75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective
In October-November 2014, we (BrightLocal) conducted our annual SMB Internet Marketing Survey.
This is an online survey of businesses with 1-50 employees in whichwe ask them about their attitudes and use of internet marketing, mobile marketing and marketing services. We ran the survey in conjunction with ChamberofCommerce.com,and we received 736 complete survey responses.
Ninety-five (95%) of respondents are located in North America (92% U.S.; 3% Canada), primarily because this is where our marketing of the survey was focused.
The following charts represent some of the key findingsof the survey. The full survey results and chartscan be viewed on BrightLocal.
Key Findings:
There has been little change in the distribution ofmarketingspend since 2013. The majority of SMBs continue to spend less than$500/month on all their marketing activities, with only a fraction of this allocated to internet and mobile (more on this later).
The levels spent vary between industries and also business sizes. We will release some further data/charts comparing industries, but we have analyzedCompanySize vs. Marketing Budget, and there is a clear, if unsurprising, correlation here:
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75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective