Mediaboss Marketing

Max Life Insurance Company Ltd. (Max Life / Company) today announced Rohit Sharma, sports icon and the captain of mens Indian Cricket Team and his wife Ritika Sajdeh, as its brand ambassadors. Max Life has signed a two-year partnership with the cricketing star and his spouse, who are making their debut on-screen together. The association is aimed at promoting the Max Life brand ethos of valuing the self to determine the right financial value to protect themselves and their family.

The association seeks to further build and enhance the importance of financial preparedness and protection. The mantra is to prepare ahead mentally, physically and financially for unforeseen challenges. Just as the protective gear is essential to safeguard players on-field, life insurance is the most important component for financial protection in life.

Max Life has a strong focus on protection offerings that protect families from uncertainties, and long-term savings products that offer financial stability to families, especially the millennial segment. It is also strengthening its retirement offering that support individuals in their golden years. The two-year long brand partnership with Rohit and Ritika aims to enable Max Life in enhancing its reputation across these product categories, besides other marquee brand campaigns anchored in the brands promise of Bharosa and You Are the Difference.

As a sports icon, Rohits successful journey in cricket as a self-made man from a humble background inspires manyacross the world,including millennials. Rohit s persona asa cool, calm and composedleader resonates strongly with Max Lifes commitment towards building and reinforcing its customers trust.Ritika Sajdeh who plays a key role in his success, has her own professional pursuits and they are both firm believers in being equal participants in making decisions to protect the financial future of their family.These ideals align with Max Lifes aim to financially protect its customers against lifes many uncertainties.

Talking about the partnership with Max Life, Rohit Sharma said, Both on and off the field, uncertainties can take you by surprise and hence it is essential to equip yourself and your loved ones with financial protection against these unforeseeable challenges. I am happy that Ritika and I are associating with Max Life that brings such an essential topic of financial preparedness to the fore. I am a firm believer of its belief #YouAreTheDifference for your family and hope my innings with the brand help drive life insurance awareness and adoption in the country.

Adding to this, Ritika Sajdeh said, Comprehensive financial protection is indispensable in todays times and when it comes to protecting the family's financial future, everyone should participate in decision-making on an equal footing. After all, being there for your loved ones when life throws curveballs, enables you to be the difference. I am looking forward to this association with Max Life alongside Rohit and bringing the importance of financial readiness and protection to the forefront.

Commenting on the association, Rahul Talwar, Chief Marketing Officer, Max Life said, India houses the largest youth population in the world. This segment champions a mindful living with holistic mental and physical well-being. Rohit Sharma, as the millennial cricketer, is a source of inspiration to all and together with his wife appeals to the millennial gen. We believe this partnership will help drive life insurance awareness, especially among the younger generation by highlighting the importance of staying protected in life early on and being the difference to their families. We are on a journey to build Indias most admired, trusted life insurance brand that delivers on its promises, and our association with Rohit Sharma and Ritika Sajdeh will strengthen this journey. The power couplewho have come together for their first brand campaign,perfectly personify our purpose of inspiring consumers to increase the value of their lives. This partnership will enhance the trustworthy credentials of Max Life Insurance and will build its appeal as a progressive brand.

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Rohit Sharma and Ritika Sajdeh roped in as brand ambassadors of Max Life Insurance - Exchange4Media

API-driven cloud access security broker (CASB) and data loss prevention (DLP) services now generally available

Cloudflare, Inc., the security, performance, and reliability company helping to build a better Internet, announced that both its Cloud Access Security Broker (CASB) and Data Loss Prevention (DLP) services are now generally available as part of Cloudflares Zero Trust platform. Cloudflare CASB provides businesses visibility and control across their corporate SaaS applications to secure workplace tools, detect shadow IT, and control user access. Cloudflare DLP customers have increased protection and controls over data flowing across their networkdetecting and preventing data exfiltration, scanning for Personally Identifiable Information (PII), and securing access to sensitive information. By combining Cloudflare CASB with the data controls provided by DLP, customers can easily achieve high levels of visibility across their entire organization without the complexities of legacy solutions.

