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The exchange4media PR and Corp Comms 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30.

The 30 Under 30 series features the winners who share their experiences, trends they have observed in the domain and where they see themselves in the next five years.

In todays series, we speak to Chitranshi Saxena, Client Servicing Executive, Simulations Public Affairs Management Services Pvt. Ltd.

Excerpts:

How does it feel to be recognised and honoured for your contributions to theindustry?

Firsts ones are always special, whether it is a recognition or a paycheck. I feel tremendous being a part of the 30 under 30 this year. I am highly grateful to the jury and team E4M for this award. I always prefer to say that I might not have many years of experience, but I can count on the kind of experience I have attained in this little but significant span. I have worked on various verticals to check my interest - from being an intern back in 2019 to managing a team in 2022 - I have grown a little every day and have bagged this recognition. I have no godfather in the industry and I am the sailor of my own ship therefore I am extremely grateful to the mentors who have stepped into my life and became a beacon of growth in my career. I am a firm believer in safar khubsurat hai manzil se bhi. Thus, after an energetic kickstart in my career, I intend to keep walking on a similar path.

What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?

What is that one industry lesson or experience that you will carry with you throughout your career?

Way back in 2019 I was scared to my veins while making pitch calls, but one incident changed everything and boosted my confidence immensely. I always remember a pitch call with one of the senior journalists, where his words changed my entire perception of looking at the industry. I would like to quote him Chitranshi please start respecting your profession - it's good that youre soft-spoken - but please respect your job first. We both are into parallel industries helping each other in bringing out the best of stories.

Where do you see yourself in the next five years?

Undoubtedly bagging more awards and recognition, and of course, applying for the 40 Under 40. But on a serious note, I would like to grow my knowledge pool extensively and eventually start working for dignified brands. I also look forward to helping my team incessantly and helping my organisation grow in sync with them. Thirdly, giving a free hand and encouraging the newbies in achieving their set goals.

The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchanhge4media.com.

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I look forward to helping my team & my organisation grow in sync - Exchange4Media

As 5G continues to emerge as a transformative ecosystem, the vast possibilities it offers are becoming more noteworthy. In the years to come, 5G adoption will drive advancements in numerous sectors, such as healthcare, manufacturing, entertainment, robotics, automotive, energy, sports broadcasting, and more. 5G provides plenty of benefits, including ultra-fast speeds, expanded data capacity, greater network reliability, and enhanced user experiences.

However, these next-gen applications have high demands for performance and user experience and depend on low latencies and high data speeds- levels of speed which can only be found at the edge. In order to have high quality technological results, these low latencies and high data speeds must be a part of your digital IT infrastructure.

1623 Farnams cloud, IX and carrier ecosystems offer high quality connectivity and a range of benefits including ultra low latency, scalability, proximity, and robust peering options. This facility is a highly trusted edge interconnection specialist to over 50 global and regional carriers, multiple global cloud on ramps, and home of the Omaha IX peering exchange.

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1623 Farnam: Next-Gen Innovation and 5G Edge - JSA

OTT: Perception, Use, and Business Modelshighlights viewer preferences for OTT business models and conversion rates for OTT trials

DALLAS, July 14, 2022 /PRNewswire/ -- International research firm Parks Associates' new consumer study OTT: Perception, Use, and Business Modelsreveals 40 million US internet households trialed and subscribed to at least one OTT service in the first half of 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.

Free trials offer consumers the opportunity to experiment with different streaming services. Nearly 50% of US internet households trialed at least one service in past six months, and 78% of those households ended up subscribing to at least one of these services. While major services such as Netflix and Disney+ have dispensed with free trials, smaller services find that trials turn into subscribers and help them stay competitive in this crowded market.

"Trials are an effective onboarding tool, with 40 million households trialing and then subscribing to at least one service in the past six months," said Eric Sorensen, Sr. Contributing Analyst, Parks Associates. "The more services consumers try, the more they are likely to subscribe to at least one. Consumers who frequently trial different services are highly engaged video consumers in general, so services need to cater to these users."

For consumers, content ultimately drives their decision to stay with a subscription. The large providers are planning significant content development expenditures in 2022 and beyond. For example, Netflix is set to spend more than $17 billion on content, while Disney+ has committed to spending $33 billion on programming and content.

"Low cost barriers drive consumers to sign up for free trials, but the content will keep them," Sorensen said. "All content creation efforts are focused on acquiring new customers and retaining those who are already subscribed by providing compelling content."

To schedule an interview with an analyst or to request specific data, please contact Rosey Sera at [emailprotected] or 972-490-1113.

About Parks Associates

Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Contact:

Rosey SeraParks Associates972.490.1113[emailprotected]

SOURCE Parks Associates

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Parks Associates: 40 Million Households Trialed and Subscribed to at Least one OTT Service in the First Half of 2021 - PR Newswire

Scuba and Snorkeling Accessories Market: Overview

With the growing trend among youngsters to indulge in adventure activities in their leisure time, scuba is becoming one of the top choices. Earlier, scuba diving was limited for defense, research & development, and maintenance purposes. One of the main reasons, people are opting for this recreational activity is because it is safe. Also, swimming skill is not required to undertake the activity.

