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A study commissioned by gaming equipment provider and developer Light & Wonder found that expanding legal online casinos to additional states could produce annual revenue of more than $30 billion with tax revenue of $6.35 billion.

The report, produced by VIXIO GamblingCompliance, looked at the potential financial results if internet gaming referred to as iGaming was legal in the 42 states that currently allow land-based casinos, mobile sports betting or both. As it stands now, Nevada only allows online poker.

The $6.35 billion tax revenue figure was based on an assumed 20 percent tax rate for new states higher than Nevadas 6.75 percent rate, in line with a 19 percent tax in Michigan, but lower than Pennsylvanias 54 percent tax for online slots.

VIXIO developed the forecasts independent from Light & Wonder, which changed its name from Scientific Games earlier this year. Online gaming includes slot-themed games and traditional casino table games played on a digital platform.

Las Vegas-based Light & Wonder provides online gaming platforms, gaming content and integration systems between traditional casino games and digital products.

In the report, VIXIO authors stated the projected tax revenue reflected an iGaming market that reached a point of maturity, which potentially doesnt take place until at least the second or third year of full operations.

Howard Glaser, Light & Wonders global head of government affairs, said in a statement that expanding the legal online casino gaming would allow states to increase tax revenue and slice into the illegal offshore internet gaming market.

States are leaving billions of dollars in tax revenue on the table which could fund a variety of public programs and services without resorting to broad-based taxes, Glaser said.

Six states Connecticut, Delaware, Michigan, New Jersey, Pennsylvania and West Virginia have legalized online casino gaming.

Last year, the Nevada Gaming Control Board postponed a planned workshop hearing to discuss potential regulatory changes that would allow the state to offer full online casino gaming. The hearing was never rescheduled.

The American Gaming Association said legal iGaming in those half-dozen states generated $3.71 billion in total revenue and $970 million in gaming taxes in 2021. By comparison, sports betting in 30 states generated $4.29 billion and only $560 million in taxes.

VIXIO authors highlighted Michigan as a state where a regulated iGaming market could ramp up to a point of relative maturity very quickly and provide significant tax dollars within just a few months. VIXIO said suitable marketing and product investment by operators and the promotion of iGaming to sports bettors helped Michigans launch in 2021.

Five states New York, Iowa, Illinois, Indiana and Kentucky are considering iGaming legislation this year.

In a statement provided by Light & Wonder, Indiana Republican state Sen. Jon Ford, the president of the National Council of Legislators from Gaming States (NCLGS), said, We certainly recognize that iGaming, when structured properly, has the potential to attract a broader demographic, and to become a meaningful source of state tax revenue.

For now, internet gaming expansion in Nevada beyond online poker is nonexistent as there is a lack of unanimity among the gaming community for adding online casinos.

Nevada legalized internet poker in 2013, but there is just one active site operated by Caesars Entertainment and based on the World Series of Poker.

A year ago, Red Rock Resorts operating subsidiary, Station Casinos, headed a contingent of large and small gaming operators in opposing any online regulation expansion unless it was first considered by the governors Gaming Policy Committee and ultimately approved by state lawmakers.

Two months later, in October, MGM Resorts CEO Bill Hornbuckle said Nevadas gaming industry is missing a significant opportunity for growth amid reluctance to legalize online casino gaming. But he noted, theres a whole contingent of folks who own a lot of brick and mortar (casinos) in this state that dont favor legalizing internet casino gaming.

If you look at what the opportunity could be, I look forward to just talking more about all of it, Hornbuckle said during a panel discussion at IndyFest, The Nevada Independents annual conference centered on political and policy issues. It could be significant not only for the state, but for the industry and nationally, and potentially even on a global basis."

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Study: States without online gaming losing out on 'billions in tax revenue' The Nevada Independent - The Nevada Independent

The competition for qualified teachers across the Bay Area is fierce as districts vie for a limited pool of applicants and hope theyll have enough educators to fill every classroom by the first day of school.

In San Francisco, district officials said that while the overall number of teacher vacancies was lower this year than last, they still had 120 openings out of about 2,500 teaching positions a week and a half before Aug. 17, when nearly 50,000 students would file through the doors.

Last school year, the district opened those doors with 40 teacher vacancies, requiring administrators or long-term substitutes to greet students on Day 1.

We are doing everything we possibly can to alert San Franciscans and Bay Area residents who have ever wanted to work in education that we need you now, said Kristin Bijur, head of human resources in the district, sharing her Uncle Sam pitch to any potential job applicant. If you want the world to be a better place and youve resigned another job, we want you here, now. Make a difference in the lives of young people.

