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Veterinary Antimicrobial Susceptibility TestingMarket: Overview

The drive for monitoring antimicrobial resistance in agricultural settings by public health policy makers in various countries is a key trend in the expansion of theveterinaryantimicrobial susceptibility testing market. Antimicrobial susceptibility testing (AST) is a key diagnostic approach used by veterinary practitioners in identifying most suitable treatments for bacterial infections. Developed nations have seen established guidelines for antimicrobial susceptibility testing. Some of the key livestock or animals where veterinary AST have become popular are dogs, cats, horses, cattle, pigs, and poultry. These testing technologies and methods are used by veterinary reference labs and universities. Key methods used include the disk diffusion technique and the broth dilution technique. Identifying the infecting pathogen and the possible choices of antibiotics are key to shaping the protocols in theveterinary antimicrobial susceptibility testingmarket.

The study presents a detailed assessment of key growth dynamics and emerging avenues in key consumer segments. The research authors strive to offer an in-depth, data-driven insights into new consumer propositions and the prevailing regulations in key regions.

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Veterinary Antimicrobial Susceptibility TestingMarket: Key Trends

The veterinary antimicrobial susceptibility testing market is driven by several health imperatives. The rise in awareness about health of companion animals and livestock is one of the key imperatives for identifying the bacterial infections and treating them. Another key driver for adopting veterinary AST is mounting concern of antibiotic resistance to animals and human health worldwide. The prevalence of zoonotic diseases is another factor propelling the use of AST in helping medical practitioners identify the right choice of dosage of antibiotics and whether they are at all needed. The veterinary AST market has made strides on the back of the advances in the lab infrastructure. The focus on standardized methodologies for future national surveillance programs is a key factor that has set the tone for product advancements. This might way to commercialization of automated veterinary AST systems for emerging and developing economies.

The growing threat of life-threatening illnesses and recurrent, chronic infections in livestock has spurred the market prospects of veterinary antimicrobial susceptibility testing methods. Increasing efforts of government and regulatory bodies to raise awareness about antimicrobial stewardship programs is a key trend. Advances in culture media and accessories and consumables.

Veterinary Antimicrobial Susceptibility TestingMarket: Competitive Dynamics and Key Developments

Some of the key players in the market are

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A growing number of companies developing veterinary AST are leaning on expanding their bacterial susceptibility profiles possible with their test methods. They are keen on complying with the latest guidelines. Some of the prominent companies in the veterinary AST market are bringing constant technological advancements in broth microdilution. A few aspiring players are adopting novel microfluidics to disrupt the marketspace.

Veterinary Antimicrobial Susceptibility TestingMarket: Regional Assessment

On the regional front, North America and Asia Pacific can be considered lucrative markets. The North America veterinary AST has thrived on the back of the presence of a well-established lab infrastructure for AST. Asian countries are witnessing rise in demands from the presence of a strong livestock markets. Some of the other promising regional markets are the Middle East, and Latin America. These are also considered largely untapped.

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TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

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Rohit BhiseyHead Internet MarketingTel: +1-415-520-1050Website:https://www.tmrresearch.com/

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Veterinary Antimicrobial Susceptibility Testing Market Analysis Trends, Growth Opportunities, Size, Type, Dynamic Demand and Drives with Forecast to...

Laboratory Glassware and Plasticware Market: Overview

The laboratory glassware and plasticware market is expected to gain good growth opportunities across the assessment period of 2020-2030 on the back of the rising applications of plastic and glass materials for clinical purposes in research activities, hospitals, and pharmaceuticals. The growing prevalence of chronic diseases is also an important growth factor for the laboratory glassware and plasticware market.

Laboratoryglassware is made from borosilicate glass while plasticware is made from different types of plastic materials. Laboratory glassware and plasticware include pipettes, pipette tips, storage containers, burettes, flasks, slides, vials, measuring cylinders, flasks, Petri dishes, test tubes, tubing, and others. The equipment is of great convenience to the range of activities across laboratories. Thus, all these factors bring profitable growth opportunities for the laboratory glassware and plasticware market.

