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In a shifting real estate market, the guidance and expertise that Inman imparts are never more valuable. Whether at our events, or with our daily news coverage and how-to journalism, were here to help you build your business, adopt the right tools and make money. Join us in person inLas Vegas at Connect, and utilize yourSelect subscriptionfor all the information you need to make the right decisions. When the waters get choppy, trust Inman to help you navigate.

For blockchain technology to gain widespread adoption in an industry as large as real estate, a lot has to play out first.

The prices of blockchain assets are crashing, the processes remain complex, and the U.S. government is eyeing new regulations of and even its own alternatives to the existing slate of private cryptocurrencies.

But some real estate professionals believe the fall of a variety of private tokens may only speed up the process of finding the winning products that could revolutionize the home transaction.

Teresa Grobecker of Grobecker Holland International and Kevin Cottrell of eXp Realty will join a panel at Inman Connect Las Vegas in August to discuss their independent firm Real Estate Consortia and its work to standardize the role of the blockchain in home transactions.

These two and their colleague Sheila Fejeran of eXp all real estate practitioners and executives at Consortia joined Inman on a video call in advance of the conference. Their responses below have been edited for length and clarity.

But first, because this is a confusing and quickly evolving space, lets cover a few terms.

Now, on to Inmans conversation with Consortia.

Inman: In January at Inman Connect New York, Teresa said that replacing intermediaries such as real estate agents is one of the explicit goals of many blockchain enthusiasts. What role might Consortia play in keeping the agent at the center of a blockchain-assisted transaction?

Grobecker: This was my promise to the industry in 2018, jumping off into the national stage. I had no idea what I was getting myself into. I didnt even know Inman and all these things existed. I knew the publication, but events I knew nothing about anything about this space. At the [Real Estate Standards Organization] stage in 2018, I said the promise was to keep the Realtor at the center of this. So when we mint a property nonfungible token, there has to be a practitioner who is the steward to whoever is coming onto the system, to tie that property to the right person. The reason being is, its a relationship-built conversation.

Cottrell: If you look at history, we went through this the first time with the Internet, where people thought that what Expedia did to travel agents was going to happen with real estate agents. And it didnt, because what people realized is, clients want representation. So just introducing blockchain into it doesnt obviate the need for relationships, as Teresa just described. In the Web3 world, or decentralized world, they like to just wipe it clean, and thats just not practical. The expectation is, the efficiency of blockchain will be able to take advantage of what Consortia provides. And if anything we can drive costs out of the transaction, and make it much more efficient, but it doesnt break that linkage [between parties]. We can provide the private blockchain to all of the parties, and still have the public-facing portions that are needed, and do it in a way that youre going to see big adoption in the real estate ecosystem.

One use of the blockchain youve mentioned is hosting a public database of home listings and transactions. Are you describing a competitor of MLSs? And how far are we from seeing it come about?

Grobecker: There is no intention to disrupt the MLS world. I think even when we first launched, there was a lot of fear. Ive been asked this question for the last four years since joining organized real estate. People see a platform where data is shared and the most akin thing we can analogize that onto is MLS. The MLS, I say, is the backbone of financial markets, and at a global scale. The reason why American real estate is so stable is because of the way that the data is collected and stored in the MLS. Consortia has no interest in replicating that system. People have come to me from the MLS world, and they have said, Teresa, consult us on how we would rebuild this on blockchain. It is inefficient, at best. The other side of it is the sales and servicing side of the MLS. We have no intention of going there, so that said, Consortia supplements the kind of data that is available in the housing market, and it puts it in one place.

Fejeran: As she was describing, Consortia is not meant to take over the MLS, or take over the Realtors, or take over any part of the industry. Consortia is to help be a store of data in a more efficient, effective, consistent way of correct information that all parties getting involved in the information will know its true, verified, appropriate, privately held what is appropriate, publicly facing what is appropriate.

How much of Consortias business is as a store of data vs. as an educational resource for agents and others about the blockchain?

Grobecker: Blockchain as a technology enables so many doors to open, and all of a sudden we as practitioners are now dealing with things that have never been on our radar before. So we now have to understand the convergence of SEC laws. We have to know the U.S. Treasury Department financial crimes, their department. That touches on anti-money-laundering laws, and know-your-customer rules. Now we have to say, heres someones crypto wallet. Oh, by the way, wheres this money coming from? Is it coming from the dark web, and the Silk Road? Or is this legitimate funds from someones legitimate wallet? We have to know, are we selling real estate now, or are we selling an SEC-regulated security? For me as a practitioner, especially as a broker, its understanding the convergence of all these laws. I just want to make sure that all my friends stay out of orange jumpsuits. Its really important that theyre all like, OK, these are the laws heres how I stay in my lane and I dont get in trouble.

