Archive for the ‘Internet Marketing’ Category

4 ways to drive people to your website – Inman

Have you spent the time and money to get your business website off the ground but your analytics still look a little lackluster?

Dont feel discouraged! Here we will break down three ways to drive people to your website without having to empty the bank on paid advertising.

First and foremost, be sure your bases are covered in regards to basic SEO needs so your site appears when the right prospect is searching. Make sure your pages have correct meta descriptions and you have fixed any and all broken links. Take a deeper dive into SEO best practices in regards to building a real estate business here.

Once you have the basics covered in helping search engines find your site, then you can focus on how to assist prospective clients in finding your site.

Its critical to have a digital footprint for your business. If you dont exist online, you might as well not be in business.

But establishing a digital footprint is so simple these days, and you can do even more than simply put up a site. You can establish yourself as a thought leader and expert. The more quality content you have online, the more opportunities you have to create leads for your business.

Like everything in business, the secret to success is to provide clients with value, and creating valuable content is no different.

Evergreen content is multi-purpose content that can stay fresh and alive forever. Its always valuable and useful for your audience no matter where they are in their buying or selling journey.

This is a very effective type of content for generating leads, as it wont age out over time, like most other trends or topics. Creating evergreen content may take more effort up front, but its worth it in the long run, as you wont have to continuously create new content.

What kind of evergreen content should you create? Well, as a real estate agent, it would be taking a look at the markets you serve and creating landing pages, video content, blog posts, and more around topics that buyers in your area are looking for, such as reviews on local schools, parks, and recreational areas, coffee shops, theaters, and more.

Our Keeping It Real episode with Bob McCraine is an excellent deep dive into how Bob has created substantial lead traffic to his site and business using these exact methods.

If youre looking for a way to increase traffic to your real estate website, consider using video. Videos are an extremely powerful marketing tool, and they can be used in many ways to drive traffic to your site.

YouTube is the second largest search engine on the internet, potential clients can find you there and get to know your company better.Almost 85% of content being consumed these days is video because more people prefer watching over reading articles; thats why its critical to have a YouTube channel.

When using videos to generate leads and traffic, you want to make sure that theyre effective. They should be engaging, informative, and properly edited. Make sure that your videos are also placed in the right locations on your website so that they can be easily found by prospective clients.

To keep your content as effective as possible, make sure that you create videos discussing details of the real estate services youre marketing, and make sure that the video content is evergreen.

Its also helpful to build a Frequently Asked Questions page on your website and record a video answering those questions. This will certainly cause an increase in website traffic and engagement.

Consistency is key. Many think that the only way to obtain substantial reach across social platforms is to pay out of pocket for promoted posts. But youll set yourself up to fail if you cant commit to a consistent posting schedule on social media.

Use a social media publishing tool such as Buffer to schedule posts in advance. Then share more off-the-cuff, day-of posts here and there.

Show up for yourself and make sure to minimize the number of zero days. Have something going out on each platform daily.

This can be achieved easily by recycling your evergreen content and mixing it with some timely and trending content. Put yourself in the shoes of the average internet user.

Many people are scrolling through their feeds while commuting to work, waiting in line, or in a waiting room at the doctors office. By constantly putting out a mix of evergreen and trending content, you will be sure that you appear on someones feed and that is half the battle.

Showing up is the most important part of content marketing. Many will feel a little self-conscious about posting at such a high volume but that typically stems from thinking users are only watching your feed, which is rarely the case.

Get creative and put yourself out there on alternative platforms as well. The social media landscape is always changing, new platforms rise up and others stagnate and die off. Be sure you are visible to a wide range of audiences and are constantly assessing where you can expand your reach.

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4 ways to drive people to your website - Inman

Work in Progress Limits: Getting started with the Agile Marketing Navigator – MarTech

We recently introduced you to theAgile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the articleA new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now were going to dive into the third of our6 Key Practices: Work in Progress.

Lets face it, marketers have a big problem theyre overloaded with too much work. A big consequence of too much work happening at once is getting a lot of work started, but nothing really finished.

In agile marketing, a primary goal is to deliver work rapidly so we can get feedback to inform future work. However, when marketers are spinning in a sea of content creation soup or email overload, work is often getting caught up somewhere in the internal workflow and not getting delivered as quickly as it should.

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Work in Progress (WIP) limits derive from the popular workflow framework Kanban and its a practice that helps teams understand optimal workflow.

