Mediaboss Marketing

On June 14th, the U.S. House Energy and Commerce Committee held a hearing on the newly proposed federal privacy law, called the American Data Privacy and Protection Act (ADPPA). ADDPA is presently not an official bill, just a discussion draft. Still, the Committee Members (on both sides of the aisle) all voiced support for ADDPA and for national standards for data privacy. ADDPA also has bipartisan support in the Senate, making it perhaps the federal privacy bill with the strongest chance of becoming law.

What is Congress focus in the federal privacy law?

Committee Members at the ADDPA hearing agreed on the desperate need for a national set of rules of the road for data privacy. They also agreed that those rules should be consumer-focused, without overburdening small and medium-sized businesses. Three points of emphasis stood out at the hearing:

Plain English privacy. Members on both sides of the aisle lamented how complicated and incomprehensible many company privacy policies can be. Their chief concern centers around the average consumers inability to understand exactly what s/he is agreeing to in sharing her/his personal data. Some privacy policies are long documents, written in legalese and often difficult for everyday people (and even lawyers) to fully understand. In the Committees opinion, a consumer cannot give informed consent for data sharing without simple, straightforward privacy policies and notices that detail sharing parameters.

How much preemption. If and when Congress passes a nationwide law, it may include a provision that preempts, or overrides, any state law on the same subject. Many states have passed their own privacy laws in the absence of federal regulation, including California, Colorado, Connecticut, Virginia, and Utah. The ADDPA discussion draft includes a compromise on preemption: the ADDPA would preempt many state laws, but a long list of exceptions is included. Some interested parties want full preemption to make compliance much simpler; others want to maintain some state privacy laws that offer consumers stronger protections than the ADDPA might.

When can consumers sue. Another sticking point that the hearing addressed is the scope of the ADDPAs private right of action. In the draft, the ADDPA allows for a limited private right of action through the following process:

Please note that this process is a departure from similar private rights of action included in other consumer protection statutes, such as the Telephone Consumer Protection Act (TCPA). With respect to the TCPA, a plaintiff can sue directly and can recover statutory damages of $500-1,500 per violation. Limiting the private right of action the way ADDPA does is a compromise between no private right and the sometimes abused private rights of action contemplated by other consumer-protection statutes, such as the TCPA. Overall, Members appear to be struggling to balance consumer rights with the burdens (on mostly small and medium-sized businesses) that these types of lawsuits can impose.

Why does the ADDPA matter to your business?

The ADDPA represents a strong first step toward adopting a federal privacy law. The benefits of such a measure are clear: a single set of rules that all businesses can follow, offering a level of predictability and compliance efficiency sorely lacking with the present statutory regime. Some businesses could spend tens of thousands of dollars per year to comply with the five state privacy laws that will be in effect next year. While these five laws have overlap, the burdens each place on businesses (especially businesses relying on personal data collection) can be enormous.

While the ADDPA is not a cure-all (it is not a bill yet, much less a law), this federal-level effort does show significant progress. No law is perfect, but this bipartisan and bicameral proposal would positively impact the U.S. privacy landscape.

Hire experienced privacy attorneys.

Even if Congress passes the ADDPA, it will be some time before a federal privacy law would go into effect. Regardless of the proposals fate, businesses still need to navigate the present state privacy law waters. Checking all the privacy compliance boxes across five states will take significant time and require real expertise. Hiring experienced data privacy attorneys can take that burden off your to-do list.

KleinMoynihan Turcomaintains an extensive practice in the fields of Internet and mobile marketing law, consumer data privacy law, sweepstakes and promotions law,fantasy sports and gaming law,intellectual property and general corporate law. If we can be of assistance, please visithttps://kleinmoynihan.comor call us at(212) 246-0900.

