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The summit will be held on 24th March, 2023

by exchange4media Staff Published - Mar 20, 2023 8:40 AM | 3 min read

exchange4media Group is back with the on-ground Mumbai edition of its flagship property - Pitch CMO Summit after three years. The upcoming edition of the conference will be held on the 24th of March, 2023, in Mumbai.

Fancode is the Co-Powered by Partner of the summit while the Co-Gold Partners are ABP News, DoubleVerify, Pepper Content & Torc ai.

Pitch CMO Summit Mumbai 2023 brings India's most reputed brands and top management to interact and share insights on their game-changing success stories under one roof.

The theme for this edition of the conference is The Agile Marketer.

After the keynote and valedictory address, many other vital sessions will occur at the Pitch CMO Summit Mumbai 2023. We live in an instant era - from our messages to our deliveries - we need everything to be faster than 5G. Why should our grocery delivery be slow then? Our next speaker is the co-founder of an e-commerce brand that has disrupted the way India buys groceries. Sharing with us this story of market disruption will be Aadit Palicha, Co-Founder & CEO, Zepto.

Another speaker at the summit represents a health & wellness consumer products brand. There is a notion attached to healthy food items that they cannot be as tasty! So, when our next Co-founding speaker was told that Millet snacks can be healthy AND tasty? Impossible!, she replied with Challenge accepted and turned the love for Millets into a mission. Born out of the dream to reinvent millets, the brand today is a part of the Tata brands roster. Sharing more brand insights on the brand story at the summit will be Rasika Prashant, Co-founder & CMO, Tata Soulfull.

The summit will witness a mix of impactful stories of new-age brands and also giants in their respective categories. Our next speaker will be representing an FMCG giant - Britannia Industries - which is one of India's leading food companies with a 100-year legacy and annual revenues in excess of Rs. 9000 Cr. Amit Doshi, CMO, Britannia Industries will be sharing cognizance on Insightful Storytelling With Agile Marketing.

Our next speaker comes from a brand that claims of leading the future of snacking with iconic global and local brands. Being a brand that most Indians remember and cherish, and one that has delivered iconic brand communication for its sub-brands over time, Mondelez empowers people to snack right in over 150 countries around the world. At the summit, Nitin Saini, VP - Marketing, Mondelez India, will be speaking about How Mondelez India Marries Ideas & Technology For Brand Building?

The next brand making its presence felt at the summit is another FMCG biggie. Loreal, for more than 110 years, has devoted energy and competencies solely to one business: beauty. Their mission has been to offer all women and men on the planet the best of beauty in terms of quality, efficacy, safety and responsibility. Gaurav Anand, Chief Digital & Marketing Officer, LOral India will speak about The Future of Marketing with Consumer Data.

The conference will be followed by the award felicitation ceremony of The Pitch Best CMO Awards 2023 to celebrate the stars of Marketing in India. Laqshya Media Group is the Title Sponsor for the Pitch Best CMO Awards 2023 with Vserv and Webengage as the Co-powered by partners and Mobavenue as the Growth Partner.

For more details, please check out the microsite:

https://e4mevents.com/pitch-cmo-summit-2023/

To attend the summit and awards, get in touch with

Chandrakant@exchange4media.com or kapil.ramudamu@exchange4media.com

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The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brands support for sports, creating priceless experiences, and catering to peoples passions

by Shantanu David Published - Mar 16, 2023 8:32 AM | 4 min read

As golfers tee off at the storied Delhi Golf Club for the second edition of The DGC Open, Manasi Narasimhan, Vice President and Head, Marketing and Communications, South Asia, Mastercard, the global payment tech company, is justly satisfied with the response. The field has 138 players from around 35 countries and includes close to 50 Indians, many of whom have won on the Asian Tour as well as on home soil.

For us, its about what our consumers passions are around the world, and in this case in India. Over here golf is an emerging sport. There was a perception earlier that golf was very affluent centric but theres been a lot of effort being done to broad-base it, get more women into golf and so on, says Narasimhan, noting that consumers have resonated strongly with the concept.

After last years success, we believe there is a lot more in store for us to build on the growing affinity for the sport in India. Hence, continuing our support for women in sports, we have curated a priceless experience for women golfers to learn the nuances of the sport from their idol Shiv Kapur and are looking forward to a great display of talent on the sprawling greens of the DGC over the next few days.

Narasimhan stresses that what is important to the company, more than just slapping a logo onto an IP is ensuring that consumers get to experience the pricelessness, so emblematic of Mastercards branding, with the iconic for everything else, there is Mastercard, a fixture of TV commercials for those growing up in the pre-internet era.

Digital is ubiquitous, but even within digital there is a move now for more authentic content, right from the new ASCI guidelines for influencers to follow to what people choose to follow. Nobody likes to feel that theyre being sold to, they prefer genuineness and authenticity. And thats our endeavour as a brand, says Narasimhan.