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The expanding influence oflaboratory glassware and plasticwareacross a wide range of applications in research institutions, healthcare services, venture capitalists, diagnostic centers, medical device companies, contract research organizations, and others will bring tremendous growth opportunities for the laboratory glassware and plasticware market.

The report on the laboratory glassware and plasticware market by TMR Research helps the stakeholders and CXOs to explore varied aspects related to growth. The report has extensive information on a plethora of factors such as geographical dimensions, competitive trends, latest developments, and the threats across the laboratory glassware and plasticware market.

Furthermore, the report focuses on the impact of the COVID-19 outbreak on the laboratory glassware and plasticware market. The rising prevalence of COVID-19 and the economic impact of the outbreak on the laboratory glassware and plasticware market have been mentioned in detail.

Laboratory Glassware and Plasticware Market: Competitive Insights

The laboratory glassware and plasticware market is fragmented with many players in the ring for obtaining a prominent position. The players invest heavily in research and development activities for discovering novel insights. They also indulge in strategic collaborations.

Some well-entrenched players in the laboratory glassware and plasticware market are

Laboratory Glassware and Plasticware Market: Current Trends

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A Rise in Chronic Disease to Add Extra Stars of Growth to the Laboratory Glassware and Plasticware Market

The growing spread of chronic diseases and infections across a large chunk of the global populace is boosting drug development mechanisms. The development of drugs among a large number of research organizations increases the demand for laboratory glassware and plasticware extensively, eventually leading to an increase in the growth rate.

Vials for COVID-19 Vaccine to Propel Growth Prospects

The manufacturing of vials has increased substantially due to the large-scale production of vaccines across many countries. Many vaccines have been granted emergency-use authorization by numerous countries. These vaccines are stored in vials. Vials are made from borosilicate glass which has the capacity to withstand higher temperatures and is also resistant to other chemicals. Thus, the demand for vials is expanding exponentially.

Specialty glass maker Schott recently announced the delivery of 1 bn glass vials for COVID-19 vaccine doses. The company further stated its intentions to deliver more than 2 bn vials by the end of this year. Such developments bode well for the growth of thelaboratoryglassware and plasticware market.

Laboratory Glassware and Plasticware Market: Regional Perspective

The laboratory glassware and plasticware market in North America expects to gain a domination position during the forecast period on the back of the increasing number of research and development activities related to drug development and others. Asia Pacifics laboratory glassware and plasticware market is also anticipated to observe promising growth between 2020 and 2030.

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Laboratory Glassware and Plasticware Market Overview, Analysis, Trends, Size, Outlook and Forecast to 2031 - Digital Journal

Brands are showing an increasing affinity to working with gamers for tapping into the growing demographics of the sector, which is enjoying an upward growth trajectory. There is a consensus in the industry that with increased support for the sector, gamers can help brands and products reach the right audience.

The world of gaming has clearly a lot to offer to the marketing world games and gamers form the centre but then there are developers, studios, composers, production houses, platforms, creators and others who are part of the larger process.

Animesh Agarwal, Founder and CEO, 8bit Creatives, a former esports athlete himself, points out: The growth of gaming depends on three solid pillars - gamers, the ecosystem and the infrastructure. The audience definitely wants to consume gaming content and production houses and gaming creators are coming up with newer formats of content like docu-series, web shows, and innovative streams to entertain and engage and take it to the next level. This will keep increasing the proportion of the population engaged in gaming.

Sharing similar views, Faraz Sayed, Director Media Planning, Carat India, says that due to its always-on nature, e-sports provide a perennial opportunity to drive value for the brands. Players who play competitively often live stream during the off-season as they hustle to improve and prepare for upcoming tournaments.

