Mediaboss Marketing

With over three decades in the public relations and corporate affairs industry, Ajey Maharaj, Group Head, Corporate Communications and PR at Fortis, is no stranger to evolving trends, effective messaging and crisis management, especially when tides have flown over a pandemic.

In this interview, Maharaj opens up about his journey, how he has seen the PR and Corp Comm landscape transforming, his accidental entry into the field and the trends he expects the industry to face in the coming years.

Excerpts:

You have been in the corporate communications industry for close to three decades now. How has the journey been and how have you seen the industry evolve/ transform in all these years?

Corporate communications, as a concept and an industry, has gradually evolved in the past two decades. Earlier, it meant more to do with external and internal communications and media relations but many aspects have undergone a transformation. Today, organisations want to do more than just communicate about their initiatives and growth to benefit the business. Today an organisation drives purpose, is empathetic and how much it relates to the public interest and its key stakeholders. Employee morale and integration is also a key part of corporate communications. Plus, the expansion of digital health services and growth in social media has completely changed the way communication professionals navigate through business communications today and has led to a recalibration of the communications industry.

Today corporate communication has to be seen as integrated with media relations, brand communications, traditional and digital marketing. It has become much more creative and is a highly recognized space today.

Today, Internal Communications has become an integral and crucial part of the Corporate Communications function. In the healthcare industry for instance, Internal Communications played a pivotal role during COVD-19 as organisations needed to keep the frontline staff regularly updated with the rapidly-changing protocols, share personal safety information and emerging best practices whilst keeping them motivated by recognising the good work. COVID-19 has also played a very critical role in shaping the PR and communications industry in the past two years with brands relying on corporate communications in the absence of traditional, on-ground marketing activities. Information reassures when emotions are running high. During the pandemic, corporate communications launched an effective multi-media outreach, ensuring that scientifically-accurate information from experts were shared with the people and fears were allayed.

Before healthcare, you have worked in the power and telecommunications sector. What were the changes you had to embrace when you shifted between diverse sectors?

Power and telecommunications are two diverse sectors but strong beckoners of the countrys infrastructure. Though there wasnt much diversification in terms of work, the media connect and brand narrative for both the sectors were strong. Back in the 1990s, India was an evolving economy with all the major sectors undergoing privatisation. It was imperative to have a sustained media outreach to convey the brand messaging with regards to privatisation of the power sector and how it would benefit the Indian economy in terms of AT&C losses, reduced power thefts and eventually build a stronger economy.

You have a Master's degree in business administration yet you chose the field of Corporate Communications. Tell us about your decision of venturing into corp comm at a time when the term was probably at its nascent stages.

PR and Communications happened to me by accident. While working with SAIL, I was part of the Sports Cell, being a National Level Basketball player. The Cell was under the Public Relations Department in the organisation. SAIL used to organise and sponsor national and international level tournaments on a regular basis. I was responsible for communication with the media and getting news published in the print media around the tournaments. I enjoyed the process and the outcomes, and later started regularly contributing for the internal newsletters and other relevant communications, since then there has been no looking back.

Where do you see the Indian Corp Comm industry in the next five to 10 years and what are the trends that this industry can expect in the coming years?

Corporate communication will become more and more significant as it will influence how a brand communicates with the public, industry partners and also policymakers. Communication is less about being business-driven today and more about consumer experience. The messages a brand gives out and the way it is perceived are key to building customer support and loyalty.

Transparency, accountability are higher now to win patient and customer support as things are increasingly going digital. In times of crisis, timely, fast communication and redressal mechanisms are crucial.

If we talk about media, then newsrooms are shrinking constantly and the digital world continues to expand, changing the way the world consumes news and information. Communication professionals need to evolve, think out of the box and deliver robust integrated campaigns. The new decade will be one of digital revolution with advancements in communication technology especially podcasts, Twitter spaces and clubhouse will pave the way brands communicate. There will be a shift in the influencer paradigm with the rise of micro influencers. PR Measurement Matrix with quantifying business impact from PR will become an important task.

What would your advice be to the young generation?

Change is the only constant in life. Everyone needs to engage in the continual process of upskilling to keep up with the demands of the ever-evolving communication industry. It is important to not only have analytical and creative skills but also soft skills. Sharing of insights and knowledge, stronger integration with the business, teamwork and problem-solving attitude, patience backed by strong interpersonal skills will be instrumental in achieving success.

The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchanhge4media.com.

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The new decade will be one of digital revolution with advancements in communication tech - Exchange4Media

CEO & Founder of Internet Marketing Ninjas

In 1999, I started this company with the mission statement, We will work toward bringing in the greatest amount of relevant traffic to our clients websites, using the most ethical methods available. That mission remains true today. Over the years, the game has evolved; the rules have changed, and how the game of SEO is played has changed. But our services today still remain true to our original mission.