Assistant Principal John Lee installs a new projector while academic mentor Jeremy Blower fixes a fan and first-grade teacher Megan Blower works on her desk at Lincoln Elementary School in Oakland.

Despite creative social media campaigns, signing bonuses and other enticements, few if any local districts will start the school year fully staffed, a problem theyve faced to a greater or lesser degree every fall in recent years.

The local hiring crisis comes as California and the country grapple with a teacher shortage exacerbated by the pandemic, which has led to greater resignations and retirements in the educational workforce.

In addition, many districts have needed to hire more teachers given the expansion of transitional kindergarten as well as the influx of a swelling state budget thats pouring an extra $8 billion into state schools, pushing annual education spending past $110 billion and sending districts on hiring sprees.

The impact of fill-in central office educators or long-term substitutes can be devastating for students, who are still reeling from the impact of the pandemic, with critical time for learning and relationship building lost until a permanent teacher is hired. And vacancies often clustered in schools with a disproportionate number of disadvantaged students, leaving them lagging further behind their peers.

Oakland schools reopen Monday, but the district still had 40 to 50 educator openings Thursday for the upcoming school year.

We continue to benefit from one-time funding from the state and federal government related to pandemic relief, and the influx of new funding is creating more positions in the district overall some for current staff, and other positions for which we need to find candidates, said district spokesperson John Sasaki. We are doing widespread internet marketing on multiple platforms, individualized counseling and follow-up with community members who have shown interest.

Amanda Collins, a teacher and librarian, is taking a pay cut to transfer from the Palo Alto School District to San Francisco to fill a teacher shortage and to be closer to her daughter Isla.

State policymakers have been expanding efforts to recruit and retain teachers and the number of new educators entering the job market has been increasing, even through the pandemic.

In 2021, California issued 19,666 teaching credentials, up from 16,500 four years earlier, according to the states Commission on Teacher Credentialing.

Still, back in San Francisco, Bijur was realistic about the not-good odds of filling every classroom with a qualified teacher by the first day of school.

Im not going to pretend that were magically going to produce 137 highly qualified credential teachers in the next three weeks, she said, adding administrators were meeting with principals to consider options, including merging classrooms to eliminate openings.

San Francisco faces steeper odds than many other communities. A payroll debacle has left teachers without paychecks in recent months, the latest headache for a district plagued by controversy, scandal, lawsuits and a successful school board recall, and the high cost of living turns off some recruits.

For veteran teacher librarian Amanda Collins, it wasnt an easy decision to leave her teaching job in Palo Alto to take a job in San Francisco where she lives, despite the expensive and long train commute every day to the Peninsula city, where schools are well-funded by the wealthy community.

Third-grade teacher Claudia Hung-Haas shows the book she will read on the first day of class at Lincoln Elementary School in Oakland. Many Bay Area school districts have teaching positions left to fill before schools open.

But with her daughter starting kindergarten, she wanted to be closer to home and possibly work where her child attends school.

And, she acknowledged, her citys school district really needed her. So, she took a job at Rooftop K-8 and a $40,000 annual pay cut.

That was my biggest deterrent. I wanted to work in San Francisco, she said. The benefits of working where you live are immeasurable, to see students outside of school, to be a bigger part of their lives.

I had to weigh that against a lot of money.

The pay cut was in part due to union rules that limit the number of years of experience that can transfer from one district to another, a contractual limitation that reduced Collins seniority from 18 years to 11 and her salary accordingly.

Its a common labor agreement that discourages transfers, especially to districts that cant compete with the kind of salaries that cities such as Palo Alto pay.

Ben Wu and his daughters Mindy (left) and Michelle receive backpacks from Nhan Nguyen, general manager at Office Depot, at Lincoln Elementary School in Oakland.

The average beginning salary for a teacher is about $50,000 per year, although that varies widely among districts, as do benefits offered. Palo Altos lowest starting salary was $71,000 last year, with the most experienced and highly educated topping out at $144,000, not including benefits.

San Francisco, like many other urban districts, knows this. The districts starting salary is $60,000, with bonuses available for those working in hard-to-fill areas.

So Bijur and others in her position across the Bay Area are hoping to lure district parents, graduates and those with deep roots in their cities to become teachers.

They dont even have to have a credential.

Bijur is advertising across the city that a college degree with the right kind of coursework on a transcript can put someone in a classroom this fall under an emergency credential. The district will then help the budding teacher get the education and training to become a full-fledged educator.

