Archive for the ‘Internet Marketing’ Category

Digital Resource Named to Inc. 5000 List of Fastest-Growing Companies for Fifth Time – Newswire

The digital marketing agency earns national recognition as the 3917th fastest-growing private company in America.

Press Release - Aug 16, 2022

WEST PALM BEACH, Fla., August 16, 2022 (Newswire.com) - Digital Resource is the 3917th fastest-growing private company as ranked by Inc. Magazine's annual Inc. 5000. This is the marketing agency's fifth consecutive year making the list, a milestone only one in 10 companies that make the list achieve.

"Digital Resource is honored to have our sustained growth recognized by Inc.," says Shay Berman, the founder and president of Digital Resource, who started the company in 2014 at age 23. "It was always a dream to make Inc. 5000, and I am beyond grateful that our team's hard work has made that dream a reality five times over!"

Digital Resource debuted on Inc. 5000 at #262 in 2018. Since then, the company has seen exponential growth. Now with nearly 130 employees serving 700+clients in its downtown West Palm Beach office, the company will complete the buildout of itssecond floor at the end of August 2022.

Additionally, Digital Resource acquired a dental marketing agency in Nashville, Tennessee, in April 2022. The acquisition brought new talent and services that bolstered the agency's nationwide presence.

Director of Client Operations Nathan Mendenhall says, "As an organization, Digital Resource is constantly searching for ways to improve whether it be in our client service, processes or culture. If we keep collaborating, innovating and enjoying the process, the sky is the limit."

To learn more about Digital Resource and its history as an Inc. honoree, visit: https://www.inc.com/profile/digital-resource.

About Digital Resource:

Founded in 2014, Digital Resource is a full-service internet marketing agency headquartered in West Palm Beach, FL. The company's winning solutions and experience deliver great results for businesses in all verticals across several key areas, including but not limited to search engine optimization, social media marketing and lead generation. Digital Resource has a proven track record in generating online leads and sales, elevating brand market share, and proving return on investment.

For more information, please direct all inquiries to Emily Creighton at (561) 429-2585 or email press@yourdigitalresource.com.

Source: Digital Resource

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Digital Resource Named to Inc. 5000 List of Fastest-Growing Companies for Fifth Time - Newswire

Industry Visionaries Form Archtop Fiber to Address Broadband Disparity Across the Northeast – JSA

Archtop Fiber, a newly founded provider of symmetrical multi-gig, fiber Internet and phone service, recently announced its leadership team, initial market strategy and capital partnership. Headquartered in Kingston, New York, Archtop was formed by a team of well-known industry thought leaders, former colleagues and long-time friends. They are dedicated to their mission: to create a world-class, multi-gig broadband service provider that brings fast, reliable, environmentally friendly and affordable Internet access to underserved and overlooked markets across a 100%-fiber XGS PON network.

The band is back together. With multiple successes in developing broadband businesses, Archtop Fibers leadership team includes Jeff DeMond as Chairman and CEO, Lenny Higgins as President and COO, Shawn Beqaj as Chief Development Officer and Diane Quennoz as Chief Customer Officer.Post Road Group, a digital infrastructure and real estate investment platform, plans to invest up to $350 million in the company to accelerate fiber expansion throughout New Yorks Hudson Valley and beyond to reach over 500,000 homes and businesses across the region.

Archtop will be the long-awaited shot in the arm not just as the best broadband Internet service provider for homes and local businesses, but as a true community member and partner, says Jeff DeMond, Chairman and CEO of Archtop Fiber. We have always been an invested creator of jobs, a catalyst for economic growth and a corporate partner with a passion for leaning in wherever needed.

To learn more about Archtop Fiber and their services, visit http://www.archtopfiber.com. For the full press release, click here.

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Industry Visionaries Form Archtop Fiber to Address Broadband Disparity Across the Northeast - JSA

Protecting the open internet from China’s latest governance body – Brookings Institution

At a recent meeting of the World Internet Conference, attendees were treated to a preview of Chinas vision of the internet. In a trailer showcased as part of the meeting, people walk around a futuristic city experiencing super-connected streets and underground spaces, robots and other artificial intelligence tools provide services, and everyone is connected via 5G networks.

