Jaime Yarza, Director of Tournaments at FIFAsaid,Kia has been a trusted partner of FIFA since a very long time, and we are excited to team up with them once again for the U-17 Womens World Cup India 2022. Kia understands our transportation needs and have an important role to play in the operational success of the event. We are confident that this partnership with Kia will help both reach out to a wider audience and take football closer to its fans worldwide.

Kia has been an official sponsor of FIFA on numerous events, including the FIFA World Cup, since the beginning of the partnership in 2007. The FIFA U-17 Womens World Cup 2022will be held in India from 11th30thOctober22 with matches to be held in Navi Mumbai, Bhubaneshwar and Goa. This is the 7thedition of the biennial youth tournament and the first-ever FIFA womens competition to be hosted by India.

Photo caption:(L-R)Ankush Arora, Project Director, Local Organizing Committee for FIFA U-17 Womens World Cup India 2022,Tae-Jin Park, MD & CEO, Kia India,Jaime Yarza, Director of Tournaments, FIFA &Myung-sik Sohn, Chief Sales Officer, Kia India along with the event mascotIbhaat the vehicle handover ceremony.

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Kia onboarded as automotive partner for FIFA U-17 Women's World Cup India 2022 - Exchange4Media

Hasnain Nawaz makes it to the top of the e-commerce industry – wknd.

By Ammar Tarique

Published: Mon 10 Oct 2022, 2:29 PM

Last updated: Mon 10 Oct 2022, 2:31 PM

When Hasnain Nawaz was laid off from his job, he was heartbroken. He had worked so hard to climb up the ladder of success, but it all came tumbling down when he lost his job. "I remember the day like it was yesterday," he said. "I was in my old Honda CD 70 bike, driving around aimlessly, wondering what I could do next."

But that's when Nawaz decided to take a different approach. He started looking for other ways to make money as an e-commerce strategistand that is when he found Fiverr and Upwork. "It was like a lightbulb went off," he said. "Here are all these people who need helpwhy not me?"

Today, Nawaz is an example for the youth who look up to hima successful entrepreneur who shows them how they can make their dreams come true too!

Early education and career

Nawaz went to a local government college, where he earned an associate engineering degree in 2014. It was only after completing his degree that he realised his future did not lie in engineering. So, he enrolled in computer science classes, got diplomas in IT subjects, and learned PHP software development. After graduating from college, he began learning SEO and e-commerce on eBay and Amazon.

"Even though I did well in school and had a decent job lined up after graduation, all of those things felt like dead ends for my future: no bright future in engineering meant no bright future anywhere else either," said Nawaz.

Soon after, he got his first job as a computer operator for Pepsi. He eventually moved on to work as an e-commerce associate at one of his countrys top agenciesall while continuing to polish his skills in digital marketing.

Losing his job

When Nawaz was laid off from his job, he had no idea that he would be leaving with such an emotional impact. He had always been a hard worker. He was always excited to go to work and he loved what he didhe was an excellent employee. But in return for all this hard work, he earned a suspension from the company.

It was a complete shock to him. He thought that his employer realised how much value he brought to the company and decided to give him a break so they could focus on other projects instead of putting him through more stress and frustration. But it turned out that his employer didn't see it like that at all. They just wanted to get rid of him as quickly as possible because they were afraid that he would get too big for his britches. But it came as a shock to him when he found out what happened because he knew how much effort it took for him to make it in this world and now someone had taken that away from him without any reason at all.

It was at this point in his life that Nawaz decided to become an entrepreneur and create his own company. He wanted to be in control of his life, and he knew that if he could build up a successful business then no one else would ever be able to take that away from him again.

Nawaz decided that he was going to go into the digital marketing business because this is what he knew best.

Entering the entrepreneurial world

In a world full of doom and gloom, it's easy to feel like you're drowning.

But Hasnain didn't let his layoff deter him. He knew he had to keep going and make the best of his situationso he launched himself into entrepreneurship.

Talking about his entrepreneurial success, he said: "Its funny how life works. I was laid off from my job and I was devastated. I felt like a failure like I let my family down. But then I realised that this was just another opportunity for me to take control of my life and start making it happen on my terms. I didnt want to let that opportunity pass me by, so I took it as an opportunity to launch myself into entrepreneurship. It was hard work: extreme determination and self-confidence will take you far if you have those qualities in abundance.

