Mediaboss Marketing

API-driven cloud access security broker (CASB) and data loss prevention (DLP) services now generally available

Cloudflare, Inc., the security, performance, and reliability company helping to build a better Internet, announced that both its Cloud Access Security Broker (CASB) and Data Loss Prevention (DLP) services are now generally available as part of Cloudflares Zero Trust platform. Cloudflare CASB provides businesses visibility and control across their corporate SaaS applications to secure workplace tools, detect shadow IT, and control user access. Cloudflare DLP customers have increased protection and controls over data flowing across their networkdetecting and preventing data exfiltration, scanning for Personally Identifiable Information (PII), and securing access to sensitive information. By combining Cloudflare CASB with the data controls provided by DLP, customers can easily achieve high levels of visibility across their entire organization without the complexities of legacy solutions.

Its more important than ever that CISOs have control over who can access specific applications or data. In the past 90 days, Cloudflare CASB has already helped early adopters detect more than five million instances of potential data oversharing and unapproved shadow IT, making sure these issues didnt turn into incidents for those organizations, said Matthew Prince, co-founder and CEO of Cloudflare. Legacy solutions often require clunky point solutions that slow networks and employees down. However, because Cloudflares CASB and DLP services are built directly into our Zero Trust platform and are part of our global network, we are able to not only protect critical data and applications but also accelerate network traffic as well.

Many businesses are adopting more SaaS applications than ever before, driven by the need to operate more efficiently and collaboratively in a distributed or hybrid work environment. As a result of this shift, increasing amounts of sensitive data are stored in the cloud through email services, HR applications, and collaboration tools. This has increased the burden on security teams, who now have to monitor security across numerous applications and increases the risk of security incidents from misconfigured settings, incorrect access controls, or disgruntled employees. With CASB and DLP part of Cloudflares Zero Trust platform, organizations can easily secure their applications, data, and employees against the modern threat landscape without the complex integration costs or disrupting employee productivity like many legacy systems.

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Cloudflare One provides a comprehensive Zero Trust SASE platform that is built natively into Cloudflares global network, spanning more than 275 cities in over 100 countries. This deeply integrated approach ensures a simple deployment in just a few clicks and lightning fast performance wherever users are. With Cloudflares API-driven CASB and DLP services available through Cloudflare One, organizations can now:

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Cloudflare Expands Access to Zero Trust Platform Giving Customers More Control and Visibility Across Their Network, Data, and Apps - MarTech Series

ZW Data Action Technologies Inc.

BEIJING, Sept. 15, 2022 (GLOBE NEWSWIRE) -- ZW Data Action Technologies, Inc. (Nasdaq: CNET) ("ZW Data" or the "Company"), an integrated online advertising, precision marketing, data analytics, and other value-added services company, today announced that it has signed a letter of intent (LOI), and has formally proposed an acquisition offer to Henan Baodun Information Technology Co., Ltd (Baodun). Pursuant to the LOI, the offer price and terms will be negotiated and determined upon completion of due diligence, and the completion of the transaction is envisaged in the fourth quarter of 2022. Upon the completion of the acquisition, Baodun will become a wholly-owned subsidiary of the Company, and will remain its independency in operation to provide one-stop eCommerce marketing service solutions and full agency operation services for customers.

Baodun is a full-service internet marketing company integrating content marketing, advertising effect optimization and brand marketing. Baodun has the comprehensive agency qualification like ByteDance and Kuaishou, and can provide internet advertising and marketing resources on multiple client side product platforms, including but not limited to toutiao.com, ixigua.com, TikTok and Kuaishou. Its major cooperating clients include SF Express, Belle, and Tongrentang. Baodun generated approximately $50 million in annualized revenue in 2021 and expects to continue growing with a double digits growth rate this year.

The strategic acquisition of Baodun is intended to enhance ZW Datas competitiveness within the industry and especially in the short video platform market. The addition of Baodun, together with the Companys current expertise in advertising, would significantly improve the Companys strengths in short video advertising, merchandising and promotion business areas, and expand the social eCommerce business to onboard a new growth point. The Company expects that this acquisition will drive a meaningful increase in short and long-term ZW Datas revenue.

We are excited to announce this planned acquisition of Baodun. The short video market has expansive development prospect, and nowadays, social media platforms such as TikTok and Kuaishou have billions of users domestically and internationally. The elite veterans of Baodun are primarily located in Zhengzhou, Henan Province and Guangzhou, Guangdong Province. We are extremely thrilled that the founder of Baodun, Ms. Ning Lv, as one of the most experienced ECommerce operators in China, will join the Company with the management team upon the completion of the transaction. The addition of the new team will accelerate the development of our short video merchandising capabilities and reinforce our commitment to building a leading merchandising enterprise in China. We believe that this acquisition will drive the diversification of our business, form a new profit growth point, and enhance the profitability to bring near and long-term values for shareholders, commented Handong Cheng, Chairman and Chief Executive Officer of ZW Data.

AboutZW Data Action Technologies Inc.

