Mediaboss Marketing

As India welcomes the highly awaited festive season, Cromafrom the Tata Groupreleases its Dussehra DVC (Digital Video Commercial). Conceptualised and executed by SoCheers, the video is a part of the brand's Festival of Dreams campaign.

The one-minute commercial primarily focuses on the southern market therefore, the ad essentially aired in south India and has been further adapted from Telugu to Tamil, Malayalam and Kannada for regional audiences. Released last week, the video went live across digital & social media platforms like Facebook, Instagram and YouTube.

The emotional and lovable video portrays the importance and overwhelming feeling of togetherness in a family at festivals.Opening with an elderly man reminiscing about the past Dussehra celebrationsand longing to have that perfect family picture with each and every one present, the man wishes to have one this year.Seeing the entire family, finally together, the protagonist eagerly waits to capture it for life. Adding the cherry on the cake, the ad beautifully integrates Cromas products and furthers its philosophy of bringing happiness at home during such special occasions.

Commenting on the campaign,Shibashish Roy, Chief Business Officer E-commerce and Marketing, Cromasaid, "With the Festival of Dreams, our intention is to fulfil gadget dreams of our consumers and we have curated great products and exciting offers for them. In India, our festivals hold a special place in our hearts. Therefore, this Dussehra we wanted to create a relatable film which celebrates creating memories with our loved ones."

Jitendra Hirawat, Director, SoCheers Filmssaid, The festive season is all about relatability and celebrating it all together with your loved ones. And, that is exactly what we have touched upon in our new commercial. With this campaign, we have been able to bring up the right tone of all kinds of sentiments that engages the audience and conveys the message beautifully.

Very recently, in a multi-agency pitch, SoCheers bagged the digital mandate for Croma. As per which, the agency will be offering an end-to-end digital media services including social media management, web films and creative services. Apart from this, the agency alsoconceptualised and executed a topical campaign to announce the pre-sale of the Apple iPhone 14. Along with other activities, Cromas #BreakfastWithApple offering was leveraged and a basket of 14 apples was sent to a bunch of influencers, creating suspense amongst them, to promote early bookings of iPhone 14.

Commenting on the partnership,Rajni Daswani, Director - Digital Marketing, SoCheerssaid, We are thrilled to add such a prestigious brand to our roster of clients and we look forward to enhancing their digital journey with more clutter-breaking campaigns. Since its inception, Croma has been synonymous with all electronic needs of the consumers. Therefore, it will be our endeavour to further the brands decade-old legacy with our expertise. And, these two campaigns, #BreakfastWithApple and #Dussehra, indeed, showcase our commitment towards taking ahead the brands goals in the desired direction.

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Croma's Dussehra commercial for the southern market highlights togetherness and love - Exchange4Media

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NUREMBERG, Germany, Sept. 20, 2022 /CNW/ -- Insights-X is a key date in the calendar once again for the international stationery sector. From 5 to 7 October, leading manufacturers and suppliers of all sizes will be displaying to the trade their creative innovations. To make planning a visit to the fair even more efficient, the organiser Spielwarenmesse eG has developed the new Insights-X Digital business platform. This service will be available to trade visitors from 26 September at digital.insights-x.com.

In addition, participants from the sector can take advantage of a varied supporting programme on all fair days. At the InsightsTalks in the InsightsArena (Hall 10.0), the focus is on communicating up-to-date industry information. Between 1 and 3 pm each day, experts will be speaking on the key topics of online marketing, digitalisation, sustainability and trends in retail and in the stationery sector. On the Wednesday and Thursday, these will be followed by the LicenseTalks, giving exciting insights into the world of licensing. For memorable reminders of Insights-X, a fabulous photo campaign will be running in the InsightsArena. A representation of the Iron Throne from the famous 'Game of Thrones' series, built out of thousands of pens and pencils, provides the perfect backdrop. A further highlight, on the first evening of the fair, is the AfterHour at Entrance West. From 6 pm live music, drinks and delicious food will be available to all participants, in atmospheric surroundings where they can get to talk to longstanding acquaintances and new business partners.

Tickets to Insights-X can be obtained at http://www.insights-x.com/en/tickets.

Note for editors: Reprint free of charge. Images are available at http://www.insights-x.com/media.Please provide us with a voucher copy on publication.

Insights-X Your Stationery ExpoInsights-X is the industry trade fair for paper, office supplies and stationery. Held each year in October, the event brings together leading brand manufacturers and suppliers of every size in the Nuremberg Exhibition Centre. Buyers and specialist retailers can find an extensive product range for the office, school and home as well as creative and artistic materials. The next event will open its doors from 5 to 7 October2022. Further information can be found online at http://www.insights-x.com.