Its more important than ever that CISOs have control over who can access specific applications or data. In the past 90 days, Cloudflare CASB has already helped early adopters detect more than five million instances of potential data oversharing and unapproved shadow IT, making sure these issues didnt turn into incidents for those organizations, said Matthew Prince, co-founder and CEO of Cloudflare. Legacy solutions often require clunky point solutions that slow networks and employees down. However, because Cloudflares CASB and DLP services are built directly into our Zero Trust platform and are part of our global network, we are able to not only protect critical data and applications but also accelerate network traffic as well.

Many businesses are adopting more SaaS applications than ever before, driven by the need to operate more efficiently and collaboratively in a distributed or hybrid work environment. As a result of this shift, increasing amounts of sensitive data are stored in the cloud through email services, HR applications, and collaboration tools. This has increased the burden on security teams, who now have to monitor security across numerous applications and increases the risk of security incidents from misconfigured settings, incorrect access controls, or disgruntled employees. With CASB and DLP part of Cloudflares Zero Trust platform, organizations can easily secure their applications, data, and employees against the modern threat landscape without the complex integration costs or disrupting employee productivity like many legacy systems.

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Cloudflare One provides a comprehensive Zero Trust SASE platform that is built natively into Cloudflares global network, spanning more than 275 cities in over 100 countries. This deeply integrated approach ensures a simple deployment in just a few clicks and lightning fast performance wherever users are. With Cloudflares API-driven CASB and DLP services available through Cloudflare One, organizations can now:

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Cloudflare Expands Access to Zero Trust Platform Giving Customers More Control and Visibility Across Their Network, Data, and Apps - MarTech Series

ZW Data Action Technologies Inc.

BEIJING, Sept. 15, 2022 (GLOBE NEWSWIRE) -- ZW Data Action Technologies, Inc. (Nasdaq: CNET) ("ZW Data" or the "Company"), an integrated online advertising, precision marketing, data analytics, and other value-added services company, today announced that it has signed a letter of intent (LOI), and has formally proposed an acquisition offer to Henan Baodun Information Technology Co., Ltd (Baodun). Pursuant to the LOI, the offer price and terms will be negotiated and determined upon completion of due diligence, and the completion of the transaction is envisaged in the fourth quarter of 2022. Upon the completion of the acquisition, Baodun will become a wholly-owned subsidiary of the Company, and will remain its independency in operation to provide one-stop eCommerce marketing service solutions and full agency operation services for customers.

Baodun is a full-service internet marketing company integrating content marketing, advertising effect optimization and brand marketing. Baodun has the comprehensive agency qualification like ByteDance and Kuaishou, and can provide internet advertising and marketing resources on multiple client side product platforms, including but not limited to toutiao.com, ixigua.com, TikTok and Kuaishou. Its major cooperating clients include SF Express, Belle, and Tongrentang. Baodun generated approximately $50 million in annualized revenue in 2021 and expects to continue growing with a double digits growth rate this year.

The strategic acquisition of Baodun is intended to enhance ZW Datas competitiveness within the industry and especially in the short video platform market. The addition of Baodun, together with the Companys current expertise in advertising, would significantly improve the Companys strengths in short video advertising, merchandising and promotion business areas, and expand the social eCommerce business to onboard a new growth point. The Company expects that this acquisition will drive a meaningful increase in short and long-term ZW Datas revenue.

We are excited to announce this planned acquisition of Baodun. The short video market has expansive development prospect, and nowadays, social media platforms such as TikTok and Kuaishou have billions of users domestically and internationally. The elite veterans of Baodun are primarily located in Zhengzhou, Henan Province and Guangzhou, Guangdong Province. We are extremely thrilled that the founder of Baodun, Ms. Ning Lv, as one of the most experienced ECommerce operators in China, will join the Company with the management team upon the completion of the transaction. The addition of the new team will accelerate the development of our short video merchandising capabilities and reinforce our commitment to building a leading merchandising enterprise in China. We believe that this acquisition will drive the diversification of our business, form a new profit growth point, and enhance the profitability to bring near and long-term values for shareholders, commented Handong Cheng, Chairman and Chief Executive Officer of ZW Data.

AboutZW Data Action Technologies Inc.

Established in 2003 and headquartered in Beijing, China, ZW Data Action Technologies Inc. (the Company) offers online advertising, precision marketing, data analytics and other value-added services for enterprise clients. Leveraging its fully integrated services platform, proprietary database, and cutting-edge algorithms, ZW Data Action Technologies delivers customized, result-driven business solutions for small and medium-sized enterprise clients in China. The Company also develops blockchain and artificial intelligence enabled web/mobile applications and software solutions for the general public, enterprise clients, and government agencies. More information about the Company can be found at: http://www.zdat.com/.