This is the future of the web that China is trying to sell the world, and the World Internet Conference, which took place on July 12 in Beijing, is the latest forum in which it is marketing that future. Now, China plans to turn this gathering into what is being called the World Internet Conference Organization, which Beijing hopes will displace existing multistakeholder bodies for internet governance and to advance its vision of authoritarian information controls in the process. While it is far from certain that Beijing will be successful in turning this new body into a successful vehicle for advancing its internet governance agenda, it should serve as a wake-up call for defenders of the open internet to modernize internet governance.

Although the organization is new, the actual gathering is not. The World Internet Conference is an annual dialogue organized by China and started in 2014. Since its founding, the conference has served as a forum for promoting Beijings agenda on issues ranging from cybersecurity to emerging technologies to controlling online life. At the conferences inaugural meeting in Wuzhen, China made clear its intentions for the gathering: using it to affirm the right of state actors to govern the internet as they please, a concept President Xi Jinping has been promoting ever since under the banner of cyber sovereignty. Participants included Chinas state and business elite, organizations like the Internet Corporation for Assigned Names and Numbers (ICANN), Facebook, Cisco, and representatives of foreign governments. In the end, the conference turned into a procedural fiasco after attendees received a draft of a statement that was prepared by an unknown source and was slid under their hotel doors overnight. When asked to sign it, few did. Nonetheless, the gathering demonstrated Chinas ambitions to use such fora to shape internet governance.

Normally, the whos who of the internet world has attended the World Internet Conference. During its seven years in existence, CEOs like Apples Tim Cook and Googles Sundar Pichai have attended alongside heads of state from Russia and Pakistan. Xi himself has of course also been among them. But civil society is neither invited nor welcome. In 2015, Amnesty International asked technology companies to boycott the conference and reject Chinas positions on internet governance. The request fell on deaf ears.

After a two-year hiatus due to the pandemic, the conference is back on and has a fresh lookthat of an organization. Although Chinas focus on promoting cyber sovereignty remains at its core, Xi aims to position the conference as a forum where crucial internet issues are discussed and resolved. This is a big task for a country that has demonstrated little willingness to participate in the open, global, and interoperable internet, has been exclusionary to civil society actors and has promoted a model of internet governance that is based on top-down management and control. Xi, however, hopes that given geopolitical shifts caused by resource conflicts and energy shortages, division in the West, and Chinas role in technology, standards, and infrastructure development, governments and business will buy into the new organization.

In the short term, it is unlikely that the conference will come to be recognized as a legitimate place for internet governance discussions or that it will displace existing fora for resolving conflicts on internet-related issues. The center of gravity for internet governance discussions is likely to remain with the long-standing Internet Governance Forum (IGF), an annual multistakeholder gathering of internet experts and practitioners that has been taking place since 2006 under the UN umbrella. Nonetheless, it is crucial that those committed to a global and open internet remain alert to Chinas efforts to shape rules for online life.

Chinas bid attempt to build a new internet governance organization comes at a crucial moment. The IGF has been up and running for 17 years and in that time it has mostly failed to produce tangible policy outcomes. While the IGFs multistakeholder model has been successful at a regional and national level, besides the IANA transition (the culmination of a nearly 20-year effort to privatize the internet domain name system), the model has not proved as effective for international issues and has shown itself to be vulnerable to the whims of countries like China. All this gets more complicated by the fact that in three years the World Summit on Information Society (WSIS) WSIS+20 review will take place. The review will determine whether global internet governance will continue to be carried out using the multistakeholder model or whether it will shift towards the traditional multilateral model, which is what China and Russia want. With this new-ish World Internet Conference Organization, China hopes to convince the world that it can offer a viable alternative.

While these gaps provide an opening for China, developing effective and sustainable internet governance organizations is an onerous task. Organizations of this sort do not exist in isolation but are complex and highly dependent on a specific historical, social, and political context. China faces a difficult task in convincing the rest of the world that its new organization is nothing more than a vehicle for an internet that is centralized and controlled. Although many countries, including in the West, are flirting with ideas of cyber sovereignty, very few are willing to recognize Chinas model of internet governance. Even fewer are ready to have China write the narrative for the future of the internet.

China is marketing the World Internet Conference as a way for countries to work togetherunder Chinas guidancein writing the rules of cyberspace. This is easier said than done. Despite its technological progress, the Chinese internet model has found resistance from countries both in the West and the Global South and no relevant Chinese internet institution is currently making a major impact on policy or governance internationally. In fact, China continues to depend on existing internet governance multistakeholder fora like the Internet Engineering Task Force (IETF), ICANN and, even, the IGF in its attempts to advance its agenda. It is doubtful that Chinese institutional arrangements, such as the links between state and private businesses, the lack of individual liberties, and the use of technology as a tool for censorship and surveillance, will be embraced on a widespread basis. Generally, it is hard to change established rules, unless change in institutional arrangements are altered too. To do so, China would need to identify ways to undermine the legitimately established and accepted normative framework of internet governance. This cannot be done overnight.