Established in 2003 and headquartered in Beijing, China, ZW Data Action Technologies Inc. (the Company) offers online advertising, precision marketing, data analytics and other value-added services for enterprise clients. Leveraging its fully integrated services platform, proprietary database, and cutting-edge algorithms, ZW Data Action Technologies delivers customized, result-driven business solutions for small and medium-sized enterprise clients in China. The Company also develops blockchain and artificial intelligence enabled web/mobile applications and software solutions for the general public, enterprise clients, and government agencies. More information about the Company can be found at: http://www.zdat.com/.

Safe Harbor Statement

This release contains certain "forward-looking statements" relating to the business ofZW Data Action Technologies Inc., which can be identified by the use of forward-looking terminology such as "believes," "expects," "anticipates," "estimates" or similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties, including business uncertainties relating to government regulation of our industry, market demand, reliance on key personnel, future capital requirements, competition in general and other factors that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Certain of these risks and uncertainties are or will be described in greater detail in our filings with the Securities and Exchange Commission. These forward-looking statements are basedonZW Data Action TechnologiesInc.s current expectations and beliefs concerning future developments and their potential effects on the Company. There can be no assurance that future developments affectingZW Data Action TechnologiesInc. will be those anticipated byZW Data Action Technologies Inc. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond the control of the Company) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by such forward-looking statements.ZW Data Action Technologies Inc.undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

For more information, please contact:

Sherry ZhengWeitian Group LLCEmail: shunyu.zheng@weitian-ir.comPhone: +1 718-213-7386

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ZW Data Action Technologies Inc. Announces Planned Acquisition of Henan Baodun, Expanding to Short Videos Ecommerce - Yahoo Finance

Flipkart, Indias homegrown e-commerce marketplace, launched its new home campaign#HomeFlipoverto showcase its wide selection of high-quality home products, perfect for a home transformation. Driven by customer insights,Flipkartaims to reach women across the country, offering them the ease of shopping premium brands at an affordable price.

Recently, there has been an increase in the home segment as customers have started investing in furniture and furnishings to make their homes an extension of their personalities.

Speaking on the launch,Kanchan Mishra, Senior Director, Consumables (FMCG), General Merchandise and Home,Flipkart,said, The recent hybrid work model has encouraged customers to rethink life at home as it has become the place where they spend most of their time. Eventually, it has made them redecorate and enhance the look and feel of their homes. This trendis here to stay as people are spending more time at home than they were before.AtFlipkart, our prime focus is to drive value for our customers on the best quality products. To diversify our product portfolio and makeFlipkartthe go-to destination for all things home, we have handpicked products from branded and premium range to homegrown D2C brands. Now, the home makeover can be a spontaneous plan with a wide range of selections available on the platform.

The platform is running the influencer campaign called Home Flipover with influencers such as Chef Karishma Sakhrani, Aayushi Bangur, Bahaar Dhawan Rohatgi, Ashwiinii Dongare Banga and Chef Kirti Bhoutika. Mira Kapoor, the B-town celebrity and the Instagram-famous mommy, has also collaborated for this campaign who will be inspiring users to revamp their homes with Flipkart. Customers can now bring alive their vision of an ideal home from the vast variety of homecare essentials available on Flipkart.

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Flipkart flags off its #HomeFlipover campaign - Exchange4Media

With the World Cup just a little over a month away, theres a new Official Team India T20I Jersey around the corner. The Board of Control for Cricket in India (BCCI) and MPL Sports, the official kit partner, announced a new campaign called #HarFanKiJersey ahead of the launch.

MPL Sports has launched a microsite called Har Fan Ki Jersey, where users can upload their story of what makes them a true blue cricket fan. By doing so, they will have the opportunity to be an integral part of the jersey unveiling. As the stories get populated on the site, a part of the jersey will be uncovered, giving fans a sneak peek into the much-awaited kit for this year.

The new jersey will replace the Billion Cheers jersey, launched during last years World Cup, for all T20 format games.

Besides getting a first look at the jersey, users can also get a chance to be crowned a superfan. Once fans upload their stories, they will get a unique referral code, which when used by their friends and followers, will earn them points and a spot on a leaderboard. Rewards include exclusive discounts; the brand will also run contests on social media giving users a chance to win match tickets as well as other money-cant-buy experiences. Participation also guarantees a digital certificate of appreciation from MPL Sports and BCCI. The best superfan stories will be shared on the official MPL Sports social media pages as well.

The #HarFanKiJersey campaign aims to mobilize the billions of fans of the Indian cricket team, and give them a platform to share their passion for the game and the team.

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MPL & BCCI to make superfans a part of Team India's T201 jersey launch - Exchange4Media

Since the dawn of the Internet and the birth of search engines, entrepreneurs and would-be businessmen have sought ways to create their own online businesses and monetize them. Early on these online merchants discovered that it was not enough to simply build a website and slap some content on it; if they truly wanted to become profitable, they had to grab the attention of search engines and prove their worth by ranking at the top of the search engine results pages (SERPs).

