Mediaboss Marketing

Cloud technology has led to innovations across many disciplines. The ability to store and access data from anywhere has been a game-changer. On top of that, the power of AI-assisted analytics is giving businesses faster and more accurate insights than ever.

Its no surprise, then, that marketing has embraced cloud technology. Personalization of marketing is something marketers have been working towards for some time. With cloud marketing, it is possible to perfect this strategy with real-time data insights.

When we talk about cloud marketing, were talking about all of your business's online marketing efforts. What makes cloud marketing different from online marketing, in general, is the integration of all these separate channels.

The goal of cloud marketing is to provide each customer with an individualized experience. This experience should be consistent across all the channels where they interact with your business.

To make this possible, marketers use technologies like cloud data warehouse storage and AI data processing. We collect and analyze data on customer behaviors and preferences. Then, we use this to personalize marketing materials that a given customer sees.

Cloud marketing is a technology-driven solution. It relies on data insights from analytics, but the distribution of marketing is often automated too. Several different technologies work together to deliver the solution.

Thats why many businesses turn to single, integrated solutions known as cloud marketing platforms.

Broadly speaking, we can separate cloud marketing into two areas, media and tools. Media makes up the channels where you interact with customers, whether email, your website, or social media. Tools are what you use to track data and deliver your marketing campaigns.

A cloud marketing platform aims to combine these tools into a single interface. This allows you to manage campaigns across all your media channels. Salesforce, IBM, and other major business software providers have their versions of these software suites.

Compared with traditional marketing, using a marketing cloud brings you closer to your customers. Being able to personalize marketing materials and accurately target a customer's preferred channels is a huge advantage.

In the past, marketing relied on direct feedback from customers or market research for insight. This was costly, hard to obtain and often out of date by the time it was analyzed. Compared with analyzing real-time customer data, the old ways cant compete.

We used to judge the success of our marketing campaigns based on related metrics like sales volume. Now, we can see the effects of changes in marketing reflected in customer behaviors. We can even see which customers respond to different types of messaging.

All of this gives us as marketers far more knowledge of our individual customers. We get more control over what a customer sees across all marketing channels. It allows for the kind of consistent, personalized experience that customers are looking for.

When youre still growing as a business, scalability is imperative. You dont want to make a costly investment today that your business will outgrow in a year. A key advantage of cloud-based solutions is that they can scale with your business.

Whether were talking about professional phone systems or data warehousing solutions, space in the cloud is affordable and accessible. Theres little to limit your growth, though costs will increase proportionally, and large businesses may even provide their own cloud hosting.

Cloud-based marketing enhances your collaborative abilities. When youre engaging with a global audience, its important to tailor your marketing with different cultures in mind. Having the ability to instantly collaborate with colleagues in different localities enables this flexibility.

Business communications have embraced cloud technology in the same way as marketing. Cloud phone systems and workplace collaboration apps like Slack can play a big role in enhancing your internal efficiency.

The relatively low cost of online advertising has been a draw for marketers since the dawn of ecommerce. With cloud marketing strategies, the cost savings multiply. Automation in the distribution of marketing materials saves time and money.

Making the most of social marketing with the assistance of data insights is a highly cost-effective way of targeting your advertising. With a better way of targeting your ideal customers, less of your marketing efforts go to waste on non-viable prospects.

Depending on the stage of your business, there will be different levels of investment and effort required. Maybe your marketing is done online, and you just need a way to integrate your systems. Or, maybe youre just moving into digital marketing.

Whatever scenario youre in, the following four steps will guide you in implementing your cloud marketing strategy.

First, you need to take stock of your current marketing channels. Make a list of any software and hardware that your marketers are using. This could mean anything from your campaign management software to your consultants mobile business plans.

Once you have these details, set your goals for implementing cloud marketing. Set your budget, then research your options. This will help you assess what systems you need to replace, what you can integrate, and what will be your most cost-effective solution.

Once your systems are in place, plan your campaigns. Digital marketing requires a constant flow of content. Online platforms must stay up to date, social media feeds need to post consistently, and so on. Automation will help with scheduling, but the content needs to be ready.