Lets say that youre a content marketing team and youre visualizing your work in an agile tool such as Workfront or JIRA. The team notices that they could be more efficient at getting work from in progress to done and that limiting how much work is in progress at any given time may help them be a better-performing team.

To get started, the team should take a few weeks to track how much work they currently have in practice each day, coming up with an average. Heres a simple way to calculate the teams current WIP by jotting down whats on the teams board:

To calculate the teams current work in progress, add up the total in column 2 and divide by 14, which gives an average of 10. This means that the team averages 10 items in progress at any one time.

Now that the team understands their starting place, they can experiment by setting different WIP limits. Since they know that with 10 work items in progress at any given time they are not at optimal efficiency, they should agree to set a lower limit, such as eight, and experiment over the next few weeks by not allowing more than eight pieces of content to be in progress at once.

After that two-week period, the team should discuss how it went. Did they see any improvements in how much work got done? If yes, they may have found an optimal number. If they believe it is still too high, they can try another cycle with a lower number.

It may take several experiments to understand the teams WIP limit, and that number may change over time. The main point is that the team is empowered to set this themselves and to work together to improve their efficiency.

This isnt a beginners practice, so I recommend only trying this with teams that have been working in agile marketing together for six months or longer and have mastered the basics. This practice is more about refining and optimizing a relatively experienced agile marketing team to improve efficiency.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Work in Progress Limits: Getting started with the Agile Marketing Navigator - MarTech

Digital Resource Named to Inc. 5000 List of Fastest-Growing Companies for Fifth Time – Newswire

The digital marketing agency earns national recognition as the 3917th fastest-growing private company in America.

Press Release - Aug 16, 2022

WEST PALM BEACH, Fla., August 16, 2022 (Newswire.com) - Digital Resource is the 3917th fastest-growing private company as ranked by Inc. Magazine's annual Inc. 5000. This is the marketing agency's fifth consecutive year making the list, a milestone only one in 10 companies that make the list achieve.

"Digital Resource is honored to have our sustained growth recognized by Inc.," says Shay Berman, the founder and president of Digital Resource, who started the company in 2014 at age 23. "It was always a dream to make Inc. 5000, and I am beyond grateful that our team's hard work has made that dream a reality five times over!"

Digital Resource debuted on Inc. 5000 at #262 in 2018. Since then, the company has seen exponential growth. Now with nearly 130 employees serving 700+clients in its downtown West Palm Beach office, the company will complete the buildout of itssecond floor at the end of August 2022.

Additionally, Digital Resource acquired a dental marketing agency in Nashville, Tennessee, in April 2022. The acquisition brought new talent and services that bolstered the agency's nationwide presence.

Director of Client Operations Nathan Mendenhall says, "As an organization, Digital Resource is constantly searching for ways to improve whether it be in our client service, processes or culture. If we keep collaborating, innovating and enjoying the process, the sky is the limit."

To learn more about Digital Resource and its history as an Inc. honoree, visit: https://www.inc.com/profile/digital-resource.

About Digital Resource:

Founded in 2014, Digital Resource is a full-service internet marketing agency headquartered in West Palm Beach, FL. The company's winning solutions and experience deliver great results for businesses in all verticals across several key areas, including but not limited to search engine optimization, social media marketing and lead generation. Digital Resource has a proven track record in generating online leads and sales, elevating brand market share, and proving return on investment.

For more information, please direct all inquiries to Emily Creighton at (561) 429-2585 or email press@yourdigitalresource.com.

Source: Digital Resource

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Digital Resource Named to Inc. 5000 List of Fastest-Growing Companies for Fifth Time - Newswire

Industry Visionaries Form Archtop Fiber to Address Broadband Disparity Across the Northeast – JSA

Archtop Fiber, a newly founded provider of symmetrical multi-gig, fiber Internet and phone service, recently announced its leadership team, initial market strategy and capital partnership. Headquartered in Kingston, New York, Archtop was formed by a team of well-known industry thought leaders, former colleagues and long-time friends. They are dedicated to their mission: to create a world-class, multi-gig broadband service provider that brings fast, reliable, environmentally friendly and affordable Internet access to underserved and overlooked markets across a 100%-fiber XGS PON network.