Spielwarenmesse eGSpielwarenmesse eG is the fair organizer and marketing services provider for the toy sector and other consumer goods markets. The Nuremberg-based company organizes the world-leading Spielwarenmesse in Nuremberg, complemented by the services available on Spielwarenmesse Digital. Its range also includes the Internationale Spieltage SPIEL gaming event in Essen, Kids India in Mumbai and the Insights-X in Nuremberg. The range of services provided by the cooperative also includes industry campaigns and the international fair programme, World of Toys by Spielwarenmesse eG, which enables manufacturers to exhibit at pavilions featured at trade fairs in Asia and the USA. Spielwarenmesse eG operates a worldwide network of representatives in over 90 countries. In addition, its subsidiary Spielwarenmesse Shanghai Co., Ltd. is responsible for the People's Republic of China. Its Die roten Reiter GmbH subsidiary with headquarters in Nuremberg works as communication agency for the consumer and capital goods industry. The complete company profile of Spielwarenmesse eG can be found on the Internet at http://www.spielwarenmesse-eg.com.

Photo - https://mma.prnewswire.com/media/1901904/Insights_X_Spielwarenmesse_eG.jpgPhoto - https://mma.prnewswire.com/media/1901905/Christian_Ulrich_Spielwarenmesse_eG.jpgLogo - https://mma.prnewswire.com/media/1901906/Insights_X_Logo.jpg

SOURCE Spielwarenmesse eG

For further information: Press Contact: Scarlett Wisotzki, Director Communications, Spielwarenmesse eG, Phone: +49 911 99813-33, Mail: [emailprotected]

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Insights-X stationery industry fair: an attractive programme for the trade - Canada NewsWire

BOSTON--(BUSINESS WIRE)--OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, today released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing campaigns. On average, these companies have seen monthly revenue increase by more than 50%. The findings also reported 78% of companies using OOH plan to increase their OOH budget over the next 12 months. In partnership with Kickstand Communications, OneScreen.ai surveyed more than 600 marketing professionals who use digital and/or traditional OOH advertising in 46 states in the U.S.

While real-world advertising has long been an exciting medium, some marketers and brands have been hesitant to invest in OOH because the ROI hasnt been as easy to prove as with internet marketing, said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. But recent advances in OOH measurement, combined with diminishing digital marketing returns and digitally-fatigued consumers who are paying more attention to their surroundings than ever before, have the OOH industry poised for its greatest growth yet. The ability to effectively and broadly measure the impact of OOH is leaving brands and marketers extremely satisfied with the results of their campaigns, and as a result, they are investing more in real-world marketing.

The success of OOH doesnt hinge on monetary ROI alone. Advertisers also judge the performance of OOH ads by:

And 96% say they are reaching those goals.

For both traditional and digital mediums, respondents saw the strongest ROI from billboard advertisements:

The qualities that make OOH a rich, impactful, and targeted marketing channel are also the source of headaches for those who buy OOH with 84% of those surveyed saying they struggle primarily with determining the right medium, but also with navigating other aspects of the OOH buying and management process.

On average, companies are spending an additional 17 hours per week to find and manage OOH inventory. Nearly 76% say greater visibility into inventory availability would make their company more likely to increase marketing budget allocation to OOH advertising. With one-stop technology platforms such as OneScreen.ai, efficiencies are reducing the number of new hires to manage OOH advertising programs.

To download the full report, What Is the ROI of OOH: An Economic Impact Study, visit:https://www.onescreen.ai/resources-report-roi-of-ooh

About OneScreen.aiOneScreen.ai is accelerating the growth of real-world advertising by making it easier to buy and sell out-of-home (OOH) ads from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants. OOH advertising is the only traditional ad medium still growing, and OneScreen.ai is making the entire industry more streamlined and connected with one centralized space for marketers to buy, deploy, and measure OOH advertising and for media owners to sell, manage, and invoice their inventory. Founded by former executives from Google, HubSpot, and Wayfair, OneScreen.ai earned a Great Place to Work Certification in 2022 and was named one of the 2022 Best Small Workplaces by Great Place to Work and Fortune magazine. The company is a member of the Out of Home Advertising Association of America, Inc. (OAAA), Digital Place Based Advertising Association (DPAA), World Out of Home Organization (WOO) and Geopath. To learn more, visit http://www.onescreen.ai and follow on LinkedIn and Twitter.

All trademarks recognized.

