Mediaboss Marketing

Meesho, Indias internet commerce platform has adapted a two-pronged approach with its latest marketing campaign to tap into Indias small businesses. Titled Sahi sahi customer, toh business ek number, the digital campaign highlights the Meesho Promise of how sellers on Meesho can grow their business rapidly by aiming to change their perceptions around online shoppers. It reiterates how customers on the e-commerce platform are looking to maximize their shopping experience within a budget. The campaign also has an on-ground leg in the form of Meesho Seller Express which will traverse the country in a bid to engage with small businesses.

The digital campaign is further divided into two phases. The first phase will focus on how Meesho provides sellers with access to a wide value-seeking customer base along with its 0% commission feature. Meesho was the first e-commerce platform in the country to introduce 0% commission for all its sellers. The second phase will feature the newer initiatives launched this year, namely, Zero Penalty and 7-Day Payments. The Zero Penalty feature ensures sellers are not penalized for self or auto cancellation of orders. A first for e-commerce, these features are available for all sellers registered on Meesho, thus creating a level playing field for small and medium businesses to operate online.

With a mission to enable deeper engagement with small businesses in the country, the Meesho Seller Express will begin its journey in Bengaluru and subsequently progress to Hyderabad, Tiruppur and Coimbatore. The express will further continue its journey through the eastern, western and northern regions of India through the course of this year. The branded canter will be present at select locations in various cities to engage with prospective sellers. Along with an introduction to Meesho, there will be exciting virtual reality games and thematic simulations as part of the experience.

Commenting on the campaign launch,Lakshminarayan Swaminathan, CXO, Supply Growth, Meeshosaid, We have just crossed 6 lakh seller registrations on the platform, recording a 7X increase since April 2021. Nearly 70% of all Meesho sellers hail from tier 2+ cities such as Amritsar, Rajkot and Tiruppur, among others. With the kind of growth we are witnessing on our platform, we are even more focused on making deeper inroads into Bharat. Our two pronged approach ensures that we are reaching out to MSMEs through both digital and on-ground avenues. Through the Meesho Seller Express, we aim to get up close and personal with our sellers, allowing them to share their insights and opinions.

Pallavi Chakravarti, Creative Head-West, DDB Mudrasays, Getting the right customer pool is critical for any business to grow. Even more so if the business owner is selling on the vast ocean that is the internet. Our campaign seeks to allay the fears that every growth-oriented seller is bound to have and convince him or her that Meesho is the right platform to connect them with customers who seek both great quality and great value. And we've done this by painting an interesting picture of perception versus reality."

"During our planning phase, we identified how small business communities appreciate brands which are actively engaging with them on-ground. This experiential setup is designed to be informative as well as interactive for prospective sellers with a plethora of engaging touch points present throughout this process. We have tried to ensure that this activity focuses on giving sellers an opportunity to digitize and grow their businesses with Meesho.", said Chandra Gulati, Director of Zeeco Brand experiences Pvt Ltd

Each master is shot in Hindi and Tamil, and further amplified in other regional languages like Bengali, Marathi, Malayalam, Kannada, Telugu and Gujara

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'Find the right customers to grow your business,' says Meesho in its latest campaign - Exchange4Media

The internet is arguably the best invention of the past few decades that has changed humanity for good. There are so many benefits of the internet and it has such a huge impact on our lives that without it we cannot imagine our lives.

All over the world, the internet has played a vital role in improving the lives of people and the same is true for African nations including Ghana. The internet has made life much easier, more comfortable, and everything more easily accessible than it used to be. To continue this discussion, we will be discussing some of the ways in which the internet has impacted the lives of people in Ghana.

The first way in which the internet has improved the lives of people in Ghana is by making news and other information easily accessible. Through the internet, one can access websites in just a few taps that provide users with both domestic and international news. In Ghana, the number of mobile phone and laptop users has increased which has resulted in a decline in printed newspapers since people can access the news and other information that they need through smart devices.

Along with news, other information is also readily accessible on the internet. Whether you need some study material, guides such as the router configuration guide via 192.168.0.1, modem configuration through 192.168.1.1, web development courses, app development courses, or any other kind of information, everything is readily accessible on the internet.

Banking was something that was a difficult task in Ghana and the whole of Africa but since the introduction of internet banking by banks, banking has become easier than ever. With internet banking, all the banking activities can be done over the internet without having to visit the bank.