In recent months, prices of most crypto assets, including NFTs, have undergone a steep decline. Do you think this will affect the timeline for the further adoption of blockchain technology in real estate? Do you think it sets it back?

Grobecker: Forward, actually, and at a rapid clip. And the idea here is that crypto is merely a testing ground for a Fedcoin thats going to be rolled out. And when this project started, that was very conspiracy theory-esque. But the government has since announced that theyre working on Fedcoin. Moreover, in the last couple months, the SEC said they were going to regulate stablecoins. They were going to investigate them, right? And immediately thereafter, stablecoins start to crash. From there, everything starts unwinding, as far as the validity of crypto. And this is actually a beautiful thing. The SEC and the federal government really cracking down is good for the consumer. Them flushing this out is good for the consumer. Its also hardening what will become Fedcoin, and what will become the one or two winners in the actual stablecoin space. So I think everything just moves faster from here in a legitimate, legal way.

Cottrell: I think theres a lot of confusion where people want to equate blockchain with crypto. And thats becoming clear that blockchain is the infrastructure. Its the ledger, if you will; its immutable. That is going to be the infrastructure that moves forward. We may lose 90 percent of the crypto projects. It should remind you of 1999. Over 1999 and 2001, so much went away [in the internet infrastructure]. I expect the same things going to happen to crypto.

Inman Connect Las Vegas kicks off in a little over a month here. Can you give our readers a sneak peak of what you plan to discuss on stage?

Grobecker: As a follow-on to the previous question, probably something thats important to say is the second that Fedcoin or stablecoin, those winners are revealed, 100 percent, all our transactions are on blockchain. So it doesnt matter if you like blockchain, if you hate it thats really irrelevant. Its a matter of, are you ready for it? We as practitioners need to be ready. We need to adapt. We need to educate ourselves, and then be there to service our customers.

Cottrell: Theres a dearth of understanding of the regulatory framework, especially around real estate. Theres a lot of frothy conversations around fractionalization, NFT home sales, and all that. So were going to also touch on that so people understand where we expect the marketplace to go.

Fejeran: The interesting thing is that [a number of influential agents I work with] are hungry for this. They dont understand it, but theyre hungry for it. And theyre hungry for a new application that Consortias going to be doing to sneak peak on the metaverse, since you mentioned it just something that were going to be integrating. Were not going to go into it yet. But just keep your ears out. Thats coming in the future.

Email Daniel Houston

Originally posted here:
Will the Fed kill crypto? Real estate agents plot future of blockchain - Inman

What is your biggest memory you associate with Cricket World Cups?

The best and earliest memories that I recollect are that of the World Cup India won in 1983 under Kapil Devs leadership. It was a turning point in the game of Indian cricket where Indian cricket was raised to a different level. Indian cricketers started getting recognition and a lot of respect and it also helped India to make a mark on the world stage.

Since the beginning of the T20 World Cups back in 2007, the event has almost become one of the most awaited festivals in India among fans and brands. What is the first memory you associate with watching T20 World Cups?

My first memory goes back to the 2007 World Cup, the first T20 World Cup that India won in South Africa and the memory was about Mahindra Singh Dhoni trusting the abilities of the young Joginder Sharma who bowled the last ball and managed to get Misbah-ul-Haq out, leading India to victory. It signifies the ability of the captain to take calculated risks and trust his teammates at critical junctures by giving them the ability to shoulder larger responsibilities.

Over the decades weve seen World Cups being one of the premier platforms for brands to launch campaigns that have now been etched in our memories. Any campaign that you recollect from World Cups that you admired the most?

One brand that has leveraged cricket to its maximum is Byjus. The kind of association they have done and their partnerships with ICC and IPL for several years have given them the upper hand to become a household name. They have gained the trust and recognition in every Indian household which gives them a significant increase in their branding prowess.

Through the years, weve seen cricketers - Indian and foreign - become household names with their exhilarating performances in World Cups and leagues like IPL. Who is your all-time favourite T20 cricketer and who are you looking forward to seeing the most in the upcoming T20 World Cup in October?

My favourite T20 cricketer is called the Universal Boss and Chris Gayle is my all-time favourite because he was possibly born to play this format and literally destroyed the careers of so many bowlers around the world.

With the ICC WT20 2022 around the corner and with an IPL recently concluded, which nation according to you holds the edge in winning the coveted championship?

Australia is the defending champions. They won the previous World Cup in 2021 in the UAE and they have it in them to win again. Team Australia also has the advantage of playing on their home grounds which is a plus.