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Proposed Federal Privacy Law Hearing Reveals Progress and Sticking Points - Lexology

Global Microtomes/Cryostats and Automated Stainers Market: Snapshot

Microtomes are instruments that are used for making extremely thin sections of a specimen for applications in pathology or histology. A microtome comprises a blade holding unit and clamped blade. It also consists of an object clamp and an advanced procedure for adjusting section thickness. The blade used is made of glass, special metal, or diamond depending on the sample type and the desired thickness.

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Saw microtomes are used for slicing hard and brittle materials such as teeth and bone. They cut through the sample by pressing the specimen across a recessed rotating saw. Sled microtomes keep the specimen in a fixed holder which moves back and forth across a blade or a knife. Rotary microtomes are designed to slice thin sections of specimen that are visible only with the assistance of a light microscope.

Cryostat refers to ultrafine deli-slicer placed in a freezer. They are rotary microtomes for slicing samples that have been frozen in liquid nitrogen. Reducing the temperature of this nitrogenous chamber raises the samples hardness, which allows slicing the sample with very specific thickness. Microtome cryostat provides the most reliable method for obtaining permanent frozen sections of high quality. Cryostat are used in medicine for sectioning of histological slides. They are generally used in a process called frozen section histology.Automated slide stainer are used for routine staining of a multitude of slide racks with varying staining protocols. The desirable characteristics are high-throughput staining capabilities needed for a busy histology laboratory. They should also be suitable for Papanicolau staining and Hematoxylin and Eosin staining.

A microtome is a tool used to cut materials into extremely thin slices. In medical science, microtomes are used in microscopy, aiding in the preparation of samples for observation under transmitted light or electron radiation. Since the tissue is first required to be dehydrated and fixed with paraffin before sectioning it to a microtome, which increases the time required for analysis since the sectioning cannot be performed under treatment is performed, the alternative concept of cryostats has been developed. Cryostats, which are flask-like vessels wherein water is freezed and then thin sections are cut with microtome placed within the chamber, are used in case quick sectioning is required. Though cryostats offer quick sectioning of tissues, they provide inferior quality of sections when compared to those cut using microtome.

With the increasing demand on laboratories to deliver test results in the quickest turnaround time (TAT), both microtomes and cryostats are now being utilized, depending on quality or reduced TAT is of optimum requirement. Automated stainers, on the other hand, are very useful in such cases by allowing system automation for situ hybridization (ISH) and immunohistochemistry (IHC) in histopathology. The global market for microtomes, cryostats, and automated strainers will witness immense growth in the near future.

The global market for microtomes, on the basis of products, can be segmented into rotary microtomes, sliding microtomes, and ultra-microtomes. Along the same lines, Cryostats can categorized into optical, non-optical, compact, ultra-high vacuum (UHV), open top (OTF), and low open top (LOTF) cryostats. Automated stainers are divided on the basis of how the clides are loaded and processed. While on type of device involves placement of slides in a rotary carousel, the other type of automated strainers are described as array because slides are placed in racks which are oriented either horizontally or vertically.

The need of the physicians to reduce the patients stay at hospital, which not only means happier consumers but also creates opportunity to serve more patients, is the primary driver of the global market for microtomes or cryostats and automated stainers market. The automated stainers were earlier associated with large commercial labs while the smaller labs used to stain manually. However, today most of the laboratories utilize the automated stainers as they offer benefits such as reliability, and repetitiveness in staining independent of the operator involves in the process.

However, the initial investment required to shift from manual operations to automated processes is seen as the factor that will hinder the growth rate during the forecast period.

The key players in the global microtomes, cryostats and automated market include Bright Instrument Company Ltd., JASCO, Inc., Cryomech, Inc., Energy Beam Sciences, Inc., BioGenex Laboratories, Inc., EXAKT Technologies, Inc., Leica Microsystems AG, Bruker Corporation, Hacker Instruments, Inc., Oxford Instruments plc, Thermo Fisher Scientific, Inc., MEDITE GmbH, Microm International GmbH, Triangle Biomedical Sciences, Inc., Sakura Finetek Europe B.V., Janis Research Company, Inc., and Ventana Medical Systems, Inc.