When you have access to real-time customer data and analysis, testing should become a habit. Use your automated tools and customer data to run A/B marketing tests on your audience segments.

Make use of all the data you are collecting. You planned your campaign based on data insights, keep that going. Use both your test data and the feedback you collect from user behaviors. Look at your highest and lowest engagement rates and learn from successes and mistakes.

Cloud marketing aims to elevate the entire customer experience. You should always keep this in mind as you refine your strategy. Ensure your marketing department is not isolated from your sales and customer service. All these teams help shape your customer experience.

With cloud marketing, you create a positive data feedback loop with the rest of your business. This will help you keep that all-important customer experience consistent across your marketing, sales, and service channels.

Cloud marketing isnt for every business. There is a high requirement for consistent content output that could deter smaller companies. The technologies that make this strategy work are available to all businesses at some level.

It could be that digital asset management or cloud data storage fit your needs, even if you dont implement a full multichannel marketing platform. Looking forward to where this technology can fit in with your business could help future-proof your operations.

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Cloud Marketing 101: Personalized Digital Marketing - noupe

1. Keyword Research and AnalysisOur SEM company utilizes advanced keyword research tools, such as Google Search Console, to identify high-performing search terms and eliminatenegative keywordsfrom your list that are not an effective use of your search advertising budget.

2. Ads Creation and Landing Page DevelopmentOnce weve identified your target keywords, our search engine marketing experts craft text-based ads to display in search results and link them to unique, optimized landing pages.

The goal is to capture your target audiences initial search intent and move them to the bottom of your sales funnel.

3. Account Setup and TrackingThis phase is crucial in understanding the effectiveness of your search engine marketing strategy.

in addition, Malafaat SEM firm runs a lead-tracking report to see if the search engine in use supports conversion tracking. If it does, we double-check the codes to ensure they are properly installed on your landing pages.

4. Campaign Launch and MonitoringNow that you have optimized paid search marketing ads, well-designed landing pages and a robust search engine marketing strategy, you are almost ready to launch your PPC search engine marketing campaign.

in addition Malafaat SEM agency manages your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run.

5. Evaluation and AnalysisBenchmarking campaign results against your paid search marketing goals is key to measuring your SEM success.

Malafaat track and evaluate your key performance indicators (KPIs), including click-through rate (CTR), Quality Score, search impression share and cost per conversion.

The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.

Now that you know what is search engine marketing and how it works, the next step is determining whether SEM PPC is worth your investment.

Let Malafaat SEM company walk you through the advantages of capitalizing on search engine marketing early on.

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Search Engine Marketing | Best SEO & SEM Services | Malafaat

We recently introduced you to theAgile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the articleA new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now were going to dive into the fifth of our6 Key Practices: Waste removal.

Dont miss Stacey Ackerman discussing the Navigator at MarTech: Registration is free

If youve ever looked inside your closet only to realize that you have a lot of clothes that you havent worn in a decade, youve got waste. Youre taking up space with something thats no longer providing value.

Well, the same goes with the way that we work. Oftentimes were only doing something because its the way weve always worked. However, that legacy process may be preventing us from being more agile (just like when we have to sift through 100 sweaters to find the one were looking to wear).

In agile marketing, waste removal is about cleaning out our work closets and making room for the practices that truly bring agility and purpose to how we do marketing.

Waste removal can happen by anyone on the team at any point in time and should be on everyones minds continuously. Agile is all about continuous, collaborative improvement, and this is one way to demonstrate that.

A specific time when Waste Removal can naturally occur is after measuring Cycle Time. During Cycle Time measurements, the team identifies where slowdowns in the workflow are happening and looks to improve the current process. Actually removing the waste in the process is the next step.

For many marketing teams, the majority of waste happens in the form of reviews or approvals. There are also unnecessary meetings, work happening outside of the team, or siloed/fractured processes.

Here are some common waste examples:

Do any of these waste examples sound familiar to you?