When I started our Internet marketing company 23 years ago, it was just me and a dream. That dream was to grow and be the best. Today, we have 41 employees, most of them based in New Yorks Capital District. The average employee has been with us for over 9 years bringing our combined work experience to over 385 years! Compared to our Ninja army, I cant believe that theres a more experienced or tighter team of SEOs in the world. If youre shopping around for an SEO company, know that IMN wins on experience and knowledge.

Since 2005, Ive spoken at more than 130 SEO and Internet marketing conferences including Pubcon, SMX, ClickZ, Digital Summit, and SEOktoberfest. My panel topics are often related to link building, penalties, and SEO tools, though Ive also presented on backlink analysis and SERP marketing, including featured snippet optimization. Even though I know a ton about link building and content marketing, Im excited to share knowledge in other areas.

For years, I blogged a lot about SEO and link building, and I won some cool awards for my writing. Although I no longer write much for the public, Im still reading all of the news and theories of others in this industry on a daily basis. I still live, sleep, and breathe SEO. Plus, we have Ann Smarty on our team who blogs and writes enough across the Web to compensate for both of us. Today, I tend to focus my time on my business and clients, not on writing or speaking my thoughts to the world.

Even though I dont write as much and dont speak as much, Im still 100% involved in IMN on a daily basis.

I firmly believe that we have found the perfect services and the perfect company size to best provide for our clients. For the past five years, Ive capped the size of IMNs staff, and with our size being capped, Ive also capped the work each department can perform to ensure the best quality. Because of services being capped, sometimes, you will be placed on our waiting list. If you have to be on our waiting list, understand that its well worth the wait because when it is time, you will be getting our best work.

We offer specific services that often include you publishing our content and our linkable asset creations on your site. Heres what you could get when you work with us:

If you would like to inquire about our services (and you have a budget of at least $7,500 per month for a minimum of six months), please contact Chris, our VP of sales, through this form. If our services are beyond your budget, then Id like to invite you to try our free SEO tools.

Peace, Love, and Respect,Jim BoykinCEO and Founder of Internet Marketing Ninjas

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Full Service Internet Marketing Company & Internet Marketing Tools

Representative imageViacom18 and Times Internet have bagged the media rights for IPL's Package C (Non Exclusive- Special Digital Rights) and Package D (Rest of World) for the tenure 2023-2027.

Under Package D, Viacom18 has won Australia, South Africa , United Kingdom and Times Internet got MENA and the United States, as winners of Rest of the World Rights.

Package C includes 18 matches which have been given to Viacom18. Package D has been won by Times Internet and Viacom18.

The base price for Package C was Rs 16 crore and incremental bid was Rs 15 lacs. Whereas, Package D's base price stood at Rs three crore whereas incremental bid was Rs 10 Lacs.

Jay Shah announced the development on twitter.

The combined bids for package A and package B has crossed the INR 100 crore mark per match.

Recommended by Colombia

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IPL Media Rights: Viacom18 and Times Internet bag the overseas rights - ETBrandEquity

Tetrabyte Limited, founded in 2002 by James Cuthbert, is a highly scalable IT, Cloud, and Telecoms firm. With its exclusive offerings, the company is reported to be changing the narratives of its industry.

East Sussex, United Kingdom, 14th Jun 2022, King NewsWire, Tetrabyte is a countrywide remote IT service and support provider specializing in delivering commercial IT assistance and managed services. Tetrabyte is founded by James Cuthbert, who has specialized in IT for over 20 years.

Tetrabyte is an IT and Telecoms firm that has steadily grown into one of the UKs leading Managed IT and Telecoms firms, offering a diverse range of services to their national client base of accountants, solicitors, small, medium, and large businesses, and charities. They provide professional solutions backed by helpful, easy-to-reach support engineers.

Furthermore, the companys focus is to give exceptional customer care to each client by understanding their objectives and requirements. The staff collaborates with the entire organization and handles issues as they emerge without the lengthy delays that some IT firms impose. Tetrabyte Limited is also situated entirely in the United Kingdom and does not outsource any of its connections to call centers.

The Tetrabyte Team is made up of experts and talented professionals. The Managing Director isJames Cuthbert, who has spent the past 19 years in the IT industry, starting in client support and sales, working on a helpdesk, and eventually founding Tetrabyte Managed IT Support and Services. The IT Manager is Ashley, an IT expert who has a strong background in IT and is a Microsoft Certified Systems Engineer with a focus on Microsoft Exchange. Their HR and Marketing Manager is Valerie, who oversees team training and development and media and internet marketing. Finally, Steve is in charge of the companys money and accounts. As a result, Tetrabyte Limited engineers provide first-line total IT network management and are always available to give their Leading Business IT Support Solutions and Services.

About James Cuthbert the founder of Tetrabyte Limited

James has been working in IT for over 20 years, starting on an Acorn Computers BBC Master and then upgrading to a PC running Windows 3.1. He then proceeded to the entertaining 35-floppy-disk Windows 95 upgrade. James eventually began building his computers. When James was 17, he decided to start his own IT company. He had previously co-hosted Live TV in London from the now-defunct London Trocadero studios.