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Microtomes/Cryostats and Automated Stainers Market Trends Forecast and Industry Analysis to 2031 Indian Defence News - Indian Defence News

With over three decades in the public relations and corporate affairs industry, Ajey Maharaj, Group Head, Corporate Communications and PR at Fortis, is no stranger to evolving trends, effective messaging and crisis management, especially when tides have flown over a pandemic.

In this interview, Maharaj opens up about his journey, how he has seen the PR and Corp Comm landscape transforming, his accidental entry into the field and the trends he expects the industry to face in the coming years.

Excerpts:

You have been in the corporate communications industry for close to three decades now. How has the journey been and how have you seen the industry evolve/ transform in all these years?

Corporate communications, as a concept and an industry, has gradually evolved in the past two decades. Earlier, it meant more to do with external and internal communications and media relations but many aspects have undergone a transformation. Today, organisations want to do more than just communicate about their initiatives and growth to benefit the business. Today an organisation drives purpose, is empathetic and how much it relates to the public interest and its key stakeholders. Employee morale and integration is also a key part of corporate communications. Plus, the expansion of digital health services and growth in social media has completely changed the way communication professionals navigate through business communications today and has led to a recalibration of the communications industry.

Today corporate communication has to be seen as integrated with media relations, brand communications, traditional and digital marketing. It has become much more creative and is a highly recognized space today.

Today, Internal Communications has become an integral and crucial part of the Corporate Communications function. In the healthcare industry for instance, Internal Communications played a pivotal role during COVD-19 as organisations needed to keep the frontline staff regularly updated with the rapidly-changing protocols, share personal safety information and emerging best practices whilst keeping them motivated by recognising the good work. COVID-19 has also played a very critical role in shaping the PR and communications industry in the past two years with brands relying on corporate communications in the absence of traditional, on-ground marketing activities. Information reassures when emotions are running high. During the pandemic, corporate communications launched an effective multi-media outreach, ensuring that scientifically-accurate information from experts were shared with the people and fears were allayed.

Before healthcare, you have worked in the power and telecommunications sector. What were the changes you had to embrace when you shifted between diverse sectors?

Power and telecommunications are two diverse sectors but strong beckoners of the countrys infrastructure. Though there wasnt much diversification in terms of work, the media connect and brand narrative for both the sectors were strong. Back in the 1990s, India was an evolving economy with all the major sectors undergoing privatisation. It was imperative to have a sustained media outreach to convey the brand messaging with regards to privatisation of the power sector and how it would benefit the Indian economy in terms of AT&C losses, reduced power thefts and eventually build a stronger economy.

You have a Master's degree in business administration yet you chose the field of Corporate Communications. Tell us about your decision of venturing into corp comm at a time when the term was probably at its nascent stages.

PR and Communications happened to me by accident. While working with SAIL, I was part of the Sports Cell, being a National Level Basketball player. The Cell was under the Public Relations Department in the organisation. SAIL used to organise and sponsor national and international level tournaments on a regular basis. I was responsible for communication with the media and getting news published in the print media around the tournaments. I enjoyed the process and the outcomes, and later started regularly contributing for the internal newsletters and other relevant communications, since then there has been no looking back.

Where do you see the Indian Corp Comm industry in the next five to 10 years and what are the trends that this industry can expect in the coming years?

Corporate communication will become more and more significant as it will influence how a brand communicates with the public, industry partners and also policymakers. Communication is less about being business-driven today and more about consumer experience. The messages a brand gives out and the way it is perceived are key to building customer support and loyalty.

Transparency, accountability are higher now to win patient and customer support as things are increasingly going digital. In times of crisis, timely, fast communication and redressal mechanisms are crucial.

If we talk about media, then newsrooms are shrinking constantly and the digital world continues to expand, changing the way the world consumes news and information. Communication professionals need to evolve, think out of the box and deliver robust integrated campaigns. The new decade will be one of digital revolution with advancements in communication technology especially podcasts, Twitter spaces and clubhouse will pave the way brands communicate. There will be a shift in the influencer paradigm with the rise of micro influencers. PR Measurement Matrix with quantifying business impact from PR will become an important task.