We cant keep up monetarily with everyone else given our cost of living, she said. We wont win the game on that one.

Chong Wang, a staff member at Lincoln Elementary School, unboxes COVID-19 rapid tests to give to students and parents in Oakland.

In Mount Diablo Unified, the chief of human resources, John Rubio, is fighting that same uphill hiring battle.

While the district cant pay salaries as high as some nearby districts, its offering up to $10,000 signing bonuses split between two years for teachers with desired credentials, including those in special education. About 20 newly hired teachers will get the extra cash.

I really believe the hiring bonuses had a significant impact on attracting people to take a hard look at our district, Rubio said.

The Contra Costa County district has also been holding hiring fairs every week for all positions, while advertising on movie theater screens and paying to promote recruitment videos on Facebook.

Still, with students back in less than a week, the district has filled all elementary school positions, but needs about 15 to 20 more high school teachers out of about 1,450 total educators on staff.

Typically, there are about 50 to 60 openings that need to be filled for each fall, but that jumped to about 120 this year.

I do believe people are rethinking how theyre spending their time and their lives, he said. We really feel things could be a lot worse for us right now.

Jill Tucker is a San Francisco Chronicle staff writer. Email: jtucker@sfchronicle.com Twitter: @jilltucker

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These Bay Area school districts are racing to hire teachers before the first day of school - San Francisco Chronicle

Vice President Kamala Harris personally rallied the state governors its all hands on deck to sign up more households to the Federal Communications Commissions Affordable Connectivity Program (ACP). This Friday, the FCC likely will authorize a $100-million grant program to help boost the numbers. The White House went online nationwide to energize community stakeholders and activists.

Whats up? ACP is a free monthly internet program with a $100 subsidy for a computing device. So far, about 12 million households have signed up for ACP. However, the National Telecommunications and Information Administrations Internet For All website estimates there are more than 51 millions ACP-eligible homes. Thirty-nine million homes can be a significant reach.

ACP adoption has been difficult because there is no money to help those of us who are managing the process and who have the connections to the community, says Deb Socia, president and CEO of The Enterprise Center, a local Chattanooga economic development partner. I have a full-time person just to help get folks signed up, but I had to raise money to do so.

Hopefully this Friday the FCC will green light what theyre calling Your Home, Your Internet. Socia and many others can hire more people who know the communities and neighborhoods well. However, the key to increasing participation in the ACP is not more money! Rather, the key is more money spent more wisely.

Before community broadband, I did marketing and PR consulting for industry giants such as Lotus Development, Microsoft, and AT&T and a bunch of high-tech startups. These companies knew that a successful marketing tactic was (and still is) to let prospects demo products in a real-world environment. Whether a game or a business technology, demo it.

ACPs markets are heavily low-income homes. Communities text, back-pack flyers, and bus stop-ads must compete for attention with 6,000 10,000 marketing messages per person per day, kids crying, adults whining, racing off to the third job, etc. Parents worrying about where the familys next meal is coming from, kids worrying about getting shot. Whats more, sizeable portions of the left-leaning residents fear government or incumbent net intrusion, surveillance, or bait-and-switch scams, conservatives seem to distrust anything Democrat-sponsored.

A winning demo? Telehealth. Because everybody gets sick sometimes low-income folks, a hell of a lot more than everybody else. Often, theyre also responsible for others who are sick. So let Telehealth and convenient healthcare delivery be the marketing message that drives ACP.

The Enterprise Center is planning a pilot project involving 1000 free telehealth appointment targeted to one of Chattanoogas lowest income neighborhoods. They have high incidences of stroke, heart disease, diabetes, and asthma. The pilot includes training, a new Chromebook, and home internet access that residents their needs.

Here are six tactics that communities can use to deploy telehealth while putting some order, shape, and priority to ACP adoption. Develop statewide media campaigns that build marketing awareness and excitement for community needs assessments for NITAs BEAD and DEA grant programs.

1. Reinventing the doctor office visit for various healthcare practices, including doctor consults, medical observation, screening, and data gathering and exchange. For example, recruit barbershops, hair salons, churches, and laundromats in African-American neighborhoods where hypertension screening services are delivered, and customers, parishioners, patrons and others then can sign up for ACP and telehealth.

2. Use telehealth to deliver chronic healthcare and home care so the constant appointments and treatments can be made less intrusively at home, or possibly at work. Hospitals, doctor practices, and clinics can prescribe telehealth solutions and give patients material for signing up for ACP and computing devices from an ISP. Some hospitals are giving they are chronic illness patients computing devices.