This means that fans are able to watch their favourite players practise all day, every day, and ask them questions whilst watching them get better at their sport. This is a tremendous opportunity for fans to engage directly with their favourite streamers, which in turn, gives brands a unique opportunity to attach themselves to fan passion points. Its a level of engagement that can be valued differently from passive traditional sports TV broadcasts, Sayed noted.

Growth Story

The Indian gaming market is set to value up to $5 billion by 2025. The domestic industry, comprising games, platforms, studios, players and talent management, attracted $350 million (approx. Rs 27,000 crore) in investments from venture capitalists between 2014 and 2020 (CAGR of 22%), with that figure ballooning up to $1.6 billion in just the first nine months 2021, a report by Maple Capital Advisors said. It should be noted that this figure was largely due to two major deals: Dream Sports and Mobile Premier League, which raised $785 million (approx. Rs 6,200 crore) and $375 million (approx. Rs 3,000 crore), respectively.

In 2022 itself, among a slew of other deals, Loco added $42 million (approx. Rs 332 crore) in funding to its already formidable kitty, while Rooter raised $25 million (approx. Rs 185 crore) in Series A funding, with the latter investing Rs 100 crore in the acquisition of leading e-sports teams like GodLike and other initiatives. Rooter has also recently acquired the media rights to all esports and gaming tournaments on Skyesports, a major host in the space.

Meanwhile, Loco, among other investments and acquisitions, has tied up with another gaming major Nodwin Gaming and secured digital screening rights for the latter's BGMI Master Series Tournament.

For Ashwin Suresh, Founder, Loco and Pocket Aces, this progression of the gaming industry in India is the same as abroad but at a much-accelerated pace. Gaming investors who had previously invested in markets like the US and Japan are now coming to India as this is where the new audience is. Its also important to remember that gaming markets in the West were built on the back of PCs and consoles and gaming rigs, which were expensive and already set a barrier to entry.

India, he says, is firmly a mobile-first market and has skipped that step. Hence, it is leading the world in the mobile gaming market. You can get a decent phone on which you can play any popular game for under Rs 10,000. Data is cheap and increasingly accessible across even remote parts of the country. All that is required to become a skilled gamer is practice and young people are seeing the opportunities for that in a hugely expanding market.

Piyush Kumar, Founder, Rooter, says India has provided a unique opportunity for international gaming conglomerates. In India, almost every household has a 10 to 25-year-old, who regularly plays games on the phone, and the market size is huge. Thats why you have huge companies that have never made mobile games before, making mobile versions for the Indian market, which then also do really well.

"Close to a million people are gaming content creators that log into Rooter every day, and that's the bottom of the pyramid. Then we have a roster of 3,000-5,000 popular professional creators to whom we have contracts with, and pay monthly salaries to create content for our channels. And the third tier is exclusive sponsorships that we've got with the top gaming and streaming talent in the country, says Kumar, saying that this adds up to a huge pool of consumers.

Mitesh Kothari, Co-Founder and CCO, White Rivers Media, believes that every platform, big or small, is looking to drive engagement and grow its user base, collaborations with up-and-coming pro-gamers are the way to go, and exclusive partnerships are just the beginning of the hopeful transformation Indian gamers have been waiting for.

Rishabh Bhansali, Co-Founder, FanClash, which recently raised $40 million (approx. Rs 318.17 crore) in Series B funding, points out that there are 500 million core esports viewers globally, growing at 20 per cent CAGR. In India, this number stands at 100 million and is expected to grow threefold by 2025.

Brands that are building fan engagement platforms, athletes and teams help them gain access to the fan community and help in faster adoption of the brands proposition. While for the gamers, the current conventional form of fan engagement is limited to fan interaction during streams, cheering through social media and a few LAN events.

Partnering with brands can broaden this fan engagement in a tangible way. For example, the concept of fantasy within esports transforms an avid fan from a passive viewer to an active team manager who can create his own imaginary team of real-life players and win cash/prizes based on the real-life performance of the chosen players in tournaments across the world, Bhansali added.