I would like to see Australia win the upcoming T20 World Cup as a tribute to the three cricketing legends we lost recently Shane Warne, Rod Marsh, and Andrew Symonds.

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Playing T20s is a part of my weekly routine, personally excited for the T20 World Cup - Exchange4Media

BEAVERTON, Ore., June 27, 2022 NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2022 fourth quarter and full year ended May 31, 2022.

NIKEs results this fiscal year are a testament to the unmatched strength of our brands and our deep connection with consumers," said John Donahoe, President and CEO, NIKE, Inc. Our competitive advantages, including our pipeline of innovative product and expanding digital leadership, prove that our strategy is working as we create value through our relentless drive to serve the future of sport."**

Fourth quarter NIKE Direct revenues grew 7 percent on a reported basis and 11 percent on a currency-neutral basis, led by 25 percent growth in EMEA, 43 percent growth in APLA and 5 percent growth in North America, partially offset by a decline in Greater China. NIKE Brand Digital grew 15 percent on a reported basis and 18 percent on a currency-neutral basis, driven by double digit growth in APLA, North America and EMEA. NIKE-owned stores declined 2 percent on a reported basis and increased 1 percent on a currency-neutral basis.

In this dynamic environment, NIKE's unrivaled strengths continue to fuel our momentum, said Matt Friend, Executive Vice President and Chief Financial Officer, NIKE, Inc. "Two years into executing our Consumer Direct Acceleration, we are better positioned than ever to drive long-term growth while serving consumers directly at scale."**

Non-recurring Items Impacting Comparability in the Fourth Quarter Fourth quarter results contain several non-comparable items, including non-recurring charges recorded in Other (income) expense, net, totaling approximately $150 million, associated with the deconsolidation of our Russian operations, and the transition of our businesses in Argentina, Chile and Uruguay to strategic distributor models.

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NIKE, Inc. Reports Fiscal 2022 Fourth Quarter And Full Year Results - Nike News

It isnt safe to be on the internet, but that is where business comes from these days. Broker Teresa Boardman offers warning signs to look out for and ideas for keeping yourself safer from online predators.

In a shifting real estate market, the guidance and expertise that Inman imparts are never more valuable. Whether at our events, or with our daily news coverage and how-to journalism, were here to help you build your business, adopt the right tools and make money. Join us in person inLas Vegas at Connect, and utilize yourSelect subscription for all the information you need to make the right decisions. When the waters get choppy, trust Inman to help you navigate.

Working with people we meet on the internet has never been safe. It isnt safe to be on the internet either, but that is where business comes from these days.

For years, my social media accounts and my blog has been attracting all sorts. Some of them have been wonderful and amazing people, and others have been totally crazy and maybe even dangerous.

There are occasional harassing phone calls and text messages and a few threats here and there. Sometimes, people, have bad experiences buying or selling houses and are looking for someone to swear at. There is a steady stream of people who send unwanted private messages.

People who seem normal can become seriously unstable when something goes wrong. It is easy for someone to pose as a homebuyer or seller.

Most of the safety systems in place for real estate agents work after the fact. They can be used to make someone aware that we have been murdered or abducted.

The internet is full of fraud and scams, too. I supposed we just get used to it. I get text messages with inquiries about houses we have on the market. They have links in them and are strangely worded.

I have had people call me and ask questions about clients. Once, a reporter called looking for some information about the owners of a house we had listed. He said he couldnt find any contact information for the owners, but he found mine easily.

Most of the phone calls that come in on the business line are spam or scams. I have blocked so many numbers its hard to imagine that anyone can get through. Most of the calls to my direct line are from scam likely and suspected spam.

There are invoices addressed to my company from companies that I never heard of asking for payment for items I never ordered or received. The attached invoices spread malware.

For a time, I was getting fake notices from Amazon about orders I had placed. Most have a phone number to call if there is something wrong with the order. I think they want me to call it and give them a credit card number. Fat chance. The first time I received such an email I signed into my Amazon account, and there wasnt any order.

Sometimes I just copy and paste the subject line of scam email into Google, and I can learn all about the scam. Occasionally, I get a legitimate email that I delete because it looks like a fake.

I stopped getting those blackmail-type emails with threats and deadlines for sending payment in bitcoin to avoid scandal. During tax season the offers of help were supposedly working with the IRS. Calls from fake government agencies are frequent.

I have also been getting a few fake closing notices every week. They are sent to the general email account. They even have warnings on them about wire fraud. The email addresses do not match those of any title company.

Data breaches are frequent these days. Email passwords need to be passphrases and changed often. One company that had a data breach also makes money providing identity theft protection.