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While its easy and comfortable to say, Thats the process, or Its not my job to fix this, agile marketing is all about team ownership, accountability and striving towards solutions to complex problems.

If youre a leader, how do you encourage your team to take on this type of behavior? It usually starts with giving them permission and space to creatively come up with solutions for new ways of working. Its taking a step back and letting the team come to you with recommendations rather than the other way around.

Lets run with the example of endless rounds of creative reviews. The team has identified that its a problem. If the team isnt used to solutioning, you as a leader can help facilitate a brainstorming session, as a leader but dont give them the answers. The magic happens when the team comes to leaders with ideas.

Now that the team is in a brainstorming session, have them spend a few minutes identifying why this is a problem. Listen intently as their leader.

They may discover a few things such as:

Next, theyll ideate on ways to solve the problem. Take five or 10 minutes of silent ideation and have the team write sticky notes or something comparable with an online tool.

Their ideas may look something like this:

With these tips in mind, your team will be able to successfully navigate agile marketing and remove wasteful ways of working that arent adding value.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

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Waste Removal: Getting started with the Agile Marketing Navigator - MarTech

Do you ever watch something really funny online and think to yourself,How did someonecome up with the idea for this?After stumbling upon Mr. Chicken's Instagram earlier this summer, we had that exact thought.

Mr. Chicken is, well, a rubber chicken, and is somewhat of an internet sensation. He's amassed over 700,000 followers on TikTok, and has since expanded his creativity onto other platforms as well, including Instagram and YouTube.

His videos are mainly all covers of popular songs, but the clips are cinematic and are sometimes recreations of actual music videos. The singing somehow fits so well with the melody of the songs that it becomes addictive you just want to watch more and more of them. Considering he's covered pretty much every genre, you're also likely to find a song you really enjoy on his account.

So, what gives? Though it may appear on the surface that there'soneindividual behind Mr. Chicken, it's actually a duo. David Foley is the internet marketing expert behind the project, and Franco Munoz Vukelic is the creative side he makes all of the music and creates the videos. Together, they've created an account with hilarious and entertaining content, that's also garnered a large and dedicated following.

It all started a few years ago when Munoz Vukelic, who's a professional musician and producer, decided to start teaching singing lessons with a rubber chicken, and he uploaded a video of the chicken singing along to Luis Fonis's hit single "Despacito" on YouTube.

Foley's involvement with Munoz Vukelic and Mr. Chicken started during the pandemic, when he was looking for ways to get involved in the TikTok universe after being introduced to the app by his stepson.

"You have to really pay attention to the retention rate, how quick somebody reacts when they see the video, are they liking it, are they sharing it, how long are they actually staying there to watch the video you have to take in all of these metrics," Foley explained of getting started in content creation for TikTok. "So I needed disposable content."

Foley resorted to YouTube, and started experimenting and making TikTok videos out of footage he found to see what would click. After playing around with the content and trying to figure out the algorithm for a while, he eventually remembered a video he had once seen on YouTube Mr. Chicken's cover of "Despacito."

"I remember watching it over and over and over and over again, and I shared it with every single person that I knew. That's the kind of content that goes viral. It's engrained and it's conducive to that behavior. So I went to YouTube, found the video again, clipped it and uploaded it that thing went viral. It literally must've shot up 5 million views, I had 100,000 followers overnight and I went,This is it right here. This stuff."

A couple of other people have created their own renditions of rubber chickens singing songs, but Foley decided to track down Munoz Vukelic, who'd created the original video, and reached out to see if he wanted to collaborate.

"I went, 'Hey, you don't know me, but I would like to offer you and pay you $2,000 or $3,000 to make me four videos just like Mr. Chicken doing 'Despacito.'"

After a couple of days and a few conversations,Franco accepted Foley's offer and produced the four videos a cover of Maneskin's "Beggin'," "Stay" by Justin Bieber and Kid LAROI, Harry Styles' "Watermelon Sugar" and "Levitating" by Dua Lipa.