In the end, the success of this new Chinese endeavor will come down to inclusivity, or the lack thereof. Successful governance arrangements involve participation by transnational actors, such as NGOs, civil society, and multinational companies. The current internet model does that, at least on paper; Chinas does not. Building social consensus is critical when pushing for reforms or new arrangements, and a consensus of the internet community has not embraced Chinas model for the internet. At least not yet.

None of this means that things cannot change. There are features in the Chinese model that are appealing to many countries worldwide. China knows that it does not need to export a mirror of its model. It can still undermine the open and global internet by exporting features of itsurveillance technology, regulation, telecommunication networks, fiber, etc. In the long run, these features will be ingrained into countries social institutions that would make it impossible to reject Chinas internet model and governance. And China operates on a long-term strategy.

It is time, therefore, for action. What is missing is a clear strategy on how to move forward, and the West, with its allies, must prepare for a more intense fight over the internet compared to 20 years ago. In the past two decades, governments have grown increasingly fond of the internet and want to be more involved in its management; however, current geopolitical shifts dictate that collaboration and international consensus regarding its governance will be challenging.

Chinas aspirations for a key role in the governance of the internet can only be checked if the West and its allies show a united front. The number one priority should be for the EU and the United States to resolve their disagreements on issues like how to govern data flows between the two blocs. At the same time, they must be mindful that the way they approach internet regulation can have a global impactwhat they do at home gets noticed everywhere. Regulation that undermines the open and global internet or undercuts the multistakeholder model can and, most likely, will be used against any arguments to the contrary. It is urgent that the EU and the United States find a way to collaborate. The Trade and Technology Council (TTC), for instance, is supposed to provide a vehicle for closer collaboration on key issues, including the flow of data, but has seen limited success so far.

In the meantime, the multistakeholder model of internet governance may need reimagining. The model will be up for review in three years and, while the internet is evolving and changing, the multistakeholder model has not. It is crucial for liberal democracies to start having a conversation of what sort of a vision for both the internet and the multistakeholder model they can present to the world in 2025.

Dr. Konstantinos Komaitis is an internet policy and technology expert, havingspent more than a decade in the field. He is a public speaker, writer, and the co-host of the Internet of Humans podcast.

Facebook and Google provide financial support to the Brookings Institution, a nonprofit organization devoted to rigorous, independent, in-depth public policy research.

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Protecting the open internet from China's latest governance body - Brookings Institution

Study: States without online gaming losing out on ‘billions in tax revenue’ The Nevada Independent – The Nevada Independent

A study commissioned by gaming equipment provider and developer Light & Wonder found that expanding legal online casinos to additional states could produce annual revenue of more than $30 billion with tax revenue of $6.35 billion.

The report, produced by VIXIO GamblingCompliance, looked at the potential financial results if internet gaming referred to as iGaming was legal in the 42 states that currently allow land-based casinos, mobile sports betting or both. As it stands now, Nevada only allows online poker.

The $6.35 billion tax revenue figure was based on an assumed 20 percent tax rate for new states higher than Nevadas 6.75 percent rate, in line with a 19 percent tax in Michigan, but lower than Pennsylvanias 54 percent tax for online slots.

VIXIO developed the forecasts independent from Light & Wonder, which changed its name from Scientific Games earlier this year. Online gaming includes slot-themed games and traditional casino table games played on a digital platform.

Las Vegas-based Light & Wonder provides online gaming platforms, gaming content and integration systems between traditional casino games and digital products.

In the report, VIXIO authors stated the projected tax revenue reflected an iGaming market that reached a point of maturity, which potentially doesnt take place until at least the second or third year of full operations.

Howard Glaser, Light & Wonders global head of government affairs, said in a statement that expanding the legal online casino gaming would allow states to increase tax revenue and slice into the illegal offshore internet gaming market.

States are leaving billions of dollars in tax revenue on the table which could fund a variety of public programs and services without resorting to broad-based taxes, Glaser said.

Six states Connecticut, Delaware, Michigan, New Jersey, Pennsylvania and West Virginia have legalized online casino gaming.