Blogs generate a lot of spam too. Every day I get email proposals from people who have content they want me to publish. They circle back and follow up demanding an answer and expecting a response before I block them.

Spam blockers on my blog catch the spam comments with links to properties for sale in foreign countries and advertisements for drugs, gambling and porn.

Unwanted messages come through Facebook and, of course, friend requests from people who are impersonating other people.

There are frequent text messages from persons or companies with leads. I dont think any of them are legitimate, but I will never know because I usually block the number and delete the message.

The internet is on 24 hours a day, which means we can be harassed around the clock. I go offline into do not disturb mode in the evening.

I interrogate the legitimate callers. I ask question after question before I will give anyone information about anything. I am not at all helpful. I wouldnt want to call me.

Meeting people that found us on the internet isnt always safe. People dont just shop for houses on the internet, they shop for opportunities to exploit people financially and commit crimes.

There is very little that is safe about working with the general public online or off. The FTC Consumer website lists common email, phone and text scams.

It can be hard to keep up with the scams. I have found that it is easier if I dont answer the phone, text messages or email. I miss junk mail.

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The internet is a hotbed for criminal behavior - Inman

Digital marketing. Internet marketing. Online marketing.

These terms are used interchangeably, but do they mean the same thing? Were here to tell you that, in the digital marketing vs. Internet marketing debate, these two terms are slightly different. And well tell you how! Keep reading to learn the difference between Internet marketing and digital marketing, and if youre interested in consistently learning more about digital marketing, dont forget to sign up for Revenue Weekly!

Digital marketing and Internet marketing are remarkably similar, but they do differ slightly. Lets look at the definition of these two terms.

Digital marketing is a broad term that describes a set of marketing strategies that use digital channels to promote your products or services. This term is an umbrella term that describes anything that uses a digital platform for marketing your business, from social media platforms to TV ads. Digital marketing ads arent limited to the web.

Internet marketing, also known as online marketing, is a subset of digital marketing that includes strategies you use to market yourself online. To qualify as an Internet marketing strategy, it must require the Internet to work and connect with leads. Internet marketing focuses on building a presence on the web.

As you can see by the above definitions for explaining digital marketing and Internet marketing, the difference between these two is slight. Digital marketing doesnt require Internet strategies to fall under this category, while Internet marketing requires using the Internet to market to your audience.

Digital marketing is an umbrella term under which Internet marketing falls. Internet marketing is a more precise form of digital marketing.

Since Internet marketing is a subset of digital marketing, many channels overlap. Additionally, many strategies are solely digital marketing and not Internet marketing. Heres where some of these strategies fall:

As you can see, many of these strategies fall under both Internet marketing and digital marketing. The only strategies that dont fall under Internet marketing are strategies that dont require the Internet to advertising to prospects.

Instead of focusing on digital marketing vs. online marketing or Internet marketing, its time to focus on Internet marketing and digital marketing. Lets look at four strategies you can use.

When you look at digital marketing vs. online marketing, youll find that search engine optimization (SEO) is a strategy that falls under both categories. SEO is a strategy that focuses on boosting your rankings in the search results to help you drive more relevant traffic to your page. With so many people conducting searches every day (the average person conducts 3-4 searches per day), its critical to invest in SEO to help you reach more qualified leads.

Here are some key components of creating an effective SEO strategy:

Another Internet marketing and digital marketing strategy is pay-per-click (PPC) advertising. PPC ads appear at the top of the search results and have a tag with the word ad.

Here are a few key components to running a successful PPC campaign:

When you look at digital marketing vs. Internet marketing, youll find that content marketing is another strategy that both share. Content marketing is the process of sharing your knowledge with your audience to drive them to your site. Content comes in numerous formats, including:

Content is great for Internet marketing and digital marketing strategies because it enables you to build yourself as an authority in your field, drive traffic to your page, and increase brand recognition. Here are some crucial components to creating a content strategy:

Another great Internet marketing and digital marketing strategy is email marketing. Email marketing enables you to send content directly to interested leads. From promotional emails to links to blogs, you can send a variety of content to your audience.

This strategy is critical for nurturing leads towards conversion. Its one of the few methods that enable you to have a direct connection with your audience and deliver the content that interests them. If you want to see success with email marketing, follow these best practices:

As you can see, there isnt much difference between Internet marketing and digital marketing. If you want to have an online marketing strategy, you can create a digital marketing or internet marketing strategy. If youre ready to dive in and build your online presence, WebFX can help.

We have a team of over 450 marketing experts that are eager to help you grow your business. Give us a call today at 888-601-5359 (or contact us online) to learn about our digital marketing services!

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Digital Marketing vs. Internet Marketing: Whats the Difference?