And then finally after months of hard work, I landed a high-paying clientand from there on out, things started happening fast. My entrepreneurial journey began with just one client but now there are more than enough customers who love what we do so much that they keep coming back for more. Our business is growing rapidly, and were putting systems in place to help us manage it all, he added.

And now? Well, now he's a self-made millionaire who can do anything he wants. That is not all that bad for someone who was once out of luck.

Achievements and success

Nawazs achievements are many, and he is a successful entrepreneur who has been able to work with many different types of businesses. He has been able to start his own company, Online Wave, which provides e-commerce services to clients worldwide. He has also been able to earn money through Google AdSense and eBay by selling his products.

Nawaz is a successful entrepreneur who has built a successful life for himself by earning money through affiliate marketing and eBay sales. He has been able to provide an opportunity for the youth to become independent by teaching them skills like internet marketing, SEO, and e-commerce. His passion lies in helping others achieve their goals in life through his teachings and sharing knowledge. Nawaz has also been able to teach many students at different offline workshops on how to make money online.

Nawaz has created a website called HNPDFTools that allows users to convert files from one format to another for free. The site addresses the financial struggles faced by the unemployed and undergraduate youth. Many foreigners want their files to be converted from one format (such as PDF) into another file type (such as JPG), so the demand for such services is high. You can use this site for that purpose, and you will earn money.

You can follow Hasnain Nawaz on FB, Instagram, Twitter @rimrhussy, and Snapchat @imrhussy.

Ammar Tarique is a content strategist at Teamology Softech and Media Private Limited

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Hasnain Nawaz makes it to the top of the e-commerce industry - wknd.

Croma’s Dussehra commercial for the southern market highlights togetherness and love – Exchange4Media

As India welcomes the highly awaited festive season, Cromafrom the Tata Groupreleases its Dussehra DVC (Digital Video Commercial). Conceptualised and executed by SoCheers, the video is a part of the brand's Festival of Dreams campaign.

The one-minute commercial primarily focuses on the southern market therefore, the ad essentially aired in south India and has been further adapted from Telugu to Tamil, Malayalam and Kannada for regional audiences. Released last week, the video went live across digital & social media platforms like Facebook, Instagram and YouTube.

The emotional and lovable video portrays the importance and overwhelming feeling of togetherness in a family at festivals.Opening with an elderly man reminiscing about the past Dussehra celebrationsand longing to have that perfect family picture with each and every one present, the man wishes to have one this year.Seeing the entire family, finally together, the protagonist eagerly waits to capture it for life. Adding the cherry on the cake, the ad beautifully integrates Cromas products and furthers its philosophy of bringing happiness at home during such special occasions.

Commenting on the campaign,Shibashish Roy, Chief Business Officer E-commerce and Marketing, Cromasaid, "With the Festival of Dreams, our intention is to fulfil gadget dreams of our consumers and we have curated great products and exciting offers for them. In India, our festivals hold a special place in our hearts. Therefore, this Dussehra we wanted to create a relatable film which celebrates creating memories with our loved ones."

Jitendra Hirawat, Director, SoCheers Filmssaid, The festive season is all about relatability and celebrating it all together with your loved ones. And, that is exactly what we have touched upon in our new commercial. With this campaign, we have been able to bring up the right tone of all kinds of sentiments that engages the audience and conveys the message beautifully.

Very recently, in a multi-agency pitch, SoCheers bagged the digital mandate for Croma. As per which, the agency will be offering an end-to-end digital media services including social media management, web films and creative services. Apart from this, the agency alsoconceptualised and executed a topical campaign to announce the pre-sale of the Apple iPhone 14. Along with other activities, Cromas #BreakfastWithApple offering was leveraged and a basket of 14 apples was sent to a bunch of influencers, creating suspense amongst them, to promote early bookings of iPhone 14.

Commenting on the partnership,Rajni Daswani, Director - Digital Marketing, SoCheerssaid, We are thrilled to add such a prestigious brand to our roster of clients and we look forward to enhancing their digital journey with more clutter-breaking campaigns. Since its inception, Croma has been synonymous with all electronic needs of the consumers. Therefore, it will be our endeavour to further the brands decade-old legacy with our expertise. And, these two campaigns, #BreakfastWithApple and #Dussehra, indeed, showcase our commitment towards taking ahead the brands goals in the desired direction.

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Croma's Dussehra commercial for the southern market highlights togetherness and love - Exchange4Media

Top Digital Internet Marketing & SEO Services – Leads Generation Firm

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Top Digital Internet Marketing & SEO Services - Leads Generation Firm