According to Suresh, investment companies, as well as advertisers (endemic and now, non-endemic) are increasingly turning to platforms like his, and others, because they are at the centre of this entire ecosystem. We work with gaming studios, their distribution channels, users themselves who download and play the games, a subset of whom stream videos of themselves playing the games and a smaller subset that plays competitively. And these competitive players have audiences and followers that reach up to the millions, and advertisers want to reach out to them.

Influencers are, without a doubt, one of the most indispensable and organic marketing agents today. They offer a unique human connection that helps brands relate to viewers and retain their interest. From the looks of it, weve got a lush abundance of credible influencers in the Indian gaming scene. While pro-gamers and esports athletes can enjoy the lucrative fruits of this multi-billion-dollar industry with these deals, brands can reach their desired audience, attract more traffic, and engage them in creative ways, says Kothari, pointing out that its truly a win-win for all involved.

Talking about gaming gaining acceptance in the country, Abhishek Aggarwal, Founder and CEO at Trinity Gaming, says in the past two years, parents have gone from complaining to him over email, calls, and personal interactions about the time their children waste on playing video games to lauding his gaming marketing and talent agencys efforts.

With gaming and esports becoming competitive events at international events like Commonwealth Games, Asian Games, and soon Olympics, coupled with the growth and chances for success in the field, many parents are now happy to encourage their kids to pursue gaming as a viable career option, says Aggarwal. Trinity Gaming will soon be doing outreach programs at colleges and universities to bring on board the next generation of pro gamers and creators, he added.

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Level up: How gaming has the potential to drive engagement for brands - Exchange4Media

The new report by Expert Market Research titled, Global Digital Marketing Market Report and Forecast 2022-2027, gives an in-depth analysis of the globaldigital marketing market size, assessing the market based on its segments like end uses and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porters Five Forces models.

Request a free sample copy in PDF or view the report [emailprotected]https://bit.ly/3NRP5oc

The key highlights of the report include:

Market Overview (2017-2027)

Forecast CAGR (2022-2027): 17.6%

The digital marketing market is being driven by the increasing adoption of internet-driven electronic devices, such as smartphones and tablets, which is encouraging the businesses to promote their brands, products, services on social media, email, and on the websites, among others. Over the forecast period, the increasing investments by advertising companies, and FMCG firms towards digital marketing strategies to reach maximum potential customers are likely to spearhead the market growth. In terms of region, the Asia Pacific region accounts for a significant share in the market owing to the presence of large population based in emerging economies, such as India and China.

Industry Definition and Major Segments

Digital marketing is defined as a technique of expanding consumer base by marketing products and services through digital channels and devices, such as smartphones and laptops. Digital marketing also involves the process of reaching potential customers using content marketing, email, and social media. It also involves communication with customers through text or multimedia devices.

Explore the full report with the table of [emailprotected]https://bit.ly/3bSpWMv

On the basis of end use, the market can be segmented into:

BFSI Pharmaceuticals Retail Other

The regional markets for digital marketing include:

North America Europe Asia Pacific Latin America Middle East and Africa

Latest Global News on Digital Marketing [emailprotected]https://bit.ly/3NKmjp6

Market Trends

The key trends in the digital marketing market include the technological advancements in the digital infrastructure across the world, which include the emergence of 5G backhaul technology, and availability of high-speed internet in the household via Wi-Fi. The increasing number of young social media users is likely to be a crucial trend in the market, which is anticipated to provide impetus to the social media marketing strategies of various enterprises. Moreover, digital marketing allows BFSI sector to reach its clients to spread information about frauds, confidential contracts, and launch of new schemes. This trend is likely to bolster the reliability and dependence of the sector in digital marketing.

Key Market Players

The major players in the market are iProspect, Havas SA, Publicis Sapient, VML, LLC, and RAPP Worldwide Inc., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The companys expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.

