The Ultimate List of Email Marketing Stats for 2022 – HubSpot
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldnt distract you from one of the oldest, yet most effective, strategies email marketing. In fact, email ROI is an impressive $36 for every $1 spent.
If you're still hesitant, keep reading we've cultivated a list of email marketing statistics for HubSpot to demonstrate just how powerful email can be. Here, youll find:
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QA, A/B, and spam testing your emails leads to higher ROI. Enjoy up to a 28% higher return when you put testing to work for your email program. (Litmus, 2022)
64% of B2B marketers say their email marketing strategy was effective for meeting business goals in 2021. (HubSpot Blog Research, 2021)
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Many of the data points will help you make the case for investing more time and money into your email marketing strategy. While you can refer back to this post at any time, you can also start applying them to your next campaign.
Editor's Note: This blog post was originally published in March 2019, but was updated for comprehensiveness and freshness.
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The Ultimate List of Email Marketing Stats for 2022 - HubSpot