Last year, the Nevada Gaming Control Board postponed a planned workshop hearing to discuss potential regulatory changes that would allow the state to offer full online casino gaming. The hearing was never rescheduled.

The American Gaming Association said legal iGaming in those half-dozen states generated $3.71 billion in total revenue and $970 million in gaming taxes in 2021. By comparison, sports betting in 30 states generated $4.29 billion and only $560 million in taxes.

VIXIO authors highlighted Michigan as a state where a regulated iGaming market could ramp up to a point of relative maturity very quickly and provide significant tax dollars within just a few months. VIXIO said suitable marketing and product investment by operators and the promotion of iGaming to sports bettors helped Michigans launch in 2021.

Five states New York, Iowa, Illinois, Indiana and Kentucky are considering iGaming legislation this year.

In a statement provided by Light & Wonder, Indiana Republican state Sen. Jon Ford, the president of the National Council of Legislators from Gaming States (NCLGS), said, We certainly recognize that iGaming, when structured properly, has the potential to attract a broader demographic, and to become a meaningful source of state tax revenue.

For now, internet gaming expansion in Nevada beyond online poker is nonexistent as there is a lack of unanimity among the gaming community for adding online casinos.

Nevada legalized internet poker in 2013, but there is just one active site operated by Caesars Entertainment and based on the World Series of Poker.

A year ago, Red Rock Resorts operating subsidiary, Station Casinos, headed a contingent of large and small gaming operators in opposing any online regulation expansion unless it was first considered by the governors Gaming Policy Committee and ultimately approved by state lawmakers.

Two months later, in October, MGM Resorts CEO Bill Hornbuckle said Nevadas gaming industry is missing a significant opportunity for growth amid reluctance to legalize online casino gaming. But he noted, theres a whole contingent of folks who own a lot of brick and mortar (casinos) in this state that dont favor legalizing internet casino gaming.

If you look at what the opportunity could be, I look forward to just talking more about all of it, Hornbuckle said during a panel discussion at IndyFest, The Nevada Independents annual conference centered on political and policy issues. It could be significant not only for the state, but for the industry and nationally, and potentially even on a global basis."

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Study: States without online gaming losing out on 'billions in tax revenue' The Nevada Independent - The Nevada Independent

These Bay Area school districts are racing to hire teachers before the first day of school – San Francisco Chronicle

The competition for qualified teachers across the Bay Area is fierce as districts vie for a limited pool of applicants and hope theyll have enough educators to fill every classroom by the first day of school.

In San Francisco, district officials said that while the overall number of teacher vacancies was lower this year than last, they still had 120 openings out of about 2,500 teaching positions a week and a half before Aug. 17, when nearly 50,000 students would file through the doors.

Last school year, the district opened those doors with 40 teacher vacancies, requiring administrators or long-term substitutes to greet students on Day 1.

We are doing everything we possibly can to alert San Franciscans and Bay Area residents who have ever wanted to work in education that we need you now, said Kristin Bijur, head of human resources in the district, sharing her Uncle Sam pitch to any potential job applicant. If you want the world to be a better place and youve resigned another job, we want you here, now. Make a difference in the lives of young people.

Assistant Principal John Lee installs a new projector while academic mentor Jeremy Blower fixes a fan and first-grade teacher Megan Blower works on her desk at Lincoln Elementary School in Oakland.

Despite creative social media campaigns, signing bonuses and other enticements, few if any local districts will start the school year fully staffed, a problem theyve faced to a greater or lesser degree every fall in recent years.

The local hiring crisis comes as California and the country grapple with a teacher shortage exacerbated by the pandemic, which has led to greater resignations and retirements in the educational workforce.

In addition, many districts have needed to hire more teachers given the expansion of transitional kindergarten as well as the influx of a swelling state budget thats pouring an extra $8 billion into state schools, pushing annual education spending past $110 billion and sending districts on hiring sprees.

The impact of fill-in central office educators or long-term substitutes can be devastating for students, who are still reeling from the impact of the pandemic, with critical time for learning and relationship building lost until a permanent teacher is hired. And vacancies often clustered in schools with a disproportionate number of disadvantaged students, leaving them lagging further behind their peers.

Oakland schools reopen Monday, but the district still had 40 to 50 educator openings Thursday for the upcoming school year.

We continue to benefit from one-time funding from the state and federal government related to pandemic relief, and the influx of new funding is creating more positions in the district overall some for current staff, and other positions for which we need to find candidates, said district spokesperson John Sasaki. We are doing widespread internet marketing on multiple platforms, individualized counseling and follow-up with community members who have shown interest.