Through the internet, a customer can access his bank account, get account statements, make transactions, and deposit money into his account in no time. Internet banking has made it so easy for Ghanaians and they no longer have to wait in long lines just to make a simple transaction or get their account statement.

There are also dedicated mobile apps that have made banking further easier. One can easily perform all the banking activities from a handheld device thanks to the internet without even having to leave the room.

The internet has further improved the lives of people in Ghana by providing online shopping services. E-commerce services are available across the world including Ghana and people can buy anything from the internet, from home appliances and electronic devices to clothing goods.

E-commerce has made shopping easier not only in Ghana but all around the world. Customers no longer have to physically visit the store and hustle around different shops to buy the one product that he is looking for.

With online shopping, not only are there discounts and deals but customers can also compare prices across different e-commerce stores to find the best prices. There are different popular e-commerce stores in Ghana such as Zoobershop, Kaymu, etc that have made shopping much easier for the people of Ghana.

Communication has been made simpler and easier, thanks to the internet. We have witnessed a huge change in the way we connect with people and communicate. There was a time when landline phones and letters were used for communication but thanks to the internet and its wide range of applications, we can communicate with people from any part of the world in real-time.

We have social media platforms, instant messaging apps, and other applications of the internet by which communication has completely changed. We can now see and hear a person in any part of the world thanks to the internet. Real-time communication, which used to be a dream only, is just a few taps away thanks to the internet.

The internet has also provided a platform through which multiple businesses are increasing their brand awareness. Digital marketing has become the most used method of marketing, taking over TV, radio, and print media marketing. Internet advertising and marketing have beat traditional methods of marketing because of their cost-effectiveness.

In Ghana, companies have adopted digital marketing to ripe its enormous benefits. Not only is digital marketing and advertising cheaper than traditional methods of marketing but it is also effective as the word reaches out to more people through the internet compared to radio stations or newspapers. Businesses in Ghana and all over the world are now using internet marketing to increase their customers, get more leads, and convert those leads into sales.

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How Has The Internet Impacted The Lives in Ghana? - News Ghana

As Chinas elderly population is steadily increasing alongside the public demand for high quality health services, internet healthcare may provide solutions in the near term, raising opportunities for foreign investments.

Chinas health industry has marched into the digital era, facilitating changes for many hospitals and private entities in the sector. Internet healthcare, featuring online medical consultation, is becoming a new reality for more and more Chinese citizens. The sectors development has been greatly boosted by the COVID-19 pandemic, receiving close attention from both government authorities and technology firms to expand market access.

Internet healthcare is a subcategory of the broader digital healthcare sector, which involves artificial intelligence and machine learning for diagnostics and treatment. Different from traditional settings, where patients and providers interact in clinics or hospitals, internet healthcare takes place through virtual platforms that are accessible via mobile devices and computers. These platforms enable a wide range of health services and products, including medical consultations, scheduling of hospital appointments, drug prescription, health information management, health insurance, and telemedicine.

Lifting the burden of visiting overcrowded hospitals, internet healthcare services bring more convenience to consumers who are seeking medical treatment. With more instant feedback, consumers who are worried about their symptoms can obtain reliable information for self-check and self-medication, reducing the need to meet a doctor in person. Such a service is also transforming the healthcare industry from its traditional focus on treatment to prevention.

Prices of internet healthcare vary by the service type. The most common channel is through text and image consultations, which gives patients access to certain interactions with their doctors over a specific period of time. Other services are voice and video consultations.

According to research data, the average price for a 48-hour text/image service package isRMB 65 (US$9.64), while RMB 8.32 (US$1.23) per minute for voice consultation, and RMB 17.56 (US$2.6) per minute for video consultation. Prices also vary considerably across platforms, reflecting differences in provider quality, marketing power, and consumers willingness to pay.

A key innovation in internet healthcare markets is the development of a reputation system to systematically collect and publish user feedback, assisting consumers to assess the quality of providers in a more transparent manner. Internet healthcare may also provide a solution to alleviate geographical disparities in access to high-quality medical services, lessening the systems pressure due to regional disparities in the state of healthcare infrastructure.

Internet healthcare is an integral component of the countrys Healthy China 2030blueprint to fulfill the countrys long-term economic and social development goals. Since its introduction in 2016, the Chinese government has stepped up efforts to back the health tech industrys development through a series of policies and regulations.