3. Enhance emergency response to save more lives. Perhaps some of the facilities can treat non-serious patients (those who treat the ER as their primary care physician), and then give them ACP and telehealth paperwork so an ISP can sign up patients.

4. Expand efficiency of mental healthcare delivery. Now might be a good opportunity to pilot program that gives police officers several emergency URLs so they can get mental health professionals on the line to deescalate situations, and direct people with mental health crisis into the ACP when possible. It may not produce huge numbers of ACP sign ups, but its great publicity for the ACP and telehealth.

5. Improve senior care and facilitating aging in place. Enabling several senior citizens centers and libraries to deliver a series of appropriate screenings for seniors, followed by demonstrations of telehealth, digital literacy, and ACP sign-ups could be awesome.

6. Reimagining what hospital care can be. Various cities may want to consider equipping two or three public housing units so they can become mobile telehealth clinics.

Next time I will address setting up a campaign to recruit, coordinate, and motivate unofficial community leaders in the implementation of these various tactics. These unofficial leaders carry significant clout in their respective communities barbershops, hairdressers, local grocery store owners, pastors, libraries etc.

Craig Settles conducts needs analyses, planning, and grant assessments with community stakeholders who want broadband networks and telehealth to improve economic development, healthcare, education and local government.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces tocommentary@breakfast.media. The views reflected in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC. This Expert Opinion was lightly edited to conform with Broadband Breakfast style.

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Craig Settles: If You Can't Give Away Free Internet, Consider Telehealth - BroadbandBreakfast.com

The selection will enable the podcast to share its smart, professional, and inspirational tips with an even wider audience.

Houston, TX - The hosts ofBEST SEO Podcastare pleased to announce it has been selected as the Top Podcast with Potential and has been chosen to consult.

BEST SEO Podcast is a digital marketing podcast hosted by Matt Bertram and Chris Burres from EWR Digital. Topics covered on the Podcast reveal the unknown secrets of internet marketing, such as SEO, SEM, CRO, GMB, Google Algorithm Updates, Top UX/UI Designs, SEO Website Architecture, and more. Since its inception, the popular SEO podcast has garnered over 3.8 million downloads and counting.

Recently, BEST SEO Podcast has been selected as the Top Podcast with Potential and has been chosen to consult. This is an exciting announcement for the Podcast and is a testament to its global reach and results-driven strategies designed to drive positive change in a companys digital marketing landscape.

As the top podcast with potential, the BEST SEO Podcast has been chosen to consult, says host Matt Bertram. This is a huge honor and we are truly humbled by the selection. As a result of the consulting, we will be able to share our smart, professional, and inspirational tips with an even wider audience. We are excited to grow and continue to provide value to our listeners. Thank you for supporting us as we continue to strive to be the best.

BEST SEO Podcast can be found on any podcast app, including iHeart Radio, Pandora, SoundCloud, Spotify, iTunes, and others.

For more information about BEST SEO Podcast, please visit https://www.bestseopodcast.com/.

About EWR Digital

EWR Digital provides a host of customized Internet marketing solutions to help businesses realize their true potential. These services include Search Engine Optimization, Pay Per Click Advertising, Website Design, Company Branding, Website Analysis, Profit Plan, and so much more.

EWR Digitals portfolio includes Internet marketing services for Manning Pool Service, Citywide Injury & Accident, Everhart Construction, Houston EB5, My Salon Suite, Machine Saver, Passion Electric, Boy Scouts of America, and Peters Pressure Washing.

Contact Information

Matt Bertram

713-714-7257

info@ewrdigital.com

https://www.ewrdigital.com/

Media ContactCompany Name: EWR DigitalContact Person: Matt BertramEmail: Send EmailPhone: 7135926724Address:13105 Northwest Fwy Suite 765 City: HoustonState: TexasCountry: United StatesWebsite: https://www.ewrdigital.com/

Press Release Distributed by ABNewswire.comTo view the original version on ABNewswire visit: BEST SEO Podcast Selected as Top Podcast with Potential' and has been Chosen to Consult

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BEST SEO Podcast Selected as 'Top Podcast with Potential' and has been Chosen to Consult - Benzinga

After carving a niche in the online space, many direct-to-consumer (D2C) brands are now fast entering the physical store space.