The band is back together. With multiple successes in developing broadband businesses, Archtop Fibers leadership team includes Jeff DeMond as Chairman and CEO, Lenny Higgins as President and COO, Shawn Beqaj as Chief Development Officer and Diane Quennoz as Chief Customer Officer.Post Road Group, a digital infrastructure and real estate investment platform, plans to invest up to $350 million in the company to accelerate fiber expansion throughout New Yorks Hudson Valley and beyond to reach over 500,000 homes and businesses across the region.

Archtop will be the long-awaited shot in the arm not just as the best broadband Internet service provider for homes and local businesses, but as a true community member and partner, says Jeff DeMond, Chairman and CEO of Archtop Fiber. We have always been an invested creator of jobs, a catalyst for economic growth and a corporate partner with a passion for leaning in wherever needed.

To learn more about Archtop Fiber and their services, visit http://www.archtopfiber.com. For the full press release, click here.

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Industry Visionaries Form Archtop Fiber to Address Broadband Disparity Across the Northeast - JSA

Protecting the open internet from China’s latest governance body – Brookings Institution

At a recent meeting of the World Internet Conference, attendees were treated to a preview of Chinas vision of the internet. In a trailer showcased as part of the meeting, people walk around a futuristic city experiencing super-connected streets and underground spaces, robots and other artificial intelligence tools provide services, and everyone is connected via 5G networks.

This is the future of the web that China is trying to sell the world, and the World Internet Conference, which took place on July 12 in Beijing, is the latest forum in which it is marketing that future. Now, China plans to turn this gathering into what is being called the World Internet Conference Organization, which Beijing hopes will displace existing multistakeholder bodies for internet governance and to advance its vision of authoritarian information controls in the process. While it is far from certain that Beijing will be successful in turning this new body into a successful vehicle for advancing its internet governance agenda, it should serve as a wake-up call for defenders of the open internet to modernize internet governance.

Although the organization is new, the actual gathering is not. The World Internet Conference is an annual dialogue organized by China and started in 2014. Since its founding, the conference has served as a forum for promoting Beijings agenda on issues ranging from cybersecurity to emerging technologies to controlling online life. At the conferences inaugural meeting in Wuzhen, China made clear its intentions for the gathering: using it to affirm the right of state actors to govern the internet as they please, a concept President Xi Jinping has been promoting ever since under the banner of cyber sovereignty. Participants included Chinas state and business elite, organizations like the Internet Corporation for Assigned Names and Numbers (ICANN), Facebook, Cisco, and representatives of foreign governments. In the end, the conference turned into a procedural fiasco after attendees received a draft of a statement that was prepared by an unknown source and was slid under their hotel doors overnight. When asked to sign it, few did. Nonetheless, the gathering demonstrated Chinas ambitions to use such fora to shape internet governance.

Normally, the whos who of the internet world has attended the World Internet Conference. During its seven years in existence, CEOs like Apples Tim Cook and Googles Sundar Pichai have attended alongside heads of state from Russia and Pakistan. Xi himself has of course also been among them. But civil society is neither invited nor welcome. In 2015, Amnesty International asked technology companies to boycott the conference and reject Chinas positions on internet governance. The request fell on deaf ears.

After a two-year hiatus due to the pandemic, the conference is back on and has a fresh lookthat of an organization. Although Chinas focus on promoting cyber sovereignty remains at its core, Xi aims to position the conference as a forum where crucial internet issues are discussed and resolved. This is a big task for a country that has demonstrated little willingness to participate in the open, global, and interoperable internet, has been exclusionary to civil society actors and has promoted a model of internet governance that is based on top-down management and control. Xi, however, hopes that given geopolitical shifts caused by resource conflicts and energy shortages, division in the West, and Chinas role in technology, standards, and infrastructure development, governments and business will buy into the new organization.

In the short term, it is unlikely that the conference will come to be recognized as a legitimate place for internet governance discussions or that it will displace existing fora for resolving conflicts on internet-related issues. The center of gravity for internet governance discussions is likely to remain with the long-standing Internet Governance Forum (IGF), an annual multistakeholder gathering of internet experts and practitioners that has been taking place since 2006 under the UN umbrella. Nonetheless, it is crucial that those committed to a global and open internet remain alert to Chinas efforts to shape rules for online life.