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96% of Marketers Achieved ROI Goals with Out-of-Home Marketing Campaigns, Says New Research - Business Wire

When I started my hotel digital marketing career in 2009, we were doing things differently. The industry lacked tools, knowledge, and marketers were relying on basic metrics to prepare for digital marketing decisions. By the mid-2010s, most hotels had digital marketing strategies that included OTA optimization, some paid ads, optimizing their website, and being active on social media. Everything was done manually. That's what I call the digital marketing stone age.

Today, tons of tools and resources are available to manage digital marketing more effectively. From business intelligence tools to market research and workflow-reducing solutions, there is a tool for every challenge. Too bad that most hotels are still stuck in the 2010s and don't make use of these. In this article I will introduce five must-have tools for an up-to-date modern digital marketing setup.

In most markets worldwide, the majority of online bookings are generated by OTAs. While hotel marketing teams prefer direct bookings, having a steady stream of OTA bookings cannot harm the business. OTA Insight is a brilliant tool that provides excellent metrics and insights on how your property performs on OTAs compared to the market. It's an essential tool to find opportunities and detect critical issues. The company just launched the first predictive market intelligence solution that captures hotel booking intent in real time to uncover new revenue opportunities.

Using OTA insight or similar OTA intelligence tools for marketing and commercial decision-making is a major step ahead of relying on basic OTA stats and the typical guesswork hotel managers do.

https://www.otainsight.com

When it comes to social media management, around 60% of independent hotels are still stuck in the 2010s and do everything manually. That's sad. Meanwhile, smart marketing teams use social media tools to unlock a wealth of information and reduce the daunting workflow it takes to keep all social channels up to date.

Iconosquare is used by marketing agencies, making data-driven decisions for Instagram, TikTok, LinkedIn, Facebook, and Twitter. The platform offers peace of mind in content scheduling, time-saving reporting, and in-depth analytics for both brands and agencies.

Other alternatives are Sprout Social, HootSuite, and Brand24.

https://pro.iconosquare.com

Lots of hotels use CRM systems for good reasons. Managing loyalty programs, keeping track of guest profiles, creating integrated funnels, and automating communication is borderline impossible without a CRM nowadays. Several booking engines offer simplified CRM systems, but they are very far from the effectiveness of a dedicated CRM.

HubSpot is an industry-standard CRM solution that serves millions of businesses in various industries, offering tons of funnel management and customer relations automation features.

Quite a lot of hotel companies use Revinate as a CRM. Even for them, I would strongly recommend checking out HubSpot as it's better.

Pricing is small-business friendly, and the company even has a free basic CRM for those who can't spare a dime. If you think your hotel does not need a CRM, then good luck sending those birthday emails and following up on proposals manually.

https://www.hubspot.com

Market Sampler is our very own market research solution that gives you the superpower to see inside the mind of your audience. Using micro-surveys, you can target research campaigns to anyone online based on demographics, interests, income level, and more.

In most cases, hotels use Market Sampler to measure brand awareness in key markets, check brand acceptance, and understand guest expectations from hotels like theirs. You can also use Market Sampler to measure what people think about your hotel website or adverts.

It is a smart and flexible tool that lets you launch research campaigns from as low as $50 and get data in just a few days.

Smart Market Research Tool for Any Research Purpose

Search engine optimization and content marketing are still very relevant to internet marketing - not only for hotels but in most industries. Too bad that over 70% of independent hotels only produce content for social media. Having well-written blog posts on a hotel website is the #1 factor for ranking in search engines and the way to go to attract free high-intent web traffic.

SemRush offers fantastic tools for professional-level search engine ranking and content marketing management. It allows you to spy on your competitors, identify the most lucrative and best-converting search terms, and use this information to improve the search engine presence of your hotel brand.

We don't argue that SEO is a hell of a work that requires continuous research, writing, and patience, but in the long term, a strong search engine presence will generate more revenue than paid ads can buy.

https://www.semrush.com

Using the above or similar tools will cost slightly over $1,000 monthly. For this you will unlock mission-critical business and market insights and reduce time needed to carry out otherwise time consuming tasks, and your team will be able to do a better job overall.

You will be able to automate email marketing campaigns, find ideal market segments to advertise for, manage your social media significantly better and improve the search engine traffic of your hotel. In case you measure the revenue and effectiveness of these activities already, you can do the maths if it's worthy.

If you are not tracking revenue from the above activities, it's a clear sign that your hotel has stuck in the digital stone age, and it is time to plan for better digital marketing management.

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5 essential tools to move your hotel out of the digital stone age | By Daniel Diosi - Hospitality Net