In April 2018, the General Office of the State Council released a document titled Internet Plus Medicine and Health, detailing an overarching framework to integrate internet and information technologies into healthcare. The regulations brought forward the supply-side structural reform to alleviate the unbalanced and inadequate development in the sector. Chinas health-tech boom came following the implementation of the comprehensive framework.

In August 2019, the National Healthcare Security Administration (NHSA) launchedthe electronic medical insurance system regulating prices and insurance policies to allow internet-based medical services to be covered by the countrys medical insurance system. Patients can access hospital services via WeChat and Alipay platforms. This incorporation has been further strengthened with NHSAs guidance in October 2020 to actively promote the Internet+ medical service medical insurance payment and management.

In May 2020, the National Health Commission (NHC) issued a statement to encourage provincial governments to establish their own regulatory statutes to manage online medical providers and to accelerate the market access of internet-based hospitals. Later in September that year, the State Council noted again theneed to expand internet-based health clinics. Since then, many provincial governments have promulgated regulations to improve conditions for the online healthcare market.

Internet health is also a critical focus of the 14th Five-Year-Plan (FYP), which urges more connectivity among regions, balanced development between cities and countries, and utilization of big data. The governments next goal is to accelerate the incubation of the internet healthcare market and promote the industrialization and large-scale application of big data in precision medicine, health management, drug research and development, and medical insurance.

Internet healthcare has witnessed explosive growth during the COVID-19 outbreak, with drastically increasing number of users. As access to hospitals became restricted with lockdowns, many turned to online sources for medical services. Alibaba Health indicatesthat it has more than 15,000 contracted medical institutions, including nearly 400 Class III hospitals in 17 provinces, that are connected to medical insurance payment services. The company reported in the 2020 Q1 that the net total of frequent active users of Alipays health-care channel exceeded 390 million.

Many tech giants, sensing the opportunity, are rushing into this emerging industry. Currently, there are 1,748 internet healthcare startups in China. Among all those sharing the cake, Ping An Good Doctor, a Hong Kong-listed subsidiary of the insurance giant Ping An, reported 26.7 percent year-on-year growth in average daily online consultations to 831,000 in the first half of 2020, with revenue from online medical services doubling to RMB 694.9 million (US$101.56 million).

Lessons learned from managing the pandemic can profoundly shape the direction of Chinas healthcare market, which is expected to almost triple from RMB 6.5 trillion (US$960 billion) in 2019 to RMB 17.6 trillion (US$2.61 trillion) by 2030. Despite this growth, the market currently remains relatively undeveloped, with Chinas health expenditure including pharmaceuticals, medical devices, distribution, hospital, pharmacies, and insurance accounting for only 7.12% of the total GDP in 2021, while the US reached 18%in the same year. The gap leaves enough growth potential for healthcare companies.

The internet healthcare industry is still in its initial stage of development. Repeated construction with similar functions on various platforms may trap consumers and investors. More efforts are needed to clarify the value of each platform and to establish different operation strategies and service models according to distinct characteristics. With the governments conducive policies, more stable and sustainable planning will be crucial to promote and strengthen the industrys capabilities.

Nevertheless, the market still represents promising prospect. Chinas healthcare industry has demonstrated inviting performance with a cumulative return of 160% over the past ten years. The success of the digital health companies relies on the vast amounts of medical data from Chinese patients. Chinas demographics are a critical factor contributing to the boom, with the elderly population (65 years or above) projected to double from 10 percent of the population in 2017 to 20 percent by 2037.

Internet healthcare in China is expected to receive more prioritized attention from the government. Foreign investors engaging in providing healthcare services are well suggested to pay attention to this rapidly developing sector.

Additionally, the pace of urbanization and growing middle-class population are also underpinning the growth in domestic demand for higher quality healthcare products and services. Facing a rapidly aging population and citizens demanding higher quality services, Chinas healthcare sector is already positioned to become an area of priority government attention in the coming decade. As a major branch in the industry, internet healthcare, with its handy access to the public, sees great growth potential.

Healthcare remains a positive area for foreign investment. In the most recent Catalogue of Industries for Encouraging Foreign Investment (2020 Version), China encourages foreign investment in multiple sectors related to internet healthcare, including:

In all, internet healthcare, having experienced significant growth during the pandemic, presents bright opportunities for investors.