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Media Contact: Tetrabyte Limited

Contact Person: James Cuthbert

Email: Send Email

City: East Sussex

Country: United Kingdom

Website: http://www.tbyte.com/

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James Cuthbert of Tetrabyte Limited gives a new definition to IT Services through his expertise. - Digital Journal

Digital marketing has exploded in popularity over the past decade, and it shows no signs of slowing down in the near future. To bring you up to speed on this increasingly important topic, we will define what digital marketing is, how it differs from Internet marketing and search engine optimization (SEO), the benefits it can provide, plus the top tools that can help you bring it to life.

We have a great guide that discusses the difference between Internet marketing and SEO if you want to learn more.

Although its definition varies, digital marketing boils down to this: The use of all digital channels to promote products and services, such as:

As you can see, most digital channels deal with the Internet and could give your business a proper online presence. But digital marketing goes beyond the Internet, as it also includes offline channels such as:

If you want to simplify digital marketings definition even more, you could say that it is the method of marketing via an electronic device or the Internet.

While you may sometimes hear digital marketing and Internet marketing (even online marketing) used interchangeably, they are not precisely the same. Why? Because digital marketing employs both online (Internet) and offline (TV, billboards, radio, etc.) methods.

Internet marketing, meanwhile, needs Internet connectivity to function so it can transmit a message and connect with leads. In short, you could say that Internet marketing is a type of digital marketing, but not vice versa.

As with Internet marketing, SEO (search engine optimization) is a type of digital marketing. It involves using tactics to boost your websites ranking so that it sits near the top of the search engine results pages (SERPs).

The fact that SEO falls under the digital marketing umbrella is just one difference between the two. Another is the cost. SEO is considered more of a free strategy for building a brand since it uses time and effort to attract higher rankings. Digital marketing is seen as more of a costly strategy to expand a business since it employs paid advertising, whether online via paid search or offline via radio spots, billboards, and the like. While this is primarily true, it should be known that SEOs time commitment and the possible need to hire experts to handle the work make it anything but free.

SEO can play a huge role in any digital marketing campaign. The better your SEO efforts, the more successful your digital marketing campaign can be since you can appear higher in the SERPs, drive more traffic and eyeballs to your site and content, and increase your conversions and sales.

SEO is an extensive topic that can take a lot of time to master. To give you a brief overview of what it involves, here are some SEO practices that are used to boost site rankings:

All of the above are examples of on-page SEO tactics. You will also need to use off-page and technical SEO tactics to give your site its best chance for optimal ranking. Off-page SEO includes link building, content marketing and syndication, guest posting, influencer marketing, podcasts, public relations, reviews, etc. Technical SEO deals with URL structure, SSL, HTML, JavaScript, CSS, crawlability, fixing site errors, and more.

To learn more about search engine optimization and SEO strategies, we recommend reading the following, in-depth SEO guides:

Many companies are making the shift towards digital marketing and away from traditional marketing since the former can provide all of these benefits:

Now that you see the many benefits digital marketing can provide, here is a list of tools that can help you make the most of this method for reaching and converting customers.

SendGrid makes it easy to connect with your prospects and customers via email. If you are new to email marketing, you can make use of SendGrids free plan and user-friendly drag-and-drop editing to get your feet wet.

Moosend is another excellent digital marketing tool for those looking to connect via email. It is user-friendly, affordable, and beginner-friendly, thanks to its automations, detailed reporting, and email campaigns that you can launch without having to code a thing.

Loomly is a digital marketing tool ideal for small teams looking to boost their social media presence. Use it to manage your posts, find new content ideas to snag followers, collaborate with your team, so everyone stays on the same page, and more.

When it comes to social media management platforms, Sprout Social is near the top of the list since it lets you organize all of your content and assets in one place. This makes scheduling and publishing content across different platforms a cinch, so you do not miss anything. And while Sprout Social is great for managing multiple social media profiles, it also has extensive analytics to help you see what works and what should be avoided to ensure no post goes to waste.

Dipping into the SEO region of digital marketing, we come across Semrush, a popular SEO tool great for keyword research, position tracking, and spying on your competitors to surge up the SERPs without time-consuming trial and error.

Read our review of Semrush: Semrush SEO Tool Review

You can ensure your current content is SEO-friendly and keep up with your competitors via Ahrefs. It also works wonders for creating new, captivating content your audience is seeking, plus performing site audits to check that you are not lacking in any areas of your on-page, off-page, or technical SEO strategies.

Read our review of Ahrefs: Ahrefs SEO Software Review

If you use paid search to boost your digital marketing efforts, you will need landing pages where you can drive traffic. Unbounce is a digital marketing tool that helps you build, tweak, and publish winning landing pages that convert.

Driving traffic to your site is just part of the digital marketing equation. To get visitors to convert, they have to stay, which is what OptiMonk helps you do via customized popups that grab attention.

Infographics are a great way to convey information and grab customers attention. Venngage makes it easy to create infographics to be shared on your page, via social media, etc.

Read more search engine optimization tutorials and SEO tool reviews.

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What Is Digital Marketing? | HTML Goodies