Chinas bid attempt to build a new internet governance organization comes at a crucial moment. The IGF has been up and running for 17 years and in that time it has mostly failed to produce tangible policy outcomes. While the IGFs multistakeholder model has been successful at a regional and national level, besides the IANA transition (the culmination of a nearly 20-year effort to privatize the internet domain name system), the model has not proved as effective for international issues and has shown itself to be vulnerable to the whims of countries like China. All this gets more complicated by the fact that in three years the World Summit on Information Society (WSIS) WSIS+20 review will take place. The review will determine whether global internet governance will continue to be carried out using the multistakeholder model or whether it will shift towards the traditional multilateral model, which is what China and Russia want. With this new-ish World Internet Conference Organization, China hopes to convince the world that it can offer a viable alternative.

While these gaps provide an opening for China, developing effective and sustainable internet governance organizations is an onerous task. Organizations of this sort do not exist in isolation but are complex and highly dependent on a specific historical, social, and political context. China faces a difficult task in convincing the rest of the world that its new organization is nothing more than a vehicle for an internet that is centralized and controlled. Although many countries, including in the West, are flirting with ideas of cyber sovereignty, very few are willing to recognize Chinas model of internet governance. Even fewer are ready to have China write the narrative for the future of the internet.

China is marketing the World Internet Conference as a way for countries to work togetherunder Chinas guidancein writing the rules of cyberspace. This is easier said than done. Despite its technological progress, the Chinese internet model has found resistance from countries both in the West and the Global South and no relevant Chinese internet institution is currently making a major impact on policy or governance internationally. In fact, China continues to depend on existing internet governance multistakeholder fora like the Internet Engineering Task Force (IETF), ICANN and, even, the IGF in its attempts to advance its agenda. It is doubtful that Chinese institutional arrangements, such as the links between state and private businesses, the lack of individual liberties, and the use of technology as a tool for censorship and surveillance, will be embraced on a widespread basis. Generally, it is hard to change established rules, unless change in institutional arrangements are altered too. To do so, China would need to identify ways to undermine the legitimately established and accepted normative framework of internet governance. This cannot be done overnight.

In the end, the success of this new Chinese endeavor will come down to inclusivity, or the lack thereof. Successful governance arrangements involve participation by transnational actors, such as NGOs, civil society, and multinational companies. The current internet model does that, at least on paper; Chinas does not. Building social consensus is critical when pushing for reforms or new arrangements, and a consensus of the internet community has not embraced Chinas model for the internet. At least not yet.

None of this means that things cannot change. There are features in the Chinese model that are appealing to many countries worldwide. China knows that it does not need to export a mirror of its model. It can still undermine the open and global internet by exporting features of itsurveillance technology, regulation, telecommunication networks, fiber, etc. In the long run, these features will be ingrained into countries social institutions that would make it impossible to reject Chinas internet model and governance. And China operates on a long-term strategy.

It is time, therefore, for action. What is missing is a clear strategy on how to move forward, and the West, with its allies, must prepare for a more intense fight over the internet compared to 20 years ago. In the past two decades, governments have grown increasingly fond of the internet and want to be more involved in its management; however, current geopolitical shifts dictate that collaboration and international consensus regarding its governance will be challenging.

Chinas aspirations for a key role in the governance of the internet can only be checked if the West and its allies show a united front. The number one priority should be for the EU and the United States to resolve their disagreements on issues like how to govern data flows between the two blocs. At the same time, they must be mindful that the way they approach internet regulation can have a global impactwhat they do at home gets noticed everywhere. Regulation that undermines the open and global internet or undercuts the multistakeholder model can and, most likely, will be used against any arguments to the contrary. It is urgent that the EU and the United States find a way to collaborate. The Trade and Technology Council (TTC), for instance, is supposed to provide a vehicle for closer collaboration on key issues, including the flow of data, but has seen limited success so far.

In the meantime, the multistakeholder model of internet governance may need reimagining. The model will be up for review in three years and, while the internet is evolving and changing, the multistakeholder model has not. It is crucial for liberal democracies to start having a conversation of what sort of a vision for both the internet and the multistakeholder model they can present to the world in 2025.

Dr. Konstantinos Komaitis is an internet policy and technology expert, havingspent more than a decade in the field. He is a public speaker, writer, and the co-host of the Internet of Humans podcast.

Facebook and Google provide financial support to the Brookings Institution, a nonprofit organization devoted to rigorous, independent, in-depth public policy research.

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Protecting the open internet from China's latest governance body - Brookings Institution