However, the recreational activity is safe only when done under correct supervision and with proper equipment. While going for underwater dive, individual is supposed to carry breathing tool called as scuba, which assists in underwater breathing. Scuba equipment constitutes of propulsion vehicle and cylinder, regulators, and decompression scuba diving equipment products. The scuba and snorkeling accessories makes diving safe, comfortable, and easy.

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Nowadays, scuba diving is gaining popularity not just as a recreational activity but also as physical activity. As per medical science, scuba is one of the best cardio exercises. Besides, it helps in regulation of blood pressure and in reducing the risk of strokes. Hence, people tend to opt scuba diving frequently. This, in turn, is driving the growth of scuba and snorkeling accessories market.

The upcoming report on scuba and snorkeling accessories market have detailed various facts and figures that decide the growth of the market in duration of forecast period (2019-2029). The intelligence report also provides insights about the restraining factors and strategies undertaken by key players to overcome the hindrance.

Lately, government bodies, in various countries, are raising the bar pertaining to the safety of scuba diving. The rules are valid for instructors, divers and the manufacturing companies. Moreover, the agencies providing the diving facilities must adhere to safety guidelines and should keep monitoring the condition of equipment from time to time. The equipment used during the diving should match the safety standards set by the government bodies.

The government bodies formed the rules in an effort to decrease the number of accidents occurring while scuba diving. The new rules and regulations are anticipated to favor the growth of scuba and snorkeling accessories market in the coming years.

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With growing demand of scuba and snorkeling accessories, the manufacturing companies are working to bring innovation in the products to enhance the safety. For example, few companies have integrated bluetooth communication technology with scuba equipment. This will help in the underwater communication, certainly improving the underwater safety while diving. Such innovations are likely to contribute to expansion of scuba and snorkeling accessories market.

People have started undertaking diving more like a fitness activity rather than just as a recreational activity. The shift in the trend has come due to increase in the disposable income. The shift is likely to contribute to the expansion of scuba and snorkeling accessories market in the duration of forecast period.

On the other hand, rising water temperature and coral bleaching are disrupting the balance in aquatic ecosystem. Registering the disruptions, government bodies are introducing stringent regulations in favor of marine conservations. Consequence of which, diving has been banned at various sites, which, further, may interfere with the growth of scuba and snorkeling accessories market during the forecast period.

Asia Pacific is witnessing emergence of various diving locations. Also, rising interest of people for scuba diving is likely to drive scuba and snorkeling accessories market in the region.

Some of the key players of scuba and snorkeling accessories market are Aqua Lung International, Dive Rite, Mares S.p.A, and Duton Industry co.

The companies are trying to sustain their foothold in global scuba and snorkeling accessories market by bringing technological advancements in the product.

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About Us:

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

Contact Us:

Rohit BhiseyHead Internet MarketingTel: +1-415-520-1050Website:https://www.tmrresearch.com/

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Scuba and Snorkeling Accessories Market Predicted to Accelerate the Growth by 2021-2031 - Digital Journal

Indian apparel wear brand Manyavar has partnered with Indian Olympic Association as the Indian official style partner for the upcoming Commonwealth Games, Asian Games 2022 and Paris Olympics.

With Manyavar being the Indian official style partner, the aim is to celebrate India and the feeling of national pride by wearing Indian outfits. It is a proud moment to represent the best of the talents like Dutee Chand, Dhanlaxmi Sekar; Indian professional sprinters, Ronaldo Laitonjam & David Beckham champions in Cycling, Manpreet Singh & P.R Sreejesh Indian field hockey players adorning Indian wear, which is the topmost symbol of their culture. The athletes will be heading off to Birmingham to participate in the Commonwealth games.

At the association, IOA Secretary General Rajeev Mehta said, It is a great sign for the Indian Olympic movement that popular and respectable brands like Manyavar are stepping up to support our athletes. Our athletes deserve the best whatever the occasion and a brand like Manyavar will ensure that they are ambassadors of Indian culture and traditions not only on the field but off the field as well. On behalf of the IOA, I would like to express our sincere gratitude towards them.

Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said, Manyavar has been known for promoting Indian culture and trends in mens fashion. We strongly believe that Indian culture speaks volumes about ones personality. Our brand has always been about standing up for the core cultural values of India. We feel proud to associate with the Indian Olympic Association as their Indian official Style Partner. With this, we hope to take Manyavars Pehno Apni Pehchaan to a global level & evoke love, pride and passion for our culture across the world. We wish luck to all our athletes representing India at the Commonwealth games.

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Manyavar partners with Indian Olympic Association as Indian Official Style Partner - Exchange4Media