In the early days of the Internet, ranking high on the search engine pages required a solid working knowledge of search engine optimization also known as SEO. SEO involved the art of figuring out what algorithms engines like Google used to rank their website listings and then optimizing your website to appease (or align) to these algorithms.

Since that time, SEO has grown by leaps and bounds and now has many offshoots, including digital marketing, Internet marketing, social media optimization, local SEO, technical SEO, international SEO, content strategy the list goes on and on. Regardless of which niche you choose to pursue or whether you choose a broad approach like digital marketing the fact remains that, at some point, education needs to come into play. While you could rely on tutorials like the ones hosted here on HTMLGoodies, or online forums, taking an online SEO course can also help you learn everything you need to know to please Google, Bing, and other search engines.

To help budding Internet marketers, content strategists, and others interested in online marketing get started, we have compiled a list of the top online courses to learn SEO. For the purposes of this tutorial, we will use phrases like SEO, digital marketing, and Internet marketing interchangeably. Note, however, that there are considerable differences between each of those search engine marketing types, which we highlight in these articles:

With that being said, here is our list.

The first course on our list is a doozy. Offered by online classroom, Udemy, the SEO Training Masterclass: Beginner to Advanced SEO course features 16 hours of on-demand SEO training videos. Students will begin by learning how to conduct SEO keyword research, how to use the Google Keyword Tool, and how to build a keyword list for your website.

From there, the course steers towards On-page SEO and blogging topics, including more advanced keyword strategies. Learn the difference between long-tail and short-tail keywords and what evergreen content means. Google penalties and SEO for other platforms such as WordPress, Wix, and Shopify are also discussed.

In the last two parts of this online course, Off-page SEO, link building, mobile SEO, voice SEO, and technical SEO are covered. Students will also get hands on experience using several popular SEO tools, including Google Analytics, Google Search Console, Yoast SEO plugin, and more.

To sign-up for this course, visit its listing on Udemy: SEO Training Masterclass: Beginner to Advanced SEO.

Despite what many may think, Google is not actually the largest search engine in the world. Truth be told, more searches are conducted on the video platform YouTube daily than anywhere else. For that reason, we felt it was important to feature at least one online course that specialized in YouTube optimization. For that, we turned to Udemys YouTube SEO Search Engine Optimization for Success course.

This YouTube SEO course is relatively short, weighing in at four and a half hours. It begins by discussing keyword phrases and keyword research as it relates to videos. From there, students learn how to craft optimized YouTube titles and video descriptions. Then, two unique case studies are reviewed, before the course wraps up with a host of marketing tips and tricks specifically related to video content.

You can sign-up for this course by visiting its Udemy listing: YouTube SEO Search Engine Optimization for Success.

Learning the proper SEO tools can make or break a digital marketers career. If you are a fan of HTMLGoodies and our SEO tutorials and tool reviews, then you will have no doubt seen our coverage of the popular SEO software known as SEMRush. Arguably one of the top tools for search engine optimization on the market, SEMRush has a ton of features that can take a bit to learn, simply because their are so many to choose from.

The Complete SEMRush Course targets students and marketers that want to learn the ins and out of SEMRush. In addition to learning the marketing softwares interface, pupils will also be taught how to set up projects and tracking for websites, identify (and copy) competitors SEO strategies through competitor analysis, find opportunities for backlinks, optimize content, and uncover website issues that could be affecting your ability to rank in the SERPs.

The online SEO course is nearly six hours long and comes with a certificate upon completion. You can learn more about the class and sign-up by visiting its Udemy page: Complete SEMRush Course.

Once you have a basic understanding of search engine optimization best practices and techniques, you may want to dive a little deeper. One direction you can head is to learn how to perform an SEO audit of your site. SEO audits involve reviewing every element of your website and marketing strategy to uncover flaws and issues with your site. To help you learn how to conduct a site audit, Udemy has developed the SEO Audit: Find and Fix Common SEO Issues course.

Despite the course only lasting two hours, there are a slew of SEO audit techniques covered, including:

The course includes a certificate of completion and an SEO audit checklist, which is handy for making sure you covered all the bases during your SEO audits and SEO reviews. To sign-up for this essential Internet marketing course, visit its listing on Udemy: SEO Audit: Find and Fix Common SEO Issues.

Another specialty area of search engine optimization and digital marketing involves local SEO, which is a process of optimizing your website for local business and local keywords. Udemy has a great online class covering the topic called Local SEO: Guide to Local Business Marketing.

This course is five hours long and teaches local SEO topics including:

You can sign up for the local digital marketing course by visiting its Udemy page: Local SEO: Guide to Local Business Marketing.

No list of SEO courses would be complete if it did not include at least one class for social media optimization. Udemy has a course called Social Media Marketing that serves this purpose. Featuring two and a half hours of on demand video content and 16 articles, this SMO course covers the following areas of social media optimization:

Learn more about this social media marketing course by visiting its listing on Udemy: Social Media Marketing Complete Certificate Course.

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Top Online Courses to Learn SEO | HTMLGoodies.com