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The exchange4media PR and Corp Comms 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30.

The 30 Under 30 series features winners who share their experiences and trends that have been observed in the domain and where they see themselves in the next five years.

In todays series, we speak to Shrishti Sharma, Account Manager, Adfactors PR.

Excerpts:

How does it feel to be recognised and honoured for your contribution to the industry?

It is an honour to be recognised on a platform of this stature. While the feeling is absolutely overwhelming it also brings with it a sense of great responsibility to not only live up to this recognition but also strive to do better and continue evolving as a PR professional on a daily basis.

What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?

Bill Gates had once said If I was down to my last dollar, I would invest in public relations, and brands understand this now more than ever. The PR and Corp Comm industry is no more limited to coverage and media stories but its role has evolved into being a very crucial advisor to any brand.

Storytelling has gained a lot of prominence. This industry now is more about connecting and engaging with the right audience than promoting a brand/product, by means of narratives that tell a story, an idea or ethos. Additionally unlike old times PR efforts backed by data analytics has become crucial for not only the brands but also PR professionals to understand the impact of a story.

Finally, authenticity is something that has taken centre stage especially after the pandemic. While the intention is always to develop conversations that are engaging and experiences that are custom-made, that human connect has become crucial for people to associate with any brand as authentic.

What is that one industry lesson or experience that you will carry with you throughoutyour career?

Often in our day-to-day work routine, in the race of constantly sharing new ideas with the client or being proactive, we often tend to overlook something that forms the base of our profession, which is COMMUNICATION. This is one industry lesson I will always abide by, keeping communications simple, brief and clear. Something very simple but makes a lot of difference not only in terms of stakeholder satisfaction but ones own clarity of thought, which can help in planning ahead, foreseeing situations and better/faster turnaround.

Where do you see yourself in the next five years?

The idea is to keep learning and gathering more and more skills and ultimately evolving as not only a PR professional but also as a human being who is focused, enabling an environment that is of growth, optimism and sheer joy of being. Professionally I think the sky is the limit. However, in another 5 years, I would like to see myself leading end-to-end communications for a brand, as an advisor/strategist for branding/marketing activities for any brand(s).

The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchange4media.com.

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PR industry is more about engaging with the right audience than promoting brands - Exchange4Media

Pebble and Mensa Brands have roped in actor Tiger Shroff for their upcoming campaign to promote Pebbles range of smartwatches.

Speaking about the collaboration, Komal Agarwal, Founder of Pebble, said: Tiger Shroff has made his mark not just as a stellar actor, but also as an icon for todays youth. His drive and energy to constantly improve and stay on top of his game aligns perfectly with Pebbles ethos were delighted to be partnering with him for our campaign. She further pointed out that the actor has a cool, calm and collective persona while achieving his best, and the same matches perfectly with Pebble's temperament as a brand.

Ananth Narayanan, CEO of Mensa Brands, added: Its an absolute joy to be working with Tiger as we start this new chapter of Pebble. Hes a talented artist and the voice of a generation, and were delighted to have him on board.

Actor Tiger Shroff said, Ive never been the kind of guy who waits around for stuff if I want something, Ill go get it and Im willing to put in the work to get it. He also expressed his excitement about being part of the campaign and said: Pebble is the perfect representation of who I am: Im always moving forward, and I need a smartwatch that can keep up with me.

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Wearable brand Pebble ropes in Tiger Shroff as brand ambassador - Exchange4Media

Disney+ Hotstar has collaborated with delivery app Swiggy for the HBO series House of the Dragon which premiered on the platform on August 22. The collaboration between the two has turned the Swiggy rider into a dragon. Consumers can also notice a tag line on the top of the order Fire will reign, hunger will not. Our dragon rider is on the way!

In a LinkedIn post, EVP Hotstar Sidharth Shakdher wrote about the dragons.

https://www.linkedin.com/feed/update/urn:li:share:6967765275446247424?utm_source=linkedin_share&utm_medium=member_desktop_share&utm_content=post

The collaboration initiated interesting conversation on social media with people talking about how Swiggy was using dragons to deliver food.

Last week, the OTT platform also launched a marketing campaign for the series with BFFs Sara Ali Khan and Janhvi Kapoor who were recently seen sharing the Koffee With Karan couch, sharing their excitement to watch the series.

In a video posted on their social media handles, the actors were seen discussing the series. When Janhvi, a Game of Thrones fan, went quizzing Sara about the show, Sara replied House of the Dragon was a new and different show and watching Game of Thrones was not mandatory.

Based on George R.R. Martin's book Fire and Blood, the 10-episode series is a remarkable, turbulent story about the House of Targaryen, set 200 years before the events that captivated global audiences in Game of Thrones. The series is a gripping saga that takes us deep into the extraordinary world of Westeros and explores the Targaryen family - the all-powerful dragon riders who are the seemingly invincible rulers of the seven kingdoms.

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Why is the Dragon delivering on Swiggy? - Exchange4Media

Have you spent the time and money to get your business website off the ground but your analytics still look a little lackluster?

Dont feel discouraged! Here we will break down three ways to drive people to your website without having to empty the bank on paid advertising.

First and foremost, be sure your bases are covered in regards to basic SEO needs so your site appears when the right prospect is searching. Make sure your pages have correct meta descriptions and you have fixed any and all broken links. Take a deeper dive into SEO best practices in regards to building a real estate business here.