Since then, they've uploaded hundreds of videos on the Mr. Chicken account, and there are a couple of ways that Foley goes about picking which song Munoz Vukelic will have Mr. Chicken cover next. Firstly, he monitors which songs are the most popular or are trending for some reason, but they also look at which songs are the most highly-requested by his fans.

Other times, Foley just picks a song he likes, and fortunately for rock and metal fans, Mr. Chicken has done covers of Metallica, Korn, Guns N' Roses, Rage Against the Machine, System of a Down, Pantera and more.

"Unfortunately, Mr. Chicken is not a very good rapper," Foley added. "He needs things that are very melodic."

Mr. Chicken's increasing popularity has garnered the attention of some radio stations, competition shows, such as America's Got Talent, and other televised news platforms. Foley isn't quite sure where he plans to take the singing chicken videos, but we're excited to follow along with their journey.

In addition to speaking with Foley, we had the opportunity to do an interview with Mr. Chicken himself, which you can see below, as well as ask Munoz Vukelic some questions aboutwhere the idea for Mr. Chicken started, how he comes up with the video treatments and more. Read the discussion underneath the video.

How did you start playing music and decide thats what you wanted to pursue?

Like many fellow musicians, music is in my DNA. For as long as I can remember, even before, my parents commented that I had a great love for music and the piano, [which is likely] thanks to an uncle who played in a band. He realized that when I was 5 years old, I could play the songs that the band played, and sometimes I played with them during the rehearsals.

Later on, he had the opportunity to play in the musical Jesus Christ Superstar that was made here in Chile. The director of the band saw me and realized that she had a talent, and offered me a job to play in a restaurant. In 2007, I was already studying advertising. In the midst of an exam as I was entering my fourth year of university, I realized that it was not what I wanted to do with my life and that I was happy playing piano on weekends in a restaurant with a band. I didn't have a good time during the week studying what I was studying.

So in the middle of the exam, I stopped. I decided that wasn't what I wanted to do, and left. That's how I decided that music was what I wanted to do for the rest of my life. I decided to professionalize. I started studying with different teachers, playing a lot. And from there on, the opportunity to making a living from playing music was given to me where I live in Chile now.

I spent some time living in Brazil, where I met great people, butI returned to Chile and am working as a music producer. The pandemic forced me to reinvent myself a bit because I stop here every two years. And I discovered that music production was a talent that I also had and here I am enjoying it.

How did you discover that you could play a rubber chicken and create different notes and sounds with it?

The idea of playing a rubber chicken was born during a very extensive recording. It was about five hours, just to capture the lead vocals of a singer that was in the studio at the time. It was five hours of listening to a song that lasted three minutes, so my patience ran outa little.

When the recording finished, I met with a friend to rest a bit and have a beer. He asked me what was wrong, and I told him that the session was very bad and that the singer had to use a lot of a tuner. [Then I said something]that changed everything, which was, "I can even make a rubber chicken sing it better than this person." That idea remained my head for a while, and it was the engine to create Mr. Chicken.

I remember I was in the center of Santiago purchasing various things, and I saw that a lady was selling pet items, including a rubber chicken. I remembered the phrase that I said and I bought it. Later I started looking on Youtube if something like that really existed, and I realized that it didn't. I searchedrubber chicken in many ways, and it did not exist.

I told him now I have to do this because I find that a very funny idea. And in the apartment where I lived, I came up with the idea to do Despacito because it was a song that was playing a lothere in Chile at the time. And I said, 'I'm going to make a satire of that video,' and that's how Mr. Chicken was born. Thanks to the recording with an iPad, something very precarious at that time, combined with thetechnology and computers.

When I did the synchronization of the audio with the video, it was something that exploded in my head I found it very funny and I put it on Youtube. It stayed there for a long time until someone saw it and decided to make it viral. It was one of the best ideas of my life.

How do you come up with the concepts for different videos?

There are basically two ways. One isto use some iconography that the singer is famous for.It depends on the style if it's a more playful style, we try to make a story that goes with the lyrics and that goes a little bit with the context of the song. It's all viewed from how a rubber chicken feels music.