About Us China Briefing is written and produced by Dezan Shira & Associates. The practice assists foreign investors into China and has done so since 1992 through offices in Beijing, Tianjin, Dalian, Qingdao, Shanghai, Hangzhou, Ningbo, Suzhou, Guangzhou, Dongguan, Zhongshan, Shenzhen, and Hong Kong. Please contact the firm for assistance in China at china@dezshira.com. Dezan Shira & Associates has offices in Vietnam, Indonesia, Singapore, United States, Germany, Italy, India, and Russia, in addition to our trade research facilities along the Belt & Road Initiative. We also have partner firms assisting foreign investors in The Philippines, Malaysia, Thailand, Bangladesh.

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On June 14th, the U.S. House Energy and Commerce Committee held a hearing on the newly proposed federal privacy law, called the American Data Privacy and Protection Act (ADPPA). ADDPA is presently not an official bill, just a discussion draft. Still, the Committee Members (on both sides of the aisle) all voiced support for ADDPA and for national standards for data privacy. ADDPA also has bipartisan support in the Senate, making it perhaps the federal privacy bill with the strongest chance of becoming law.

What is Congress focus in the federal privacy law?

Committee Members at the ADDPA hearing agreed on the desperate need for a national set of rules of the road for data privacy. They also agreed that those rules should be consumer-focused, without overburdening small and medium-sized businesses. Three points of emphasis stood out at the hearing:

Plain English privacy. Members on both sides of the aisle lamented how complicated and incomprehensible many company privacy policies can be. Their chief concern centers around the average consumers inability to understand exactly what s/he is agreeing to in sharing her/his personal data. Some privacy policies are long documents, written in legalese and often difficult for everyday people (and even lawyers) to fully understand. In the Committees opinion, a consumer cannot give informed consent for data sharing without simple, straightforward privacy policies and notices that detail sharing parameters.

How much preemption. If and when Congress passes a nationwide law, it may include a provision that preempts, or overrides, any state law on the same subject. Many states have passed their own privacy laws in the absence of federal regulation, including California, Colorado, Connecticut, Virginia, and Utah. The ADDPA discussion draft includes a compromise on preemption: the ADDPA would preempt many state laws, but a long list of exceptions is included. Some interested parties want full preemption to make compliance much simpler; others want to maintain some state privacy laws that offer consumers stronger protections than the ADDPA might.

When can consumers sue. Another sticking point that the hearing addressed is the scope of the ADDPAs private right of action. In the draft, the ADDPA allows for a limited private right of action through the following process:

Please note that this process is a departure from similar private rights of action included in other consumer protection statutes, such as the Telephone Consumer Protection Act (TCPA). With respect to the TCPA, a plaintiff can sue directly and can recover statutory damages of $500-1,500 per violation. Limiting the private right of action the way ADDPA does is a compromise between no private right and the sometimes abused private rights of action contemplated by other consumer-protection statutes, such as the TCPA. Overall, Members appear to be struggling to balance consumer rights with the burdens (on mostly small and medium-sized businesses) that these types of lawsuits can impose.

Why does the ADDPA matter to your business?

The ADDPA represents a strong first step toward adopting a federal privacy law. The benefits of such a measure are clear: a single set of rules that all businesses can follow, offering a level of predictability and compliance efficiency sorely lacking with the present statutory regime. Some businesses could spend tens of thousands of dollars per year to comply with the five state privacy laws that will be in effect next year. While these five laws have overlap, the burdens each place on businesses (especially businesses relying on personal data collection) can be enormous.

While the ADDPA is not a cure-all (it is not a bill yet, much less a law), this federal-level effort does show significant progress. No law is perfect, but this bipartisan and bicameral proposal would positively impact the U.S. privacy landscape.

Hire experienced privacy attorneys.

Even if Congress passes the ADDPA, it will be some time before a federal privacy law would go into effect. Regardless of the proposals fate, businesses still need to navigate the present state privacy law waters. Checking all the privacy compliance boxes across five states will take significant time and require real expertise. Hiring experienced data privacy attorneys can take that burden off your to-do list.

KleinMoynihan Turcomaintains an extensive practice in the fields of Internet and mobile marketing law, consumer data privacy law, sweepstakes and promotions law,fantasy sports and gaming law,intellectual property and general corporate law. If we can be of assistance, please visithttps://kleinmoynihan.comor call us at(212) 246-0900.