What would your advice be to the young generation?

Change is the only constant in life. Everyone needs to engage in the continual process of upskilling to keep up with the demands of the ever-evolving communication industry. It is important to not only have analytical and creative skills but also soft skills. Sharing of insights and knowledge, stronger integration with the business, teamwork and problem-solving attitude, patience backed by strong interpersonal skills will be instrumental in achieving success.

The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchanhge4media.com.

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The new decade will be one of digital revolution with advancements in communication tech - Exchange4Media

CEO & Founder of Internet Marketing Ninjas

In 1999, I started this company with the mission statement, We will work toward bringing in the greatest amount of relevant traffic to our clients websites, using the most ethical methods available. That mission remains true today. Over the years, the game has evolved; the rules have changed, and how the game of SEO is played has changed. But our services today still remain true to our original mission.

When I started our Internet marketing company 23 years ago, it was just me and a dream. That dream was to grow and be the best. Today, we have 41 employees, most of them based in New Yorks Capital District. The average employee has been with us for over 9 years bringing our combined work experience to over 385 years! Compared to our Ninja army, I cant believe that theres a more experienced or tighter team of SEOs in the world. If youre shopping around for an SEO company, know that IMN wins on experience and knowledge.

Since 2005, Ive spoken at more than 130 SEO and Internet marketing conferences including Pubcon, SMX, ClickZ, Digital Summit, and SEOktoberfest. My panel topics are often related to link building, penalties, and SEO tools, though Ive also presented on backlink analysis and SERP marketing, including featured snippet optimization. Even though I know a ton about link building and content marketing, Im excited to share knowledge in other areas.

For years, I blogged a lot about SEO and link building, and I won some cool awards for my writing. Although I no longer write much for the public, Im still reading all of the news and theories of others in this industry on a daily basis. I still live, sleep, and breathe SEO. Plus, we have Ann Smarty on our team who blogs and writes enough across the Web to compensate for both of us. Today, I tend to focus my time on my business and clients, not on writing or speaking my thoughts to the world.

Even though I dont write as much and dont speak as much, Im still 100% involved in IMN on a daily basis.

I firmly believe that we have found the perfect services and the perfect company size to best provide for our clients. For the past five years, Ive capped the size of IMNs staff, and with our size being capped, Ive also capped the work each department can perform to ensure the best quality. Because of services being capped, sometimes, you will be placed on our waiting list. If you have to be on our waiting list, understand that its well worth the wait because when it is time, you will be getting our best work.

We offer specific services that often include you publishing our content and our linkable asset creations on your site. Heres what you could get when you work with us:

If you would like to inquire about our services (and you have a budget of at least $7,500 per month for a minimum of six months), please contact Chris, our VP of sales, through this form. If our services are beyond your budget, then Id like to invite you to try our free SEO tools.

Peace, Love, and Respect,Jim BoykinCEO and Founder of Internet Marketing Ninjas

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Representative imageViacom18 and Times Internet have bagged the media rights for IPL's Package C (Non Exclusive- Special Digital Rights) and Package D (Rest of World) for the tenure 2023-2027.

Under Package D, Viacom18 has won Australia, South Africa , United Kingdom and Times Internet got MENA and the United States, as winners of Rest of the World Rights.

Package C includes 18 matches which have been given to Viacom18. Package D has been won by Times Internet and Viacom18.

The base price for Package C was Rs 16 crore and incremental bid was Rs 15 lacs. Whereas, Package D's base price stood at Rs three crore whereas incremental bid was Rs 10 Lacs.

Jay Shah announced the development on twitter.

The combined bids for package A and package B has crossed the INR 100 crore mark per match.

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IPL Media Rights: Viacom18 and Times Internet bag the overseas rights - ETBrandEquity