This is important in India, where Narasimhan observes we live and die by our phones. I read a sad statistic that we have more phones than toilets in India and theres enough evidence to show that its true. And so there has been a pivot.

That being said, Narasimhan is confident of the staying power of traditional media. India is a collectivist society. We like to gather together to watch sports and movies with friends and family on TV. Digital is a medium that caters to individuals, and youre going to be peering into your phone or tablet. No ones denying that digital is here to stay, but traditional media is also not going away.

Admitting that golf still carries with it the tag of affluence which may not have mass appeal, Narasimhan says that Mastercard is committed to catering to peoples individual passions. For the affluent and emerging affluent its golf. Cricket of course cuts across every demographic in India, so were in that. Weve recently signed on four badminton players who won the Thomas Cup as the sport is seeing a resurgence thanks to their success.

Its not about bridging the gap but catering to what people want to see and experience. Mastercard worldwide has identified nine passion areas, including art, music, movies, shopping, and one area that has emerged post the pandemic - wellness. We are present in all these areas, she says.

This includes curating experiences that people without a Mastercard cannot enjoy. While sports is popular in India, there are other areas like Mastercards Priceless Cities, which allows you, for example, to do yoga in front of the Sydney Opera House, and other crafted experiences.

Thats the beautiful paradox of payments. Whether youre buying medicines and groceries or are splurging on something youre really passionate about, you want the same method of payment: something effortless, seamless, and safe. Thats what we provide, concludes Narasimhan.

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The brewer is awarded for a second consecutive year, the only brand to achieve this in the history of the Festival

by exchange4media Staff Published - Mar 16, 2023 4:45 PM | 4 min read

Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for a second year in a row. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions.

AB InBev is the first brand in the Festivals history to be honoured with the award for two consecutive years after embedding creativity at the heart of their business. Simon Cook, CEO, LIONS, said, AB InBev have raised the bar once again and embedded a culture that ensures continued success is inevitable. This win bucks the trend and demonstrates an on-going commitment to creativity as a driver for growth. Their published business results show that AB InBev has achieved an all-time high in sales volume in 2022 as well as brand power.

After years of driving growth through economies of scale, cost efficiencies, and mergers & acquisitions, in 2018 AB InBev embarked on a journey to develop a creative excellence programme and set a five year strategic goal to improve their creative marketing capabilities and drive organic revenue for the business. This programme saw them introduce an embedded, sustainable system and culture that put creative problem solving at the centre of their business - leading to organic growth and improved creative and financial performance including all-time high full-year volumes for FY22.

At last years Cannes Lions, AB InBev won an outstanding 49 Lions - 1 Grand Prix, 10 Gold, 19 Silver, 19 Bronze - across 10 brands and from seven countries. The Grand Prix was in the Creative Effectiveness Lions, the award that recognises effective strategy rooted in creativity that drives sustainable business impact over time. Contract for Change was said by Jury President Raja Rajamannar to go above and beyond it is disruptive, game-changing and has impact lasting into the future.

Cook added, AB InBevs commitment to creativity and the role it plays in business value creation is further supported by the clear buy-in from the company board, including CEO Michel Doukeris, which has been critical to their success. Theyve also scaled, using the best practice established in the US as a blueprint for their approach across other markets. All of this has delivered incredible business results, and the fact that they now use the number and breadth of Lion wins as a core measure of success shows just how powerful creativity is in driving progress.

Speaking about receiving the award AB InBev's Michel Doukeris, said, This is truly unprecedented to win such a prestigious award two years in a row. It is a testament to the creativity of our entire marketing organisation and the relentless focus on connecting in meaningful ways with consumers. Investing in organic growth is our number one priority and this recognition of creativity further demonstrates our brand building excellence.

AB InBev will be honoured at the final Awards Show of the Festival on Friday 23rd June. Additionally, their seminar, taking place on Monday 19 June, will democratise their learnings for the good of wider industry growth, breaking down their five year journey and sustained success.

This year, Cannes Lions is offering a Creative Brand Marketer Pass. Exclusively for brands, the pass is designed to help brand marketers learn how to unlock creativity with learning opportunities, insights and exclusive networking invites. Additionally, LIONS, the global benchmark for creativity, and WARC, the authority on marketing effectiveness have launched Creative Impact - a co-curated stream of content aimed at marketers that will run every day and across multiple stages as part of Cannes Lions. Attendees will learn how to apply creative effectiveness in their own work amid a challenging climate for marketing budgets, as well as how to tackle the urgent need to prove the role creativity plays in supercharging sustainable commercial growth. Find out more here.

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As many as 11 partners from 2022 have continued their association with the team

by exchange4media Staff Published - Mar 16, 2023 12:37 PM | 2 min read

Gujarat Titans have signed 26 partners ahead of the Tata Indian Premier League (IPL) 2023.