Media Contact

Company Name: Claight CorporationContact Person: Adam Lee, Corporate Sales Specialist U.S.A.Email: [emailprotected]Toll Free Number: +1-415-325-5166 | +44-702-402-5790Address: 30 North Gould Street, Sheridan, WY 82801, USAWebsite: https://www.expertmarketresearch.com

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Global Digital Marketing Market To Be Driven By The Increasing Adoption Of Internet-Driven Gadgets In The Forecast Period Of 2022-2027 - Digital...

Network as a ServiceMarket: Overview

The category of X as a service (XaaS) is expanding, and service providers are broadening the ambit of applications ornetwork servicesthat fall under this. The several gains that outsourcing via cloud have brought to enterprises is a major value proposition in the network as a service. Network-as-a-service (NaaS) has emerged as relatively new framework for enterprises where the framework can technically outsource different levels of network functionality comprising level 1 to 7. Some of the key aspects where NaaS market is expected to add value are software-defined WAN (SD-WAN), application delivery controller (ADC), bandwidth on demand, and data center connectivity. Cloud service providers (CSPs) are diversifying their offering making them hybrid, thereby expanding the canvas for players in the NaaS market. The usual models are subscription-based and pay as you go.

The market intelligence study is a detailed, data-based assessment of the opportunities in various product segments, dynamics shaping the current competitive landscape, strategic frameworks expected to gain preference, and estimations of opportunities in major regions. The insights and the comprehensive market estimations are aimed at guiding CXOs, venture capitalists, and governments to assess the revenue potential during the period of 2021 2030.

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Network as a ServiceMarket: Key Trends

The demand for NaaS is driven by the several benefits that outsourcing by cloud offer to enterprises, most notable of which are flexibility of provisioning of network resources and the scalability. NaaS enables enterprises to move a substantial portion of their resources from CAPEX to OPEX, which they earlier used to spend on building the required networking infrastructure. The growing traction of SDN is a key accelerant of fueling prospects for he NaaS market.

CSPs and stalwarts operating in CSPs are keen on adopting cutting-edge virtualization technology to add value to their NaaS offerings, thereby expanding the avenues for their customers. In this regard, they are harping on the aspects of flexibility, scalability, access options, and bundled security. A growing number of network providers who want to easily scale up or down based on the dynamic demand has been a key aspect of the business proposition underlying NaaS. There are some of the challenges that deaccelerate the strides the market may make in the next ten years. For one, the vendor lock-in is a key challenge. The leaning on multi-vendor networks and the lack of standardization are some of the major impediments, which need attention by NaaS providers. Another key challenge may be with developing a robustdata-center networkingnetwork-security. Allaying these fears will undoubtedly spur the growth of the market.

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Network as a ServiceMarket: Competitive Dynamics and Key Developments

Some of the prominent players in the NaaS market are moving aggressively on the growth path, such as Amazon, Rackspace, AT&T, Verizon, and Telefonica. A number of new entrants are looking for gaining foothold by catering to niche customers. At the forefront of these are Aryaka, Cloudgenix, VeloCloud, and Pertino. A few specialized network providers have climbed on the bandwagon on XaaS by broadening the assortment they will offer as outsourcing. Another area with potential revenues in the NaaS market is mobile virtual network operator (MVNO).

Network as a ServiceMarket: Regional Assessment

On the regional front, North America has emerged as a prominent market, given the vast presence of a number of CSPs and technology companies. The growing demand for services that can be outsourced under the NaaS model in Asian economies is expected to cement the revenue potential of Asia Pacific NaaS market.

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TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

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Rohit BhiseyHead Internet MarketingTel: +1-415-520-1050Website:https://www.tmrresearch.com/

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Network-as-a-Service Market Overview, Industry Statistics, Trends, Size, Growth, Share, Demand and Forecast to 2031 - Digital Journal