Once you have the basics covered in helping search engines find your site, then you can focus on how to assist prospective clients in finding your site.

Its critical to have a digital footprint for your business. If you dont exist online, you might as well not be in business.

But establishing a digital footprint is so simple these days, and you can do even more than simply put up a site. You can establish yourself as a thought leader and expert. The more quality content you have online, the more opportunities you have to create leads for your business.

Like everything in business, the secret to success is to provide clients with value, and creating valuable content is no different.

Evergreen content is multi-purpose content that can stay fresh and alive forever. Its always valuable and useful for your audience no matter where they are in their buying or selling journey.

This is a very effective type of content for generating leads, as it wont age out over time, like most other trends or topics. Creating evergreen content may take more effort up front, but its worth it in the long run, as you wont have to continuously create new content.

What kind of evergreen content should you create? Well, as a real estate agent, it would be taking a look at the markets you serve and creating landing pages, video content, blog posts, and more around topics that buyers in your area are looking for, such as reviews on local schools, parks, and recreational areas, coffee shops, theaters, and more.

Our Keeping It Real episode with Bob McCraine is an excellent deep dive into how Bob has created substantial lead traffic to his site and business using these exact methods.

If youre looking for a way to increase traffic to your real estate website, consider using video. Videos are an extremely powerful marketing tool, and they can be used in many ways to drive traffic to your site.

YouTube is the second largest search engine on the internet, potential clients can find you there and get to know your company better.Almost 85% of content being consumed these days is video because more people prefer watching over reading articles; thats why its critical to have a YouTube channel.

When using videos to generate leads and traffic, you want to make sure that theyre effective. They should be engaging, informative, and properly edited. Make sure that your videos are also placed in the right locations on your website so that they can be easily found by prospective clients.

To keep your content as effective as possible, make sure that you create videos discussing details of the real estate services youre marketing, and make sure that the video content is evergreen.

Its also helpful to build a Frequently Asked Questions page on your website and record a video answering those questions. This will certainly cause an increase in website traffic and engagement.

Consistency is key. Many think that the only way to obtain substantial reach across social platforms is to pay out of pocket for promoted posts. But youll set yourself up to fail if you cant commit to a consistent posting schedule on social media.

Use a social media publishing tool such as Buffer to schedule posts in advance. Then share more off-the-cuff, day-of posts here and there.

Show up for yourself and make sure to minimize the number of zero days. Have something going out on each platform daily.

This can be achieved easily by recycling your evergreen content and mixing it with some timely and trending content. Put yourself in the shoes of the average internet user.

Many people are scrolling through their feeds while commuting to work, waiting in line, or in a waiting room at the doctors office. By constantly putting out a mix of evergreen and trending content, you will be sure that you appear on someones feed and that is half the battle.

Showing up is the most important part of content marketing. Many will feel a little self-conscious about posting at such a high volume but that typically stems from thinking users are only watching your feed, which is rarely the case.

Get creative and put yourself out there on alternative platforms as well. The social media landscape is always changing, new platforms rise up and others stagnate and die off. Be sure you are visible to a wide range of audiences and are constantly assessing where you can expand your reach.

Continued here:
4 ways to drive people to your website - Inman

We recently introduced you to theAgile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the articleA new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now were going to dive into the third of our6 Key Practices: Work in Progress.

Lets face it, marketers have a big problem theyre overloaded with too much work. A big consequence of too much work happening at once is getting a lot of work started, but nothing really finished.

In agile marketing, a primary goal is to deliver work rapidly so we can get feedback to inform future work. However, when marketers are spinning in a sea of content creation soup or email overload, work is often getting caught up somewhere in the internal workflow and not getting delivered as quickly as it should.

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Work in Progress (WIP) limits derive from the popular workflow framework Kanban and its a practice that helps teams understand optimal workflow.

Lets say that youre a content marketing team and youre visualizing your work in an agile tool such as Workfront or JIRA. The team notices that they could be more efficient at getting work from in progress to done and that limiting how much work is in progress at any given time may help them be a better-performing team.

To get started, the team should take a few weeks to track how much work they currently have in practice each day, coming up with an average. Heres a simple way to calculate the teams current WIP by jotting down whats on the teams board:

To calculate the teams current work in progress, add up the total in column 2 and divide by 14, which gives an average of 10. This means that the team averages 10 items in progress at any one time.

Now that the team understands their starting place, they can experiment by setting different WIP limits. Since they know that with 10 work items in progress at any given time they are not at optimal efficiency, they should agree to set a lower limit, such as eight, and experiment over the next few weeks by not allowing more than eight pieces of content to be in progress at once.

After that two-week period, the team should discuss how it went. Did they see any improvements in how much work got done? If yes, they may have found an optimal number. If they believe it is still too high, they can try another cycle with a lower number.

It may take several experiments to understand the teams WIP limit, and that number may change over time. The main point is that the team is empowered to set this themselves and to work together to improve their efficiency.

This isnt a beginners practice, so I recommend only trying this with teams that have been working in agile marketing together for six months or longer and have mastered the basics. This practice is more about refining and optimizing a relatively experienced agile marketing team to improve efficiency.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Work in Progress Limits: Getting started with the Agile Marketing Navigator - MarTech