As many as 11 partners from 2022 have continued their association with Gujarat Titans and 15 more have signed up this year.

Gujarat Titans have retained the same partners on the playing jersey for two years running. Ather is the Principal Partners as a part of a multi-year deal. BKT Tires and Capri Global maintain their presence on the torso of the jersey as Associate Partners.

The other Associate Partners include Jio, one of Indias leading telecom-company, pipe manufacturers Astral and Simpolo Ceramics - taking their respective spots on the shoulders of the jersey.

ACKO, have continued their association with Gujarat Titans and their logo will be visible on the headgear alongside, Equitas, a small finance bank.

Timex, a legacy brand for watches, will feature on the trousers of the Gujarat Titans kit along with solar panels manufacturer Rayzon Solar.

Dream11 and boAt have continued as Official Partners. Ahead of the 2023 season, Gujarat Titans have welcomed as many as six new Official Partners. Bisleri have signed up as the Beverage Partner. Havmor are the Ice Cream Partner. Croma have joined hands as the Electronics Partner. Jio Cinema will present the viewers an insider account of Gujarat Titans campaign in 2023. Nestle Munch are the Chocolate Partners while Rario have come on board as an NFT Partner.

Gujarat Titans have four Merchandise Partners this year. EM and Fancode continue their association for another season. Gujarat Titans have signed up HRX to present the fans an athleisure collection. In addition, Cybeart will present fans with options for gaming chairs.

Radio One, Radio City and Top FM have signed as the Radio Partners. HCG are the Medical Partners for the Gujarat Titans.

Gujarat Titans innovative approach to signing partnerships reflects our values on and off the field. We are grateful to the 11 partners who have continued their association and support. It is a matter of great pride for us that the jersey remains unchanged from last year. We also welcome 15 new partners on board and look forward to a long and fruitful association with each one of our partners, said Arvinder Singh, COO Gujarat Titans.

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The Indian pen manufacturer has teamed up with the German brand for a new portfolio of innovative writing instruments

by exchange4media Staff Published - Mar 17, 2023 12:45 PM | 3 min read

Luxor has announced its exclusive partnership with Schneider Pen, Germany to launch a new portfolio of innovative and high-performance writing instruments in India.Schneider Pen, based in Germany is a global leader with 85 years of excellence in writing technology, widely recognized for its product quality and design as well as its commitment to sustainable development in all its business practices. The strategic partnership brings together Luxors brand equity, manufacturing capability, distribution strength and deep understanding of the Indian market, and Schneiders technological expertise and world-class product range.

Luxor and Schneider Pen also announced their first launch together Luxor Schneider LXMAX, a pen in the liquid-ink system category, one of the fastest growing and most popular segments in the Indian writing instruments industry. Luxor, LXMAX comes equipped with German technology, water-proof ink, consistent ink-flow and is designed to deliver maximum smoothness, writing length and clarity for todays consumers. The Luxor Schneider LXMAX is a refillable pen, affordably priced at Rs.60 per pen and will be available in 4 colours blue, black, red and green. The new brand is targeted towards all users regardless of age and profession, and is expected to be especially useful for students who seek pens with consistent and reliable performance combined with great value-for-money.

On this significant occasion,Luxor announced it has onboarded youth icon and sports legend, Virat Kohli as its new brand ambassador.Virat, recognized as one of the all-time cricket greats and known for his record-breaking performances, will be the face of Luxor across its stationery range. The association is expected to strengthen Luxors appeal among young writers and fortify its position as the provider of high-performance writing instruments in the country.

Speaking on the developments,Pooja Jain Gupta, Managing Director, Luxor Writing Instruments Pvt. Ltd.said, We are elated to partner with Schneider Pens for our upcoming portfolio of products. This is a significant milestone in our growth journey and in line with our continued endeavor to bring world-class products to Indian consumers. Schneider is renowned for its engineering and design superiority, and we look forward to jointly creating best-in-class writing instruments for the Indian market through our partnership. Further, our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomizes our shared commitment to the highest standards of performance and excellence. With this association, we also look forward to encouraging todays youth to express themselves through the power of writing and bring change in the world.

On the occasion,Christian Schneider, Managing Director, Schneider Pen, said, We see India as an emerging market with immense potential and are excited to partner with Luxor, an established leader of the Indian writing industry. We look forward to leveraging our exclusive partnership with Luxor to bring the best of German engineering and design to India through multiple products that we aim to launch together in the coming future.

On the new association,noted cricketer Virat Kohli saidIm excited to be part of the Luxor family and launch their new range of writing instruments. Ive been using Luxor products for a long time and it's great to know that it continues to be a pioneer in the industry. The new Luxor-Schneider range brings the best of German engineering to deliver the finest writing performance.

The Luxor-Schneider range of products is expected to hit the market soon. Through this partnership, Luxor and Schneider aim to use their combined expertise and experience to script a new chapter in the Indian writing industry.

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