Amanda Collins, a teacher and librarian, is taking a pay cut to transfer from the Palo Alto School District to San Francisco to fill a teacher shortage and to be closer to her daughter Isla.

State policymakers have been expanding efforts to recruit and retain teachers and the number of new educators entering the job market has been increasing, even through the pandemic.

In 2021, California issued 19,666 teaching credentials, up from 16,500 four years earlier, according to the states Commission on Teacher Credentialing.

Still, back in San Francisco, Bijur was realistic about the not-good odds of filling every classroom with a qualified teacher by the first day of school.

Im not going to pretend that were magically going to produce 137 highly qualified credential teachers in the next three weeks, she said, adding administrators were meeting with principals to consider options, including merging classrooms to eliminate openings.

San Francisco faces steeper odds than many other communities. A payroll debacle has left teachers without paychecks in recent months, the latest headache for a district plagued by controversy, scandal, lawsuits and a successful school board recall, and the high cost of living turns off some recruits.

For veteran teacher librarian Amanda Collins, it wasnt an easy decision to leave her teaching job in Palo Alto to take a job in San Francisco where she lives, despite the expensive and long train commute every day to the Peninsula city, where schools are well-funded by the wealthy community.

Third-grade teacher Claudia Hung-Haas shows the book she will read on the first day of class at Lincoln Elementary School in Oakland. Many Bay Area school districts have teaching positions left to fill before schools open.

But with her daughter starting kindergarten, she wanted to be closer to home and possibly work where her child attends school.

And, she acknowledged, her citys school district really needed her. So, she took a job at Rooftop K-8 and a $40,000 annual pay cut.

That was my biggest deterrent. I wanted to work in San Francisco, she said. The benefits of working where you live are immeasurable, to see students outside of school, to be a bigger part of their lives.

I had to weigh that against a lot of money.

The pay cut was in part due to union rules that limit the number of years of experience that can transfer from one district to another, a contractual limitation that reduced Collins seniority from 18 years to 11 and her salary accordingly.

Its a common labor agreement that discourages transfers, especially to districts that cant compete with the kind of salaries that cities such as Palo Alto pay.

Ben Wu and his daughters Mindy (left) and Michelle receive backpacks from Nhan Nguyen, general manager at Office Depot, at Lincoln Elementary School in Oakland.

The average beginning salary for a teacher is about $50,000 per year, although that varies widely among districts, as do benefits offered. Palo Altos lowest starting salary was $71,000 last year, with the most experienced and highly educated topping out at $144,000, not including benefits.

San Francisco, like many other urban districts, knows this. The districts starting salary is $60,000, with bonuses available for those working in hard-to-fill areas.

So Bijur and others in her position across the Bay Area are hoping to lure district parents, graduates and those with deep roots in their cities to become teachers.

They dont even have to have a credential.

Bijur is advertising across the city that a college degree with the right kind of coursework on a transcript can put someone in a classroom this fall under an emergency credential. The district will then help the budding teacher get the education and training to become a full-fledged educator.

We cant keep up monetarily with everyone else given our cost of living, she said. We wont win the game on that one.

Chong Wang, a staff member at Lincoln Elementary School, unboxes COVID-19 rapid tests to give to students and parents in Oakland.

In Mount Diablo Unified, the chief of human resources, John Rubio, is fighting that same uphill hiring battle.

While the district cant pay salaries as high as some nearby districts, its offering up to $10,000 signing bonuses split between two years for teachers with desired credentials, including those in special education. About 20 newly hired teachers will get the extra cash.

I really believe the hiring bonuses had a significant impact on attracting people to take a hard look at our district, Rubio said.

The Contra Costa County district has also been holding hiring fairs every week for all positions, while advertising on movie theater screens and paying to promote recruitment videos on Facebook.

Still, with students back in less than a week, the district has filled all elementary school positions, but needs about 15 to 20 more high school teachers out of about 1,450 total educators on staff.

Typically, there are about 50 to 60 openings that need to be filled for each fall, but that jumped to about 120 this year.

I do believe people are rethinking how theyre spending their time and their lives, he said. We really feel things could be a lot worse for us right now.

Jill Tucker is a San Francisco Chronicle staff writer. Email: jtucker@sfchronicle.com Twitter: @jilltucker

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These Bay Area school districts are racing to hire teachers before the first day of school - San Francisco Chronicle