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Proposed Federal Privacy Law Hearing Reveals Progress and Sticking Points - Lexology

Global Microtomes/Cryostats and Automated Stainers Market: Snapshot

Microtomes are instruments that are used for making extremely thin sections of a specimen for applications in pathology or histology. A microtome comprises a blade holding unit and clamped blade. It also consists of an object clamp and an advanced procedure for adjusting section thickness. The blade used is made of glass, special metal, or diamond depending on the sample type and the desired thickness.

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Saw microtomes are used for slicing hard and brittle materials such as teeth and bone. They cut through the sample by pressing the specimen across a recessed rotating saw. Sled microtomes keep the specimen in a fixed holder which moves back and forth across a blade or a knife. Rotary microtomes are designed to slice thin sections of specimen that are visible only with the assistance of a light microscope.

Cryostat refers to ultrafine deli-slicer placed in a freezer. They are rotary microtomes for slicing samples that have been frozen in liquid nitrogen. Reducing the temperature of this nitrogenous chamber raises the samples hardness, which allows slicing the sample with very specific thickness. Microtome cryostat provides the most reliable method for obtaining permanent frozen sections of high quality. Cryostat are used in medicine for sectioning of histological slides. They are generally used in a process called frozen section histology.Automated slide stainer are used for routine staining of a multitude of slide racks with varying staining protocols. The desirable characteristics are high-throughput staining capabilities needed for a busy histology laboratory. They should also be suitable for Papanicolau staining and Hematoxylin and Eosin staining.

A microtome is a tool used to cut materials into extremely thin slices. In medical science, microtomes are used in microscopy, aiding in the preparation of samples for observation under transmitted light or electron radiation. Since the tissue is first required to be dehydrated and fixed with paraffin before sectioning it to a microtome, which increases the time required for analysis since the sectioning cannot be performed under treatment is performed, the alternative concept of cryostats has been developed. Cryostats, which are flask-like vessels wherein water is freezed and then thin sections are cut with microtome placed within the chamber, are used in case quick sectioning is required. Though cryostats offer quick sectioning of tissues, they provide inferior quality of sections when compared to those cut using microtome.

With the increasing demand on laboratories to deliver test results in the quickest turnaround time (TAT), both microtomes and cryostats are now being utilized, depending on quality or reduced TAT is of optimum requirement. Automated stainers, on the other hand, are very useful in such cases by allowing system automation for situ hybridization (ISH) and immunohistochemistry (IHC) in histopathology. The global market for microtomes, cryostats, and automated strainers will witness immense growth in the near future.

The global market for microtomes, on the basis of products, can be segmented into rotary microtomes, sliding microtomes, and ultra-microtomes. Along the same lines, Cryostats can categorized into optical, non-optical, compact, ultra-high vacuum (UHV), open top (OTF), and low open top (LOTF) cryostats. Automated stainers are divided on the basis of how the clides are loaded and processed. While on type of device involves placement of slides in a rotary carousel, the other type of automated strainers are described as array because slides are placed in racks which are oriented either horizontally or vertically.

The need of the physicians to reduce the patients stay at hospital, which not only means happier consumers but also creates opportunity to serve more patients, is the primary driver of the global market for microtomes or cryostats and automated stainers market. The automated stainers were earlier associated with large commercial labs while the smaller labs used to stain manually. However, today most of the laboratories utilize the automated stainers as they offer benefits such as reliability, and repetitiveness in staining independent of the operator involves in the process.

However, the initial investment required to shift from manual operations to automated processes is seen as the factor that will hinder the growth rate during the forecast period.

The key players in the global microtomes, cryostats and automated market include Bright Instrument Company Ltd., JASCO, Inc., Cryomech, Inc., Energy Beam Sciences, Inc., BioGenex Laboratories, Inc., EXAKT Technologies, Inc., Leica Microsystems AG, Bruker Corporation, Hacker Instruments, Inc., Oxford Instruments plc, Thermo Fisher Scientific, Inc., MEDITE GmbH, Microm International GmbH, Triangle Biomedical Sciences, Inc., Sakura Finetek Europe B.V., Janis Research Company, Inc., and Ventana Medical Systems, Inc.

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