And the other path that we take sometimes is the recreation of music videos. For example, the song Take on Me by a-ha or More Than words by Extreme, which are videos that are very easy to identify, and that the public clearly received in a very good way. The song Africa was also one of the biggest songs we made and we made it always thinking about that managing to make a tribute to the videos and a tribute to the singers from the point of view of Mr. Chicken.

Where do all of the props and accessories come from?

I have an entire recording studio with a world of cables and musical instruments. I have guitars, I have basses. Sometimes I go out and buy something that can be useful. I have a suitcase full of things that I can use at some point that I bought and leave in storage. We have used them on a few occasions hair to make him look a bit like Mariah Carey, I painted some chickens to make a KISS video.

We put makeup on them, with the memories when I left my house full of white smoke, painting a Mr. Frog and a Mini Chicken to be different characters.And so everything comes from the imagination. I try to go back to being a child to imagine it. The imagination is a great engine, something that fills us with joy and something that is very nice to explore.

Check out more Mr. Chicken videos on YouTube.

We count down the larger than life figures that have stood as the face of so many metal bands.

Read the original here:
The Story Behind the Rock + Metal-Loving, Singing Mr. Chicken - Loudwire

The first edition of e4m Pride of India Brands - The Best of South - conference and awards saw an enlightening panel discussion with industry dignitaries deliberating on Leveraging technology to build brands. The session covered how marketing data and technology were taking businesses to the next level by making their marketing campaigns more relevant, effective and personalised.

On the panel were Lavanya Nalli- Chairperson,Nalli Group of Companies; CS Sudheer- Founder and CEO,Ffreedom App and IndianMoney.com; Nirmal NR- CEO,Zoom Car and Shahir Muneer- Founder and Director,Divo. The session was moderated by Indrajeet Mookerjee- President,Dentsu Creative- South.

The panellists kick-started the session by discussing how technology has catapulted business before and after the Covid-19 pandemic. According to Nalli, I think what the pandemic did was it basically changed behaviours. It was an external event that came out of nowhere. Some of our consumers are not the typical demographic that you would find online but out of the need, they had to become more tech savvy and I think that is the acceleration that we saw. A huge shift in terms of consumer segment that historically has been the hardest to adopt these technologies out of necessity have started to adopt them and then it is for us as businesses to really to just double down on that and continue to make that much more inclusive and accessible to people.

Sudheer agreed and further stated how his company came up with ways to leverage technology. We started IndianMoney.com back in 2008 as a financial education company and by 2019 we were the largest financial education company at its peak. We were educating 5000 people a day on phone. During one board meeting, we decided that we should do something more because the call centre approach, answering 35000 calls a day was not going to scale further. So thats when we decided we should leverage technology to its fullest to solve this problem. But then I wanted to reach out to people and understand what is the real problem. I conducted 28 financial freedom workshops. People used to pay me three thousand rupees per person to attend the workshop and there were 300 people in one workshop. These people taught me in those 28 days of workshop that it is not that they dont know to manage money, but they dont have money to manage. They asked me to tell them how to make money. So that is when we decided that let us graduate ourselves from financial education company to a livelihood education company, he added.

Nirmal NR elucidated, At Zoom Car, we use drive data essentially for every usage of the car especially in terms of heat, brake, acceleration and other things that happen. We use our own algorithms to understand risk. Essentially, some of us are better drivers and some of us are not. So this capability comes from all the data that we gather. We gather all the data, try to understand how good this person is as a driver. You are sharing somebody elses car so you need to take that risk into account. Therefore, this is the kind of AI that we use. That algorithm keeps learning and every second you are going to get data for car which is transferred.

Concluding the session, Muneer said one important aspect of content was the insights we received in terms of the various demographics. The kind of users watching and consuming the content was an important part because when the content creator is creating the content for that particular audience, it is also important for us to be able to ensure that the brand is also reaching to the right audience and the content creators are making a content that is not going to make sense for its audience as well.

The amount of data is extremely vast. It gives a good sense of understanding that we are able to gauge based on what particularly a brand wants, Muneer noted.

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Industry experts share insights on leveraging tech to build brands - Exchange4Media