Safe Harbor Statement

This release contains certain "forward-looking statements" relating to the business ofZW Data Action Technologies Inc., which can be identified by the use of forward-looking terminology such as "believes," "expects," "anticipates," "estimates" or similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties, including business uncertainties relating to government regulation of our industry, market demand, reliance on key personnel, future capital requirements, competition in general and other factors that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Certain of these risks and uncertainties are or will be described in greater detail in our filings with the Securities and Exchange Commission. These forward-looking statements are basedonZW Data Action TechnologiesInc.s current expectations and beliefs concerning future developments and their potential effects on the Company. There can be no assurance that future developments affectingZW Data Action TechnologiesInc. will be those anticipated byZW Data Action Technologies Inc. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond the control of the Company) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by such forward-looking statements.ZW Data Action Technologies Inc.undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

For more information, please contact:

Sherry ZhengWeitian Group LLCEmail: shunyu.zheng@weitian-ir.comPhone: +1 718-213-7386

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ZW Data Action Technologies Inc. Announces Planned Acquisition of Henan Baodun, Expanding to Short Videos Ecommerce - Yahoo Finance

Flipkart, Indias homegrown e-commerce marketplace, launched its new home campaign#HomeFlipoverto showcase its wide selection of high-quality home products, perfect for a home transformation. Driven by customer insights,Flipkartaims to reach women across the country, offering them the ease of shopping premium brands at an affordable price.

Recently, there has been an increase in the home segment as customers have started investing in furniture and furnishings to make their homes an extension of their personalities.

Speaking on the launch,Kanchan Mishra, Senior Director, Consumables (FMCG), General Merchandise and Home,Flipkart,said, The recent hybrid work model has encouraged customers to rethink life at home as it has become the place where they spend most of their time. Eventually, it has made them redecorate and enhance the look and feel of their homes. This trendis here to stay as people are spending more time at home than they were before.AtFlipkart, our prime focus is to drive value for our customers on the best quality products. To diversify our product portfolio and makeFlipkartthe go-to destination for all things home, we have handpicked products from branded and premium range to homegrown D2C brands. Now, the home makeover can be a spontaneous plan with a wide range of selections available on the platform.

The platform is running the influencer campaign called Home Flipover with influencers such as Chef Karishma Sakhrani, Aayushi Bangur, Bahaar Dhawan Rohatgi, Ashwiinii Dongare Banga and Chef Kirti Bhoutika. Mira Kapoor, the B-town celebrity and the Instagram-famous mommy, has also collaborated for this campaign who will be inspiring users to revamp their homes with Flipkart. Customers can now bring alive their vision of an ideal home from the vast variety of homecare essentials available on Flipkart.

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Flipkart flags off its #HomeFlipover campaign - Exchange4Media

With the World Cup just a little over a month away, theres a new Official Team India T20I Jersey around the corner. The Board of Control for Cricket in India (BCCI) and MPL Sports, the official kit partner, announced a new campaign called #HarFanKiJersey ahead of the launch.

MPL Sports has launched a microsite called Har Fan Ki Jersey, where users can upload their story of what makes them a true blue cricket fan. By doing so, they will have the opportunity to be an integral part of the jersey unveiling. As the stories get populated on the site, a part of the jersey will be uncovered, giving fans a sneak peek into the much-awaited kit for this year.

The new jersey will replace the Billion Cheers jersey, launched during last years World Cup, for all T20 format games.

Besides getting a first look at the jersey, users can also get a chance to be crowned a superfan. Once fans upload their stories, they will get a unique referral code, which when used by their friends and followers, will earn them points and a spot on a leaderboard. Rewards include exclusive discounts; the brand will also run contests on social media giving users a chance to win match tickets as well as other money-cant-buy experiences. Participation also guarantees a digital certificate of appreciation from MPL Sports and BCCI. The best superfan stories will be shared on the official MPL Sports social media pages as well.

The #HarFanKiJersey campaign aims to mobilize the billions of fans of the Indian cricket team, and give them a platform to share their passion for the game and the team.

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MPL & BCCI to make superfans a part of Team India's T201 jersey launch - Exchange4Media