Mediaboss Marketing

Phoenix, Arizona (PRWEB) October 31, 2014

In 2013, Brickyard Internet Marketing met all of the necessary requirements to become a Google Partner, with three certified employees, and in 2014, Brickyard was selected to be part of the Managed Agency Program by Google. Of approximately 10,000 agencies reviewed, only a small number were selected to be in the Managed Agency Program. Brickyard is partnering with a dedicated Google team for growth in account support and event initiatives. In order to be chosen for this program, Google uses a detailed algorithm that identifies the top agencies in terms of spend, metrics, and growth and retention.

Through this partnership, Brickyard Internet Marketing will receive support from Googles team in sales, marketing, and optimizing campaigns. Brickyard estimates overall performance will be enhanced, which is beneficial to Brickyard as a company and to the customers they serve. Being selected to be part of Googles Managed Agency Program is a reflection of the dedication Brickyard has to their business as a whole, the quality services they provide, and of course, their customers.

Brickyard Internet Marketing exists to grow businesses and has distinguished themselves by being part of the 1 percent of digital marketing companies that are a Google Preferred Partner. To learn more about Brickyard Internet Marketing or the services they provide, visit http://brickyardmarketing.com/.

About Brickyard Internet Marketing

Brickyard Internet Marketing (BIM) is a full-service, nationwide Internet marketing company specializing in SEO. BIM has more than 15 years of total experience in Internet marketing and advertising, with offices in Indianapolis, Indiana and Phoenix, Arizona. The company was initially manifested to help small business owners perfect their Internet marketing strategies while saving as much money as possible. Over the years, BIM has been sought out by nationally-recognized corporations, thus evolving into a full-service Internet marketing firm working with Mom-N-Pop businesses to Fortune 30 companies. Our Total Transparency Marketing has helped keep our client retention high and our client revenue even higher.

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Brickyard Internet Marketing Chosen To Be Part of Googles Managed Agency Programs

Toronto, Canada (PRWEB) October 31, 2014

Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to small- and mid-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on the impact Googles most recent algorithm change, Panda 4.1, will have on e-commerce brands.

The Internet and the way search engines like Google help rank sites are in a state of perpetual change. Fortunately, search engines rank sites not based on the size of a company, but based on proprietary algorithms, says Courtney Noonan, digital solutions manager at Numero Uno Web Solutions. Smaller e-commerce companies can compete with larger brands simply by understanding what the different search engines look for.

Noonan explains that Google first launched its algorithm update, named Panda, back in 2011. The update initially penalized online sites that relied on low-quality or duplicate content. At the same time, Google Panda rewarded sites that used original, relevant content that online users found valuable and wanted to share with others.

Since that time, Google has provided numerous Panda updates. According to Noonan, brands that fail to implement Google-friendly marketing strategies can see their online rankings fall; this means online users will not be able to find their site, which translates into lost revenue.

In late September, Google unveiled Panda 4.1. The new updates target duplicate content, sites with a lack of content, and sites that use machine-generated content, she adds. According to one source, some brands saw upwards of a 90% loss in their organic search footprint. The original Panda algorithm affected roughly 12% of online queries, and many e-commerce sites never rebounded. (Source: Yu, J., How Googles Latest Panda Algorithm Should Change Your Content Strategy, Marketing Land web site, October 21, 2014; http://marketingland.com/panda-4-1-changes-content-performance-strategy-103850.)

Noonan observes that the fact that so many sites were negatively impacted by Panda 4.1 does not imply that the sites are bad; it simply means that Google does not consider the content to be valuable enough to reward with higher rankings. Its important that sites use Google-friendly strategies, as Google is, by far, the worlds most popular search engine, capturing 71% of the global desktop search market and a whopping 91.8% of the mobile/tablet market share. (Source: Search Engine Market, NewMarketShare.com; http://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4&qpcustomd=0, last accessed October 30, 2014.)

Its imperative that brands use an online marketing company that stays on top of current online marketing trends and understands which content marketing strategies help drive qualified traffic to their web sites. Content marketing is results-oriented and must translate into increased traffic, conversions, and sales, Noonan concludes. Brands looking to enhance their online footprint need to hire a content marketing company that uses Google-friendly strategies and can help businesses adapt quickly to changes in search engine algorithms.

Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a companys search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).

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Numero Uno Web Solutions Comments on How Googles Panda 4.1 Update Impacts Online Rankings

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