The core idea behind the move is to tap into a larger consumer base as people still want to touch and feel a product before buying, opined panellists who got together to discuss The future of D2C industry at the e4m D2C Revolution Summit 2022 held on Thursday.

The session was chaired by Gaurav Dhawan, Executive Vice President and Network Revenue Head, Times Network.

Explaining the reasons behind launching a physical store, Abhinav Mathur, CEO of D2C coffee brand Something Brewing, said, Our brand was born in the pandemic. Most of our products are priced at Rs 10,000 and above. We realized soon that it would not be easy for consumers to trust a new brand with such a highly-priced product. Besides, coffee is an experiential product. So many varieties and tastes are available, which can't be tested online. Hence, on the first anniversary of our brand, October 1, 2021, which coincides with International Coffee Day, we launched a physical store that is the right fit for the brand.

Mathur, however, insists that having a physical store totally depends on the brand and the category. If you are true to the vision of the brand, people like you.

Minu Margeret, Founder and CEO, Bliss Club, said she would be launching a physical store soon, on the advice of other founders who say having a physical store is the smartest thing. Many entrepreneurs told me that a lot of product building happens in real-time. Being with consumers is important. Hence, we are launching an experiential store just below our office. People can touch and feel the product, our product development team would be there.

Product is King

Dhawan then asked the entrepreneurs what D2C brands should do to remain ahead in the highly competitive consumer market.

As per Minu Margeret, the products always remain the main focus for D2C. Choosing the products that are closer to what consumers need is the most important thing. D2C brands have to see what makes them different from others. For instance, whether the consumer wants a pocket on the left side of the dress or right, what should be the width of the zip and so on. Product building is a constant process. A great product gives you an edge.

We create products for every moment of a womans active life. We tell consumers who go to the gym that we are there to celebrate your journey. They can experience happiness with every degree of movement - from low-intensity walks to high-intensity cardio. We have built our brand on this, she added.

Mahesh Patel, Co-founder of Cloud Tailor, a D2C mobile app that aims at providing a digital solution to an offline tailoring problem, also explained the uniqueness of his offerings.

Our model is based on the unique clothing needs of women, which is very different from mens needs. Women need a lot of personalisation in dresses based on their choice, lifestyle, occasions and so on. Our app has a full women's fashion styling, learning, social sharing, order placement and tracking, Patel explained.

Biggest Challenge

When Dhawan asked about the biggest challenge in the D2C journey, Rohit Chawla, Founder and CEO, Bare Anatomy, cited consumer retention.

Due to the growth of ecommerce platforms, biggest-barriers to starting a retail business have gone down significantly. To build the company, people often forget how to retain consumers. Five years back, very few people had thought of D2C. Now, FMCG companies have also started advertising on e-commerce portals. So, retaining your customers is far more challenging now than ever, Chawla said.

He added, People are impatient now. You have to deliver quickly. You must attend to their complaints.

Margaret echoed the sentiments, We want to give a blissful experience to customers. This is the basic expectation from young challenger brands. We offer a free and flexible exchange policy. The ecommerce ecosystem is so evolved that it eases out the D2C brands with great logistic providers which can predict the arrival and arranges return and exchange.

Vishal Kaushik, MD and co-founder of Upakarma Ayurveda, also spoke about consumer satisfaction.

Only influencer campaigns don't work in this segment. You need to respond to consumers quickly if they complain about your products, Kaushik said.

Sharing his experience, Abhinav Mathur said: Our consumers are well travelled, well informed and discussions with them are meaningful. They are willing to be loyal and forgiving as well. Some even pay three months in advance for orders. However, it all depends on the category.

On how brands are creating experiences and expanding their distribution through physical channels, Abhishek Chandra, Chief Revenue Officer of GoKwik, said, We wanted to offer a different experience than Amazon and Flipkart. Our platform is built on the basis of different stages of the consumer journey so that we have a higher conversion rate than others.

Chandra said GoKwik uses AI/ML technologies to solve hard-hitting problems like Return to Origin (RTO) and improve conversion rates.

Great Marketing

Margaret said, Building a brand is the most important part of your entrepreneurial journey. Hence, you have to have a strong marketing team to succeed.

Other panellists agreed that the marketing department is crucial for start-ups.

They also discussed seasonal demands and its impact on their inventory and marketing.

While products like sunscreen are not used much during the rainy seasons, hair care demands are different in winters due to increased dandruff. So, of course, demand for some products are seasonal in nature. But some categories remain in demand all over the year, the panellists said.

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D2C brands need to identify what makes them different from others - Exchange4Media